scholarly journals Pemanfaatan Twitter Sebagai Media Publikasi Humas Polresta Surakarta Dalam Menciptakan Citra Positif

2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Needs ◽  
Data Presentation ◽  
The Public ◽  
Positive Image ◽  
Social Closeness ◽  
The Social ◽  
Police Personnel ◽  
Use Of Social Media

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).

UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals Strategi Komunikasi Humas Pemerintah Kota Surabaya dalam Melayani dan Menggali Potensi Masyarakat Melalui Media Sosial

2020 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Adelia Masrifah Cahyani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
City Government ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
Use Of Social Media ◽  
The City

This article discusses how the communication strategy of the Surabaya City Government Public Relations in serving and exploring the potential of the community through social media. This study used a qualitative descriptive method. From the results of this study, four findings were obtained. Firstly, in conveying messages through social media, the Surabaya City Government Public Relations, especially in conducting discussions with the social media team, to determine the market for the message. Secondly, social media content which is so varied according to what is happening in the community, especially in the city of Surabaya. Thirdly, the Public Relations of the Surabaya City Government holds a photo contest on social media every month. It is also a place to facilitate the aspirations and work of the citizens of the city of Surabaya. Fourth, in the use of social media, the Surabaya City Government Public Relations has its own segmentation which aims to make it easier for the public to sort out the information needed through social media

Upaya Public Relation (PR) dalam Meningkatkan Citra Perusahaan Melalui Sosial Media

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals The Presence of the Ministry of National Defense in the Social Media Space. Analysis of the Official Communication Effort Between the Years 2012-2017

2018 ◽  
Vol 24 (2) ◽  
pp. 261-268
Author(s):  
Răduţ Bîlbîie
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Analysis ◽  
National Defense ◽  
The Public ◽  
Space Analysis ◽  
Implementation Team ◽  
The Social ◽  
Media Space ◽  
Social Media Platforms

Abstract The study presents the emergence and evolution of the Public Relations accounts and products associated with social media platforms, at the official level in the Romanian army. We present the main regulations, the planning and execution structures, the significant moments in the development of the platforms, the successes and errors of the implementation team, the main results obtained by the quantitative and qualitative analysis of the products between the year 2012, the year of implementation. and the present time

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Redefinisi Kosakata Terkait Perang Bahasa (Kajian Linguistik Forensik)

2021 ◽  
Vol 4 (3) ◽  
pp. 287-300
Author(s):  
Ali Kusno
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Analysis ◽  
Preventive Measures ◽  
Legal Cases ◽  
Data Presentation ◽  
The Public ◽  
Analysis Technique ◽  
Data Collection Process ◽  
Use Of Social Media

The purpose of this study is to formulate a redefinition of vocabulary related to language wars. This study uses descriptive qualitative research methods. The data analysis technique uses an interactive model consisting of three analysis components: data reduction, data presentation, and drawing conclusions or verification. The activities of the three components are carried out in an interactive form with the data collection process. The rise of legal cases related to language is in line with the increasingly massive use of social media in society. These cases are part of the language war. Society, in general, is still common and even misunderstands related speech that is categorized as language war and has the potential to be caught in the law. Language war is the use of the language of a speaker/writer intentionally as a tool/weapon for self or group interests. Language wars are carried out directly or indirectly that attack the ideas, thoughts, behaviour, honour, or physical condition of a person or group of speech partners. Language wars include suggestions, criticism, ridicule, incitement, defamation, insults, and slander. More detailed definitions and socialization efforts to the public regarding various language criteria are preventive measures for various legal cases related to language.

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

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