DAMPAK DIVIDEND YIELD DAN PRICE EARNING RATIO TERHADAP REAKSI INVESTOR PADA PERUSAHAAN MANUFAKTUR DI INDONESIA
This study purposes to test the effect of the dividend yield (DY) and price earnings ratio (PER) to the reaction of investors (proxy using the stock return). The population used in this study is of Manufacturing Subsector Food and Beverage listed on the Indonesia Stock Exchange (BEI) during the period 2011 to 2015 as many as 14 companies. From this, the sample was taken comprising 7 companies. This took a period from period 2011-2015, using purposive sampling method. The Data analysis technique used is multiple linear regression using eviews program. From the results of tests performed showed that the dividend yield was statistically not significant effect return, as indicated by the probability of > 0.05 is 0.5916. Be diffirent with price earnings ratio is a statistically significant effect on return