scholarly journals IKLAN POLITIK DI MEDIA ONLINE DAN PEER GROUP TERHADAP KEPUTUSAN MEMILIH PARA PEMILIH MUDA PADA PEMILIHAN PRESIDEN 2019

MEDIAKITA ◽  
2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Dian Marhaeni Kurdaningsih, Urip Mulyadi

Young voters are very close to online life. Advertising as part of online media products should be able to provide knowledge and change attitudes to the audience. Likewise, peer groups or playing groups. The behavior of young voters will be greatly influenced by their peer group. And as peer group students can point to groups of friends to discuss, friends who can communicate with each other and understand each other among its members. How advertisements in online media and the role of peer groups influence the decisions of young voters.This research intends to prove the uses and gratification theory that audiences will seek and select media content to fulfill their interests in seeking presidential candidacy information. The theory is also supported by social conversation theory. The research methodology uses the Kendall analysis in which this analysis requires a significant and positive relationship to the variables. The analysis shows that there is a positive and significant relationship with sufficient results obtained between advertisements in online media on voting behavior and peer groups on the knowledge of voting for young voters. The conclusion of this research is that online mass media is very much a reference for young voters in gaining knowledge about candidates. The role of peer groups in studentsin the Semarang community is still strong. The idea recognition model will be more effective utilizing this peer group. This research is still far from perfect, the accuracy of the data because the selected variables are very limited so the relationship between variables needs to be supported by accurate supporting variables. This deficiency can be added to further research by adding or proving separately the groupthink theory and the muted theory.Keywords: online media, president, advertisement president, peer group

Author(s):  
Diego Garzia ◽  
Frederico Ferreira da Silva

Over the last decades, the “personalization of politics” has turned into one of the defining elements of the democratic process. The common wisdom that sees popular political leaders as a fundamental electoral asset for their own parties has found increasing support in the existing comparative literature. Equally crucial aspects, such as the relationship between personalization and the old media, have been repeatedly addressed by communication research. A growing body of evidence from the fields of personality psychology and leadership studies has further refined our understanding of the role of individuals—politicians and voters alike—in driving this trend across time. Finally, institutional research dealing with parties, electoral systems, and cabinets has specified the structural transformations that fostered the personalization of politics in Western democracies and beyond. This article summarizes the growing body of available knowledge on the topic focusing, in turn, on General Overviews on personalization and politics; Electoral Research: Leader Effects on Voter Behavior and voting behavior; Personality Psychology and leadership studies; Party Politics; Political Communication; and Institutions: Primaries, Electoral Systems, and Executives and electoral systems.


2016 ◽  
Vol 3 (1) ◽  
Author(s):  
I Gusti Agung Tri Santiari ◽  
David Hizkia Tobing

Self concept is a reflection of the judgement of others (Charles Cooley, in Watson, Borlall-Tregerthan, & Frank, 1984). The formation of individual self concept is influenced by several factors, one of which is peers in adolescence is a very important figure for indiciduals. Not all teens get through phase of adolescence his parents. There are some situations that cause adolescent should live apart from their parents, by staying at the orphanage institution for example. This different conditions will certainly affect the processes occurring friendship with the adolescent peer groups which will certainly affect the formation of self concept. The purpose of this study was to determine the relationship between peer group acceptance of the self concept in adolescents orphanage in the District Badung, Bali.Subjects in this study were 170 adolescents (girls=101, boys=69) who lived in the orphanage which is in the District Badung-Bali. The instrument of this research are self concept and peer group acceptance scale. Self concept scale consisted of 30 item with a reliability coefficient of 0,875. Peer group acceptance scale consisted of 21 item with a reliability coefficient of 0,873.Product moment correlation analysis result showed the correlation of 0,719 with a significance level of 0,000 (p<0,05), which means that there is a significant and positive relationship between peer group acceptance and self concept in adolescents orphanage in the District Badung, Bali. The higher the intensity of the peer group acceptance, the more positive self concept in adolescents orphanage in the District Badung, Bali.Keywords : Self Concept, Peer Group Acceptance, Adolescenct, Orphanage.


Author(s):  
Nicoletta Cavazza ◽  
Piergiorgio Corbetta

The debate that has arisen around the weakening of the traditional cleavages’ heuristic power in explaining vote suggests considering the role of lifestyles in designing politically meaningful social aggregates. We investigated the relationship between lifestyle and voting behavior, establishing the degree to which this relationship traces the effect of the socio-structural categories (e.g. social class) or is, at least in part, independent of them. Through a k-means clustering, we individuated a typology of four Italian lifestyles; we showed its relation to socio-demographic features and its ability to discriminate participants’ political attitudes. The subscription to each lifestyle was significantly associated with voting behavior, net of the variance accounted for by the traditional cleavages. The theoretical implication and further direction of research are discussed.


