scholarly journals Sustainable Competitive Advantage of Indonesia’s Creative Economics: Fashion Sub-Sector

2020 ◽  
Vol 1 (2) ◽  
pp. 76-86
Author(s):  
Afni Regita Cahyani Muis ◽  
Ali Musa Harahap ◽  
Fadhlan Nur Hakiem
Keyword(s):  
Competitive Advantage ◽  
Primary Data ◽  
Creative Economy ◽  
Sustainable Competitive Advantage ◽  
Trend Forecasting ◽  
Research Objects ◽  
Economic Partnership ◽  
Partnership Agreement ◽  
Depth Interviews ◽  
Cultural Branding

This research has identified the government's strategies to encourage creative fashion industries in Indonesia with its cultural branding and the applicability of sustainable competitive advantage as a concept to maintain competitiveness. This research employed a qualitative research method based on primary data, obtained from in-depth interviews at the Creative  Economy  Agency,  the  Indonesian Ministry of Trade and, the Indonesian Ministry of Industry, and the Central  Statistics  Agency.  In analyzing the data, this research categorizes the reports and journals of the government's endeavor result. It then reduced the data by creating a discussion scheme and writing the core of each discussion component. Data is triangulated to compare the results of interviews with research objects and documents. The research found that the following are crucial strategies to empower sustainable competitive advantage of the creative economy in Indonesia's fashion subsector:  Developing  Priority Industry Clusters, Research and Development, Indonesia Trend Forecasting, Innovative and Creativity through Nusantara Collaboration, Modest Fashion, Intellectual Property Rights, and  Economic Partnership Agreement.

scholarly journals ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI

2021 ◽  
Vol 7 (2) ◽  
pp. 171-188
Author(s):  
Rizka Adinda ◽  
Cecep Safa'atul Barkah ◽  
Tetty Herawaty ◽  
Lina Auliana
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Purposive Sampling ◽  
Internal Resources ◽  
Event Marketing ◽  
The Right ◽  
Depth Interviews

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.

scholarly journals The Impact of Dynamic Capabilities on Sustainable Competitive Advantage in the Pharmaceutical Sector in Egypt

2017 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Albert Naiem Naguib ◽  
Eahab Elsaid ◽  
Abdel Moneim Elsaid
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Firm Characteristics ◽  
Pharmaceutical Sector ◽  
Chi Square ◽  
Pharmaceutical Firms ◽  
The Impact

This study examines the relationship between dynamic capabilities (experience, routine, skills, firm characteristics, knowledge and technology) and competitive advantage sustainability in the Egyptian pharmaceutical sector. The data was collected using primary and secondary data sources. Primary data was collected from questionnaires distributed to 160 top managers in 20 pharmaceutical firms. The secondary data about pharmaceutical firms like rankings, revenues and market share was collected from external sources such as Intercontinental Marketing Service (IMS). The questionnaires examine six independent variables based on a five-scale Likert scale. The methodology used in the study is non-probability sampling (judgmental sampling), Cronbach’s alpha reliability coefficient and Chi-square tests. The results support the notion that there is a significant relationship between four of the six dynamic capabilities (experience, skills, firm characteristics and knowledge) and the competitive advantage sustainability for pharmaceutical firms in Egypt. Designing the questionnaire and formulating the questions to target the required field was challenging, given that the topic is dynamic and the business scene in Egypt has witnessed drastic political changes since January 2011. The study should assist pharmaceutical companies in Egypt in directing their investments properly and in determining the weaknesses in their dynamic capabilities that need to be addressed.

Human Capital And The Use Of Information Technology To Enhance Sustainable Competitive Advantages

2020 ◽  
Vol 8 (6) ◽  
pp. 239-249
Author(s):  
Nurul Hidayah ◽  
Ahmad Badawi ◽  
Lucky Nugroho ◽  
Moetopo
Keyword(s):  
Information Technology ◽  
Human Capital ◽  
Competitive Advantage ◽  
Model Test ◽  
Test Validity ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Sustainable Competitive Advantage ◽  
Validity And Reliability ◽  
Inner Model

This study aims to determine the effect of human capital and the use of information technology on the competitive advantage of Sharia banking. The study takes an analysis unit of Indonesia Sharia banking. The type of data used is primary data using a questionnaire which sampling used is a stratified random sampling model where respondents in this study consist of leaders and employees in Sharia banking. This research uses desciptive qualitative approach. Data analysis used PLS consisting of Outer Model test (Validity and Reliability) and Inner Model test (coefficient of determination and T test). The results show that human capital has no significant effect and the use of information technology has a significant effect on the sustainable competitive advantage of Sharia Banking.

