scholarly journals Pengaruh Produk & Harga Terhadap Keputusan Pembelian Pada Konsumen Tas Merk Rumah Warna Di Bandar Lor Kota Kediri

2019 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Siti Mutmainah ◽  
Budi Rahayu ◽  
Marwita Andarini
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Test Validity ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Regression Methods ◽  
Normality Test ◽  
Analysis Phase ◽  
The City

The study aims to see how much influence the product and price have on purchasing decisions for color house-brand bags in Bandar Lor, Kediri. Methods of data collection using the method of observation, interviews, questionnaires and literature studies carried out based on systematic based on research methods. Data analysis using multiple linear regression methods were processed using SPSS assistance. The analysis phase starts from the normality test, validity test, hypothesis testing, T-test and F test to see the effect of independent variables on the dependent variable simultaneously or partially with a confidence level of 95% (a = 0.05). The results of the study prove that product variables and prices have a significant influence on purchasing decisions for color house-brand bags in the city of Kediri simultaneously or partially. The value of determination coefficient is 90.3%, so the purchasing decision on a bag of color house brands in Bandar Lor Kota Kediri is influenced by product variables and prices. The remaining 9.7% is influenced by other variables outside the research.garuh produk dan harga terhadap keputusan pembelian tas merk rumah warna di Bandar Lor kota Kediri. Metode pengumpulan data menggunakan metode observasi,wawancara, kuesioner dan studi kepustakaan yang dilakukakan berdasarkan sistematik berdasarkan metode penelitian. Data analisis menggunakan metode regresi linier berganda diolah dengan menggunakan bantuan SPSS tahapan analisa dimulai dari ujio normalitas, uji validitas, pengujian hipotesis, uji T dan uji F untuk melihat pengaruh variabel bebas terhadap variabel terikat secara simultan maupun parsial dengan tingkat kepercayaan 95% (a=0,05). Hasil penelitian membuktikan bahwa variabel produk dan harga mempunyai pengaruh secara signifikan terhadap keputusan pembelian tas merk rumah warna di bandar lor kota kediri secara simultan maupun parsial. Nilai koefesien determinasi sebesar 90,3% jadi keputusan pembelian terhadap tas merek rumah warna di Bandar Lor Kota Kediri dipengaruhi oleh variabel produk dan harga.Sisanya sebesar 9,7% dipengaruhi variabel-variabel lainnya diluar penelitian.

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals The Influence of E-Commerce, Product Prices and Product Design on Purchasing Decisions in Souvenir Shop Tauko Medan

2019 ◽  
Vol 2 (3) ◽  
pp. 388-395
Author(s):  
Nurul Nadzfah Nanda
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Descriptive Analysis ◽  
Purchasing Decisions ◽  
Online Purchases ◽  
Survey Approach

Purchasing decisions made by consumers in Tauko Medan have decreased, this can be seen in the number of sales in Tauko Medan. The purpose of this study was to determine and analyze the influence of e-commerce, product prices and product design on purchasing decisions in Tauko Medan. Data collection in this study was carried out through a survey approach by distributing questionnaires. The population of this research were 399 people of Tauko Medan customers who had made  online purchases. The number of research samples were 80 people. The method of data analysis used descriptive analysis and statistical analysis of multiple linear regression. Research results showed that simultaneously e-commerce, product prices and product design have a positive and significant effect on purchasing decisions in Tauko Medan. Partially e-commerce has a positive and significant effect on purchasing decisions in Tauko Medan. Likewise, the price of products partially had a positive and significant effect on purchasing decisions in Tauko Medan. Partially product design had a positive and significant effect on purchasing decisions in Tauko Medan. Of the three variables e-commerce was dominant in influencing purchasing decisions in Tauko Medan.

scholarly journals Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 290-302
Author(s):  
Dewa Gede Wahyu Santosa ◽  
Ida Ayu Mashyuni
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Test Results ◽  
Analysis Technique ◽  
Product Service ◽  
The City

