scholarly journals TOURISM TERRITORIAL BRANDING IN THE CONDITIONS OF THE COVID-19 PANDEMIC (ON THE EXAMPLE OF UKRAINE AND POLAND)

2021 ◽  
Vol 7 (4) ◽  
pp. 91-100
Author(s):  
Оleh Karyy ◽  
Uliana Balyk ◽  
Nataliia Kara
Keyword(s):  
Consumer Behavior ◽  
Systematic Approach ◽  
Tourism Development ◽  
Tourism Industry ◽  
Development Status ◽  
Tourism Marketing ◽  
Brand Development ◽  
Analysis And Synthesis ◽  
Marketing Tool ◽  
The Impact

In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis – used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries; deduction and induction – used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism; abstraction and generalization – used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries’ tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.

scholarly journals Internal substitution in the tourism market: Effects of the Covid-19 pandemic

2021 ◽  
pp. 127-136
Author(s):  
Agnieszka Niezgoda ◽  
Ewa Markiewicz ◽  
Klaudyna Kowalska
Keyword(s):  
Consumer Behavior ◽  
Design Methodology ◽  
Tourism Development ◽  
Secondary Data ◽  
Emergency Situation ◽  
Tourism Industry ◽  
Social Implications ◽  
Market Effects ◽  
The Impact ◽  
Practical Implications

Purpose: The effects of the global COVID-19 pandemic are difficult to estimate, but the impact on the tourism industry is undeniable. This also applies to consumers’ behavior in the tourism market, whose attitudes towards travel may change radically. The aim of this chapter is to analyze substitution processes in the tourism market caused by the COVID-19 pandemic. Design/methodology/approach: This paper is a review in nature and includes papers on tourism economics, particularly the tourism market, as well as secondary data on changes in tourism (tourism participation and consumer behavior) due to the COVID-19 pandemic. Findings: The Covid-19 pandemic does not have to be the factor slowing travels, as it may affect internal substitution on the tourism market. In the situation of the Covid-19 pandemic, all internal substitution options listed in the chapter were noticed on the tourism market in Poland. Research limitations/implications: As long as the emergency situation restricting the functioning of the tourism market continues, the results of the study cannot be definitive. Practical implications: The results can be useful for tour operators, especially in the process of planning tourism development after the crisis caused by the pandemic. Social implications: The chapter indicates changes in consumer behavior on the tourism market caused by COVID-19 pandemic, which may characterize tourists after the end of the pandemic. Originality and value: The article identifies types of internal substitution that occurred in the tourism market in Poland as a result of the COVID-19 pandemic.

scholarly journals Post-Industrial Tourism as a Driver of Sustainable Development

2021 ◽  
Vol 13 (15) ◽  
pp. 8145
Author(s):  
Aleksandra Kuzior ◽  
Oleksii Lyulyov ◽  
Tetyana Pimonenko ◽  
Aleksy Kwilinski ◽  
Dariusz Krawczyk
Keyword(s):  
Sustainable Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Gender And Education ◽  
Development Goals ◽  
The Difference ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Tourism

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

scholarly journals AN ASSESSMENT OF THE MAASAI RESIDENTS’ VIEWS ON TOURISM IN THE MAASAI MARA NATIONAL RESERVE, KENYA

2020 ◽  
Vol 7 (2) ◽  
pp. 01-11
Author(s):  
James Nampushi ◽  
Jedidah Nankaya
Keyword(s):  
Cultural Change ◽  
Environmental Sustainability ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Photo Elicitation ◽  
Cluster Sampling ◽  
Sustainable Tourism Development ◽  
The Impact ◽  
Mara Region

