scholarly journals Using YouTube Videos to Promote Universities : A Content Analysis

2021 ◽  
Author(s):  
AISDL
Keyword(s):  
Higher Education ◽  
International Students ◽  
Student Mobility ◽  
Prospective Students ◽  
Marketing Practice ◽  
Transnational Higher Education ◽  
Mobile Students ◽  
Education Environment ◽  
Promotional Video ◽  
The University

In today’s global higher education environment, international students represent not only an important source of external income for universities: the degree of cross-border student mobility also reflects the internationalization of higher education sector. Universities have engaged in efforts to sell themselves to prospective students and promotional videos are among the most widely used marketing tools for this purpose. This study reports the results of a study analyzing the content of 140 higher education promotional videos from 14 countries available on YouTube. The results reveal that while the pattern of use of YouTube for two-waycommunication with viewers, information contents and appeal messages among sampled universities is fairly homogenous, some marked differences emerge when cultural background and global position ranking of the university are taken into account. The implications of these findings are that, although, transnational higher education has been profoundly globalized, culture still plays a significant role in marketing practice for the recruitment of mobile students. In addition, different universities have various student-targeted segments. These findings provide the basis of a series of recommendations for universities looking to optimize their use of YouTube and promotional video design to market to international students.

scholarly journals Students’ perception of CLIL in higher education : Preliminary results of the CLIL HET project

Porta Lingua ◽  
2021 ◽  
pp. 77-86
Author(s):  
Mária Bakti ◽  
Tamás Erdei ◽  
Valéria Juhász
Keyword(s):  
Higher Education ◽  
International Students ◽  
Student Mobility ◽  
Integrated Learning ◽  
Research Attention ◽  
Education Teacher ◽  
Preliminary Results ◽  
Faculty Of Education ◽  
The University ◽  
Visegrád Countries

There has been a growing research interest into the implementation of Content and Language Integrated Learning (CLIL) in higher education, however, limited research attention has been devoted to the investigation of the situation in the Visegrad countries. These countries have seen an increasing pressure on higher education institutions to provide courses taught through English in order to enhance teacher and student mobility, to share knowledge and to network. Still, disciplinary teachers are not always prepared for this task. The aim of this paper is twofold. First, it introduces the Visegrad 4+ Project CLIL-HET (Content and Language Integrated Learning – Higher Education Teacher). In the course of the project, a special platform for CLIL, ESP, and disciplinary teachers has been created. Disciplinary teachers can complete a course on CLIL methodology at the website, and the project also aims to assess the linguistic weaknesses of disciplinary teachers who teach their subject through English. The second aim is to report on international students’ expectations on courses taught through English at the Hungarian partner institution of the project, the Faculty of Education of the University of Szeged.

scholarly journals Problematic Areas of Host University Support Services for Short-Term Mobility Students

2017 ◽  
Vol 7 (4) ◽  
pp. 1030-1047
Author(s):  
Adriana Perez-Encinas ◽  
Jesus Rodriguez-Pomeda ◽  
Mikuláš Josek
Keyword(s):  
Higher Education ◽  
International Students ◽  
Student Services ◽  
Support Services ◽  
Latent Dirichlet Allocation ◽  
Higher Education Institutions ◽  
Student Mobility ◽  
Short Term ◽  
Mobile Students ◽  
University Support

The growing numbers of mobile students over the years made the provision of student services a key topic of interest for higher education institutions. In order to offer a better experience for international students, it is important to be aware of and assess their needs in relation to different sets of support services. The data used in this paper were gathered through the ESNsurvey 2016 project, a research venture focused on the experiences of participants in short-term student mobility in Europe. Responses were collected from 12,365 international students, who have participated in a short-term (3-12 months) study period abroad mostly through Europe’s most promoted mobility program called ERASMUS+. For the purpose of this paper, the focus was only on the aspect of host university support services. The comments of 2,012 students about their experiences were analyzed using a probabilistic methodology known as Latent Dirichlet Allocation (LDA). 

