scholarly journals Does gamified interaction build a strong consumer-brand connection? A study of mobile applications

2021 ◽  
Vol 25 ◽  
Author(s):  
Deepak Sangroya ◽  
Rambalak Yadav ◽  
Yatish Joshi
Keyword(s):  
Empirical Evidence ◽  
Mobile Applications ◽  
Brand Management ◽  
Consumer Engagement ◽  
Effective Technique ◽  
Five Dimensions ◽  
Multidimensional Construct ◽  
Brand Engagement ◽  
The Core ◽  
The Relationship

In recent times gamification has increasingly been used by brands through smartphones to interact effectively with their consumers. The core assumption for creating gamified environment is that it will develop engagement with the consumer and motivate them to use their product or services. However, beyond this assumption, there is dearth empirical evidence regarding how much effective these gamified features are in engaging consumers. Therefore, this research analyses the relationship between flow, brand engagement, self-brand connection and brand usage intent among consumers (N = 360)of two gamified mobile applications. The findings show that the multidimensional construct flow formed by five dimensions i.e. challenge, feedback, autonomy, immersion, and interaction positively associates with cognitive brand engagement and emotional brand engagement. Additionally, both these forms of brand engagement further strengthen consumers’ brand connection and motivate them for further use. These results imply that gamified environment can augment consumer engagement with brand and further increase usage intention. Therefore, gamification can be an effective technique in brand management and brand managers can use it to strengthen relationship with consumers and increasing possibility of using their brands.

scholarly journals Assessing Organizational Information Visibility: Development and Validation of the Information Visibility Scale

2019 ◽  
pp. 009365021987709 ◽  
Author(s):  
Claartje L. ter Hoeven ◽  
Cynthia Stohl ◽  
Paul Leonardi ◽  
Michael Stohl
Keyword(s):  
Empirical Evidence ◽  
New Technologies ◽  
Scale Construction ◽  
The Core ◽  
Organizational Information ◽  
Common Observation ◽  
Development And Validation ◽  
The Relationship ◽  
Organizational Transparency ◽  
Practical Implications

A common observation in the digital age is that new technologies are making people’s behaviors, decisions, and preferences more visible. For scholars who study organizations and their effects upon society, increased information visibility raises the hope that organizations might become more transparent. Typically, we assume that increased information visibility will translate into high levels of organizational transparency, but we lack empirical evidence to support this assumption. Our ability to gather data on this important topic is limited because there have been few reliable ways to assess organizational information visibility. To remedy this problem, we develop and validate the Information Visibility Scale to measure the core aspects of information visibility. We then employ the scale to test the relationship between information visibility and transparency. We discuss the theoretical and practical implications of the scale and consider the limitations and further research possibilities that the scale construction and validation suggest.

Measuring Revisit Intention of Domestic Tourists in Langkawi UNESCO Global Geopark, Malaysia: A Road to Sustainable Tourism

2021 ◽  
Vol 12 (4) ◽  
pp. 1052
Author(s):  
Mohd Fadil Mohd YUSOF ◽  
Lina Munirah KAMARUDIN ◽  
Ataul Karim PATWARY ◽  
Ahmad Edwin MOHAMED
Keyword(s):  
Brand Management ◽  
Tourism Industry ◽  
Mediating Role ◽  
Brand Engagement ◽  
Revisit Intention ◽  
Destination Brand ◽  
Relationship Of ◽  
The Relationship ◽  
Intervening Variables

Domestic tourism in Malaysia has contributed significantly to the country's economy and made a sustainable impact on the tourism industry. Langkawi is one of the most visited tourists' attractions in Malaysia which is well-known for island tourism and Geotourism. This study explores the relationship of tourists' motivation, destination brand engagement and domestic tourists' revisit intention in Langkawi UNESCO Global Geopark, Malaysia. The study also examined the mediating role of destination brand management and destination trust between tourists motivation and revisit intention. This study used a quantitative approach to explore the relationships among dependent, independent and intervening variables. A total of 300 questionnaires were distributed, and 212 usable questionnaires returned and utilised for further analysis. For analysis purpose, the researchers decided to utilise SPSS version 25.0 for descriptive statistics and PLS-SEM version 3 for inferential analysis. The results found that tourists' motivation significantly influences destination brand engagement and destination trust for a direct relationship. Results also found that destination brand engagement and destination trust significantly affect tourists' revisit intention in Geopark Langkawi, Malaysia.

scholarly journals Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-15 ◽  
Author(s):  
Natalia Rubio ◽  
Nieves Villaseñor ◽  
Maria Jesús Yague
Keyword(s):  
Virtual Communities ◽  
Virtual Community ◽  
Mobile App ◽  
Third Party ◽  
Information Searching ◽  
Five Dimensions ◽  
Multidimensional Construct ◽  
Entertainment Value ◽  
The Relationship ◽  
Informational Value

