The Role of Internet in Successful Marketing in Tourism Organizations

2019 ◽  
Vol 9 (5) ◽  
pp. 1071
Author(s):  
Fatos UKAJ
Keyword(s):  
Information Needs ◽  
Internet Technology ◽  
The Internet ◽  
Daily Routine ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Tourism And Hospitality ◽  
Use Of Internet

Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clients in general. By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality, this paper focuses on its role and importance in the tourism business. The use of internet technology in hotel marketing activities was also analyzed.

Peningkatan Pemasaran bagi Pengusaha Mikro Alat Permainan Edukatif (APE) di Daerah Istimewa Yogyakarta

2015 ◽  
Vol 5 (1) ◽  
pp. 65
Author(s):  
Flourensia Septy Rahayu ◽  
Susi Widjajani ◽  
Wilfridus Bambang Triadi
Keyword(s):  
System Development ◽  
Internet Technology ◽  
Counseling Training ◽  
Service Activity ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Medium Businesses ◽  
Virtual Store ◽  
Use Of Internet ◽  
And Training

<p>Community service activity aims to increase knowledge for partners in terms of better product quality, and developing marketing strategies. Partners are selected on service activities are perpetrators unit small and medium businesses that have an interest in particular on the pattern of development of the child, by creating APE making industry, namely Dolanan Puzzles and Boneka Tangan Kang Bedjo. Approaches will be used to implement solutions to the problems that arises is the Virtual Store System development activities, counseling, training and mentoring. From the aspect of business management trying addressed is the problem of product marketing. The solution implemented is in the form of extension of the marketing strategy, the use of the Internet for marketing activities, and training in the use of Internet technology to marketing activities by utilizing tokopedia.com and Instagram. This addition was built 2 pieces online site for the 2nd partners as a means to market their respective products. After completion of development, partners can be trained to operate the site. Assistance activities carried out as a means of monitoring the results of education and training that have been obtained previously.</p>

scholarly journals Information Needs, Search Behaviours, and Use of Elementary School Teachers on the Internet

2021 ◽  
Author(s):  
Chiung-Wen Chien ◽  
Shan-Ju L. Chang
Keyword(s):  
Elementary School ◽  
Elementary School Teachers ◽  
Information Needs ◽  
The Internet ◽  
School Teachers ◽  
Work Related ◽  
Related Information ◽  
Internet Information ◽  
Use Of The Internet ◽  
Use Of Internet

This paper discusses Internet-related information behaviours of elementary school teachers in Taiwan, investigating their information needs, seeking behaviors, and use within an educational context. This study places an emphasis on investigating both work and non-work related use of Internet information by elementary school teachers. Research participants responded to a questionnaire on their internet search behaviours. In-depth interviews of 30 respondents were then performed. Results show that the boundary between work and non-work related use of the Internet is blurring. Participating elementary school teachers in Taiwan use the Internet for many tasks, and there are several technical and personal barriers to overcome before the technology can be fully utilized in the daily activities of educators.

scholarly journals The Effectiveness of Training on Utilization of Internet Technology to Increase Sales of Home Industry Products on the Island of Lombok

Jurnal Varian ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 37-42
Author(s):  
Heroe Santoso ◽  
Basirun Basirun ◽  
Raisul Azhar ◽  
Husain Husain
Keyword(s):  
Internet Technology ◽  
Wilcoxon Test ◽  
The Internet ◽  
Homogeneity Test ◽  
Normality Test ◽  
Effectiveness Of Training ◽  
Use Of The Internet ◽  
Home Industries ◽  
Use Of Internet ◽  
Lombok Island

The home industries in Lombok Island do not fully understand using internet technology in marketing their products. This study aims to see the effectiveness of the use of internet technology to increase the sales results of home industry products on the island of Lombok. Sampling using a questionnaire spread over 4 classes. Each class consists of 40 people. Furthermore, from the data obtained, a description, normality test, and homogeneity test were carried out. The method used in this research is the Wilcoxon test using the SPSS program. The results showed that after the training was held, there was an increase in understanding of the use of the internet as a means of increasing sales of home industrial products on the island of Lombok.