scholarly journals Influence of TQM on increasing sustainable competitive advantage with transformational leadership as a mediation variable

2022 ◽  
Vol 10 (8) ◽  
pp. 100-106
Author(s):  
Munawar Muchlish ◽  
Mazda Eko Sri Tjahyono
Keyword(s):  
Transformational Leadership ◽  
Competitive Advantage ◽  
Test Equipment ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Significant Positive Effect ◽  
Mediation Effects ◽  
Purposive Sampling ◽  
The Impact ◽  
Positive Effect

The objective of this study was to determine and analyze the impact of TQM, Transformational Leadership (TL), and Executive Ability (EA) on improving sustainable competitive advantage (SCA) in MSMEs in Banten Province based on local leading potential. The method of distributing questionnaires is used in this study to collect primary data. This study's population consisted of all owners and managers of MSMEs in Banten Province. In contrast, the sample in this study is formed of the owners and managers of MSMEs of Local Leading Potential in Banten Province. Purposive sampling was being used in the study, as well as Warp PLS V. 7.0 and SPSS Version 25 test equipment. The findings of this study were as follows: (1) TQM had a significant positive effect on TL and SCA, but not on EA. (2) TL has a statistically significant positive effect on SCA and EA. (3) EA has a statistically significant positive effect on SCA. (4) TL mediates the effect of TQM on SCA and TQM on EA, and (5) EA does not mediate the effect of TQM on SCA. VAF (Variance Accounted For) has been used to calculate mediation effects.

scholarly journals INFLUENCE OF DIFFERENTIATION STRATEGY ON PERFORMANCE OF THE INSURANCE COMPANIES IN KENYA

2021 ◽  
Vol 6 (4) ◽  
pp. 21-31
Author(s):  
Edwin Kubai ◽  
Patrick Karanja ◽  
Allan Kihara
Keyword(s):  
Competitive Advantage ◽  
High Performance ◽  
Insurance Industry ◽  
Descriptive Analysis ◽  
Scale Up ◽  
Insurance Companies ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Differentiation Strategy ◽  
Market Experience

Purpose: Consistent high performance being their main objective, insurance companies are currently concentrating on development of strategies for ensuring enhanced sustainability and success. Differentiation strategy has recently received unprecedented attention as it enhances the capability of firms to expand, exploit emerging opportunities, manage threats and ultimately gain sustainable competitive advantage in today’s highly dynamic market. In Kenya, the present operational set up of the insurance industry is a dynamic one characterized with intense competition due to the presence of numerous insurance organizations selling diverse products and services. Major challenges include similarities in insurance products, differences in product valuations, increased brokerage, poor products’ perception and low quality of services provided by insurance firms. This study sought to establish the influence of differentiation strategy on performance of the insurance companies in Kenya. Specifically, the study aimed at determining the influence of strategy scope, products perception, value based services and market experience on insurance companies’ performance, with the ultimate goal of providing tangible solutions to exiting differentiation challenges in the industry and beyond. Methodology: Using semi-structured questionnaires, primary data was collected from 55 registered insurance companies in Kenya. Descriptive analysis was done using SPSS software, and inferential statistics including regression, correlation and ANOVA analysis were applied to establish the association between the dependent and the independent variables. Findings: The study found out that over 85% of the insurance companies had adopted the differentiation strategy at different magnitudes, which enabled development of products and services offering more value and great market experience, and were since enjoying enhanced competitive advantage. Unique Contributions to Theory, Practice and Policy: The study recommends that the insurance companies should scale up their differentiation by applying strong research and development skills, strong services and products engineering skills, strong creativity skills, good cooperation with distribution channels and strong marketing skills for remarkable performance.

Shared brands and sustainable competitive advantage in the Brazilian wine sector

2018 ◽  
Vol 30 (2) ◽  
pp. 243-259 ◽  
Author(s):  
Virginia Aparecida Castro ◽  
Janaina de Moura Engracia Giraldi
Keyword(s):  
Competitive Advantage ◽  
Government Agencies ◽  
Geographical Indications ◽  
Exploratory Research ◽  
Sustainable Competitive Advantage ◽  
Foreign Markets ◽  
Content Type ◽  
Wine Sector ◽  
The Government ◽  
Depth Interviews

