Moral psychology from the lab to the wild: Relief registries as a paradigm for studying real-world altruism

Experimental psychology’s recent shift toward low-effort, high-volume methods (e.g.,self-reports, online studies) and away from the more effortful study of naturalistic behavior raises concerns about the ecological validity of findings from these fields, concerns that have become particularly apparent in the field of moral psychology. To help address these concerns, we introduce a paradigm allowing researchers to investigate an important, widespread form of altruistic behavior – charitable donations – in a manner balancing competing concerns about internal validity, ecological validity, and ease of implementation: relief registries, which leverage existing online gift registry platforms to allow research subjects to choose among highly neededdonation items to ship directly to charitable organizations. Here, we demonstrate the use of relief registries in two experiments exploring the ecological validity of the finding from our own research that people are more willing to help others after having imagined themselves doing so. In this way, we sought to provide a blueprint for researchers seeking to enhance the ecological validity of their own research in a narrow sense (i.e., by using the relief registry paradigm we introduce) and in broader terms by adapting paradigms that take advantage of modern technology to directly impact others’ lives outside the lab.