Purpose of the study: The purpose of this study was to survey the residents’ attitudes on the impact of tourism on Maasai Mara National Reserve and to identify critical issues and tourism development concerns of the Maasai residents associated with the social, economic, and environmental sustainability of the Maasai Mara National Reserve. Methodology: Data for this study was collected from June-October 2015. The participants were residents, 18 and older, from three group ranches. Data were collected using single-stage cluster sampling to identify three group ranches, Koyiaki, Olkinyei, and Siana, in the Maasai Mara region. A semi-structured, open-ended questionnaire was used for face-to-face and photo-elicitation interviews of 24 respondents. Data were subsequently analysed using the Qualitative Data Analysis (QDA) technique. Main Findings: The study identified six overarching themes; conservation, cultural change, community development, employment, livestock, and small business. This study found that residents perceived tourism with mixed feelings, both negative and positive. More specifically, residents living closer to the tourism destination experienced direct and tangible benefits as compared to those who live far away. Applications of this study: The results of this study are important for tourism planners, practitioners, and conservation managers in developing holistic strategies that promote sustainable tourism development in the Mara region of Kenya. Novelty/Originality of this study: The success of the tourism industry depends on the involvement of the local people. Lack of cooperation of the local communities in tourism development projects could lead to anger and mistrust, influencing perceptions of tourism and its three basic areas of benefits and costs: social, environmental, and economic. This study, for the first time, attempted to describe the resident’s attitudes towards tourism development in the Mara, results which can be used to improve the participation of local residents to ensure sustainable tourism development in destinations.

scholarly journals The Impact of COVID-19 Pandemic on Residents’ Support for Sustainable Tourism Development

2021 ◽  
Vol 13 (22) ◽  
pp. 12541
Author(s):  
Simona Vinerean ◽  
Alin Opreana ◽  
Cosmin Tileagă ◽  
Roxana Elena Popșa
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Sustainable Tourism ◽  
Negative Relationship ◽  
Tourism Development ◽  
Tourism Industry ◽  
Integrative Model ◽  
Equation Modeling ◽  
Sustainable Tourism Development ◽  
The Impact

The tourism industry has been gravely affected by the COVID-19 pandemic. In this context, the purpose of this study was to explore residents’ support for sustainable tourism development in an integrative model that considered well-established factors and the impact of the COVID-19 pandemic. Addressing various research gaps caused by the pandemic, this study aimed to examine a model based on eight hypotheses. Using the premises of a cross-sectional study, data was gathered from residents from Sibiu. Data analysis implied various steps to provide an accurate understanding of the hypotheses and the model was developed based on structural equation modeling. Considering the results of hypothesis testing, our study reconfirmed the applicability of social exchange theory in describing residents’ attitudes toward tourism development and positioned quality of life as an important predictor for this construct. Also, the outcomes highlighted a negative relationship between the host community’s perceptions of the coronavirus pandemic and their subsequent support for sustainable tourism development. Overall, the results focused on offering contributions for a better understanding of residents’ behavior and the influence of the COVID-19 outbreak on their support for sustainable tourism development. The conceptual and practical ramifications of the study were addressed in the article’s conclusion.

scholarly journals DETERMINING THE IMPACT OF TOURISM DEVELOPMENT ON THE CITY ECONOMY

2020 ◽  
Vol 5 (158) ◽  
pp. 32-37
Author(s):  
N. Denysenko
Keyword(s):  
Indirect Effects ◽  
Urban Economy ◽  
Tourism Development ◽  
Tourism Industry ◽  
Economic Effects ◽  
Direct And Indirect Effects ◽  
Tourism Impact ◽  
Goods And Services ◽  
The Impact ◽  
The City

