scholarly journals PENGGUNAAN SOSIAL MEDIA DALAM MENINGKATKAN USAHA UMKM JAMBI DI TENGAH PANDEMI

2021 ◽  
pp. 119
Author(s):  
Viny Christanti M
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Limited Ability ◽  
Meeting Room ◽  
Need Support ◽  
Use Of Social Media ◽  
The Right ◽  
Online Seminar

Jambi MSMEs are one of the MSMEs that need support in dealing with this pandemic. FTI Untar helped several Jambi SMEs who needed assistance to increase their knowledge in running a business during this pandemic. These MSMEs also need assistance in overcoming problems in running a business by utilizing social media. Although there are many social media used in running businesses in various fields, it should be realized that not all MSMEs can directly apply the use of social media. Limited human resources, limited ability to use technology, geographical conditions that are not possible or the availability of products that can be met affect the ability of MSMEs to use social media. Eleven Jambi UMKM partners who are members of group B1 need assistance in using and maximizing the use of social media to support their businesses. In this service, assistance is provided in the form of material presentation about E-Commerce which can be started from the use of social media and choosing the right solution in the use of social media. The presentation of the material is carried out in the form of an online seminar that conveys the differences between E-Commerce and the various applications that can support the technology. Suggestions regarding possible solutions are given in the form of discussions with each partner who attends this online meeting room. The expected end result is that eleven partners can gain knowledge about whether they are currently using E-Commerce technology. In addition, it is hoped that partners can help to think about whether solutions for using social media can be carried out and how they can maximize the use of social media.UMKM Jambi merupakan salah satu UMKM yang membutuhkan dukungan dalam menghadapi masa pandemi ini. FTI Untar membantu beberapa UMKM Jambi yang membutuhkan bantuan untuk meningkatkan pengetahuan dalam menjalankan usaha saat pandemi ini. UMKM ini juga membutuhkan pendampingan dalam mengatasi masalah dalam menjalankan usaha dengan memanfaatkan sosial media. Walaupun sudah banyak sosial media yang digunakan dalam menjalankan usaha diberbagai bidang, perlu disadari bahwa tidak semua UMKM dapat langsung menerapkan penggunaan sosial media tersebut. Keterbatasan sumber daya manusia, keterbatasan kemampuan dalam menggunakan teknologi, keadaan geografis yang tidak memungkinkan atau ketersediaan produk yang dapat dipenuhi mempengaruhi kemampuan UMKM dalam menggunakan sosial media. Sebelas mitra UMKM Jambi yang tergabung dalam kelompok B1 membutuhkan pendampingan dalam menggunakan dan memaksimalkan penggunaan sosial media dalam mendukung usaha mereka. Dalam pengabdian ini diberikan pendampingan dalam bentuk pemaparan materi mengenai E-Commerce yang dapat dimulai dari penggunaan sosial media dan memilih solusi apa yang tepat dalam penggunaan sosial media. Pemberian pemaparan materi dilakukan dalam bentuk seminar online yang menyampaikan apa perbedaan E-Commerce dan berbagai aplikasi yang dapat mendukung teknologi tersebut. Pemberian saran mengenai solusi yang dapat dilakukan diberikan dalam bentuk diskusi dengan setiap mitra yang hadir ruang pertemuan online ini. Hasil akhir yang diharapkan adalah sebelas mitra dapat memperoleh pengetahuan mengenai apakah mereka saat ini sudah menggunakan teknologi E-Commerce. Selain itu diharapkan mitra dapat membantu untuk memikirkan apakah solusi penggunaan sosial media dapat dilakukan dan bagaimana mereka dapat memaksimalkan penggunaan sosial media.

scholarly journals The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83-93
Author(s):  
Muhammad Saud ◽  
Rachmah Ida ◽  
Ansar Abbas ◽  
Asia Ashfaq ◽  
Araz Ramazan Ahmad
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Online Survey ◽  
Equal Opportunity ◽  
Sampling Technique ◽  
Political Awareness ◽  
Use Of Social Media ◽  
The Right

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.