Customer satisfaction is a feeling of pleasure or satisfaction from customers that arise after using or consuming a product / service. The purpose of this study is to determine how promotion and quality influence Grab customer satisfaction in Denpasar City partially and simultaneously. This research was conducted in the city of Denpasar. The number of samples taken was 100 respondents. Data collection techniques are observation, interviews, documentation, literature and questionnaires. The data analysis technique used is multiple linear regression. The test results show that the effect of promotion and service quality on Grab service satisfaction in Denpasar City is partially and simultaneously significant.

PENGARUH PEMAKAIAN RICEMILLING DAN BAURAN PEMASARAN TERHADAP PENINGKATAN PENDAPATAN PETANI PADI DI KOTA PADANG

2020 ◽  
Author(s):  
Yuswarti
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Marketing Mix ◽  
T Test ◽  
Eligibility Criteria ◽  
Independent Variables ◽  
The City ◽  
Initial Research

The purpose of this study are: 1) To clarify whether there is influence ricemilling usage and marketing mix of the income of farmers and 2) Measuring the effect of the use of ricemilling, marketing mix of the income of farmers.This research was conducted in February-March 2016 in the city of Padang. From the initial research and the description above, the authors conclude that farmers' income remains low and less than optimal.The sample used in this study were 89 respondents using saturation sampling. The independent variables in this study is the use ricemilling, and marketing mix, while the dependent variable is the income of farmers. This study is an explanation.Techniques of data collection is questionnaire. Technical analysis of the data using descriptive analysis and inferential analysis.To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test assumptions used in the test of validity is if R-count> R-table item declared invalid.Based on test validity ricemilling usage, marketing mix and the income of farmers known to all items declared invalid meet the eligibility criteria are good and reliable instrument.Ricemilling use of regression analysis obtained by value t = 2.091 while t table = 1.988, and the significance value is 0,040 this value is smaller than α = 0.05 not significant effect on the income of farmers,The marketing mix regression analysis obtained by value t = 1.762 while the value table = 1,988 so thitung

Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Testing Instrument ◽  
Influential Variable ◽  
Using Data ◽  
The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

scholarly journals Evaluasi uji kompetensi siswa keahlian multimedia di SMK se-Kota Yogyakarta

2014 ◽  
Vol 4 (3) ◽  
Author(s):  
Yowanita Dwi Irwanti ◽  
Putu Sudira
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Content Validity ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Total Sample ◽  
Test Reliability ◽  
Analysis Technique ◽  
Sample Data ◽  
The City

Penelitian ini bertujuan untuk mengevaluasi uji kompetensi siswa keahlian multimedia di SMK SeKota Yogyakarta, ditinjau dari aspek: (1) context; (2) input; (3) process; (4) product; dan (5) CIPP secara akumulatif. Penelitian ini dilaksanakan pada delapan SMK di kota Yogyakarta. Populasi adalah asesor, yang berjumlah 44 orang. Sampel dengan sampel jenuh (total). Teknik pengumpulan data menggunakan angket. Uji validitas dengan validitas isi melalui expert judgement, validitas konstruk dengan uji terbatas, dan dianalisis dengan korelasi Product Moment. Uji reliabilitas menggunakan Alpha Cronbach. Teknik analisis data dengan analisis deskriptif. Hasil penelitian ini menunjukkan bahwa uji kompetensi siswa keahlian multimedia di SMK Se-Kota Yogyakarta ditinjau dari aspek: (1) context termasuk kategori sangat sesuai (84,7%); (2) input termasuk dalam kategori sangat sesuai (87,61%); (3) process termasuk kategori sangat baik (89,94%); (4) product termasuk kategori sangat baik (82,78%); (5) CIPP secara akumulatif termasuk kategori sangat baik (86,62%). EVALUATION OF MULTIMEDIA SKILLS STUDENTS COMPETENCY TEST IN SMK YOGYAKARTAAbstractThis study aims to evaluate the multimedia skills students competency test in SMK Yogyakarta, in terms of (1) aspects of the context; (2) the input; (3) the process; (4) the product; and (5) CIPP aspects cumulatively. This study was conducted at eight vocational schools in the city of Yogyakarta. The population was assessors, amounting to 44 people. The sample used saturated or total sample. Data collection techniques used questionnaires. Test validity of the content validity is expert judgment and construct validity with product moment correlation formula. Test reliability was carried out with Alpha Cronbach. The data analysis technique used is descriptive analysis. The results of the study show that the multimedia skills students competency test in SMK Yogyakarta in terms of (1) aspects of the context fall into the very appropriate category (84.7 %); (2) the input are in the very appropriate category (87.61%); (3) the process are the excellent category (89.94%); (4 ) the product are the excellent category (82.78 %); (5) aspects of CIPP cumulatively are the excellent category (86.62%).

