IMPACTS OF PUSHING AND PULL FACTORS ON TOURIST SATISFACTION AND RETURN INTENTION TOWARDS RIVER TOURISM IN CAN THO CITY, VIETNAM

This study was conducted to demonstrate the impacts of push and pull factors on tourist satisfaction and behavioural intention of visitors towards Can Tho City river tourism. Structural Equation Modeling (SEM) was used to analyse the data. Research data were collected by direct interviews with 235 visitors who have experienced the river tour in Can Tho City. The research has shown that push and pulls factors positively affect destination satisfaction. Besides, destination satisfaction promotes the return intention, willingness to pay, and positive word of mouth of visitors towards river tourism. The study proposes important implications to effectively use river tourism image of Can Tho City, thereby attracting both domestic and foreign tourists. These solutions may help improve the tourism industry of the city.

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The Influence of Tourists’ Motivation on Intention to Revisit at The Traditional Village of Prai Ijing, Waikabubak, West Sumba, East Nusa Tenggara

E-Journal of Tourism ◽

10.24922/eot.v6i2.53750 ◽

2019 ◽

pp. 303

Author(s):

Fransiska Fila Hidayana ◽

I Gusti Ayu Oka Suryawardani ◽

Agung Suryawan Wiranatha

Keyword(s):

Structural Equation ◽

Hypothesis Test ◽

Descriptive Analysis ◽

Sem Analysis ◽

Equation Modeling ◽

Pull Factors ◽

Push And Pull Factors ◽

Tourist Satisfaction ◽

Push And Pull ◽

Intention To Revisit

Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit. Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village Keywords: tourist motivation, satisfaction, revisit intention, SEM

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The Role of Human–Machine Interactive Devices for Post-COVID-19 Innovative Sustainable Tourism in Ho Chi Minh City, Vietnam

Sustainability ◽

10.3390/su12229523 ◽

2020 ◽

Vol 12 (22) ◽

pp. 9523

Author(s):

Nguyen Thi Thanh Van ◽

Vasiliki Vrana ◽

Nguyen Thien Duy ◽

Doan Xuan Huy Minh ◽

Pham Tien Dzung ◽

...

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Structural Equation ◽

Practical Knowledge ◽

Tourism Industry ◽

Ho Chi Minh City ◽

Equation Modeling ◽

Personalized Care ◽

Tourist Satisfaction

In this research article, we aim to study the proposed role of human–machine interactive (HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled applications, for the post-COVID-19 revival of the already depleted tourism industry in Vietnam’s major tourist destination and business hub of Ho Chi Minh City. The researchers aim to gather practical knowledge regarding tourists’ intentions for such service enhancements, which may drive the sector to adopt a better conclusive growth pattern in post-COVID-19 times. In this study, we attempt to focus on travelers who look for paramount safety with the assurance of empathetic, personalized care in post-COVID-19 times. In the current study, the authors employ structural equation modeling to evaluate the intentions of tourists both structurally and empirically for destination tourism with data collected from tourists with previous exposure to various kinds of these devices. The study shows that human–machine interactive devices are integrating AI and VR and have a significant effect on overall service quality, leading to tourist satisfaction and loyalty. The use of such social interactive gadgets within tourism and mostly in hospitality services requires an organization to make a commitment to futuristic technologies, along with building value by enriching service quality expectations among fearful tourists. This research shows that tourists mainly focus on the use of such HMI devices from the perspective of technology acceptance factors, qualitative value-enhancing service and trustworthy information-sharing mechanisms. The concept of the tour bubble framework is also discussed in detail. The analysis of this discussion gives us a more profound understanding of the novel opportunities which various administrative agencies may benefit from to position these devices better in smart, sustainable destination tourism strategies for the future so that, collectively, service 5.0 with HMI devices can possibly bring back tourism from being disintegrated. Such service applications are the new social innovations leading to sustainable service and a sophisticated experience for all tourists.

