Peningkatan Pemasaran bagi Pengusaha Mikro Alat Permainan Edukatif (APE) di Daerah Istimewa Yogyakarta

2015 ◽  
Vol 5 (1) ◽  
pp. 65
Author(s):  
Flourensia Septy Rahayu ◽  
Susi Widjajani ◽  
Wilfridus Bambang Triadi
Keyword(s):  
System Development ◽  
Internet Technology ◽  
Counseling Training ◽  
Service Activity ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Medium Businesses ◽  
Virtual Store ◽  
Use Of Internet ◽  
And Training

<p>Community service activity aims to increase knowledge for partners in terms of better product quality, and developing marketing strategies. Partners are selected on service activities are perpetrators unit small and medium businesses that have an interest in particular on the pattern of development of the child, by creating APE making industry, namely Dolanan Puzzles and Boneka Tangan Kang Bedjo. Approaches will be used to implement solutions to the problems that arises is the Virtual Store System development activities, counseling, training and mentoring. From the aspect of business management trying addressed is the problem of product marketing. The solution implemented is in the form of extension of the marketing strategy, the use of the Internet for marketing activities, and training in the use of Internet technology to marketing activities by utilizing tokopedia.com and Instagram. This addition was built 2 pieces online site for the 2nd partners as a means to market their respective products. After completion of development, partners can be trained to operate the site. Assistance activities carried out as a means of monitoring the results of education and training that have been obtained previously.</p>

The Role of Internet in Successful Marketing in Tourism Organizations

2019 ◽  
Vol 9 (5) ◽  
pp. 1071
Author(s):  
Fatos UKAJ
Keyword(s):  
Information Needs ◽  
Internet Technology ◽  
The Internet ◽  
Daily Routine ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Tourism And Hospitality ◽  
Use Of Internet

Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clients in general. By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality, this paper focuses on its role and importance in the tourism business. The use of internet technology in hotel marketing activities was also analyzed.

scholarly journals Access and use of the internet among undergraduate students in the Faculty of Arts, University of Dhaka, Bangladesh

2012 ◽  
Vol 13 ◽  
pp. 19-31
Author(s):  
Md. Anwarul Islam ◽  
Muhammad Jaber Hossain
Keyword(s):  
Undergraduate Students ◽  
Sampling Method ◽  
Access Point ◽  
The Internet ◽  
Computer Center ◽  
Use Of The Internet ◽  
The University ◽  
Use Of Internet ◽  
Computer Labs ◽  
And Training

The study surveyed the use of Internet among undergraduate students in the Faculty of Arts at the University of Dhaka, Bangladesh. 240 questionnaires were distributed using a stratified sampling method. A total of 190 questionnaires were returned and all were usable. The access point for using Internet among the undergraduates was mostly the computer center of Dhaka University. Findings revealed that a high percentage of the Internet was used among the undergraduates. Some problems they face in their use of the Internet include slow speed of the connection, limited number of PCs and other related issues of using Internet. The study recommends that the university and arts faculty should provide more access points for the students. Departmental computer labs, Internet facilities and incorporating ICT courses in the academic syllabi should be started to those departments where it is needed to overcome the problems. Moreover, modern net connection technologies need to be used and training program needs to be started for the undergraduates.

Added Value Benefits of Application of Internet Technologies to Subject Delivery

2011 ◽  
pp. 390-409
Author(s):  
Stephan Burgess ◽  
Paul Darbyshire
Keyword(s):  
Cost Savings ◽  
Value Theory ◽  
Internet Technology ◽  
Added Value ◽  
Online Course ◽  
Student Responses ◽  
Internet Technologies ◽  
Use Of The Internet ◽  
Use Of Internet

