UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

Upaya Public Relation (PR) dalam Meningkatkan Citra Perusahaan Melalui Sosial Media

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals Pemanfaatan Twitter Sebagai Media Publikasi Humas Polresta Surakarta Dalam Menciptakan Citra Positif

2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Needs ◽  
Data Presentation ◽  
The Public ◽  
Positive Image ◽  
Social Closeness ◽  
The Social ◽  
Police Personnel ◽  
Use Of Social Media

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).

The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2017 ◽  
pp. 261-277
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2018 ◽  
pp. 1543-1559
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

Role And Importance Of Fanpage In Promotion Of Products And Services

2017 ◽  
Vol 1 (2) ◽  
pp. 211
Author(s):  
Klaudia Smoląg ◽  
Anna Lemańska-Majdzik
Keyword(s):  
Social Media ◽  
Economic Life ◽  
Internet Communication ◽  
Media Environment ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Mutual Relations ◽  
The One ◽  
A Company

<p>The development of information and communication technology significantly determines how enterprises conduct their activities. The use of ICT solutions is visible in each area of the functioning of enterprises, in particular in activities aimed at promotion of products and services. The aim of all promotional activities is to exercise influence on the current and future customers of a company. They involve providing customers with information to increase their knowledge about the products and services and the company itself. In today's digital economic life, in order to reach potential customers and retain the existing ones, companies have to observe and quickly adapt ICT solutions. Key ICT solutions include social media, which have had a significant impact on both the social and economic life. The growing number of social media users contributed to changes in the form and way of communicating and building mutual relations. Moreover, the final say on many issues belongs more and more often to people for whom Internet communication is an integral part of life, which undoubtedly is a clear signal that preferences of today's and future consumers are undergoing a diametrical change. This change in consumers' preferences, expectations and needs forces enterprises to use effective ways of communication and new forms of providing information to a specific target group. Social media users constitute an increasing group that often actively joins promotional activities undertaken by a company. In addition, the social media environment enables presentation of information that is characterised by high quality, elaborate content and interesting form (text, photos, animation or films). These are only some of the factors in favour of the use of social media in the promotional activity of enterprises. However, the modern reality as well as extended functionality and variety of  social media are on the one hand conducive to building and maintaining relations with customers, while on the other hand, they requires appropriate preparation of a strategy of action in a new, virtual economic world.</p><p class="AbstractText">The aim of the paper is to analyse, based on literature studies, the assumptions of enterprises' strategies of action in the social media environment, with particular reference to fanpage. Based on the results of own studies of a group of 172 Polish users of social media conducted at the end of 2015, key actions taken by users on fanpages were indicated, and significant elements influencing the proper structure of fanpage from the user's perspective were presented.</p>

scholarly journals Manajemen pengelolaan informasi departemen humas pt pal indonesia (persero) dalam membangun citra baik perusahaan pada isu bumn merugi di era revolusi industri 4.0

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Reri Septiana Kusuma ◽  
Sri Wahyuningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Management ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Corporate Image ◽  
Image Communication ◽  
Good Image ◽  
The Public ◽  
Collection Methods

Information management carried out by PT PAL Indonesia (Persero) uses Instagram as a social media listening in monitoring issues as well as being used as an analytic social media to the audience to determine tastes and segmentation in order to build good corporate image communication. The purpose of this research is to find out how the management of the information department of the Public Relations department of PT PAL Indonesia (Persero) in building a good image of the company on issues related to BUMN loss in the industrial revolution era 4.0. Data collection methods using observation, interviews, and documentation. The informants were selected using purposive sampling method. Data analysis using Miles and Huberman techniques, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that in the information management carried out by PT PAL Indonesia (Persero) using Instagram as an analytic media as well as in building a good image of the company. PT PAL Indonesia (Persero) set the agenda for each upload to frame the issue of loss-making BUMN that dragged PT PAL Indonesia (Persero) as an effort to form a good image of the company. Keywords: Information Management; Social Media Listening; Agenda Setting; Company Good Image

Social media analytics: how they support company public relations

2019 ◽  
Vol 40 (1) ◽  
pp. 28-34 ◽  
Author(s):  
Lisa Tam ◽  
Jeong-Nam Kim
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Design Methodology ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Content Type ◽  
The Public ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Media Data

Purpose In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding public relations (PR) strategy, this paper aims to present the capabilities and limitations of these tools and offers suggestions on how to best use them to gain research-based insights. Design/methodology/approach This review assesses the capabilities and limitations of SMA tools based on industry reports and research articles on trends in PR and SMA. Findings The strengths of SMA tools lie in their capability to gather and aggregate a large quantity of real-time social media data, use algorithms to analyze the data and present the results in ways meaningful to organizations and understand networks of issues and publics. However, there are also challenges, including the increasing restricted access to social media data, the increased use of bots, skewing social conversations in the public sphere, the lack of capability to analyze certain types of data, such as visual data and the discrepancy between data collected on social media and through other methods. Originality/value This review suggests that PR professionals acknowledge the capabilities and limitations of SMA tools when using them to inform strategy.

scholarly journals Social Media Use in the Public Sector: The Evolving Legal Landscape & Unique Challenges

2020 ◽  
Vol 10 (1) ◽  
pp. 53
Author(s):  
Shamima Ahmed
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Workplace Issues ◽  
The Public ◽  
Work Related ◽  
Networking Tool ◽  
Essential Resource ◽  
Use Of Social Media ◽  
Media Applications

Social media, originally started as a personal and social networking tool, is now an essential resource in the workplace. The use of Facebook, Twitter, Blogs, Flickr, LinkedIn, YouTube and other social media applications in the workplace are not only widespread but are increasingly viewed as an essential resource. Employers use social media for recruitment, public relations, fundraising, disseminating information, instantaneous communication with stakeholders, and for many other purposes. Employees, on the other hand, use it for networking, job related activities, communication with colleagues about workplace issues, and often times for non-work related matters. The practical benefits of use of social media in the workplace cannot be overemphasized.

scholarly journals Prospek Kajian Hadis di Peguruan Tinggi Keagamaan Islam di Indonesia

MUTAWATIR ◽  
2017 ◽  
Vol 7 (1) ◽  
pp. 192-214
Author(s):  
Muhammad Alfatih Suryadilaga
Keyword(s):  
Social Media ◽  
Institutional Development ◽  
Science Study ◽  
Study Program ◽  
The Public ◽  
Technological Developments ◽  
The Media ◽  
Use Of Social Media

Along with the development of the era of the study of hadith today, it is increasingly interesting and has good prospects because of the special institutional development in universities, where currently the hadith science study program is separate from the interpretation study program. The realm of hadith study studies is also growing well, where in its history it has produced studies on the science of hadith and certain hadith books. At present the study of hadith science not only examines the region but it also develops into the realm of studies which contextualize and understand in a society known as living hadith. In addition, technological developments make the study of hadith easily accessible to the public, so that they can carry out the teachings brought by the Prophet Muhammad. In addition, the development of the study of hadith correlated with the media is quite popular today, where the reviewers of hadith no longer dwell on the academic dimension, but they penetrate the use of social media in disseminating the results of the hadith studies conducted.

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