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Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach

International Journal of Sport Communication ◽

10.1123/ijsc.2020-0001 ◽

2020 ◽

Vol 13 (4) ◽

pp. 621-642

Author(s):

Tyreal Yizhou Qian ◽

Jerred Junqi Wang ◽

James Jianhui Zhang

Keyword(s):

Structural Equation Modeling ◽

Least Squares ◽

Partial Least Squares ◽

Structural Equation ◽

Marketing Strategies ◽

Equation Modeling ◽

Pull Factors ◽

Push And Pull Factors ◽

Push And Pull ◽

Oriented Approach

Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build up a base of passionate fans across the globe. To augment this endeavor, the current study investigated push and pull factors that influence e-sports online viewers’ consumption behaviors (N = 1,309) using partial least squares structural equation modeling. The authors proposed a new way to operationalize push and pull factors that have been relatively overlooked in the literature. The findings indicated that, while push and pull factors had different effects on e-sports consumption behaviors, they should be considered equally important in e-sports livestreaming. The study expanded our understanding of the attractiveness and desirability of e-sports and shed some critical light on management and marketing issues within and beyond the e-sports space.

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MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

GeoJournal of Tourism and Geosites ◽

10.30892/gtg.37311-713 ◽

2021 ◽

Vol 37 (3) ◽

pp. 814-822

Author(s):

Md. Shakhawat HOSSAIN ◽

◽

Md. Golam MOSTAFA ◽

Md. Alamgir HOSSAIN ◽

◽

...

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Tourism Industry ◽

Destination Image ◽

Equation Modeling ◽

Tourist Destination ◽

Tourist Satisfaction ◽

Revisit Intentions ◽

The Relationship ◽

Structured Questionnaire

The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.

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The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

Sustainability ◽

10.3390/su11226401 ◽

2019 ◽

Vol 11 (22) ◽

pp. 6401 ◽

Cited By ~ 12

Author(s):

Shahida Kanwel ◽

Zhou Lingqiang ◽

Muhammad Asif ◽

Jinsoo Hwang ◽

Abid Hussain ◽

...

Keyword(s):

Structural Equation ◽

Tourism Industry ◽

Mediation Effect ◽

Destination Image ◽

Equation Modeling ◽

Multiple Mediation ◽

Mediation Effects ◽

Tourist Satisfaction ◽

Research Findings ◽

The Impact

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

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Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana

Journal of Islamic Marketing ◽

10.1108/jima-04-2019-0082 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Alexander Preko ◽

Iddrisu Mohammed ◽

Theophilus Francis Gyepi-Garbrah ◽

Azizbek Allaberganov

Keyword(s):

Structural Equation ◽

Word Of Mouth ◽

Tourism Industry ◽

Moderating Effects ◽

Content Type ◽

Tourist Satisfaction ◽

Travel Motivations ◽

Positive Word Of Mouth ◽

Gathering Data ◽

Insight Into

Purpose This study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism industry. As Islamic tourism is considered as a niche market with new needs and wants globally, this study makes the effort to identify the prospects of this form of tourism in a non-Islamic developing nation. Design/methodology/approach The study has used a convenience sampling approach in gathering data from 337 Muslim tourists, adopting existing scale instruments of push-pull motives, satisfaction, word-of-mouth of tourists and Islamic practices. The structural equation modelling was used to establish relationships and effects of the studied variables. Findings The results revealed the significant effects of push-pull motives of Ghanaian Muslim tourists on satisfaction as well as the significant influence of tourist satisfaction on word-of-mouth. In addition, the significant moderating effects of Islamic practices on the relationships between push-pull motives and tourist satisfaction were established. Research limitations/implications The conclusion and recommendations of this study might not be consistent with factors that motivate Muslims tourists in other countries. Practical implications The results of the study validate the viability of Islamic tourism practices and possible spread of positive word-of-mouth among potential Muslim tourists for future Islamic tourism market in Ghana. Originality/value This paper provides the first insight into push-pull motives of Muslim tourists’ choice of Islamic destination in non-Islamic developing country context. The insight will be valuable to tourism authorities, industry, academics, businesses, managers and practitioners, as the results will enhance product and service delivery to Muslim tourists when they are on vacation.