The application of Internet technologies towards distance education is widely discussed in the literature. This case applies Porters added value theory relating to the use of IT to the application of Internet technologies used as a supplement to traditional classroom subject delivery. Most of the reported advantages of this type from online course and subject delivery relate to cost savings in terms of efficiency, flexibility and/or convenience for the students. The case study examines a range of subjects taught in the School of Information Systems at Victoria University, Australia. Each subject uses Internet technologies for different added value benefits. Subject coordinators comment upon the use of the Internet technologies for both academic and administrative aspects. Students are surveyed to determine the value of Internet technologies from their perspective. Student responses indicated the applications were perceived to be at least useful, and findings supported Porters theory. The challenge for the faculty is to demonstrate the business benefits to faculty staff of adopting Internet technology for teaching. The case studies have shown that the use of Internet technologies by students seems to be higher where the coordinator actively encourages it.

Added Value Benefits of Application of Internet Technologies to Subject Delivery

2011 ◽  
pp. 371-394
Author(s):  
Stephen Burgess ◽  
Paul Darbyshire
Keyword(s):  
Cost Savings ◽  
Value Theory ◽  
Internet Technology ◽  
Added Value ◽  
Online Course ◽  
Student Responses ◽  
Internet Technologies ◽  
Use Of The Internet ◽  
Use Of Internet

The application of Internet technologies towards distance education is widely discussed in the literature. This case applies Porter’s “added value” theory relating to the use of IT to the application of Internet technologies used as a supplement to traditional classroom subject delivery. Most of the reported advantages of this type from online course and subject delivery relate to cost savings in terms of efficiency, flexibility and/or convenience for the students. The case study examines a range of subjects taught in the School of Information Systems at Victoria University, Australia. Each subject uses Internet technologies for different “added value” benefits. Subject coordinators comment upon the use of the Internet technologies for both academic and administrative aspects. Students are surveyed to determine the value of Internet technologies from their perspective. Student responses indicated the applications were perceived to beat least “useful,” and findings supported Porter’s theory. The challenge for the faculty is to demonstrate the “business” benefits to faculty staff of adopting Internet technology for teaching. The case studies have shown that the use of Internet technologies by students seems to be higher where the coordinator actively encourages it.

scholarly journals MARKETING 4.0 UNTUK USAHA MIKRO TAS TALI KUR DESA MOJONGAPIT KECAMATAN JOMBANG KABUPATEN JOMBANG JAWA TIMUR

2019 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Abid Datul Mukhoyaroh ◽  
Ririn Susilawati
Keyword(s):  
Community Service ◽  
Business Management ◽  
Skills Training ◽  
Marketing Concept ◽  
Business Network ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
And Training ◽  
Mutual Agreement