scholarly journals Let me Fly Abroad: Student Migrations in the Context of Nepal

2021 ◽  
Vol 3 (1) ◽  
pp. 1-18
Author(s):  
Min Kumar Tamang ◽  
Milan Shrestha
Keyword(s):  
Higher Education ◽  
International Students ◽  
Narrative Inquiry ◽  
Student Mobility ◽  
Developed Countries ◽  
Practical Skills ◽  
Prospective Students ◽  
Student Migration ◽  
The Developed Countries

Student migration has been increasing over recent years in Nepal. The increasing numbers of students leave the country to the developed countries for their higher education with the hope of getting practical skills and knowledge and other valuable experiences to enhance their future carrier. This paper intends to explore the motivation, aspirations, and excitements among international students while flying abroad to pursue their higher education from the developed countries. In doing so, we adopted a narrative inquiry assuming that the stories of student mobility and its outcome challenge the educational and employment aspirations of youth in Nepal. The aspirations among international students encourage them to fly abroad due to the expectation of handsome earning and pursuing a foreign degree. Moreover, this paper also highlights the motivation of prospective students and their desire to fly abroad for their academic journey.

scholarly journals International Student Mobility

2018 ◽  
pp. 1-14 ◽  
Author(s):  
Krishna Bista ◽  
Ghanashyam Sharma ◽  
Uttam Gaulee
Keyword(s):  
Higher Education ◽  
International Students ◽  
Study Abroad ◽  
International Student ◽  
Student Mobility ◽  
Host Countries ◽  
Policy And Practice ◽  
International Student Mobility ◽  
Mobile Students ◽  
Simple Logic

Student mobility has increasingly become a key issue of policy and practice in higher education. This chapter presents a set of critical views about international student mobility globally, setting the context for emerging voices and critical lenses. The authors argue that educators should look into the bigger picture of mobility to understand its complex and multifaceted issues which go beyond counting enrollment numbers. Where do students go to study and why? Where do they come from and who was able to leave home? What obstacles do students face and how do they overcome them? There are some of the central questions of student mobility discourse. In this backdrop, the authors argue that students must be treated fairly by the simple logic of reciprocity: international students are “international” in the host countries in the same way as study abroad students will be “international” by default in the receiving countries. The only question is whether we are ready to accept a humane world where mobile students are valued as part of a global community and for global good, rather than just viewed in terms of mercenary drives of the market.

scholarly journals Campus Readiness for Supporting International Student Success

2016 ◽  
Vol 6 (4) ◽  
pp. I-V ◽  
Author(s):  
Rahul Choudaha
Keyword(s):  
Higher Education ◽  
International Students ◽  
International Student ◽  
The United States ◽  
Prospective Students ◽  
Terror Attacks ◽  
American Higher Education ◽  
The United Kingdom ◽  
Mobile Students ◽  
Perception Of Quality

American higher education is among the most preferred destinations for many globally mobile students. According to OECD (2016), the United States is the leading destination attracting 26% of all the globally mobile students followed by the United Kingdom (15%), France (11%), Germany (10%), and Australia (8%); yet the share of international students in the total enrollment at the tertiary level in the U.S. is only 4 %. One of the primary reasons for the attractiveness of American institutions is the perception of quality education among prospective students and its implications for a better career and life success. The terror attacks of September 11, 2001 resulted in a temporary decline in international student enrollment, which continued until 2005/06. Since then American higher education has shown resilience and the enrollment of international students has been growing at a healthy pace. 

scholarly journals Reliability of self-employment intentions instrument among international students in Indonesian university

2018 ◽  
Vol 7 (2.10) ◽  
pp. 76
Author(s):  
Mhd Subhan ◽  
Mas’ud Zein ◽  
Akhyar . ◽  
Mohd Hakimie Zainal Abidin ◽  
Sallehudin Ali ◽  
...  
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
International Students ◽  
University Students ◽  
Future Study ◽  
The Self ◽  
Cronbach's Alpha ◽  
Self Employment ◽  
The University ◽  
College Personnel