2020 ◽  
Vol 4 (4) ◽  
pp. 15-19
Author(s):  
Tesaviani Kusumastiwi

Abstract Internet game disorder (IGD) is characterized as an excessive and uncontrolled game designed for functional problems or difficulties. During the last discussion, uncontrolled internet games have resulted in public health and social problems around the world. Although brave games are more accessible in young adulthood, brave game disturbances are more experienced by teens. Teenagers and young adults are strong predictors of overcoming the challenges of online game addiction, besides peer-group factors in adolescents, and neurobiological factors that influence the influence of internet gaming disorders. This literature review will discuss the influence of peer groups and neurobiological factors that underlie the expenditure of internet games in their teens.


J-IKA ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Rety Palupi ◽  
Mincho Slavov

In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.


2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.


2022 ◽  
pp. 392-408
Author(s):  
Ree Chan Ho

Customers are switching to mobile wallets in making online purchases these days as the result of the convenience of this payment mode. This chapter aims to understand customer attitude towards the gratification sought from mobile payment and further investigate its influence on promoting customer engagement. Uses and gratification theory offered the underpinning theoretical explanation in the development of the conceptual framework for this study. This chapter provided a theoretical explanation in discoursing the role of the mobile wallet for promoting customer engagement. The linkage to the customer engagement for the mobile wallet operators was missing in the literature. In addition, the conceptual development of mobile wallets based on the uses and gratification perspective was critical in providing the foundation needed for mobile payment literature.


2014 ◽  
Vol 28 (3) ◽  
pp. 279-288 ◽  
Author(s):  
Anne K. Reitz ◽  
Julia Zimmermann ◽  
Roos Hutteman ◽  
Jule Specht ◽  
Franz J. Neyer

Peers are a pervasive aspect of people's lives, but their role in personality development has rarely been considered. This is surprising, given that peers are promising candidates to explain personality development over the entire lifespan. Owing to the lack of clear–cut definitions of peers, we first elaborate on their defining criteria and functions in different life phases. We then discuss the role of peers in personality development across the lifespan. We advocate that an integration of social group perspectives and social relationship perspectives is essential to understand peer effects on personality development. Group socialization theory is particularly suited to explain developmental differences between groups as a result of group norms. However, it is blind towards differences in development within peer groups. In contrast, the PERSOC framework is particularly suited to explain individual differences in development within groups as a result of specific dyadic peer–relationship experiences. We propose that a conjunct consideration of peer–group effects and dyadic peer–relationship effects can advance the general understanding of personality development. We discuss examples for a cross–fertilization of the two frameworks that suggest avenues for future research. Copyright © 2014 European Association of Personality Psychology


2009 ◽  
Vol 23 (4) ◽  
pp. 491-508 ◽  
Author(s):  
Krzysztof Jasiewicz

This article presents a summary of analyses addressing the changing patterns of voting behavior in post-communist Poland as a context for examination of the issue of the relationship between regions defined by history (eighteenth-century partitions, border shifts after WWII) and contemporary forms of voting behavior. In the 1990s, the dominant cleavage in Polish politics was the one between the post-Solidarity and post-communist camps, and the best predictor of voting behavior was one’s religiosity. In the first decade of the twenty-first century, this cleavage has been replaced by another, between the liberal, pro-European orientation and the more Euro-skeptic, populist attitudes. The empirical evidence seems to suggest that one end of the populist—liberal continuum is relatively well defined and represents the traditional system of values, which defines Polish national identity in terms of ethnic nationalism, strong attachment to Catholic dogmas, and denunciation of communism as a virtual negation of those values. The other end of this continuum is defined more by rejection of this nationalistic-Catholic “imagined community” than by any positive features. This article examines the relative role of identity-related factors (e.g., religiosity or region) and determinants based on one’s socioeconomic (class) position in shaping voting patterns in the 2007 elections to the Polish Sejm and Senate. The empirical data come from a postelection survey, the Polish General Election Study 2007.


2011 ◽  
Vol 108 (1) ◽  
pp. 75-93 ◽  
Author(s):  
Sami Yli-Piipari ◽  
Timo Jaakkola ◽  
Jarmo Liukkonen ◽  
Noona Kiuru ◽  
Anthony Watt

The purpose of this longitudinal study was to examine the role of peer groups and sex in adolescents' task values and physical activity. The participants were 330 Finnish Grade 6 students (173 girls, 157 boys), who responded to questionnaires that assessed physical education task values during the spring semester (Time 1). Students' physical activity was assessed one year later (Time 2). The results indicated that adolescent peer groups were moderately homogeneous in terms of task values toward physical education and physical activity. Girls' peer groups were more homogeneous than those of boys in regards to utility and attainment values. Furthermore, the results for both girls and boys showed that particularly intrinsic task value typical for the peer group predicted group members' physical activity. The findings highlight the important role of peer group membership as a determinant of future physical activity.


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