<p><strong><em>Abstract</em></strong><em>. This community service activity aims to empower the potential of the two partners as prospective entrepreneurs of Tali Kur bags by providing training to market products (marketing 4.0) and educating good business management patterns. This is based on the problems faced by the two partners who have less knowledge about how to market this strap bag product. So both partners only have the ability to produce, and do not have the ability to sell or market their products. The constraints of the two partners do not have networks and channels in marketing their products in the digital era like now. The solutions offered include providing skills training in the field of marketing and training on good business management and making a brand for these products. The method used is to observe the production sites of the two partners, conduct interviews about the problems faced by the two partners, establish cooperation with the two partners to resolve the problem in accordance with the mutual agreement. The results obtained indicate that, the two partners are better prepared to become independent entrepreneurs by being given the knowledge of marketing management and having a business network digitally. The two partners gained an increase in the turnover of the number of sales of Tali Kur bags after implementing the 4.0 marketing concept. As a conclusion of this service activity are 4.0 marketing activities for UKM Curly strap bags in Ds Mojongapit, Kec Jombang, Kab Jombang, East Java, with training and marketing solutions 4.0 very helpful in overcoming the problems of marketing the products of the two partners.</em></p><p><strong><em>Keywords: marketing, marketing 4.0, bag strap, micro business</em></strong></p><p><strong> </strong></p><p><strong>Abstrak.</strong> Marketing 4.0 Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan potensi kedua mitra sebagai calon pengusaha mandiri tas tali kur dengan memberikan pelatihan untuk memasarkan produk (marketing 4.0) dan edukasi pola manajemen usaha yang baik. Hal ini didasarkan pada permasalahan yang dihadapi oleh kedua mitra yang memiliki pengetahuan yang kurang terhadap cara memasarkan produk tas tali kur ini. Jadi kedua mitra hanya memiliki kemampuan dalam memproduksi saja, dan belum memiliki kemampuan menjual atau memasarkan produknya. Kendala kedua mitra tidak memiliki jaringan dan channel dalam pemasaran produknya di era digital seperti sekarang ini. Solusi yang ditawarkan diantaranya adalah memberikan pelatihan ketrampilan dalam bidang pemasaran dan pelatihan tentang manajemen usaha yang baik serta membuatkan merek untuk produk tas tali kur ini. Metode yang digunakan adalah melakukan observasi ke tempat produksi kedua mitra, melakukan wawancara tentang permasalahan yang dihadapi kedua mitra, menjalin kerjasama dengan kedua mitra untuk menyelesaikan permasalahan sesuai dengan kesepakatan bersama. Hasil yang diperoleh menunjukkan bahwa, kedua mitra lebih siap menjadi pengusaha mandiri dengan diberikan bekal pengetahuan menajemen pemasaran dan memiliki jaringan usaha secara digital. Kedua mitra memperoleh peningkatan omzet jumlah penjualan tas tali kur setelah menerapkan konsep marketing 4.0.  Sebagai kesimpulan dari kegiatan pengabdian ini adalah kegiatan marketing 4.0 untuk UKM Tas tali kur di Ds Mojongapit, Kec Jombang, Kab Jombang Jawa Timur, dengan adanya pelatihan dan solusi marketing 4.0 sangat membantu mengatasi permasalahan pemasaran produk kedua mitra.</p><p><strong>Keywords: <em>marketing, </em></strong><strong><em>marketing</em></strong><strong> 4.0, tas tali kur, usaha mikro</strong><strong></strong></p>

scholarly journals Pelatihan Internet Sehat dan Aman bagi Siswa SMK Masmur Pekanbaru

2019 ◽  
Vol 4 (2) ◽  
pp. 223-230
Author(s):  
Guntoro Guntoro ◽  
Lisnawita Lisnawita ◽  
Muhamad Sadar
Keyword(s):  
Positive Impact ◽  
Internet Technology ◽  
Vocational School ◽  
The Internet ◽  
Internet Applications ◽  
Negative Side ◽  
Service Activity ◽  
Use Of The Internet ◽  
The Impact ◽  
Creativity And Innovation

TRAINING OF HEALTHY AND SAFE INTERNET FOR STUDENTS OF MASMUR VOCATIONAL SCHOOL, PEKANBARU. Internet technology is a tool that can be used by the younger generation to do creativity and innovation. The internet can be used to find information, pictures, entertainment, music, and lessons. Besides the internet has a positive impact, the internet also has a negative side, including sexual harassment, pornography, online game addiction, and violence. The method of implementing this service is distributing questionnaires before giving material, giving material about the whole internet, demonstrating useful internet applications, distributing questionnaires after giving material, distributing leaflets about healthy internet and evaluating the implementation of service activities. The results of this service activity are (1) the suitable internet training has been carried out by the desired target, and the training participants get motivation, knowledge, and insights about ICT and use of the internet healthily and safely. (2) Knowing information about the impact of internet use both from the positive and negative sides. (3) Students of Pekanbaru Masmur Vocational School can develop self-skills through the internet. (4) With the existence of proper internet training, it is expected to avoid the dangers of the internet from the negative side. (5) Find out tips on how to surf healthily and safely. (6) Based on the evaluation, participants understand the material that has been delivered and agree to the use of healthy and safe internet.