Problems of efficiency of tourism development for the urban economy should be considered on the basis of a systematic approach, which involves the establishment of different criteria and indicators for different levels of government, as well as a hierarchy of goals and corresponding efficiency criteria. Based on the analysis, the article summarizes the concept of "tourist potential of the city". It is determined that the main components of tourist potential are resource, economic and social potential. The main methods of determining the tourist potential are identified, including expert, comparative, cartographic, technological, aesthetic methods of analysis. The directions of tourism impact on the economy of the territory are considered. Direct and indirect effects, as well as induced effects of tourism development are considered separately. The interrelation and interaction of different spheres of the city economy and tourism are shown. In the analysis it is necessary to consider significant sectors of the urban economy: hotel, construction, catering, retail, tour operators, industry, wholesale, housing and communal services, communications, transport, insurance and banking, medicine, education and others. To calculate the gross tourist product, calculate the sum of all costs incurred for the production of tourist goods and services for a certain period. These are the costs of tourist consumption, private and public tourism investments. In addition, calculate the amount of all income from the sale of tourist goods and services for a certain period. This income from the sale of tourist goods and services, income from renting rooms, apartments, etc. The use of a multiplier to determine the impact of tourism development on the city economy is proposed. The calculation of tourism multipliers involves determining the total income from the tourism industry and related infrastructure. Comprehensive assessment allows to identify the economic level of tourism development in the territory, the effect, and is also the basis for justification and management decisions. The study showed that in the modern scientific literature there are several types of multipliers. These are multipliers of income, employment, investment, commercial operations, production and sales. The foreign experience of assessment of social and economic effects from the development of the tourist sphere is analyzed and the possibility of its use in the conditions of Ukraine is substantiated. Keywords: tourist potential of the city, direct and indirect effects, multiplier.

scholarly journals Sustainable Development of Tourism in Azerbaijan During the Post-Pandemic Period

2021 ◽  
Author(s):  
Farhad Rahmanov ◽  
Elchin Suleymanov
Keyword(s):  
Sustainable Development ◽  
Modern Society ◽  
Tourism Industry ◽  
Host Countries ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Development Goals ◽  
Crisis Conditions ◽  
The Impact ◽  
Governing Institutions

The paper is devoted to the current issue of 2020 on the impact of the COVID-19 pandemic on the tourism industry in general, Azerbaijan in particular, and overcoming this crisis, taking into account the main aspects and goals of sustainable development. The primary purpose of the article is to form recommendations for compliance with the goals of sustainable development in the tourism industry of Azerbaijan with the levelling of events caused by the influence of COVID-19. A review of the scientific literature concluded that the issue of tourism marketing in crisis conditions is always complicated and multifaceted. The development of the tourism sector is a positive change for the host countries, which helps to solve problems in other areas of the economy. During the preparation of the material, a marketing survey of Azerbaijani citizens was conducted to study the potential impact of COVID-19 on the tourism industry. The analytical method of the article analyzes the goals of sustainable development, announced following the Resolution adopted by the UN General Assembly on September 25, and which become most relevant in the context of 2020 and are a challenge for modern society and Azerbaijan in particular. As a result of this study, recommendations were made to restart the tourism sector in Azerbaijan, given compliance with and implementation of sustainable development goals. The results of this study can be useful for the governing institutions of Azerbaijan and other countries in which the tourism industry has developed dynamically and rapidly over the past few years.

Impact of the coronavirus pandemic on the development of tourism and hospitality industry: global and national aspects

2021 ◽  
pp. 98-113
Author(s):  
Natalia Aleksandrovna Zaitseva
Keyword(s):  
Consumer Behavior ◽  
Hospitality Industry ◽  
Monitoring And Evaluation ◽  
Tourism Industry ◽  
Theory And Practice ◽  
Government Support ◽  
Enterprise Management ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article presents the results of a study of the impact of the coronavirus pandemic on the development of the tourism and hospitality industry in the global and national aspects. The purpose of this article is to summarize and systematize the main changes and trends in tourism and hospitality as a result of the impact of the coronavirus pandemic. During the research, general scientific methods of the theory and practice of researching socio-economic phenomena and processes were used: logical, dialectical, systemic, process and situational approaches, and methods of analysis, synthesis, abstraction, and others. According to the results of the study, several main trends in changes in consumer behavior were summarized and formulated, as well as in what began to be offered by the enterprises of the tourism and hospitality industry in response to changes in consumer behavior. Examples of how the coronavirus pandemic affected the organization of the very process of providing services by hotels to ensure the safety of guests in hotels and other accommodation facilities, including in terms of increasing costs for all types of resources of these enterprises. Particular attention in the article is paid to assessing the effectiveness of government support measures and stimulating demand for tourist and hotel services in the Russian Federation. Also, based on the results of the study, the prospects for adapting the enterprise management system of the hospitality and tourism industry to work in the conditions of the coronavirus pandemic and after its completion were substantiated — the change in the forms of organization of work of personnel, monitoring and evaluation of the results of their activities was described, and the importance of forming and maintaining consumer confidence in enterprises was substantiated. tourism and hospitality industry.

