scholarly journals Pendampingan Pemanfaaatan Media Sosial sebagai Sarana Membangun Citra Pondok Pesantren Nurul Mustafa Al-Husaini

2021 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Andi Yusika Rangan ◽  
Siti Qomariah ◽  
Amelia Yusnita

Public relations (public relations) are one of the processes in building the image of an institution. Social media has emerged as a flexible and informative means of communication. Social media is one of them because of features such as sharing text or writing, photos and videos. with assistance carried out in terms of making social media, processing content and publishing content on facebook, instagram and youtube, boarding school administrators can interact with the wider community, improve the image of the institution despite the limited human resources and funding with the right digital branding strategy.

Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.


2013 ◽  
Vol 4 (3) ◽  
pp. 16-37 ◽  
Author(s):  
Anthony Lewis ◽  
Brychan Thomas ◽  
Gwenllian Marged Sanders

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.


2021 ◽  
pp. 119
Author(s):  
Viny Christanti M

Jambi MSMEs are one of the MSMEs that need support in dealing with this pandemic. FTI Untar helped several Jambi SMEs who needed assistance to increase their knowledge in running a business during this pandemic. These MSMEs also need assistance in overcoming problems in running a business by utilizing social media. Although there are many social media used in running businesses in various fields, it should be realized that not all MSMEs can directly apply the use of social media. Limited human resources, limited ability to use technology, geographical conditions that are not possible or the availability of products that can be met affect the ability of MSMEs to use social media. Eleven Jambi UMKM partners who are members of group B1 need assistance in using and maximizing the use of social media to support their businesses. In this service, assistance is provided in the form of material presentation about E-Commerce which can be started from the use of social media and choosing the right solution in the use of social media. The presentation of the material is carried out in the form of an online seminar that conveys the differences between E-Commerce and the various applications that can support the technology. Suggestions regarding possible solutions are given in the form of discussions with each partner who attends this online meeting room. The expected end result is that eleven partners can gain knowledge about whether they are currently using E-Commerce technology. In addition, it is hoped that partners can help to think about whether solutions for using social media can be carried out and how they can maximize the use of social media.UMKM Jambi merupakan salah satu UMKM yang membutuhkan dukungan dalam menghadapi masa pandemi ini. FTI Untar membantu beberapa UMKM Jambi yang membutuhkan bantuan untuk meningkatkan pengetahuan dalam menjalankan usaha saat pandemi ini. UMKM ini juga membutuhkan pendampingan dalam mengatasi masalah dalam menjalankan usaha dengan memanfaatkan sosial media. Walaupun sudah banyak sosial media yang digunakan dalam menjalankan usaha diberbagai bidang, perlu disadari bahwa tidak semua UMKM dapat langsung menerapkan penggunaan sosial media tersebut. Keterbatasan sumber daya manusia, keterbatasan kemampuan dalam menggunakan teknologi, keadaan geografis yang tidak memungkinkan atau ketersediaan produk yang dapat dipenuhi mempengaruhi kemampuan UMKM dalam menggunakan sosial media. Sebelas mitra UMKM Jambi yang tergabung dalam kelompok B1 membutuhkan pendampingan dalam menggunakan dan memaksimalkan penggunaan sosial media dalam mendukung usaha mereka. Dalam pengabdian ini diberikan pendampingan dalam bentuk pemaparan materi mengenai E-Commerce yang dapat dimulai dari penggunaan sosial media dan memilih solusi apa yang tepat dalam penggunaan sosial media. Pemberian pemaparan materi dilakukan dalam bentuk seminar online yang menyampaikan apa perbedaan E-Commerce dan berbagai aplikasi yang dapat mendukung teknologi tersebut. Pemberian saran mengenai solusi yang dapat dilakukan diberikan dalam bentuk diskusi dengan setiap mitra yang hadir ruang pertemuan online ini. Hasil akhir yang diharapkan adalah sebelas mitra dapat memperoleh pengetahuan mengenai apakah mereka saat ini sudah menggunakan teknologi E-Commerce. Selain itu diharapkan mitra dapat membantu untuk memikirkan apakah solusi penggunaan sosial media dapat dilakukan dan bagaimana mereka dapat memaksimalkan penggunaan sosial media.


Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.


2021 ◽  
Vol 4 (1) ◽  
pp. 34-47
Author(s):  
Badrus Soleh ◽  
Iswatul Hasanah

This research was conducted because it aims to find out about the function of education management in Al-Ulum Wal Althof Islamic boarding school in strengthening religious moderation. This type of research is case study research (field research) using a qualitative approach. The results of this study are educational planning at the Al-Ulum Wal Althof Islamic boarding school in strengthening religious moderation, namely by establishing formal education and cottage programs organized by schools, pesantren administrators, and Kiai where the implementation is following the schedule or written regulations which are the result of deliberation. together. The educational organization of the Al-Ulum Wal Althof Islamic boarding school is led by a Kiai who has the right of authority to distribute tasks to the school and boarding school administrators who then the school and the boarding school administrator cooperate with the parties involved such as teachers. The implementation of education at the Al-Ulum Wal Althof Islamic Boarding School is regulated in writing and scheduled so that all activities both in formal education or in pesantren run well and smoothly. Supervision of education at the Al-Ulum Wal Althof Islamic boarding school is carried out by the school and the boarding school.


Author(s):  
Karen Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.


Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.


