scholarly journals A Season of Monotheism: Muslim response to humanist cyberactivism in Northern Nigeria

2020 ◽  
Author(s):  
Aminu A Abdullahi
Keyword(s):  
Social Media ◽  
Northern Nigeria ◽  
Media Campaigns ◽  
Using Data

With the rise of social media in Nigeria, humanists communities are now able to safely proselytize their beliefs or unbelief. Organizations like the Humanists society of Northern Nigeria, Atheist Society of Nigeria are spearheading social media campaigns within networks of Northern Nigerians. This Paper investigates the nature of the religious response to such cyberactivsim on social media, particularly Facebook. Using data from social media feeds, we look at the measures being taken by believers to counter humanist campaigns. Our findings suggests that the religious argument is undergoing a transformation with an emphasis towards monotheism as a bridge between different religious frames.

scholarly journals Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election

2019 ◽  
Vol 52 (2) ◽  
pp. 323-341 ◽  
Author(s):  
Thierry Giasson ◽  
Gildas Le Bars ◽  
Philippe Dubois
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Communication Technologies ◽  
Central Component ◽  
Media Campaigns ◽  
Strategic Objectives ◽  
Using Data ◽  
Use Of Social Media ◽  
2012 Election ◽  
Organizational Principles

AbstractThis article investigates the extent to which provincial political parties made use of social media in their strategy, organization and communication in order to achieve their electoral goals during the Quebec 2012 general election. Using data from a series of 19 interviews conducted with online strategists and campaign directors from the five leading parties active in the 2012 election, we identify the strategic objectives these organizations followed when developing their social media campaigns. The strategists' narratives reveal that social media became a central component of electioneering and that parties were carrying out, in various forms, hybrid campaigns that combined traditional and emergent communication technologies and employed both old and new types of organizational principles.

scholarly journals Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience

2021 ◽  
Vol 11 (8) ◽  
pp. 108
Author(s):  
Idoia Rúa Hidalgo ◽  
Maria Galmes-Cerezo ◽  
Carmen Cristofol-Rodríguez ◽  
Irene Aliagas
Keyword(s):  
Social Media ◽  
Emotional Valence ◽  
Marketing Strategies ◽  
Emotional Impact ◽  
Media Campaigns ◽  
Biometric Analysis ◽  
Neuroscience Research ◽  
Explicit Measure ◽  
Two Phases ◽  
Emotional Level

The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to guide actions in social networks. This research is structured in two phases: an experimental study using automated biometric analysis (facial coding, GSR and eye tracking) and an analysis of declared feelings in the comments of Instagram users. Explicit valence, type of emotion, length of comment and proportion of emojis are extracted. The results indicate that the explicit measure of emotional valence shows a higher and more positive emotional level than the implicit one. This difference is influenced differently by the engagement and the proportion of emojis in the comment. A further step has been taken in the measurement of user emotionality in social media campaigns, including not only content analysis, but also providing new insights thanks to neuromarketing.

scholarly journals Principles for the production and dissemination of recruitment material for three clinical trials of an online intervention

Trials ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Stefan Rennick-Egglestone
Keyword(s):  
Social Media ◽  
Clinical Trials ◽  
Health Research ◽  
Online Intervention ◽  
Ethics Committee ◽  
Promotional Material ◽  
Media Campaigns ◽  
Social Media Platforms ◽  
Ethical Oversight ◽  
Research Studies

AbstractSome health research studies recruit participants through electronic mechanisms such as the placement of messages on social media platforms. This raises questions for ethics committee oversight, since effective social media campaigns might involve the production and dissemination of hundreds of contemporaneous messages. For the Narrative Experiences Online (NEON) study, we have developed nine principles to control the production and dissemination of promotional material. These have been approved by an ethics committee and enable the audit of our recruitment work. We propose that the drafting for approval of recruitment principles by health research studies may, in many cases, strike an appropriate balance between enabling ethical oversight of online recruitment work and the potential burden of message review.

Does Social Media Engagement Translate to Civic Engagement Offline?

