The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2017 ◽  
pp. 261-277
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future

2018 ◽  
pp. 1543-1559
Author(s):  
Vannie Naidoo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Unethical Behaviour ◽  
The Public ◽  
Good People ◽  
The World ◽  
The Face ◽  
Use Of Social Media ◽  
The Right ◽  
A Company

Scandals of corruption in government and mismanagement in business and government departments has made us rethink of what the world is becoming and what should be done to steer it on the right track. Brilliant policy and law makers have tried to put in place laws and governing statutes that can assist in ethically governing businesses and governments so that they can sustain themselves and maintain a healthy respectful and transparent relationship with all their stakeholders and communities. The failure by certain governments and businesses to adhere to policy, statutes and laws has frustrated good people and their only podium left standing is social media and online petitions. On websites worldwide communities are getting together to discuss and defame businesses and governments that are perpetuating unethical behaviour. This has changed the face of marketing as marketers and the public relations departments are in change of maintain and promoting a company or governments image. The face of marketing has changed as social media has introduced itself into the mix.

UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

Upaya Public Relation (PR) dalam Meningkatkan Citra Perusahaan Melalui Sosial Media

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals The Connection of Moral With Social Media

2022 ◽  
Author(s):  
Ni Made Maheswari Anindya Putri ◽  
Nada Anjani Putri Hermawan ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Social Media ◽  
Hate Speech ◽  
Public Life ◽  
Moral Formation ◽  
The Public ◽  
The Face ◽  
Considerable Impact ◽  
Use Of Social Media ◽  
The Right ◽  
Speech Content

Social media has become a big role in people's lives. The attitudes and influence of today's society are greatly influenced by the circulation of information on social media. One of the things that has a considerable impact in public life is the rampant spread of negative hate speech content on social media. In the face of hate speech on social media it takes foundation and conviction to be right and respectful. Individuals should have the right attitude so that decisions are taken based on belief in the truth of the information received, and not based on assumptions and feelings alone. So the external target of this paper is so that the public can assess what is good and what is not so that people can use social media positively. The approach we use in this activity is a qualitative approach. We choose to use this approach because we use journals as references. Based on the results and discussions above it can be concluded that social media becomes important in today's era. The use of social media is determined by the application, content and the effect it has in shaping a person's morals. The moral formation of a person who is positive and negative from social media used on his gadgets.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0258120
Author(s):  
Sebastian P. Nischwitz ◽  
Hanna Luze ◽  
Katharina Rauch ◽  
Benjamin T. Lemelman ◽  
Albrecht Heine-Geldern ◽  
...  
Keyword(s):  
Social Media ◽  
Plastic Surgery ◽  
Retrospective Analysis ◽  
Quantitative Data ◽  
P Value ◽  
Evidence Based ◽  
The Public ◽  
The World ◽  
Use Of Social Media ◽  
American Society

Purpose The field of Plastic Surgery is prominent on social media around the world. Board certified plastic surgeons and societies of plastic surgery play a role in providing accurate, evidence-based information to the public, patients, and colleagues. The aim of this study was to explore the use of social media by European Plastic Surgery Societies. Methods and materials A retrospective analysis of the presence and activity of European Plastic Surgery Societies on Facebook, Twitter and Instagram was conducted between December 12th 2018 and December 12th 2019. The results have been compared to the American Society of Plastic Surgeons. Results Twenty, eleven and nine European societies yielded an active account on Facebook, Twitter and Instagram respectively. Only seven European societies had an account on all three platforms and were therefore considered polypresent. The amount of followers of those seven societies was significantly higher than of the others (p-value = 0.02). Their activity yielded significantly more posts on Facebook (p-value = 0.02). The American Society of Plastic Surgeons had more followers on all three platforms than all European societies combined. Conclusion Social media are still rather unexploited by European Plastic Surgery Societies. A tendency towards increased visibility can be observed, yet a higher penetration is required to further educate and engage through social media. The quantitative data provided serve as reasonable foundation for further studies and a guide for growth of #PlasticSurgery.

PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY

Jurnal VICIDI ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 41-47
Author(s):  
Liony Suryaputra ◽  
Paulina Tjandrawibawa
Keyword(s):  
Social Media ◽  
Research Method ◽  
Brand Value ◽  
The Public ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
The Right ◽  
Design Style ◽  
Descriptive Qualitative

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery.   Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign

Social media analytics: how they support company public relations

2019 ◽  
Vol 40 (1) ◽  
pp. 28-34 ◽  
Author(s):  
Lisa Tam ◽  
Jeong-Nam Kim
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Design Methodology ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Content Type ◽  
The Public ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Media Data

Purpose In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding public relations (PR) strategy, this paper aims to present the capabilities and limitations of these tools and offers suggestions on how to best use them to gain research-based insights. Design/methodology/approach This review assesses the capabilities and limitations of SMA tools based on industry reports and research articles on trends in PR and SMA. Findings The strengths of SMA tools lie in their capability to gather and aggregate a large quantity of real-time social media data, use algorithms to analyze the data and present the results in ways meaningful to organizations and understand networks of issues and publics. However, there are also challenges, including the increasing restricted access to social media data, the increased use of bots, skewing social conversations in the public sphere, the lack of capability to analyze certain types of data, such as visual data and the discrepancy between data collected on social media and through other methods. Originality/value This review suggests that PR professionals acknowledge the capabilities and limitations of SMA tools when using them to inform strategy.

scholarly journals Social Media Use in the Public Sector: The Evolving Legal Landscape & Unique Challenges

2020 ◽  
Vol 10 (1) ◽  
pp. 53
Author(s):  
Shamima Ahmed
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Workplace Issues ◽  
The Public ◽  
Work Related ◽  
Networking Tool ◽  
Essential Resource ◽  
Use Of Social Media ◽  
Media Applications

Social media, originally started as a personal and social networking tool, is now an essential resource in the workplace. The use of Facebook, Twitter, Blogs, Flickr, LinkedIn, YouTube and other social media applications in the workplace are not only widespread but are increasingly viewed as an essential resource. Employers use social media for recruitment, public relations, fundraising, disseminating information, instantaneous communication with stakeholders, and for many other purposes. Employees, on the other hand, use it for networking, job related activities, communication with colleagues about workplace issues, and often times for non-work related matters. The practical benefits of use of social media in the workplace cannot be overemphasized.

scholarly journals An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

2021 ◽  
Vol 4 (1) ◽  
pp. 16-25
Author(s):  
Nyabera N. Samwel ◽  
Agnes Lucy Lando
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mass Communication ◽  
Public Support ◽  
Private Universities ◽  
Doctoral Degree ◽  
Information Value ◽  
The Public ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as technology and globalization evolve, so do the role of Public Relations hence becoming inevitable in everyday practice. Despite the availability of social media platforms, little is known on how they are used to communicate. Contrariwise, the extant literature discloses that at present, there is moderately negligible research with focus on the use of social media in public relations in private organizations. This study is grounded on the outcomes of a research submitted in lieu of a Doctoral degree in Mass Communication at the St Augustine University of Tanzania involving 270 survey participants and 2 in-depth interviews. Data was generated using questionnaires and analysed using SPSS version 23 whereas interviews were analysed thematically. Findings reveal that University K and St Paul University use social media to: publicize activities; send information to the public; change public opinion; enhance information value; lobby public support as well as to provide the public with a question-and-answer platform. This paper highlights need to pay more attention to the content and public’s need besides embracing other available social media tools and technologies to promote trust amongst the public and the organization. And also, need to devise means of adjusting to the inevitable changes regularly besides diverse approaches in strengthening PR practice and regulation.

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