scholarly journals MANFAAT INTERNET MARKETING DALAM MENINGKATKAN PENDAPATAN UMKM PUREE MANGGA (Studi Kasus pada CV. Promindo Utama di Kecamatan Losari, Kabupaten Cirebon)

2020 ◽  
Vol 7 (1) ◽  
pp. 272
Author(s):  
Rahyan Arfi Mubarak ◽  
Lies Sulistyowati
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Internet Technology ◽  
The Internet ◽  
Profit Analysis ◽  
Efficiency And Effectiveness ◽  
Marketing Tool ◽  
Use Of The Internet ◽  
Medium Enterprises ◽  
Use Of Internet

Use of the internet for small and medium enterprises (MSMEs) business activities is relatively low, MSME needs to be aware that the development of internet technology has provided efficiency and effectiveness of MSME businesses. One of MSMEs that uses and utilizes the internet as a marketing tool is CV Promindo Utama MSME located in Losari Village, Cirebon Regency. The purpose of this study was to describe how far the internet is used, identify the obstacles faced in using internet marketing and analyze the benefits of internet marketing to increase income and number of consumers of CV Promindo Utama. This study used descriptive qualitative method. The object of this research was CV Promindo Utama, which has used internet marketing as a marketing tool. Data was collected by interview technique. The data was analyzed using Profit analysis Single program before-after method. The results of this study indicates that CV Promindo Utama has used the internet as a promotional tool to market its products through different web platforms, social media and online shopping, while the obstacles faced in the usage of internet marketing by CV Promindo Utama was the lack of related knowledge regarding the internet used, lack of workforce who are experts in the field of technology and inadequate signals, with use of internet marketing many benefits were obtained in increasing revenue and increasing number of consumers so that MSME CV Promindo Utama can develop and expand sales market, where the monthly profit increased by 13,7% and the number of consumers were increased by 25% per month after the usage of internet marketing.

scholarly journals The Liberty of Participation in Online Alternative Dispute Resolution Schemes

2008 ◽  
Vol 36 (1) ◽  
pp. 102-117
Author(s):  
Haitham A. Haloush
Keyword(s):  
Electronic Commerce ◽  
Dispute Resolution ◽  
Alternative Dispute Resolution ◽  
Internet Technology ◽  
The Internet ◽  
Internet Users ◽  
Legal Implications ◽  
Rules Of Procedure ◽  
Use Of The Internet ◽  
Use Of Internet

Electronic commerce is important, and perhaps, inevitable. Thus to consider the legal implications of the growth and development of electronic commerce is essential. However, the lack of suitable dispute resolution mechanisms in cyberspace will constitute a serious obstacle to the further development of electronic commerce. Bearing this in mind, this paper argues that when Alternative Dispute Resolution (ADR) moves to cyberspace, particularly arbitration and mediation as the main types of ADR, the form of online alternative dispute resolution (OADR) can maximise the growth of e-commerce.Alternative Dispute Resolution (ADR) and the internet are two very topical issues. Online alternative dispute resolution (OADR), or ADR online, refers to the use of internet technology, wholly or partially, as a medium by which to conduct the proceedings of Alternative Dispute Resolution (ADR), in order to resolve commercial disputes which arise from the use of the internet. Those proceedings are operated by neutral private bodies under published rules of procedure.Having said that, it is important to address mandatory OADR. This means that the parties are bound to adhere to the OADR process. Indeed, it is imperative to display what risks internet users should be willing to take with mandatory OADR schemes. This paper concludes that the issue of consent should be at the forefront of any contemplated OADR solutions. Clearly, it is unacceptable to impose mandatory OADR on internet users without their knowledge and consent Instead, a complainant who wishes to avoid the mandatory nature of OADR proceeding must be able to bring the action in any court that has a jurisdiction over the dispute. Bearing this in mind, there is a strong reason to believe that mandatory OADR schemes would not be enforceable in courts, and that the entire scheme of mandatory OADR might be unworkable.