scholarly journals EDUKASI ASPEK KEAMANAN DAN PENGENDALIAN DATA GUNA MEMBANGUN LITERASI DIGITAL BAGI PELAKU UMKM

2021 ◽  
pp. 321
Author(s):  
F.X. Kurniawan Tjakrawala ◽  
Jamaludin Iskak
Keyword(s):  
Digital Media ◽  
Community Service ◽  
Digital Literacy ◽  
Business Processes ◽  
Positive Impact ◽  
Internet Technology ◽  
Study Program ◽  
Counseling Training ◽  
Academic Paper ◽  
Service Activity

Digital literacy is a real effort activity to communicate, relate, thinking, and other else by utilizing digital media. It’s being admitted that building the digital literacy is not an instant thing. Moreover, for MSME preneurs who generally less educated and newbie in using internet technology, of course limiting their space and opportunities to adapt the digitization of business processes during the new normal because of the Covid-19 pandemic. The purpose of this community service activity is to provide counseling/training and practice to the activity’s partners regarding aspects of data security and control in order to build adequate digital literacy for MSME preneurs, especially the culinary industry. The activity‘s partner is the owner of Restaurant "Seafood67 & Soto Lamongan". The results of the survey and discussions with partners provide the identified problems that the owner of the restaurant has experienced hacking of the merchant application account in marketing their products; and often experience difficulties in recording financial transactions. The counseling/training activity took place for two days in April 2021 using the lecture, question-and-answer method and the practice of security supervision and transaction data control using an Android-based application. This activity also involves students from the PPAk of FEB UNTAR, who generally have experience from the world of work and are intended to be able to contribute in providing solutions to problems/facts in society. In addition, the participation of PPAk’ students also had a positive impact on the accreditation of the study program. The activity resulted the fact that MSME preneurs became increasingly aware of the importance of digital literacy. The outcome of this community service activity is in the form of academic paper presented in the proceedings of scientific meetings.Literasi digital merupakan upaya nyata berkomunikasi; berelasi; berpikir, dan semua aktivitas dengan memanfaatkan media digital. Kita akui bersama bahwa membangun keliterasian digital bukanlah hal yang bersifat instan. Dan bagi pelaku UMKM yang umumnya berpendidikan rendah dan gagap menggunakan teknologi internet, tentunya membatasi ruang dan peluang mereka untuk beradaptasi terhadap digitalisasi proses bisnis pada masa normal baru sebagai akibat dari pandemi Covid-19. Tujuan dari kegiatan ini ini adalah mengadakan penyuluhan/pelatihan dan praktek kepada mitra mengenai aspek keamanan dan pengendalian data demi membangun literasi digital yang memadai bagi pelaku UMKM khususnya sektor industri kuliner.Mitra pada periode ini adalah Rumah Makan “Seafood67 & Soto Lamongan”. Hasil survey maupun diskusi dengan mitra memberikan gambaran bahwa pemilik rumah makan tersebut pernah mengalami peretasan akun aplikasi merchant yang menjadi partner dalam pemasaran produknya; serta sering mengalami kendala aplikasi umtuk pencatatan transaksi keuangan. Kegiatan penyuluhan/pelatihan berlangsung selama dua hari pada bulan April 2021 dengan menggunakan metode ceramah, tanya-jawab dan juga praktek pengawasan keamanan dan pengendalian data transaksi menggunakan aplikasi berbasis android. Kegiatan PKM ini juga melibatkan mahasiswa dari Prodi PPAk FEB UNTAR, yang umumnya telah memiliki pengalaman dari dunia kerja dan dimaksudkan untuk mampu berkontribusi dalam memberikan solusi terhadap masalah riil/fakta di masyarakat. Selain itu keikutsertaan mahasiswa prodi PPAk juga berdampak positif terhadap akreditasi prodi PPAk FEB Untar. Hasil dari PKM ini dirasakan manfaatnya oleh mitra yang semakin sadar akan pentingnya literasi digital.PKM ini juga menghasilkan luaran berupa artikel ilmiah untuk keperluan publikasi pada prosiding pertemuan ilmiah.

