Advertising Genres in the Lessons of Rhetoric: from Analysis to Creation

2020 ◽  
Vol 81 (2) ◽  
pp. 13-20
Author(s):  
O. V. Philippova

The aim of this study was to substantiate what theoretical knowledge in the field of advertising should be taught, what criteria for the selection of advertising texts should be applied, how such practical training activities of students should be structured. The results of the study were obtained on the basis of teaching practice, literature analysis, interviews of students and teachers. It is shown that the awareness of the structure and linguistic features of advertisement is of great theoretical and practical importance for high-school students, correlating with the personal, metasubject and subject outcomes of mastering the curriculum. Knowledge in the field of advertising genres and assignments aimed at analysis of advertising texts foster students’ ability to distinguish between direct and indirect methods of persuasion, as well as to identify language tools that structure different advertising genres. It is concluded that the development of students’ knowledge about the functions and structure of advertising texts, genre varieties and speech persuasion techniques develops linguistic intuition, the ability to select compositional elements and language tools that are significant for the advertising genres.

2021 ◽  
pp. 136216882110467
Author(s):  
Hyejin Cho ◽  
YouJin Kim

Although digital multimodal composing (DMC) is receiving increasing attention in language classrooms, the extent to which it contributes to students’ writing practices is controversial. In order to understand the affordances of DMC compared to traditional monomodal writing in school contexts, it is pertinent to compare DMC and traditional writing using academic integrated-skills tasks. The current study aims to investigate the relationship between the quality of Korean high school students’ multimodal composing and that of the same students’ traditional monomodal writing, as well as content and language alignment. Thirty-one Korean high school students carried out a summary-reflection task through DMC and traditional monomodal writing. After reading a short fable by Aesop, students summarized and reflected on the text. While students used only one mode in traditional writing (i.e. English text), they utilized multiple modes in DMC (e.g. pictures, movies). Students’ task outcomes were scored using analytic rubrics, and texts were coded in terms of the content and linguistic features students retrieved from the text (i.e. alignment) and their degree of reflection. The results showed that there were no statistically significant differences in the quality, content and language alignment, or amount of reflection in writing outcomes between students’ DMC and traditional monomodal writing.


2020 ◽  
Vol 2 (2) ◽  
pp. 118-126
Author(s):  
Elfa Setiawan ◽  
Dinda A Rahman ◽  
Rudi Kristanto

The development of the world of education in the 21st century is now entering an era marked by the onslaught of the information technology revolution and the formation of the economic order and global relations, thus demanding an output of educational outcomes and outcomes that are in line with the demands of the world of work. The ability to communicate both in Speaking and writing is one of the abilities that must be mastered by everyone.The purpose of this Community Service Activities is to provide understanding and skills to vocational students in improving English language skills, particularly written communication skills in the business world as well as practical skills in translating documents documents or articles in English. The achievements of this service are increasing knowledge, insight, and English correspondence skills among vocational high school students, optimizing the use of online-based English Learning Tools such as Google Translate, Grammarly and Google Drive. The training activity was held for 4 hours on October 30, 2019, in the form of lectures, question-answers, and hands-on practice using Translation Tools. There were 22 trainees, class XII students of SMK Ksatrya, Cempaka Putih Barat, Central Jakarta. Based on the feedback from the participants, the training activities are very good and beneficial for them.This activity is not only limited to the training but is expected to be the beginning of the collaboration between the STIAMI Institute and the Ksatrya Vocational School in the future, to conduct other English language training with different topics or themes.


