Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Testing Instrument ◽  
Influential Variable ◽  
Using Data ◽  
The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA

2017 ◽  
Vol 5 (2) ◽  
pp. 77-82
Author(s):  
Citra Suci Mantauv
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Convenience Sampling

The purpose of this research is to determine the influence of Promotion and Locations of purchasing decisions. The sample used in this research is 100 people. Sampling in this research is based on convenience sampling technique. The analysis model used is multiple linear regression. With the constant value (α) is 8.418 while the value of Promotion coefficient 0.367 and the locataion of 0.432. Based on the results of data analysis with multiple linear regression known that the R-squre value of 0.773. Test f shows the two variables indenpenden have a positive and significant effect on the dependent variable.

scholarly journals ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 22-41
Author(s):  
Muhammad Nur Aminudin ◽  
Muhammad Anang Firdaus ◽  
Ira Eka Pratiwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Social Factors ◽  
Quantitative Research ◽  
Cultural Factors ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Insignificant Effect

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN TAPLUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK CABANG RENGAT

2019 ◽  
Author(s):  
Joe Vandra ◽  
Aminar Sutra Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Analysis Techniques

The purpose of this research is to analyze the influence of trust, satisfaction, and commitment to customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. Population in this research is all customer of Taplus at PT. Bank BNI Branch Rengat Riau which amounted to 15,173 people. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical t test. The results showed that the variable of trust does not have influence on customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. While the variable satisfaction and commitment have a significant influence on the loyalty of customers of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat.

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals Apakah Harga dan Brand Image Berpengaruh Terhadap Keputusan Pembelian?

2020 ◽  
Vol 2 (3) ◽  
pp. 180-187
Author(s):  
Nurul Maulida ◽  
Siska Maya
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Sampling Technique ◽  
Questionnaire Data ◽  
Purchasing Decisions

  Abstract– The purpose of this study is to determine the effect of price and brand image on purchasing decisions. The method used in this research is nonprobability sampling. The sampling technique used in this study was accidental sampling, data collection using a questionnaire. Data analysis uses multiple linear regression. The results showed that price influences purchasing decisions and brand image influences purchasing decisions. Simultaneously brand image has a significant effect on purchasing decisions.   Abstrak– Tujuan dari penelitian ini yaitu mengetahui pengaruh harga dan brand image terhadap keputusan pembelian. Metode yang digunakan dalamalam penelitian ini adalah nonprobability sampling. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling, pengumpulan data menggunakan kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian dan brand image berpengaruh terhadap keputusan pembelian. Secara simulta brand image berpengaruh signifikan terhadap keputusan pembelian.

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

scholarly journals Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Mobil Honda Brio di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 123
Author(s):  
Maria Magdalena ◽  
Nersi Ulan Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City

The purpose of this study was to find out and analyze the influence of brand image, price and promotion on the decision to purchase a Honda Brio car in the city of Padang. The population in this study were all consumers who bought a Honda Brio car in the city of Padang at the Honda Gajah Motor Padang, totaling 584 people. While the number of samples in this study were 85 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variable brand image and promotion had a significant effect on the decision to purchase a Honda Brio car in the city of Padang. While the price variable does not significantly influence the decision to purchase a Honda Brio car in the city of Padang.

scholarly journals Pengaruh Iklan di Televisi dan Kualitas Produk Terhadap Motivasi Pembelian Pelanggan Shampo Sunsilk pada Mahasiswi di STIE Sakti Alam Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 38
Author(s):  
Gampo Haryono
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purposive Sampling

This study aims to analyze the ads on television and product quality to the Motivation Purchase customers sunsilk shampoo on students at STIE Sakti Alam Kerinci. This type of research is causative research. Sampling research Using purposive sampling technique by distributing questionnaires to 50 respondents. The data analysis used is multiple linear regression. The results showed that: (1) The influence of advertisement on television has no effect on purchasing motivation, It is proved by, t value < t table (1,573 < 2.012) and significance > 0,05 (0,122> 0,05) received and Ha rejected, meaning there is no significant influence between Advertising on Television Against Motivation Purchase Customer Sunsilk Shampoo on students in STIE Sakti Alam Kerinci. (2) Product Quality significantly influence Purchase Motivation, This is proved by, the value of t calculate > t table (2,669> 2,012) and significance <0,05 (0,010 <0,05), hence Ho is rejected and Ha is received, it means partially there is significant influence between Quality of Product to Motivation Purchase Customer Sunsilk Shampoo on students at STIE Sakti Alam Kerinci. Keyword : Ads on Television, Product Quality and Motivation Purchase

scholarly journals Faktor-Faktor Yang Mempengaruhi Minat Beli Online

2021 ◽  
Vol 9 (2) ◽  
pp. 100-110
Author(s):  
Dedi Joko Hermawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Significant Influence ◽  
Sampling Technique ◽  
T Test ◽  
Analysis Method ◽  
Probability Sampling ◽  
Customer Trust

This research has objective to see the interest students of Panca Marga University Probolinggo in online purchasing of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform.  Keywords: Product Quality, Advertising, Customer Trust, Buying Interest

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