Sustainable Development and Restructuring Romanian Tourism Product in Accordance With European Tourists Segments

2019 ◽  
pp. 384-395
Author(s):  
Liviu Neamtu ◽  
Adina Claudia Neamtu
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Sustainable Tourism ◽  
New Products ◽  
Tourism Development ◽  
Tourism Industry ◽  
Product Diversification ◽  
Diversification Strategy ◽  
Sustainable Tourism Development ◽  
Tourism Product

Sustainable tourism development will be achieved through some major changes taking place in the tourism industry in Romania, in the following period. These changes should cover both aspects of structure in tourism and processes and interactions in tourist activities. First of all, the tourism in Romania shall also adopt a diversification strategy, focusing on the integration of new activity fields, as new services, along with the improvement of the existent ones, new tourist facilities, by the construction of centers/units, in compliance with the standards requested by the current tourism, but in the first place of some new products and tourist programmes provided by the current tourist centers. By studying consumer behavior of European tourists visiting Romania, and trends in their preferences regarding requested touristic product the authors propose a pattern for tourism product diversification and expansion of several existing forms of tourism.

Augmented Reality Advertisements in Tourism Marketing

2015 ◽  
pp. 125-146
Author(s):  
Evrim Celtek
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Smart Phone ◽  
Tourism Industry ◽  
Smart Phones ◽  
Customer Engagement ◽  
Tourism Marketing ◽  
Digital World ◽  
History Of ◽  
Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

scholarly journals Estimating the Impact of Air Pollution on Inbound Tourism in China: An Analysis Based on Regression Discontinuity Design

2019 ◽  
Vol 11 (6) ◽  
pp. 1682 ◽  
Author(s):  
Daxin Dong ◽  
Xiaowei Xu ◽  
Yat Wong
Keyword(s):  
Air Pollution ◽  
Air Quality ◽  
Regression Discontinuity ◽  
Tourism Development ◽  
Tourism Industry ◽  
Regression Discontinuity Design ◽  
Reverse Causality ◽  
Chinese Cities ◽  
Inbound Tourism ◽  
The Impact

Prior studies have suggested the existence of a reverse causality relationship between air quality and tourism development: while air quality influences tourism, dynamic segments of the tourism industry (e.g., cruising, airline, foodservice) have impacts on air quality. This reverse causality hinders a precise estimate on the effect of air pollution on tourism development within a conventional econometric framework, since the variable of air pollution is endogenous. This study estimates the impact of air pollution on the inbound tourism industry in China, by controlling for endogeneity based on a regression discontinuity design (RDD). The estimate is derived from a quasi-experiment generated by China’s Huai River Policy, which subsidizes coal for winter heating in northern Chinese cities. By analyzing data from 274 Chinese cities during the period 2009–2012, it is found that air pollution significantly reduces the international inbound tourism: an increase of PM 10 (particulate matter smaller than 10 μ m) by 0.1 mg/m 3 will cause a decline in the tourism receipts-to-local gross domestic product (GDP) ratio by 0.45 percentage points. This study also highlights the importance of controlling for endogeneity, since the detrimental impact of air pollution would otherwise be considerably underestimated. This study further demonstrates that, although air pollution is positively correlated with the average expenditure of each tourist, it substantially depresses the number of inbound tourists. The results imply that air quality could potentially influence inbound tourists’ city destination choices. However, it is interesting to note that travelers in air polluted cities in China tend to spend more money.

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