The Contributions of Social Comparison Motives to Uncontrollable SNS Use
Excessive use of social network sites (SNSs) can often lead to negative consequences of frequent upward social comparisons despite having the social network platform to present users in a favorable light. However, the existing literature gives little evidence to what type of social comparison motives can lead to excessive use of SNSs. The present study showed that the tendency to engage in social comparisons of abilities (but not of opinions) predicted self-reported uncontrollable SNS use over and above the feelings of relative deprivation on social relationships and status. Our results indicate that engaging in SNS activities to make quick and easy social comparisons rather than to gain social recourses (e.g., making more social contacts and staying in touch with desirable social groups) might be the driving factor of uncontrollable use of SNSs.