scholarly journals PSYCHOLOGICAL ANALYSIS OF CONSUMER BEHAVIOR OF STUDYING YOUTHS

2021 ◽  
Vol 18 (4) ◽  
pp. 48-54
Author(s):  
Natalia S. Fontalova ◽  
◽  
Tatiana V. Khrennikova ◽  
Keyword(s):  
Consumer Behavior ◽  
Systematic Study ◽  
Social Group ◽  
Consumer Preferences ◽  
Present Stage ◽  
Psychological Analysis ◽  
The Social ◽  
External Stimuli ◽  
Consumer Types

The consumer behavior of studying youths, as more susceptible to external stimuli of the social group, is not constant, it undergoes changes, and therefore, there is a need for a systematic study of its aspects. The article reveals the results of a study of the characteristics of consumer behavior of studying youths at the present stage. Based on the analysis of the data obtained, conclu-sions were drawn about marked consumer types, the degree of conspicuousness in consumption, consumer preferences, as well as the peculiarities of making a decision on purchases.

Modern forms of assistance to solve families difficult cases and their adolescent children

2014 ◽  
Vol 4 (1) ◽  
pp. 123-133
Author(s):  
Marzena Możdżyńska
Keyword(s):  
Adverse Event ◽  
Young People ◽  
Social Exclusion ◽  
Family Life ◽  
Social Group ◽  
Social Hierarchy ◽  
Educational Work ◽  
The Social ◽  
Difficult Cases ◽  
Complex Activities

Abstract In recent decades, we observe a significant disorganization of family life, especially in the sphere of parental functions performed by unprepared for the role emotional, socially and economically young people. Lack of education, difficulties in finding work, and the lack of prospects for positive change are the main causes of their impoverishment and progressive degradation in the social hierarchy. Reaching young people at risk of social exclusion and provide them with comprehensive care, should be a priority of modern social work and educational work. In order to provide help this social group and cope with the adverse event created a lot of programs to support systemically start in life. An example would be presented in the article KARnet 15+ program as a form of complex activities of a person stimulating subjectivity, and allows you to modify support in individual cases

Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

THE SPECIFICS OF THE DEVELOPMENT OF ONLINE COMMERCE UNDER THE INFLUENCE OF CONSUMER BEHAVIOR OF INTERNET USERS

2021 ◽  
pp. 158-171
Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  
Keyword(s):  
Consumer Behavior ◽  
Customer Orientation ◽  
Consumer Preferences ◽  
Point Of View ◽  
Practical Skills ◽  
Electronic Format ◽  
Online Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Technical Innovations

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.

Specifics of the Social Mentality of Adopted Parents as a Social Group

2020 ◽  
Vol 21 (3) ◽  
pp. 112-124
Author(s):  
A. A. Aldasheva ◽  
O. A. Pervacheva
Keyword(s):  
Social Group ◽  
The Social

scholarly journals Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 3152 ◽  
Author(s):  
Julia Offermann-van Heek ◽  
Philipp Brauner ◽  
Martina Ziefle
Keyword(s):  
Consumer Behavior ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Technological Development ◽  
Product Evaluation ◽  
Decision Criterion ◽  
Online Questionnaire ◽  
Close Link ◽  
Input Modality ◽  
Textile Products

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.

(Not) Just for the Fun of It: The Labor of Social Media Production

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Young Women ◽  
Career Success ◽  
Creative Expression ◽  
Relationship Building ◽  
Media Production ◽  
The Social ◽  
Media Creation

This chapter exposes the deep cracks in narratives of social media leisure and amateurism. It looks at how forms of value-generating, gendered self-expression are rife in the social media world through blogs, vlogs, Instagram, and more. Though these activities are superficially framed as amusement and sociality, this chapter contends that many young women do not produce and promote content just for the fun of it. Rather, they approach social media creation with strategy, purpose, and aspirations of career success. Hence, this chapter explores some of the most salient conditions and features of aspirational labor: narratives of creative expression, relationship-building in online and offline contexts, and modes of individualized self-expression that both reveal and conceal normative feminine consumer behavior.

Sign in / Sign up

Export Citation Format

Share Document