2021 ◽  
pp. 089976402199944
Author(s):  
Jaclyn Piatak ◽  
Ian Mikkelsen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Presidential Election ◽  
Civic Participation ◽  
Political Engagement ◽  
Political Campaigns ◽  
The Internet ◽  
Online Engagement ◽  
Informal Volunteering ◽  
Using Data

People increasingly engage in politics on social media, but does online engagement translate to offline engagement? Research is mixed with some suggesting how one uses the internet maters. We examine how political engagement on social media corresponds to offline engagement. Using data following the 2016 U.S. Presidential Election, we find the more politically engaged people are on social media, the more likely they are to engage offline across measures of engagement—formal and informal volunteering, attending local meetings, donating to and working for political campaigns, and voting. Findings offer important nuances across types of civic engagement and generations. Although online engagement corresponds to greater engagement offline in the community and may help narrow generational gaps, this should not be the only means to promote civic participation to ensure all have a voice and an opportunity to help, mobilize, and engage.

Improving sentiment scoring mechanism: a case study on airline services

2018 ◽  
Vol 118 (8) ◽  
pp. 1578-1596 ◽  
Author(s):  
Wandeep Kaur ◽  
Vimala Balakrishnan
Keyword(s):  
Social Media ◽  
Content Type ◽  
Exclamation Mark ◽  
Semantic Orientation ◽  
Social Media Text ◽  
Major Airlines ◽  
Using Data ◽  
Sentiment Score ◽  
Repeated Letter ◽  
Facebook Pages

Purpose The purpose of this paper is to investigate the effect of including letter repetition commonly found within social media text and its impact in determining the sentiment scores for two major airlines in Malaysia. Design/methodology/approach A Sentiment Intensity Calculator (SentI-Cal) was developed by assigning individual weights to each letter repetition, and tested it using data collected from official Facebook pages of the airlines. Findings Evaluation metrics indicate that SentI-Cal outperforms the baseline tool Semantic Orientation Calculator (SO-CAL), with an accuracy of 90.7 percent compared to 58.33 percent for SO-CAL. Practical implications A more accurate sentiment score allows airline services to easily obtain a better understanding of the sentiments of their customers, hence providing opportunities in improving their airline services. Originality/value Proposed mechanism calculates sentiment intensity of social media text by assigning individual weightage to each repeated letter and exclamation mark thus producing a more accurate sentiment score.

Strategies for improving recruitment of pregnant women to clinical research: An evaluation of social media versus traditional offline methods in Vancouver, Canada (Preprint)

2021 ◽  
Author(s):  
Kelsey M Cochrane ◽  
Jennifer A Hutcheon ◽  
Crystal D Karakochuk
Keyword(s):  
Social Media ◽  
Pregnant Women ◽  
Conversion Rate ◽  
Performance Metrics ◽  
Demographic Characteristics ◽  
Recruitment Strategy ◽  
Media Campaigns ◽  
Total N ◽  
Cost Rate ◽  
Time Of Year