scholarly journals The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Interactive Communication ◽  
Medical Products ◽  
Independent Variables ◽  
Internet Users ◽  
Internet Information ◽  
Reduced Costs ◽  
Use Of Internet

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

scholarly journals Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 14
Author(s):  
Mustapha Iddrisu ◽  
Akolaa Andrews Adugudaa ◽  
Albert Martins
Keyword(s):  
Consumer Attitudes ◽  
Transitional Economy ◽  
High Rate ◽  
Mobile Marketing ◽  
The Internet ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Marketing Activities ◽  
Structured Questionnaire ◽  
Marketing Messages

The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth&rsquo;s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth&rsquo;s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth&rsquo;s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.

Using I-D maps to Represent the Adoption of Internet Applications by Local Cricket Clubs

2011 ◽  
pp. 80-94 ◽  
Author(s):  
Scott Bingley ◽  
Steven Burgess
Keyword(s):  
Decision Process ◽  
Third Party ◽  
The Internet ◽  
Internet Applications ◽  
Visual Aid ◽  
Use Of The Internet ◽  
The Uk ◽  
Use Of Internet ◽  
Online Statistics ◽  
Different Levels

This chapter describes the development of a visual aid to depict the manner in which Internet applications are being diffused through local sporting associations. Rogers’ (2003) Innovation-Decision process stages, specifically the knowledge, persuasion, adoption and confirmation stages, are used as the theoretical basis for the aid. The chapter discusses the Innovation-Decision process as an important component of Rogers’ (2003) Innovation Diffusion approach. It then outlines the particular problem at hand, determining how best to represent different sporting (cricket) associations and their adoption and use of Internet applications across the innovation-decision process stages. Different data visualisation approaches to representing the data (such as line graphs and bar charts) are discussed, with the introduction of an aid (labelled I-D maps) used to represent the adoption of different Internet applications by cricket associations in New Zealand, Australia and the UK. The Internet applications considered are email, club websites, association and/or third party websites and the use of the Internet to record online statistics. The use of I-D maps provides instant interpretation of the different levels of adoption of Internet applications by different cricket associations.

Assessing the Use of Internet in the Recruiting Process

2009 ◽  
pp. 70-76
Author(s):  
Luiz Antonio Joia ◽  
José Antonio Alves Silva
Keyword(s):  
Internet Technology ◽  
Direct Result ◽  
The Internet ◽  
Information Economy ◽  
Asymmetry Of Information ◽  
Personnel Recruitment ◽  
Basic Law ◽  
Use Of Internet ◽  
Enormous Number

The scope of this article is to conduct research into the influence of the Internet on processes of personnel recruitment, in light of the growing number of companies seeking to attract candidates for employment onto their staff and the enormous number of professionals who currently use this technology in their search for employment or professional placement. The exponential growth of the Internet in the world is a direct result of the technological facilities inherent to its usage and the fascination exerted by the richness and reach of information available on the Web (Evans & Wurster, 2000). Evans et al. (2000) refer to a basic law of the information economy: “There is a universal trade-off between richness and reach.” (p. 23) To the authors, “richness” signifies the quality of the information de- fined by the user: accuracy, bandwidth, currentness, personalization, interactivity, relevance, security, and so forth, while “reach” signifies the number of people who share and have access to this information. In the former industrial economy, it was only possible to share extremely detailed information with a mere handful of people. The old technology did not allow the same desired degree of richness and reach to be attained simultaneously. In the labor market, the concepts propounded by these authors may be used to good advantage, adding to what they refer to as “asymmetry of information.” By applying this concept to recruiting and taking the company as the interested party, one can see how Internet technology may harmonize the ability of companies in general in their search for professionals, with the impetus of qualified professionals seeking a new position or change in profession (Zambos & Salazar, 2001).

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