Humaniora ◽  
2017 ◽  
Vol 8 (3) ◽  
pp. 201 ◽  
Author(s):  
Handy Martinus ◽  
Fachmi Chaniago

The objectives of the article were to study the branding strategy of a new age media company through social media with storytelling, how it could be utilized in the building of brand image, and what were the special characteristics of storytelling in social media environment, especially Instagram. The study provided an overview of factors in the online content update from social media to elevate interaction and to maintain the relationship between the company and its audience. Also specifying the points on how the information looked desirable to the customer. The qualitative descriptive content analysis was conducted to investigate how a new age media company with Instagram as the platform, which products were intangible and used storytelling in the delivery utilizes and mixes both components. Data were obtained by conducting the in-depth interview with company’s representative, public relations practitioner, and a follower of the company’s Instagram account, which then analyzed through data reduction. The research suggests that storytelling combined with social media features potentially strengthens all dimensions of brand equity with the brand image as the focus, primarily due to its engaging content, its ability to enhance the formation of an emotional connection, and its capabilities in improving recall and recognition. Branding activities conducted by Proud through Instagram can be said to be effective, taking into account the six main factors in providing updates, namely vividness, interactivity, informational content, entertaining content, position and valence of comments. Storytelling plays a role in communicating the company's brand and value. In addition, storytelling is also a branding tool that becomes an element that uniquely unveils a company with a competitor.


2021 ◽  
Vol 6 (2) ◽  
pp. 79-111
Author(s):  
Nova Saha Fasadena

Abstract: This study examines the preaching activities of Kiai on social media in the era of the Covid Pandemic 19. As is known, the presence of this pandemic has forced preachers from Islamic boarding schools to choose da'wah virtually. Kiai Ahmad Azaim, a caretaker of the Salafiyyah Islamic Boarding School Syafi'iyyah Ibrahimy Situbondo, East Java, is one of the Kiai who uses cyber media to carry out his preaching activities which were mostly carried out offline before the pandemic. This study argues that the virtual da'wah activism carried out by Kiai Azaim has implications for a shift in authority and at the same time the Kiai's popularity. Through the method of analyzing the assumptions of Kramer's religious authority, an interesting finding is obtained that in terms of opportunity, Kiai interprets cyber media as the right medium to reach wider congregations. In terms of strength, Kiai understands that the presence of cyber media will not affect the power of the pesantren media or traditional recitation. In terms of rights, Kiai considers that as long as the community continues to use them, their rights need to be fulfilled.


2021 ◽  
Vol 11 (2) ◽  
pp. 351-376
Author(s):  
Muhammad Irfan Helmy ◽  
Ahmad Darojat Jumadil Kubro ◽  
Muhamad Ali

The Wasatiyyah of Islam has been described as the value of moderation in Islam, emphasizing justice, balance, and tolerance. The Quran and al-Hadith contain these values, but they are often misunderstood and misapplied. The pesantren or Islamic boarding school, is an educational institution close to the community and it plays a key role in instilling the moderate values of Islam. This article aims at discussing the moderation of Islam in relation to other religions and religious communities as taught through the hadith and as understood among the teachers and students of three pesantrens in central Java. It investigates the teachers’ and students’ views of Islam as a religion among other religions, and their attitudes as the pesantren community toward other religious believers. It combines  textual research employing a mukhtalif al-hadiṡ approach and living or lived hadith research. It argues that the hadiths on inter-religious relationship are understood as a necessity to be just towards faith, which means that one should believe that his own faith is correct but should keep tolerant towards other faiths. This means giving others the right to choose and implement their own faiths, behaving in a balanced way, and conducting healthy competition in various fields, especially the proselytization or dawah. With this textual understanding, the students have generally been quite well informed about the values of Islamic moderation and they seek to apply it in their religious and social life. The students have learned about the hadiths on interreligious relations and the moderate values primarily from their teachers although they have read directly from books and sometimes from social media. Wasatiyyah Islam digambarkan sebagai nilai moderasi dalam Islam, menekankan keadilan, keseimbangan, dan toleransi. Al-Qur'an dan al-Hadis mengandung nilai-nilai ini, tetapi  sering disalahpahami dan diterapkan secara salah. Pesantren merupakan lembaga pendidikan yang dekat dengan masyarakat dan berperan penting dalam menanamkan nilai-nilai moderat Islam. Artikel ini bertujuan membahas moderasi Islam dalam kaitannya dengan agama dan umat beragama lain sebagaimana diajarkan melalui hadis dan sebagaimana dipahami para guru dan santri di tiga pesantren di Jawa Tengah. Artikel ini menyelidiki pandangan siswa tentang Islam sebagai agama di antara agama-agama lain, dan sikap mereka sebagai komunitas pesantren terhadap pemeluk agama lain. Ini menggabungkan penelitian tekstual yang menggunakan pendekatan mukhtalif al-hadiṡ dan penelitian hadits hidup (living or lived hadith). Artikel ini berargumen bahwa hadis-hadis tentang hubungan antarumat beragama dipahami sebagai keharusan untuk bersikap adil terhadap keimanan, yang berarti bahwa seseorang harus percaya bahwa imannya sendiri benar tetapi harus tetap toleran terhadap agama lain. Ini artinya memberikan hak kepada orang lain untuk memilih dan menjalankan keyakinannya sendiri, berperilaku seimbang, dan melakukan persaingan yang sehat di berbagai bidang, terutama dakwah. Dengan pemahaman tekstual ini, para santri secara umum telah terinformasi dengan baik tentang nilai-nilai moderasi Islam dan mereka terus menerapkannya dalam kehidupan keagamaan dan sosial mereka. Para siswa telah belajar tentang hadits tentang hubungan antaragama dan nilai-nilai moderat terutama dari guru mereka meskipun mereka telah membaca langsung dari buku dan kadang-kadang dari media sosial. 


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