BACKGROUND Social media is an effective alternative to offline methods for participant recruitment to research. However, the effectiveness of social media compared with offline strategies among pregnant women is unclear. Further, it is unclear whether recruitment strategy alters demographic characteristics of participants. OBJECTIVE We aimed to estimate recruitment rates from social media and offline methods and to explore the whether participant demographics differed according to recruitment strategy in a clinical nutrition trial that recruited 60 healthy pregnant women in Vancouver, Canada. METHODS Facebook was used to run 9 social media campaigns, 10-18 days each (15-weeks total) and costing $50-$100 CAD ($675 CAD total). Offline methods were used concurrently over 64-weeks. A total of $300 CAD was spent on printing. Demographic characteristics of those recruited via each method was compared using bivariate statistics. Cost, rate of recruitment and conversion rate in each group was calculated. Performance metrics of social media campaigns, including reach, impressions, clicks, inquiries, and enrollments, were recorded. Linear regression was used to explore the association between metrics and dollars spent per campaign. RESULTS In total, n=481 inquiries were received (n=51 [11%] via offline methods; n=430 [89%] via social media). Enrollees (n=60) included n=24 (40%) and n=36 (60%) via offline and social media methods, respectively. Gestational weeks was provided by n=251 women (52%) upon inquiry (mean ± SD gestational weeks was 13.3 ± 4.7 and 13.2 ± 5.6 in the offline and social media groups, respectively, P=.96). There were no statistically significant differences in age (33 ± 3.2 and 33 ± 3.6, P=.67), ethnicity (58% and 56% Caucasian, P=.97), education (88% and 78% had University-level education, P=.64), household income (58% and 47% >$100,000 CAD/year, P=.26), pre-pregnancy BMI (22.2 ± 2.6 and 23.4 ± 2.8, P=.11), or parity (75% and 72% nulliparous, P=.81); results are presented for offline and social media, respectively. Direct cost/enrollee was $13 and $19 in those who were recruited via offline and social media methods, respectively (however, this does not include cost of labour). Rate of recruitment was ~6x faster via social media than offline methods, however, the conversion rate was higher via offline methods than social media (47% versus 8%). Overall, campaign metrics (reach, impressions, clicks, and inquiries) improved over time. Amount spent per campaign (controlling for campaign duration) was significantly associated with improved clicks (P=.01), and inquiries (P=.04), but not enrollments (P=.19). CONCLUSIONS Social media was more efficient and effective for recruitment of pregnant women than offline methods. We gained numerous insights for optimization of social media campaigns (dollars spent, attribution setting, photo testing, automatic optimization) to increase clicks and inquiries, however this does not necessarily increase enrollments, which was more dependent on study specific factors (e.g. time of year, study design, and intervention). CLINICALTRIAL ClinicalTrials.gov (identifier: NCT04022135). Registered on July-14-2019. https://clinicaltrials.gov/ct2/show/NCT04022135

Artificial Intelligence, Social Media and Depression. ‘Patient’ Autonomy Revisited

2021 ◽  
Vol 66 (Special Issue) ◽  
pp. 133-133
Author(s):  
Regina Mueller ◽  
◽  
Sebastian Laacke ◽  
Georg Schomerus ◽  
Sabine Salloch ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Mental Disorders ◽  
Patient Autonomy ◽  
Ethical Challenges ◽  
Traditional Concept ◽  
Ethical Implications ◽  
Health Related ◽  
Twitter Users ◽  
Using Data

"Artificial Intelligence (AI) systems are increasingly being developed and various applications are already used in medical practice. This development promises improvements in prediction, diagnostics and treatment decisions. As one example, in the field of psychiatry, AI systems can already successfully detect markers of mental disorders such as depression. By using data from social media (e.g. Instagram or Twitter), users who are at risk of mental disorders can be identified. This potential of AI-based depression detectors (AIDD) opens chances, such as quick and inexpensive diagnoses, but also leads to ethical challenges especially regarding users’ autonomy. The focus of the presentation is on autonomy-related ethical implications of AI systems using social media data to identify users with a high risk of suffering from depression. First, technical examples and potential usage scenarios of AIDD are introduced. Second, it is demonstrated that the traditional concept of patient autonomy according to Beauchamp and Childress does not fully account for the ethical implications associated with AIDD. Third, an extended concept of “Health-Related Digital Autonomy” (HRDA) is presented. Conceptual aspects and normative criteria of HRDA are discussed. As a result, HRDA covers the elusive area between social media users and patients. "

scholarly journals The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

2020 ◽  
Vol 12 (4) ◽  
pp. 1640 ◽  
Author(s):  
Luis Manuel Cerdá Suárez ◽  
Jesús Perán López ◽  
Belén Cambronero Saiz
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Cognitive Biases ◽  
Managerial Performance ◽  
Economic Agents ◽  
Using Data ◽  
Business And Management ◽  
Positive Effect ◽  
Different Levels ◽  
High Uncertainty

From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social media on corporate reputation ratings obtained in Spanish leader companies. Using data collected in Spain, this paper analyzes the influence of heuristics concerning news items on corporate reputation, measured by the Monitor Empresarial de Reputación Corporativa (MERCO) Index. The main finding of this paper is that the total number of news items has a positive effect on corporate reputation, particularly in the categories of culture-values, results/image, expansion, and sponsorship/donations. Additionally, this work serves as a repository of knowledge applicable to similar situations considering the specificities of each particular case. The importance to intervene on certain variables at different levels of managerial performance is described and implications for companies are discussed in these pages.

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