Project Management 2.0

2016 ◽  
pp. 1-15 ◽  
Author(s):  
Hamid Nach
Keyword(s):  
Social Media ◽  
Organizational Change ◽  
Project Management ◽  
Human Resources ◽  
Web 2.0 ◽  
Management Practice ◽  
Management Framework ◽  
Business Functions ◽  
Use Of Social Media ◽  
And Control

With growing maturity of social media over the last few years, many companies started using these tools to interact with customers and employees. Business functions such as Sales, Marketing and Human Resources have innovatively embedded these technologies to support their processes and became, as such, an instrument for renewal. The use of social media in Project Management, however, seems to be very limited. The profession lags behind having difficulty keeping pace with the rapidly evolving web 2.0 driven technological innovations which are delivering on their promise to foster collaboration. The paper discusses the potential of social media in the project management practice. As the move towards harnessing the power of social media within the Project Management framework requires adequate organizational change, the study also addresses the implications of such an initiative on structure, culture, and control.

Crisis Communication in the Age of Social Media and the Case of Dairy Khoury

2021 ◽  
pp. 2181-2196
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Communication Strategy ◽  
Clear Understanding ◽  
Organizational Reputation ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Right

The use of social media platforms has become an essential part of today's protocol of reacting to any sudden crisis, due to their interactive nature which allows them to reach vast and heterogeneous audiences. This makes them the right tool that enables the organizations to spread their messages efficiently. Any failure in responding adequately on social media level, would allow rumors and negative contents to circulate uncontrollably, affecting the organizational reputation and recovery. Therefore, the main purpose of this paper is to provide a clear understanding of the crisis communication strategy adopted by Dairy Khoury, a Lebanese firm, on social media, at a time when the new power of social media had not yet been fully measured and estimated. The author will highlight the necessity of a preset crisis communication strategy and the use of social media platforms while dealing with crisis.

Pushing the Right Buttons?

2013 ◽  
Vol 4 (3) ◽  
pp. 16-37 ◽  
Author(s):  
Anthony Lewis ◽  
Brychan Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Resources Management ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.

scholarly journals Seeking asylum in the digital era: social-media and mobile-device vetting in asylum procedures in five European countries

2020 ◽  
Author(s):  
Maarten P Bolhuis ◽  
Joris van Wijk
Keyword(s):  
Social Media ◽  
National Security ◽  
Asylum Seekers ◽  
Private Life ◽  
New Methods ◽  
Digital Era ◽  
Use Of Social Media ◽  
The Right ◽  
Social Sorting ◽  
Tools And Methods

Abstract The increasing use of social media and mobile devices by asylum seekers offers new vetting opportunities for immigration authorities, to verify the identity or to assess national-security or 1F-exclusion aspects. Based on interviews with practitioners in Belgium, Germany, the Netherlands, Norway and Sweden, the first experiences with both of these new methods seem to be mixed, while formal evaluations of the results seem to be lacking. We argue that the increasing reliance on these methods, in combination with the further advancement of technology, raises important questions about possible infringements on the right to private life, as well as the risk of function creep and social sorting. It can be questioned to what extent the use of these new vetting tools and methods is proportional to the results they produce and to what extent fundamental human rights, including privacy, are sufficiently safeguarded.

scholarly journals Analisis Strategi Pesan Content Marketing Untuk Mempertahankan Brand Engagement

2018 ◽  
Vol 10 (2) ◽  
pp. 167
Author(s):  
Nigar Pandrianto ◽  
Gregorius Genep Sukendro
Keyword(s):  
Social Media ◽  
Brand Engagement ◽  
Descriptive Research ◽  
The Social ◽  
Marketing Activities ◽  
Content Strategy ◽  
Use Of Social Media ◽  
The Right ◽  
Culinary Culture ◽  
Content Marketing