Author(s):  
Leonid Kiyashko ◽  
Gulnara Manyakova ◽  
Evelina Riyanova ◽  
Tatyana Bredneva ◽  
Aleksey Elizarev

Objective: studying some specifics of providing training in preparing a person for choosing the right solution in the face of most probable emergencies against the background of growing manmade activities of modern society, more frequent destructive natural calamities, political, interracial and military conflicts for the purpose of ensuring human health and safety. In the higher school, such training is conducted in studying a compulsory general professional subject called “Health and safety training course” that takes its rightful place in a set of subjects where life and health are of the first priority on the human values scale and is compulsory for all educational institutions irrespective of their specialization profile. Methods: The subjects of the theoretical part of the course may be of a general nature and be prepared by a lecturer based on a tentative syllabus of the course. At the same time, practical training and laboratory practicals in the course may be conducted as part of the teaching practice of 280401 “Technosphere safety” graduate students that have as a rule had higher education as a bachelor’s degree in the major during their senior years. Results: An extensive list of university majors requires a reasonable approach to choosing subjects for practical training and laboratory practicals in the “Health and safety training course”. It has a special significance in deciding on students’ research papers. Practical importance: A wide variety of subjects in the above training is a singularly burning issue in conducting hands-on training sessions for engineering students and also humanities or economics students in the higher education system (a bachelor’s degree, specialist degree).


2018 ◽  
Vol 6 (3) ◽  
pp. 43-51
Author(s):  
М. Виситаева ◽  
Maret Visitaeva

The classifi cation of skills, which are the basis of mathematical abilities of students for basic and advanced levels are given: possession of basic techniques common training activities; possession of creative techniques and research training activities; image and the construction of geometrical figures; possession of the basic methods associated with the defi nition of the mutual position, properties and characteristics of geometric shapes and their components; handling trigonometric functions of an acute angle; based on real or mentally (vectors, geometric shapes and geometric quantities).


2020 ◽  
Vol 8 (2) ◽  
pp. 153
Author(s):  
Muhammad Saibani Wiyanto ◽  
Panji Wisnu Asmorobangun

Language has an important role for every member of the speech community. The connection between language and society is recognized as the main interest of sociolinguistics. Nowadays, sociolinguistic has involved many significant research topics. One of them is the relationship between gender and language. Studies about gender differences have been conducted for many years, which also deals with the use of a language as a foreign language. For instance, studying English as a foreign language (EFL) among the nonnative speakers and its gender-sensitive investigation. The current article provides insights on gender differences among senior high school students with a focus on their writing ability. The purposes of this article were to find the linguistic feature that male and female students tend to use and to find out the gender differences reflected on the students writing ability. The article used a qualitative design with document analysis as the approach. The subject of this article was one class of X MIPA 2 at MAN 6 Jombang. The source of the data was students’ writings, while the data were all linguistics components of the students’ works. The data contain some types of linguistic features based on Mulac’s theory. This article found four linguistic features used by the students. It can be concluded that males often used locative feature and females often used a reference to quantity feature and “I” reference feature. 


2020 ◽  
Vol 52 (1) ◽  
pp. 136-180
Author(s):  
Jelena Stevanovic ◽  
Branislav Randjelovic ◽  
Emilija Lazarevic

Reading habits are an essential aspect for creating a functionally literate society and for its positioning at the global level. In this regard, the aim of this paper is to examine quantities and contents that high school students read, including compulsory reading and other books that do not belong to this corpus. We also tried to examine students? opinions about ways that could contribute to their motivation to read books, to consider their reading habits keeping in mind the family context and the use of library services, as well as to determine whether reading books is related to gender, academic achievement, the type of school that the students attend, the class and the education of their parents. Students (N=1378) from high schools and secondary vocational schools from several cities in Serbia participated in the research. A questionnaire was used, constructed for the purposes of this study. The results show that adolescents are reluctant to read reading materials contained in the curriculum. The majority of students read books outside of this corpus, and they most often read comics, science fiction, crime and romance novels. More than one fifth of students do not recognise any way that would motivate them to read books. Since there has been no visible improvement in this area in teaching practice over the last decade, it would be desirable to introduce and affirm optional subjects that would contribute to improving the reading habits of high school students (especially in secondary vocational schools).


2020 ◽  
Vol 1 ◽  
pp. 73-77
Author(s):  
Bogdan Nikolov ◽  
Gergana Stankova ◽  
Atidzhe Tabak ◽  
Milena Kateva ◽  
Radina Shamburova ◽  
...  