scholarly journals Pengaruh Promosi dan Harga terhadap Minat Beli Produk H&M di Jakarta Barat

2021 ◽  
Vol 5 (3) ◽  
pp. 285
Author(s):  
Nathaniel Widhiyanto Utomo
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Test Reliability ◽  
Reliability Test ◽  
Collection Method ◽  
Independent Variables ◽  
Retail Products

The objective of this/the research is to examine the effect of promotion and price partially and simultaneously on the interest in purchasing H&M retail products in West Jakarta. The data collection method is conducted using a questionnaire with a sample size of 160 respondents. Data analysis uses validity test, reliability test, classic assumption test, multiple linear regression, t-test, and Anova test. The result of this study indicates that the price and promotion simultaneously influence the purchase intention. The price and promotion variables also have a partial effect on buying intention. These show that the variation of the independent variables used in the model (Promotion and Price) is able to explain the 43.6% of variable purchase intention variation, and the rest of the result is influenced by other factors. Tujuan penelitian untuk menguji pengaruh promosi dan harga secara parsial dan simultan terhadap minat pembelian produk retail H&M di Jakarta Barat. Metode pengumpulan data menggunakann kuesioner dengan jumlah sampel terdiri dari 160 responden. Data analisis dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, dan uji F. Hasil penelitian ini menunjukkan bahwa variabel harga, dan promosi berpengaruh secara simultan terhadap minat beli. Variabel harga dan promosi juga memiliki pengaruh secara parsial terhadap minat beli. Hal ini menunjukkan bahwa variasi variabel independen yang digunakan dalam model (Promosi dan Harga) mampu menjelaskan sebesar 43,6% variasi variabel Minat beli, dan sisanya dipengaruhi oleh faktor lain.

scholarly journals Apakah Harga dan Brand Image Berpengaruh Terhadap Keputusan Pembelian?

2020 ◽  
Vol 2 (3) ◽  
pp. 180-187
Author(s):  
Nurul Maulida ◽  
Siska Maya
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Sampling Technique ◽  
Questionnaire Data ◽  
Purchasing Decisions

  Abstract– The purpose of this study is to determine the effect of price and brand image on purchasing decisions. The method used in this research is nonprobability sampling. The sampling technique used in this study was accidental sampling, data collection using a questionnaire. Data analysis uses multiple linear regression. The results showed that price influences purchasing decisions and brand image influences purchasing decisions. Simultaneously brand image has a significant effect on purchasing decisions.   Abstrak– Tujuan dari penelitian ini yaitu mengetahui pengaruh harga dan brand image terhadap keputusan pembelian. Metode yang digunakan dalamalam penelitian ini adalah nonprobability sampling. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling, pengumpulan data menggunakan kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian dan brand image berpengaruh terhadap keputusan pembelian. Secara simulta brand image berpengaruh signifikan terhadap keputusan pembelian.

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

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