The use of social media as an alternative medium to communicate marketing messages is increasingly massive. In the landscape of the contemporary marketing industry that is commonly called content marketing. But the use of this medium is not always use the right strategy. The strategy in this context is content strategy. The result, this process does not show the expected results. One of them is that there is no significant brand awareness among audiences. Even though the use of marketing content appropriately can produce a very obvious engagament brand. Therefore it is always interesting to observe the content strategy used by a brand, then see if the strategy used is appropriate to the intended goal or not. Likewise with the marketing activities that Pasar Papringan tries to do through the Instagram account @PasarPapringan. In this study the author will examine the marketing content of social media Instagram accounts Pasar Papringan. The research method used in this study is qualitative research. Meanwhile, the type of research used in this study is descriptive research that systematically describes facts or characteristics of certain populations in a factual and careful manner. From here the author will see whether the social media marketing content has been produced according to its purpose or not. The results of the study show that the content strategy chosen by the Pasar Papringan account is informative only, and this not relevant to the audience. The relevance of the content will be obtained if Pasar Papringan does a deeper profiling to the audience and explore themes that are relevant to the Pasar Papringan itself, like culinary, culture, dan peoples around Pasar Papringan. Pemanfaatan media sosial sebagai medium alternatif untuk mengomunikasikan pesan-pesan pemasaran semakin masif. Dalam lanskap industri marketing kontemporer ini yang lazim disebut konten marketing. Namun pemanfaatan medium ini tidak selalu dibarengi pemilihan strategi yang tepat. Strategi yang dimaksud adalah strategi konten. Akibatnya komunikasi yang dilakukan tidak memperlihatkan hasil yang memuaskan. Salah satunya adalah tidak terlihatnya brand engagament secara signifikan. Padahal pemanfaatan konten marketing secara tepat dapat menghasilkan brand engagament yang sangat kentara. Oleh sebab itu selalu menarik untuk mengamati strategi konten yang digunakan oleh sebuah brand, lalu melihat apakah startegi yang digunakan telah sesuai atau tepat denga tujuan yang diharapkan. Begitu juga dengan aktivitas marketing yang dicoba dilakukan oleh Pasar Papringan melalui akun Instagram @PasarPapringan. Dalam penelitian ini penulis akan meneliti konten marketing media sosial akun Instagram Pasar Papringan. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif. Sedangkan, jenis penelitian yang digunakan dalam penelitian ini adalah penelitian yang sifatnya deskriptif yang menggambarkan secara sistematis fakta atau karakteristik populasi tertentu secara faktual dan cermat. Dari sini penulis akan melihat apakah konten marketing media sosial tersebut telah diproduksi sesuai tujuannya atau belum. Hasil penelitian memperlihatkan strategi konten yang dipilih oleh akun Pasar Papringan masih bersifat informatif, dan belum relevan dengan audiens. Relevansi konten akan diperoleh jika Pasar Papringan dapat melihat lebih dalam profil audiens dan mengeksplorasi tema-tema yang relevan dengan Pasar Papringan itu sendiri, seperti kuliner, kebudayaan, orang-orang yang ada di seputar Pasar Papringan.

scholarly journals Recruitment Via Social Media: An Exploratory Study

2016 ◽  
Vol 1 (1) ◽  
pp. 89-93
Author(s):  
Aida Maryani Bt Abd Rashid ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Job Applicants ◽  
Social Media Platforms ◽  
Online Recruitment ◽  
Use Of Social Media ◽  
The Right ◽  
Recruitment Tool

Recent studies have shown that social media platforms such as Facebook and LinkedIn, have become emergent agents for employer and recruitment Agents to search for potential employees to work for their companies. Employers and recruitment agents are using social networking sites for recruitment as these sites offers a vast database of people information. Social media has made an easy pathway for employers and recruitment agents to narrow down their search to the targeted group of people and hire the best employees, thus elevating online recruitment to greater height. However, there are risks associated with the use of social media as a recruitment tool and users must understand that once they become part of a social media community, their online profiles can be accessed by almost everyone. By knowing the risks and complications of social media, it will be a step in the right direction towards managing the apparent risks. The objective of this paper is to study how social media is used in attracting quality job applicants and examine the risk associated with social media recruitment.

Attracting the Right Employees?

2018 ◽  
pp. 194-220
Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Recruitment Strategies ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.

Use of Social Media among Medical Teachers and Students of Punjab, India: A Study

2018 ◽  
Vol 8 (3) ◽  
pp. 1-9
Author(s):  
Shinderpal Kaur ◽  
Rajeev Manhas
Keyword(s):  
Social Media ◽  
Target Population ◽  
Medical College ◽  
Medical Library ◽  
Library Users ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
The Right ◽  
Media Applications ◽  
Medical Colleges

Social media is becoming an inseparable part of modern education system. The present study is an attempt to investigate the awareness, use, purposes and major problems faced while using applications of social media in medical colleges. The data for the present study was collected from the 8 medical colleges of Punjab State of India. A self-designed questionnaire was designed and random sampling method was used to collect the data from the target population i.e. 400 (200 teachers and 200 students with a sample of 25 teachers and 25 students from each medical college i.e. 50X8 = 400). Out of 400 distributed questionnaires, 341 (85.25%) including 146 (73%) teachers and 195 (97.5%) students were received back dully filled in. The results of the present survey show that 69.2% of respondents have average knowledge and awareness of social media. 83.3% use social media applications for educational enhancement purposes. The major problem faced by the respondents is privacy issues with 43.9% responses. The study suggested that library services supplemented by social media applications can prove a great boon to the medical library users in getting the right information at the right time.

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