PENGARUH KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN PADA CV. LARIS MOTOR CABANG AIR HAJI

Sampling Technique ◽

Marketing Communication ◽

Consumer Loyalty ◽

Integrated Marketing ◽

Analysis Techniques

This study aims to determine the effect of Integrated Marketing Communication and Brand Equity on Consumer Loyalty on CV. Motorcycle Selling Air Haji Branch. The variables in this study are Integrated Marketing Communication (X1), Brand Equity (X2) and Consumer Loyalty (Y). 78 respondents were used, the sampling technique used was purposive sampling method. Data collection used questionnaires, while data analysis techniques were carried out using multiple linear regression analysis. The results showed that the integrated marketing communication variables had a positive and significant effect (0.047 <0.05) on consumer loyalty decisions. Brand equity variables have a positive and significant effect on consumer loyalty (0.003 <0.05). It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and beneficial for companies.

Integrated Marketing Communication

PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND EQUITY PERBANKAN SYARIAH DI KOTA MALANG

El Dinar ◽

10.18860/ed.v1i02.2520 ◽

2014 ◽

Vol 1 (02) ◽

Author(s):

Yayuk Sri Rahayu

Keyword(s):

Brand Equity ◽

Sampling Method ◽

Public Relation ◽

Marketing Communication ◽

Integrated Marketing ◽

<p>This research aimed to know the influence of integrated marketing communication to brand equity of sharia banking at Malang simoultaneusly and partially. Used 102 respondents with accidental sampling method and data was analized by multiple linier regression. The result shows, first, integrated marketing communication influenced simoultaneusly to brand equity of sharia banking at Malang. Second, only one variable that influenced partially to brand equity of sharia banking at Malang, the variable is public relation. So there is not dominant variable.</p> <p> </p>

PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

10.31219/osf.io/srg86 ◽

2019 ◽

Author(s):

Aldri Dolly Fernando ◽

Riri Mayliza

Keyword(s):

Fast Food ◽

Sampling Method ◽

Sampling Technique ◽

Consumer Preference ◽

Consumer Perceptions ◽

Purchase Decision ◽

Purchasing Decisions ◽

Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 <0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 <0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

10.31227/osf.io/qbze5 ◽

2019 ◽

Author(s):

MUHAMMAD HUSNI HANDRI ◽

jhon fernos

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Techniques ◽

Independent Variables ◽

Negative Effect ◽

Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 > 1,6772) and significant (0,000 <0,05) on consumer buying interest. Location variables have a negative effect (-0,079) < (1,6772) and are not significant (0,937 > 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

Effect of Integrated Marketing Communication on Brand Equity (Case Study of Toyota Calya Cars In Pt. Hasjrat Abadi Gorontalo Branch).

International Journal of Scientific Research in Science and Technology ◽

10.32628/ijsrst1207426 ◽

2020 ◽

pp. 96-103

Author(s):

Yudi Hamdani ◽

Edy Prihantoro

Keyword(s):

Public Relations ◽

Brand Equity ◽

Sampling Method ◽

Sales Promotion ◽

Marketing Communication ◽

Integrated Marketing ◽

Sales Promotions ◽

Probability Sampling

The effective and efficient application of Integrated Marketing Communication can play an important role in efforts to increase sales. The study was conducted to determine the effect of Integrated Marketing Communication variables such as Advertising, Sales Promotion, Events or Events and Public Relations on Brand Equity of Toyota Calya cars at PT. Hasjrat Abadi Gorontalo Branch. This research used the non-probability sampling method of incendental sampling by distributing questionnaires to 110 respondents using direct forms and Google Drive. Respondents namely consumers of PT. Hasjrat Abadi Gorontalo Branch who bought LCGC cars. The results of this study indicate that sales promotions, events and public relations conducted by companies have a positive and significant effect on brand equity.

INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY

Journal of Content Community and Communication ◽

10.31620/jccc.06.20/05 ◽

2020 ◽

Vol 11 (10) ◽

pp. 52-64

Keyword(s):

Social Media ◽

Digital Media ◽

Brand Equity ◽

Sampling Technique ◽

Tourism Industry ◽

Marketing Communication ◽

Integrated Marketing ◽

Hospitality And Tourism Industry ◽

The Given

Communication with target prospects results in a cost to the company. In this highly competitive environment, all marketers work on cutting cost. They try to allocate their marketing budget very carefully to create brand equity and achieve their marketing objective within the given budget. The selection of integrated marketing communication tools has become a problematic task for marketers. This paper provides how the integration of digital and social media within integrated marketing communication helps to create brand equity of the hospitality and tourism industry in India. This paper also examines the effectiveness of each IMC tool to create brand equity. The nonprobability convenience sampling technique was used to gather opinions from 512 tourists of Himachal Pradesh state of India. The findings reveal that both social media and digital media are more effective than traditional IMC tools. The study also found that the efficiency of Modern IMC tools is better than traditional IMC tools. Smart PLS-SEM 3.0 software has been used to scrutinise data and validate the conceptual framework.

