ABSTRACT The purpose of this study is to explain, study and analyze: 1) the implementation of e-learning as a learning media in the study program of Educational Administration Concentration in Information and Communication Technology, University of Muhammadiyah Kendari. 2) the positive impact of the implementation of e-learning as a learning media on the study program of Educational Administration Concentration in Information and Communication Technology, University of Muhammadiyah Kendari. 3) the challenges faced in implementing e-learning as a learning medium in the Educational Administration Study Program at the University of Muhammadiyah Kendari.This research was conducted at the University of Muhammadiyah Kendari in the Educational Administration Study Program. The sample in this study were students who were taught using e-learning totaling 17 people. This type of research is a combination of research (mixed methods) with a sequential explanatory model. The data obtained were analyzed in the form of a percentage.The results showed that 1) the results of the analysis of the implementation of e-learning as a learning medium showed that e-learning could be implemented as a learning medium in the Educational Administration Study Program at the University of Muhammadiyah Kendari supported by the readiness and ability of human resources in using information and communication technology devices (computers / laptop and internet), ease of getting teaching materials and ease of gathering assignments and evaluations, and the availability of supporting infrastructure (computer / laptop laboratories and internet networks). This is corroborated with quantitative data of 81.57%, 2) the results of the analysis of the positive impact of the implementation of e-learning as a learning medium in the Educational Administration Study Program at the University of Muhammadiyah Kendari showed that the positive impact of implementing e-learning as a learning medium was felt by students, namely being flexible in following learning, saving time in the learning process, can reduce the cost of traveling to campus, saving the cost of purchasing books, besides that students can learn anytime and anywhere and make more independent in gaining knowledge, this is strengthened with quantitative data of 84.55 %, 3) the results of the analysis of the challenges of implementing e-learning as a learning medium for students of the Educational Administration Study Program at the University of Muhammadiyah Kendari University are the challenges faced in implementing e-learning as a learning medium that is not yet maximally supporting facilities and infrastructure (labora computer thorium and internet network), this is corroborated by quantitative data the challenges of implementing e-learning as a learning medium by 71.24%.Keywords: Impact, Challenges, E-learning, Learning media