PurposeThe purpose of this paper is to investigate if shared brands provide sustainable competitive advantage according to an adapted valuable, rare, imitability/replaceability and organization (VRIO) model to the Brazilian wine sector in the opinion of the government agencies, associations and managers of the wineries.Design/methodology/approachThis study was based on a qualitative and exploratory research, based on in-depth interviews. Fine wines that have geographical indications and are located in the Brazilian state of Rio Grande do Sul were analyzed and content analysis was used to explore data.FindingsIt was concluded that shared brands in the Brazilian wine sector can be considered a source of sustainable competitive advantage according to the resource-based view.Research limitations/implicationsQualitative research has the aspect of the subjectivity of the researcher when analyzing the data.Practical implicationsThe government agencies, associations and wineries can improve the production process and seek certified products for commercialization in the domestic and foreign markets. These contributions may also, in practice, be used by other sectors and countries.Originality/valueThis work contributes to the understanding of the shared brand’s concept, including geographical indications, collective brands and the sector brands. The proposition that shared brands provide sustainable competitive advantage, according to an adapted VRIO model was confirmed. Barney’s VRIO framework (Barney, 1991, 1995) hitherto thought for individual companies, has the letter “O” of Organization replaced by the letter “A” of Association, becoming VRIA. The authors found that the four conditions that form the here proposed acronym VRIA are valuable, rare, imperfectly imitable/replaceable and association.

scholarly journals Analisis Strategi Keunggulan Bersaing (Competitive Advantage) pada Balai Diklat Keuangan Makassar

2019 ◽  
Vol 2 (2) ◽  
pp. 164-178
Author(s):  
Azwar Iskandar
Keyword(s):  
Competitive Advantage ◽  
External Environment ◽  
Secondary Data ◽  
Financial Education ◽  
Education And Training ◽  
Primary Data ◽  
Creative Economy ◽  
Regional Government ◽  
Training Center ◽  
And Training

This study aims to analyze strategic factors both from the internal and external environment of Makassar Financial Training and Education Center in order to develop a competitive advantage strategy. This study uses descriptive-qualitative research, with primary data consisting of data generated directly from respondents containing questions on the questionnaire sheet and secondary data obtained and available to the relevant agencies or units. Data analysis techniques used are IFAS (Summary of Internal Factory Analysis) and EFAS (Summary of External Factory Analysis) in the development of SWOT analysis. The results showed that: (1) Makassar Financial Education and Training Center in terms of development strategies have tried as optimal as possible to utilize the strengths to reduce weaknesses while the strength factor is greater than the weakness factor; (2) Makassar Financial Education and Training Center in competitive competition, placed in a relatively good position in the competition for the external environment where Makassar Financial Education and Training Center in terms of strategic development has tried its best to take advantage of existing opportunities to encourage external organization; (3) Makassar Financial Education and Training Center is currently in a strong and potential position. The strategy recommendations given are progressive in nature, where organizations in such prime and steady conditions are urgently needed to further enhance, enhance growth and obtain maximum progress; (4) The competitive advantage strategies of the Makassar Financial Education and Training Center are currently with the assistance and implementation of training programs using local wisdom in South Sulawesi in particular and Eastern Indonesia in general, for example in the tourism, culinary, and creative economy sectors and increasing The frequency of open open classes outside of regular training / training takes into account the special state financial needs of the Regional Government and there is a disruption of information technology.

scholarly journals Acceleration Of Performance Recovery And Competitiveness Through Non – Banking Financing In SMEs Based On Green Economy: Impact Of Covid-19 Pandemic

2020 ◽  
Author(s):  
Sriyono Sriy ◽  
Sarwendah Biduri ◽  
Bayu Prayogi
Keyword(s):  
Competitive Advantage ◽  
Secondary Data ◽  
Green Economy ◽  
Primary Data ◽  
Analysis Technique ◽  
Depth Interview ◽  
Performance Recovery ◽  
Data Validity ◽  
The Impact ◽  
Depth Interviews

Abstract The recovery of SMEs' performance due to the impact of Covid-19 is significant because SMEs have an essential role in the economy. Many previous studies have examined the effects of covid-19 on SMEs, but this research is only on fundamental recovery. This study will be very different because this research prioritizes the acceleration of performance recovery and SMEs' competitive advantage to conduct activities immediately. This study aims to accelerate the recovery of SMEs' performance affected bhealing19 and the benefits of competing through non-banking financing. This research type is interpretive qualitative using primary data through in-depth interviews; each in-depth interview lasts 45 t0 60 minutes on several important informants and secondary data as data support. Data validity test using credibility and transferability test, Data analysis technique using research data reduction, presenting data, drawing conclusion drawing. Based on the research results in the field and analysis, alternative non-banking financing is suitable for SMEs affected by covid-19. The conclusion of this study is to accelerate the recovery of performance and competitive advantage through non-banking funding because there are no complex requirements required, and the payment model is very light.

