scholarly journals Teachers' Personal Page in a Social Network as a Tool for Teacher-Student Interaction

2020 ◽  
Vol 29 (12) ◽  
pp. 156-166
Author(s):  
A. G. Kukushkina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Positive Impact ◽  
Educational Process ◽  
Negative Consequences ◽  
Process Selection ◽  
Teacher Student ◽  
Education Organization ◽  
The Social ◽  
Network Platform

The article presents an analysis of the pedagogical capabilities of social networks in solving modern educational problems. The pedagogical potential of teacher's personal page can influence on individualization of the educational process, selection of the content of education, organization of pedagogical communication, involvement in activities. The author describes and analyzes the experience of interacting with students on the social network platform, which confirms the positive impact of the communication with the teacher through a social network on students' attitude to the subject and educational motivation. The restrictions of the use of teachers' personal pages in the process of education are connected with increased requirements to the content and design of a personal page. Possible negative consequences of interacting with students through social networks include non-compliance with the boundaries and blurring the boundaries of communication, the interpenetration of professional and personal spheres of life.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

Research on Traveling Behavior Based on Social Network Platform

2014 ◽  
Vol 687-691 ◽  
pp. 1762-1765
Author(s):  
Bao Ding Sun
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Influential Factors ◽  
The Social ◽  
Behavior Based ◽  
Network Platform ◽  
Tourism Enterprises ◽  
Developing Pattern

Due to the emergence of social media in the field of Internet , the structure of tourism as well as its developing pattern has changed a lot, the application of social media enabled the tourists who can take part in more traveling information to exchange ideas. It also can influence the character of the traditional traveling consumers' behavior by the subtle changes in tourism. In this paper, with the analysis of the consumer's behaving habits of using social network platform, it explored the influential factors that contributed to the tourism enterprises, which can be beneficial for making the traveling decisions through the social networks platform.

How Social Networks Shape Social Comparison

2019 ◽  
pp. 443-461
Author(s):  
Jingwen Zhang ◽  
Damon Centola
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Comparison ◽  
Online Social Networks ◽  
Experimental Studies ◽  
Social Perceptions ◽  
Negative Consequences ◽  
Online Networks ◽  
Comparison Research ◽  
The Social

While social comparison research has focused on the processes and consequences of how the comparer gleans information from the comparison other (individual or group), recent research on social networks demonstrates how information and influence are distributed across persons in a network. This chapter reviews social influence processes in social networks. The authors first review recent research on social comparison and its negative consequences in online social networks. Then the authors delve into discussing the social network causes of biased social perceptions online and how this can be remedied by building more accurate perceptions through constructed online networks. Lastly, the authors discuss findings from recent experimental studies that illustrate how constructed online networks can harness social comparison to induce significant changes in health behavior.

Web Service Platforms, Social Networks, and Firms' Innovation Capability: Mediating Effects Model Based on Web Service Platform Synergies

2021 ◽  
Vol 71 (2) ◽  
pp. 188-197
Author(s):  
Xiao Li ◽  
Ying Li ◽  
Weibo Zheng
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Web Service ◽  
Positive Impact ◽  
River Delta ◽  
Wood Product ◽  
Innovation Capability ◽  
Service Platform ◽  
Corporate Innovation ◽  
The Social

Abstract With the rise of new retail concepts, commodity trading has evolved from the traditional supply-to-consumer linear single-track relationship into a brand-new Internet platform-based S2b2c social networking system.1 Despite this, over 90 percent of wood product enterprises have an extremely limited understanding and application of this new kind of web service platform-based marketing systems. To reveal the impact of web service platforms on the growth of wood product enterprises, this study proposes an analytical framework that integrates the web service platform synergy, the social network synergy, and the corporate innovation capability. Using this framework, the effects of social network and web service platform synergies on the corporate innovation capability are analyzed, with a particular focus on exploring the mediating role of web service platform synergy between the social network synergy and the corporate innovation capability. Based on the questionnaire survey data of 489 large, medium, and small-wood product enterprises in the Pearl River Delta and the Yangtze River Delta regions, the following empirical results are derived through a combination of stepwise regression and Sobel test: (1) Web service platform synergy has a significant positive impact on the corporate innovation capability; (2) Social network synergy has a significant positive impact on the corporate innovation capability; (3) Social network synergy has a significant positive impact on the establishment of web service platforms; and (4) Web service platform synergy has a partial intermediary relationship between social network synergy and innovation capability, accounting for 34.05 percent of the total effect. The results of this study indicate that like social networks, web service platforms are the strategic resources of enterprises. In the context of open innovation, it is essential for the wood product enterprises to deeply integrate with the social networks and web service platforms, which helps enhance their innovation capability.

scholarly journals USE OF SOCIAL NETWORKS FOR THE TRAINING OF FUTURE TEACHERS IN EARLY CHILDHOOD EDUCATION

2021 ◽  
Author(s):  
Mercedes Llorent-Vaquero ◽  
◽  
África M. Cámara-Estrella ◽  
Elena M. Díaz-Pareja ◽  
Juana M. Ortega-Tudela
Keyword(s):  
Social Networks ◽  
Early Childhood ◽  
Social Network ◽  
Early Childhood Education ◽  
Educational Innovation ◽  
Educational Process ◽  
Quantitative Methodology ◽  
Childhood Education ◽  
The Social ◽  
The Impact