The idea and practice of separate waste collection is widespread in Europe as an effective way of building public awareness of environmental responsibility. The study covers activities on the most current environmental topics: sustainable development, municipal waste, recycling, composting. The project provides opportunities for cooperation and interaction between students in a team organisation of cognitive activity, the implementation of active student learning, and constructivist design of training, which will increase the practical orientation of the acquired knowledge and competences. The project aims at developing an innovative curriculum, curriculum content, methodological model, and didactic materials for the education of high school students and to increase their environmental competence in sustainable waste management at school and in their households. As a result of the training activities following Kolb's cycle, the participants in the study have changed their behaviour with the tendency to reduce the wastes amount and the use of disposable packages.


2021 ◽  
Vol 1 (1) ◽  
pp. 17-25
Author(s):  
Nonot Yuliantoro

Skill Development with Cooking Training for Guramek Fish Dishes to the Extra-Curricular Group of Food Catering Students at Permai Pluit High School Jakarta. Cooking is an art to process raw materials into a ready eat the dish with proper cooking methods. To be able to cook well and properly, people need training the right way. Pelita Harapan School of Hospitality and Tourism carry out community service cooking training activities aimed at the cooking club at Permai Senior High School Pluit Jakarta. The purpose of this community service is to share cooking skill and knowledge with the member of the cooking club at Permai High School Pluit Jakarta since they need assistance to improve their cooking and food presentation skill. A pre-test was conducted before the training to find out the basic skill and knowledge of cooking especially gurame fish; the ending of community service activities was carried out in the post-test to determine the effectiveness of the gurame cooking training that had done. Cooking training activities to the member of the cooking class Permai High School Students has a positive influence because the cooking club member became more skillfully and understand in processing gurame into various Nusantara Recipes.


Author(s):  
Julina ◽  
Niza Ayuningtias ◽  
Rudiansyah

This research is entitled 'SFE Learning Model for Mandarin Language Teachers at Senior High Schools in Tebing Tinggi City.' This activity aims to provide assistance in an effort to improve teacher skills in teaching Mandarin to high school students. This teaching training was carried out through a community service program with partner teachers in Tebing Tinggi City High School. This activity started from the anxiety of the principal, where the teacher had not been able to create an attractive and effective learning model. The research used training and mentoring method, starting with socialization activities and then opening in the form of offline motivational seminars. Furthermore, training activities were carried out online using the Zoom Meeting media for two months, involving teachers. The strategy in this activity used the Student Facilitator and Explaining (SFE) type of cooperative learning model. The results of this study are expected to be useful for all teachers in creating an interactive learning atmosphere, with various forms of games and facilitated by current technological advances.


10.12737/1995 ◽  
2013 ◽  
Vol 1 (6) ◽  
pp. 47-56 ◽  
Author(s):  
��������� ◽  
Galina Makotrova

In this article the use of electronic resources in compliance with the didactic goals of developing research potential in high school students is represented. The implementation of these goals is aimed at achieving subjectivity and subjectness which represent the integral process of developing the personality in students. The idea of subjectivity is implemented when electronic resources enable the student to plan his or her own development in education connected with an informed choice and coordination of different offers of educational services to build his or her own educational programme. The idea of subjectness means that using the digital resources and technologies, the student acquires experience of intellectual self-organization which enables him or her to achieve a higher degree of proactiveness and independence. The research potential can be evaluated with the help of digital tools as follows: referring to the past � as a general resource of natural and acquired research aptitude which ensures their further development; referring to the present � as research aptitude which is in demand in definite cultural and creative circumstances; referring to the future as �proximal development zone�, as research aptitude which, for a number of reasons, has not been used and is expected to be developed in future in the course of cognitive activity. The author presents pedagogical characteristics of digital tools which are used to estimate the dynamics of the development of personal research aptitude from the point of view of culture genesis, as well as the manifestations of the emotional and cognitive components of cognitive activity and to ensure comprehension by high school students of their self-development in the process of gaining new knowledge.


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