scholarly journals SOCIAL CAPITAL AND LIVELIHOOD DIVERSIFICATION: TOURISM ENTREPRENEURSHIP IN A REMOTE AREA OF NORTH HALMAHERA, INDONESIA

2020 ◽  
Vol 9 (3) ◽  
pp. 286
Author(s):  
Yerik Afrianto Singgalen ◽  
Gatot Sasongko ◽  
Pamerdi Giri Wiloso
Keyword(s):  
Social Capital ◽  
Local Government ◽  
Social Relations ◽  
Secondary Data ◽  
Primary Data ◽  
Creative Economy ◽  
Livelihood Diversification ◽  
Coffee Shop ◽  
Regional Tourism ◽  
Depth Interviews

This article aims to describe the capability of public access to social capital as a form of livelihood diversification through tourism entrepreneurship. This idea was originated from the optimization of the tourism sector and the creative economy by the local government since 2017, aiming to encourage creative entrepreneurship in tourism, creative multimedia, and coffee shop businesses. This study was conducted in a qualitative approach; thus, primary and secondary data sources were used to analyze the data. The primary data was obtained through in-depth interviews and observations, while the secondary data was obtained from document studies. In this case, the in-depth interviews were conducted with the entrepreneurs. The participants involved as key informants had various backgrounds in tourism entrepreneurship such as travel agent and tour guide service, creative multimedia service, and coffee shop business. Furthermore, field observations were done based on activities or events, aiming to observe the process of involvement of these entrepreneurs in regional tourism activities during the events of “Torang Angkat Sampah” in 2017, “Tanjung Bongo Festival” in 2017, “North Galela Festival” in 2018, “Wonderful North Halmahera” in 2018, and “O Molulu Ma Akere” in 2019. The secondary data used was the Medium Term Program Plan of the Local Government Agencies of the Regional Tourism Department of North Halmahera Regency after there was a policy of creative economy development elaborated in the bureaucratic structure changes at the Regional Tourism Department. The results show that the availability of infrastructure, accessibility of information and transportation, and the capability of access to social capital were such a stimulus for the diversification of people’s livelihoods to run tourism, creative multimedia, and coffee shop businesses. Through social capital, entrepreneurs were strengthened by their social relations with various communities to have more consumers while also maintaining the business sustainability.

scholarly journals EFFECT OF ORGANISATIONAL CAPABILITIES ON SUSTAINABLE COMPETITIVE ADVANTAGE IN AUDIT FIRMS: A CASE STUDY OF DELOITTE LIMITED

2017 ◽  
Vol 2 (3) ◽  
pp. 50
Author(s):  
Justine M. Nzyoka ◽  
Mr. Paul Kamaku ◽  
Mr. Joseph Munyao
Keyword(s):  
Organizational Culture ◽  
Competitive Advantage ◽  
Quantitative Data ◽  
Target Population ◽  
Organizational Capabilities ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Sustained Competitive Advantage ◽  
Audit Firms

Purpose: The purpose of this study was to assess the effect of organizational capabilities on sustainable competitive advantage in audit firms using a case study of Deloitte LimitedMethodology: A descriptive research design was used. The study population was drawn from the offices at Deloitte Place on Waiyaki Way. The study conducted a census of all the 106 staff from the target population. Primary data was used and was collected using questionnaires. Quantitative data analysis conducted using SPSS. Quantitative data was analyzed using descriptive statistical methods. Correlation analysis was also conducted. The qualitative analysis was used to make conclusions on the open ended questions.Results: The study findings revealed that generally, the human resource capabilities, infrastructure and technology capabilities as well as the reputation capability of the firm could be described as average. Only the leadership capabilities were found to be above average based on the responses given. The study established that the firm had attained sustained competitive advantage mostly in the areas of brand identity and protection, organizational culture and the quality of services delivered. The study further established that HR capabilities, leadership capabilities, infrastructure and technology capabilities as well as reputation capability positively and significantly affected the level of sustainable competitive advantage at Delloite Kenya.Unique contribution to theory, practice and policy: The study recommended that the firm needed to modify and develop its existing organizational capabilities of the firm beyond the average level. The study also recommended the firm needed to increase the level of utilization of information systems in streamlining/interlinking its processes so that there was quicker and increased information sharing within the firm for efficiency and flexibility in responding to customer needs. It was further recommended that the firm’s organization constructs that is, an innovation-oriented organizational structure and an innovation friendly organizational culture be advanced to support and enhance the firm’s capabilities.

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