This paper examines the validation instrument used to measure the psychometric status of the self-employment intentions. Self-employment intentions are crucial to identify the university students in order to confirm their decision making. They are a questionnaire to measure graduation in university to start choice on their careers. This instrument is composed of 11 items and was carried out to 115 international students studying in one Indonesian higher education. There were 49 male and 66 female respondents involved in this study. The Cronbach’s Alpha value was .94 which strongly suggest that the instrument has an excellent reliability. This study points out that self-employment intentions are suitable to be used by college personnel and counselors to examine and identify self-employment intentions among international students in Indonesian higher education. Implications for future study will also be discussed. 

scholarly journals International Student Mobility

2018 ◽  
pp. 15-30
Author(s):  
Rashim Wadhwa
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
International Students ◽  
International Student ◽  
Student Mobility ◽  
Internationalization Of Higher Education ◽  
Decision Making Process ◽  
Core Element ◽  
International Student Mobility ◽  
The Core

International student mobility is the core element of the internationalization of higher education. In recent years, a significant change has been observed in the outlook of individuals which is giving a boost to this phenomenon. Within this context, the present chapter analyzed the phenomenon of international student mobility through different approaches by providing critical outlook. An attempt has been made to list the important determinants which influence the decision-making process of international students.

scholarly journals Applying Student Development Theories: Enhancing International Student Academic Success and Integration

2019 ◽  
Vol 11 (Winter) ◽  
pp. 18-24
Author(s):  
Anduena Ballo ◽  
Charles Mathies ◽  
Leasa Weimer
Keyword(s):  
Higher Education ◽  
Academic Success ◽  
International Students ◽  
Student Development ◽  
Student Services ◽  
International Student ◽  
Student Mobility ◽  
Development Models ◽  
Growth And Change ◽  
And Migration

Student development theories (SDT) focus on the growth and change occurring in students while attending higher education. In this article, we propose that the application of student development theories supports holistic development in international students and helps us understand international students’ academic success and integration. We outline a combination of student development models, derived from SDT, and interact them with concepts from international student mobility and migration (ISM). These models, when applied to student services, may assist higher education institutions (HEIs) in designing student services for international students enhancing academic success and integration.

How are we to understand the ‘intercultural dimension’?

2007 ◽  
Vol 30 (1) ◽  
pp. 4.1-4.21 ◽  
Author(s):  
Jonathan Crichton ◽  
Angela Scarino
Keyword(s):  
Higher Education ◽  
Strategic Planning ◽  
Government Policy ◽  
Teaching And Learning ◽  
Student Mobility ◽  
South Australia ◽  
Educational Quality ◽  
Major Focus ◽  
Language And Culture ◽  
The University

The internationalisation of education has become a major focus of international, national and institutional attention, reflected in a substantial and expanding literature on how internationalisation is manifested, how it might be promoted, its implications for areas such as government policy, strategic planning and management, educational quality, student mobility, teaching and learning, and the place of language and culture in teaching and learning. There is also general agreement in the literature on the need for internationalisation to include an ‘intercultural dimension’. In this paper, we examine how we are to understand the ‘intercultural dimension’ in higher education. Our approach is based on an analysis of current constructions of this dimension, to argue that these constructions are neither individually nor in combination capable of meeting the challenge of internationalisation. Drawing on recent studies undertaken at the University of South Australia, we propose culture as ‘intercultural’ as an alternative construction.

Globalization, Cross Border Education, and Student Migration

2015 ◽  
pp. 397-442
Author(s):  
Ryan Vance Guffey
Keyword(s):  
Higher Education ◽  
United States ◽  
Student Mobility ◽  
The United States ◽  
Institutional Characteristics ◽  
Cross Border ◽  
Education Environment ◽  
Perceived Importance ◽  
Push And Pull ◽  
The Relationship

Presently, there are more than two million students studying outside their home countries and the total number is expected to grow to eight million by 2025. This trend has inspired research into the “push” and “pull” factors that drive student mobility within the global higher education environment. However, despite the growing presence of cross border student enrollments throughout the United States, which is also the number one location for cross border students to study in the world, limited efforts have been made to identify what characteristics motivate particular groups of cross border students to leave their home countries to attend particular types of higher education in the United States. This chapter addresses that gap in the literature. In response, this study sought to build upon existing global higher education literature by determining the relationship between the perceived importance of institutional characteristics and cross border students' age, gender, and country of origin.

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