Currently, social networks have a great potential in the educational field, being useful to promote motivation, the active role of students, communication or flexibility in time and space, among others. In this line, this paper shows an experience of educational innovation in higher education mediated by the use of social networks. Specifically, the social network Instagram was used with students in the second year of the Early Childhood Education Degree at the University of Jaen. The objective of this study was to analyze the impact of the use of social networks on aspects related to the quality of the educational process, such as motivation, creativity, communication or monitoring. In order to respond to the proposed objective, a quantitative methodology was used, with a descriptive method and a survey design. The data collection instrument was a student questionnaire through which the impact of the use of the social network Instagram in the teaching-learning process was evaluated. The results point to a positive effect of the use of social networks on the variables under study. It should be noted how the use of this social network has influenced the motivation towards their learning and the communication processes that were developed with all those involved.

The Contributions of Social Comparison Motives to Uncontrollable SNS Use

2020 ◽  
Author(s):  
Hyunji Kim ◽  
Richard Schlicht ◽  
Marlit Schardt ◽  
Arnd Florack
Keyword(s):  
Social Network ◽  
Social Comparison ◽  
Social Relationships ◽  
Relative Deprivation ◽  
Social Comparisons ◽  
Negative Consequences ◽  
Social Contacts ◽  
The Social ◽  
Network Platform ◽  
Favorable Light

Excessive use of social network sites (SNSs) can often lead to negative consequences of frequent upward social comparisons despite having the social network platform to present users in a favorable light. However, the existing literature gives little evidence to what type of social comparison motives can lead to excessive use of SNSs. The present study showed that the tendency to engage in social comparisons of abilities (but not of opinions) predicted self-reported uncontrollable SNS use over and above the feelings of relative deprivation on social relationships and status. Our results indicate that engaging in SNS activities to make quick and easy social comparisons rather than to gain social recourses (e.g., making more social contacts and staying in touch with desirable social groups) might be the driving factor of uncontrollable use of SNSs.

scholarly journals Certain aspects of regulation of attorneys' behavior in social networks

2020 ◽  
pp. 16-19
Author(s):  
Oleksandr STOROZHENKO ◽  
Oksana PROHOROVA
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Legal Regulation ◽  
Negative Consequences ◽  
Current Version ◽  
The Social ◽  
The Right

Introduction. Some aspects of a lawyer's behavior on social networks are regulated by the Rules of Attorney Ethics. However, these provisions have been criticized by lawyers since their adoption. Therefore, an analysis of the norms of those Rules is appropriate to address issues related to their application in practice. The purpose of this paper is to Analyze the provisions of the Rules of Advocate Ethics in terms of regulating the behavior of a lawyer on social networks. Investigate the practice of applying such provisions as well as the possibility of further improving legal regulation in this area. Results. The paper deals with the issues of regulation of lawyers' behavior in social networks, analyzes the norms of the Rules of Attorney ethics, examines potential negative consequences of application current version of those norms for both individual lawyers and for the whole institute of advocacy. Furthermore, it contains certain suggestions of how to improve legal regulation of this area. Emphasis on the existence of the unspecified concept of “lawyer's authority”. It is determined, that the interpretation of those concept is left to the discretion of the Qualification and Disciplinary Commission of the Advocacy. But such a wide competence may lead to committing some abuses by this authority. The problem of formation of additional duties of lawyers than those provided by the Rules of attorney ethics is revealed. The legitimacy of such responsibilities has been proven. The paper examines potential negative consequences of application current version of those norms for both individual lawyers and for the whole institute of advocacy. Namely, due to the lack of a clear possibility to identify the person leaving the record on the social network, it is considered to be difficult and sometimes impossible to prove the guilt of a particular lawyer. Furthermore, the paper contains certain suggestions of how to improve legal regulation of this area. In particular, the position of scholars on the impossibility of applying, according to lawyers on social networks, such disciplinary sanctions as suspension or termination of the right to practice law was supported. Authors consider it expedient to include information in the Unified Register of Lawyers of Ukraine to confirm the profile of a lawyer on a social network. Conclusion. The necessity of developing a system of methodical recommendations for solving cases of this category is stated. It is proposed to develop methodological recommendations by analyzing the accounts of users of various social networks and summarizing the information obtained with the possible involvement of specialists in the field of IT-technologies.

scholarly journals ВИКОРИСТАННЯ ЕЛЕКТРОННИХ СОЦІАЛЬНИХ МЕРЕЖ ДЛЯ ФОРМУВАННЯ УПРАВЛІНСЬКОЇ КУЛЬТУРИ МАЙБУТНІХ ЕКОНОМІСТІВ

2016 ◽  
Vol 51 (1) ◽  
pp. 95
Author(s):  
Oksana M. Khomik
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Technologies ◽  
Educational Process ◽  
Teaching Staff ◽  
Managerial Culture ◽  
The Social ◽  
Higher Educational ◽  
Managerial Activity

The article reveals the system of views concerning the problem of training of future economists in the context of managerial activity in the higher educational establishments. The effectiveness of information technologies use, including electronic social networks, in future economists’ educational process has been analyzed. The proportion of teaching staff which use information technologies to form a managerial culture of future economists was found out. The results of students’ questionnaire concerning the social network «VKontakte» are represented. The expedience for creating an internet-club of managerial mastery to form the managerial culture of future economists has been substantiated.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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