UPAYA MEMPERKUAT CITRA RAMAYANA DEPARTEMENT STORE MELALUI PROMOSI PENJUALAN DAN PERIKLANAN

AKUNTABILITAS Jurnal Ilmiah Ilmu-Ilmu Ekonomi ◽

10.35457/akuntabilitas.v12i1.761 ◽

2019 ◽

Vol 12 (1) ◽

pp. 59-71

Author(s):

Didit Darmawan ◽

Rahayu Mardikaningsih ◽

Samsul Arifin ◽

Mila Hariani

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Sampling Technique ◽

Corporate Image ◽

Marketing Communication ◽

Significant Positive Effect ◽

Sales Promotions ◽

Positive Effect

A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are different from competitors and creative and unique advertisements using different themes to attract people's interest and to try what the company offers. This study aims to analyze and discuss the effect of salespromotions andadvertisements on the corporate image of the Ramayana Department Store. The sampling technique uses probability sampling method with a sample random sampling technique. The number of samples involved in this study were 100 respondents. Analysis analysis of collected data is processed through multiple linear regression analysis with SPSS 24.0 software. The results state that salespromotions and advertisements have a significant positive effect on corporate image.

PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

10.31219/osf.io/b6c7x ◽

2019 ◽

Author(s):

Efendi ◽

Febsri Susanti

Keyword(s):

Brand Equity ◽

Sampling Method ◽

Sampling Technique ◽

Total Sample ◽

Purchase Decision ◽

Purchasing Decisions ◽

Independent Variables ◽

Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

PENGARUH ORIENTASI PASAR DAN KREATIFITAS TERHADAP KINERJA PEMASARAN AIR MINUM DALAM KEMASAN (AMDK) PADA PT. UMEGA SEMBILAN BERLIAN GUNUNG MEDAN DHARMASARAYA

10.31219/osf.io/wh76z ◽

2019 ◽

Author(s):

Muhammad Aldo ◽

Riri Mayliza

Keyword(s):

Drinking Water ◽

Regression Analysis ◽

Market Orientation ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Techniques ◽

Marketing Performance ◽

Bottled Drinking Water

This study aims to determine the effect of market orientation and creativity on the marketing performance of bottled drinking water (AMDK) in PT gunung medan Dharmasraya. The variables in this study are Market Orientation (X1), Creativity (X2) and Marketing Performance (Y). 67 stores were used, the sampling technique used was saturated sampling method. Data collection used questionnaires, while data analysis techniques were carried out using multiple linear regression analysis. The results showed that market orientation variables had a positive and significant effect (0,000 <0,005) and creativity had a positive and significant effect (0,000 <0,005) on marketing performance. It is expected that the next researcher can use the research as a reference which will later provide a comparison in conducting further research and beneficial for the company.

Pengaruh Elemen Fraud Diamond Theory Terhadap Financial Statement Fraud

JURNAL EKSPLORASI AKUNTANSI ◽

10.24036/jea.v2i1.211 ◽

2020 ◽

Vol 2 (1) ◽

pp. 2263-2279

Author(s):

Ranti Tri Annisa ◽

Halmawati Halmawati

Keyword(s):

Regression Analysis ◽

Sampling Method ◽

Stock Exchange ◽

Sampling Technique ◽

Financial Statement ◽

Manufacturing Companies ◽

Financial Statement Fraud ◽

Analysis Techniques

The purpose of this study was to determinate the effect fraud diamond theory in financial statement fraud. The population in this study are manufacturing companies sector consumer goods industry listed on the Indonesia Stock Exchange in 2015-2018. The sampling technique used was purposive sampling method and obtained 112 samples. Data analysis using multiple linear regression analysis techniques and processed with IBM SPSS Statistics 25 software. The results showed that the financial target, ineffective monitoring, auditor report and changes in directors had a simultaneous effect on financial statement fraud. Partially, financial target affect financial statement fraud, while ineffective monitoring, auditor report and change of director do not affect the financial statement fraud.

The Impact of E-Integrated Marketing Communication (E-IMC) on Brand Equity for New College

Jurnal Inotera ◽

10.31572/inotera.vol6.iss1.2021.id140 ◽

2021 ◽

Vol 6 (1) ◽

pp. 52-58

Author(s):

Fardiansyah - Fardiansyah ◽

Salya Rater ◽

D.S Putra

Keyword(s):

Brand Equity ◽

Sampling Technique ◽

Marketing Communication ◽

Integrated Marketing ◽

Snowball Sampling ◽

Tertiary Institutions ◽

Quantitative Studies ◽

Data Collection Technique ◽

The Impact

This research discusses the impact of the application of E-Integrated Marketing Communication (E-IMC) applied to new universities. This qualitative research refers to the theoretical reference written by John W. Creswell. The sample was determined using the snowball sampling technique and the data collection technique was carried out by in-depth interviews (in-depth interview) and documentation. This study aims to describe the impact of the application of integrated marketing communications applied by polytechnic universities. The findings indicate that user experience affects the E-IMC typology used. E-IMC affects brand equity in higher education. Further research can avail a research model and test the model with quantitative studies with the addition of demographic factors. Because the object of this research is a new polytechnic type of university, the different types of tertiary institutions can also be an additional variable to be studied further.