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Income Diversification Strategies of Italian Peri-Urban Farms: A Structural Equation Modeling Approach

Land ◽

10.3390/land10080790 ◽

2021 ◽

Vol 10 (8) ◽

pp. 790

Author(s):

Orlando Cimino ◽

Marco Vassallo ◽

Roberto Henke ◽

Francesco Vanni

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Equation Modeling ◽

Pull Factors ◽

Income Diversification ◽

Push And Pull Factors ◽

Goods And Services ◽

Diversification Strategies ◽

Push And Pull ◽

On Farm

On-farm diversification in non-agricultural activities has been increasingly recognized as a rewarding farm strategy through which farmers produce on-farm non-agricultural goods and services. The main objective of this paper is to explore to what extent the condition of peri-urbanity affects farm income diversification in Italy by looking at the push and pull factors that allow peri-urban farmers to re-organize their business by developing diversification strategies that are tightly connected to the demand of goods and services coming from the urban society. A structural equation modeling (SEM) statistical technique has been applied to estimate direct and indirect causal relationships among the multiple variables involved. The SEM analytical approach allowed us to untie the complexity of the push and pull factors connections and to highlight the most significant ones. The strengths of the structural paths provide evidence on the key diversification strategies adopted by peri-urban farms.

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Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

10.20944/preprints201611.0050.v1 ◽

2016 ◽

Cited By ~ 1

Author(s):

Bin Wang ◽

Zhaoping Yang ◽

Fang Han ◽

Hui Shi

Keyword(s):

Structural Equation ◽

Perceived Value ◽

Tourism Industry ◽

Mediation Effect ◽

Destination Image ◽

Equation Modeling ◽

Road Trip ◽

Destination Loyalty ◽

Tourist Satisfaction ◽

The Relationship

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.

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The Influence of Human Aspect of Accommodation and Destination on Tourist Satisfaction

International Journal of Innovative Technology and Exploring Engineering - Special Issue ◽

10.35940/ijitee.i1021.0789s219 ◽

2019 ◽

Vol 8 (9S2) ◽

pp. 105-108

Keyword(s):

Structural Equation ◽

Communication Skill ◽

Tourism Industry ◽

Equation Modeling ◽

Tourist Destination ◽

Tourist Satisfaction ◽

The World ◽

Tourism Destinations ◽

Human Aspect ◽

Industry Needs

Tourism industry becomes a productive economic sector in the world. Nowdays, tourism industry in every country vary and is potentially to developed, especially in Indonesia. North Sumatera is one of the priority provinces for tourism development in Indonesia. One of the most popular tourism destinations in North Sumatera is Samosir Island Lake Toba. This research aims to analysis the influence of accommodation and destination in North Sumatera Tourism Industry. The population of this study is local tourist and international tourists visiting Tourist Destination in North Sumatera. Sample of this study is 250 respondents. Data analysis was used by software of Amos 22 with Structural Equation Modeling (SEM). The results of study prove that accommodation and destination have positively and significantly effeted to tourist satisfaction, the communication and hospitality of human aspect in providing services to the tourist are more concerned to improve. In terms of developing human aspect of accommodation and destination in North Sumatera, tourism industry needs to be focussed on two aspects, namely: hospitality and communication skill. Proposed idea in improving the human aspect of the tourism industry is enchanging the creation of hybrid tourits satisfaction

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Should I Start My Own Venture? Moderating Effect of Pull Factors on the Relationship of Push Factors with Women Entrepreneurial Intentions

Entrepreneurship Research Journal ◽

10.1515/erj-2021-0062 ◽

2021 ◽

Vol 0 (0) ◽

Author(s):

Arpita Ghatak ◽

Bhaskar Bhowmick

Keyword(s):

Structural Equation ◽

Negative Relationship ◽

Entrepreneurial Intention ◽

Policy Implications ◽

Entrepreneurial Intentions ◽

Equation Modeling ◽

Pull Factors ◽

Push Factors ◽

Push And Pull Factors ◽

Push And Pull

Abstract Extant literature of women entrepreneurial intention (EI) has not studied the interplay of push and pull factors well, creating a lacuna in literature. In this paper, we explored how barriers within their professional careers, i.e. push factors led to women EI, and how interpersonal motivators and contextual pull factors moderated that relationship. Adopting the push-pull framework and analyzing survey-based responses from 302 working women using structural-equation-modeling, we find that the need for recognition (NFR) and the glass ceiling (GC) effect have positive relationships, whereas family support (FS) has a negative relationship with EIs. Moreover, the NFR and FS moderate GC-EI relationship. Our study contributes towards the women entrepreneurship literature by focusing on the interplay of push and pull factors. The paper also provides important managerial and policy implications for organizations and policy makers.

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