Digital Learning Challenge in Indonesia

2021 ◽  
pp. 56-71
Author(s):  
Adhi Prasetio ◽  
Grisna Anggadwita ◽  
Rina D. Pasaribu
Keyword(s):  
Education Reform ◽  
Industrial Revolution ◽  
Internet Technology ◽  
Digital Learning ◽  
Access To Education ◽  
National Education ◽  
Digital Era ◽  
Use Of Internet ◽  
And Training

Industry Education Reform 4.0 was launched by the Indonesian government as one of nine priority agendas called Nawa Cita. The reform consists of two main programs: first, to improve the quality of life of Indonesian people through improving the quality of education and training and, second, to revolutionize the nation's character through the policy of restructuring the national education curriculum. There are challenges though to implement those programs including Indonesian geographic, gap to access different level of education, and the gap to achieve the Industrial Revolution 4.0 skills. The aims of this chapter are to explore alternatives and solutions for access to education in Indonesia by utilizing technological advancements including the skills needed to face the current digital era. Education 4.0 is a good approach to answer those challenges. The use of internet technology for digital learning can provide access to students spread across the country. This approach requires skills set that are appropriate to Industry 4.0 by providing a flexible curriculum and online certification.

scholarly journals Pemberdayaan Peternak dalam Teknologi Produksi Pupuk Organik dan Biogas di Desa Gedong dan Desa Gemawang Kecamatan Ngadirojo, Kabupaten Wonogiri

2020 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
Shanti Emawati ◽  
Endang Tri Rahayu ◽  
Suwarto Suwarto ◽  
Sudiyono Sudiyono
Keyword(s):  
Beef Cattle ◽  
Biogas Production ◽  
Organic Fertilizer ◽  
Group Discussion ◽  
Livestock Waste ◽  
Counseling Training ◽  
Service Activity ◽  
Production Technologies ◽  
Training Activities ◽  
And Training

Ngadirojo District was one of the centers of beef cattle business development in Wonogiri Regency. But the business done by farmers has not yet produced an optimal income. The purpose of this service activity was to empower farmers by increasing farmers' knowledge through the application of organic fertilizer-based fertilizer production technologies for beef cattle manure and biogas waste so as to increase the income of farmers. The method of this community service activity was through FGD (Focus Group Discussion), counseling, training and demonstration plots on technology for organic fertilizer and biogas production. The result of this activity was an increase in knowledge of farmers after attending counseling and training on organic fertilizer and biogas production technology. Farmers in Gemawang and Gedong Ngadirojo villages have benefited from the construction of biogas installations and the processing of livestock waste into organic fertilizer. The conclusion of this activity was the effort of empowerment through counseling activities and training on processing livestock waste into organic fertilizer and biogas showing success and running effectively as seen from the increasing knowledge of respondents after participating in counseling and training activities.

scholarly journals The Effectiveness of Training on Utilization of Internet Technology to Increase Sales of Home Industry Products on the Island of Lombok

Jurnal Varian ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 37-42
Author(s):  
Heroe Santoso ◽  
Basirun Basirun ◽  
Raisul Azhar ◽  
Husain Husain
Keyword(s):  
Internet Technology ◽  
Wilcoxon Test ◽  
The Internet ◽  
Homogeneity Test ◽  
Normality Test ◽  
Effectiveness Of Training ◽  
Use Of The Internet ◽  
Home Industries ◽  
Use Of Internet ◽  
Lombok Island

The home industries in Lombok Island do not fully understand using internet technology in marketing their products. This study aims to see the effectiveness of the use of internet technology to increase the sales results of home industry products on the island of Lombok. Sampling using a questionnaire spread over 4 classes. Each class consists of 40 people. Furthermore, from the data obtained, a description, normality test, and homogeneity test were carried out. The method used in this research is the Wilcoxon test using the SPSS program. The results showed that after the training was held, there was an increase in understanding of the use of the internet as a means of increasing sales of home industrial products on the island of Lombok.

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