Despite an increasing amount of research on cocreation value, research on participants’ value-in-use in third-party managed virtual communities remains limited. This study explores how participants perceive value-in-use through their participation in third-party managed virtual communities and the influence of the participants’ value-in-use on three cocreation behaviors typical of these communities: information searching, feedback, and coinnovation activities. Participant value-in-use is a multidimensional construct consisting of five dimensions: informational value, entertainment value, social integrative value, personal integrative value, and community interactivity. We also consider whether use of different platforms (website, mobile app, or both) exerts a moderating effect on this cocreation process and identify significant differences in the relationships proposed based on the platform the participants use to access the virtual community. The research is contrasted empirically using the virtual community TripAdvisor. The PLS-SEM method is used to test the model proposed. In comparing the website and mobile app models, the results show significantly stronger effects on the relationships in the route “informational value-participants’ value-in-use-information searching” for the website. Also, we find a stronger route for personal integrative value-participants’ value-in-use-feedback among users of the mobile app than for website users. In the case of participants who use only one platform (website or mobile app) rather than both (website and mobile app), the weight of use of one technology rather than both is significantly greater in coinnovation. This study enriches previous studies that advance theories of cocreation value and provides companies with practical guidance to identify and encourage cocreation behaviors and enhance the perceived value-in-use of virtual community participants.

scholarly journals Gastromaniac. How (food) influencers create trust

2021 ◽  
Vol 4 ◽  
pp. 42-56
Author(s):  
Kristian Bankov
Keyword(s):  
Brand Management ◽  
Communication Model ◽  
Know How ◽  
The Core ◽  
Communicative Performance ◽  
The Relationship

In the first part of the paper, I shall offer a brief overview of a hypothesis developed in another publication, which explores the relationship between the primordial feeling of trust that each person’s face elicits to varying degrees and how this represents a type of capital for influencers. In the second part of the paper, I shall develop this model using theoretical know-how from the field of brand management, where a beneficial link between the influencer communication model and that of legendary brands emerges. Thus, for an influencer to build invaluable trust capital with his/her followers in the first place, he/she must start from the position of some passion or sacred beliefs which give authenticity to the core expertise underlying the influence being exerted. In this model, the communicative performance of the influencer and the quality of his/her narrative take centre stage. Credibility depends on the synchrony between these elements and the extent to which the constructed public influencer’s character is true to itself in its various manifestations. An explicitly or implicitly defined lifestyle is always present in the system. It provides concreteness and makes it easier for followers to compare and imitate.

Spotting a liar by looking for microexpressions: Challenges and Opportunities

2019 ◽  
Author(s):  
Xunbing Shen
Keyword(s):  
Empirical Evidence ◽  
Deception Detection ◽  
Empirical Studies ◽  
High Stake ◽  
Challenges And Opportunities ◽  
Cues To Deception ◽  
The Relationship

Microexpressions do exist, and they are regarded as valid cues to deception by many researchers, furthermore, there is a lot of empirical evidence which substantiates this claim. However, some researchers don’t think the microexpression can be a way to catch a liar. The author elucidates the theories predicting that looking for microexpressions can be a way to catch a liar, and notes that some data can support for the utilization of microexpressions as a good way to detect deception. In addition, the author thinks that the mixed results in the area of investigating microexpressions and deception detection may be moderated by the stake. More empirical studies which employ high-stake lies to explore the relationship between microexpressions and deception detection are needed.

In a word, I’ve been there

2019 ◽  
pp. 246-256
Author(s):  
A. K. Zholkovsky
Keyword(s):  
The State ◽  
Female Characters ◽  
Political Situation ◽  
The Core ◽  
The Relationship ◽  
Core Problem ◽  
Typical Solution

In his article, A. Zholkovsky discusses the contemporary detective mini-series Otlichnitsa [A Straight-A Student], which mentions O. Mandelstam’s poem for children A Galosh [Kalosha]: more than a fleeting mention, this poem prompts the characters and viewers alike to solve the mystery of its authorship. According to the show’s plot, the fact that Mandelstam penned the poem surfaces when one of the female characters confesses her involvement in his arrest. Examining this episode, Zholkovsky seeks structural parallels with the show in V. Aksyonov’s Overstocked Packaging Barrels [Zatovarennaya bochkotara] and even in B. Pasternak’s Doctor Zhivago [Doktor Zhivago]: in each of those, a member of the Soviet intelligentsia who has developed a real fascination with some unique but unattainable object is shocked to realize that the establishment have long enjoyed this exotic object without restrictions. We observe, therefore, a typical solution to the core problem of the Soviet, and more broadly, Russian cultural-political situation: the relationship between the intelligentsia and the state, and the resolution is not a confrontation, but reconciliation.

The relationship of magnates and the szlachta of the Great Principality/Grand Duchy of Lithuania with Russia in 1733

2020 ◽  
Author(s):  
А.В. Мацук
Keyword(s):  
Free Choice ◽  
Russian Empire ◽  
The Core ◽  
The Russian Empire ◽  
Grand Duchy Of Lithuania ◽  
Relationship Of ◽  
The Relationship ◽  
Grand Duchy

В статье исследуются события бескоролевья 1733 г. в Речи Посполитой. Согласно «трактату Левенвольде» компромиссным кандидатом на избрание монархом Речи Посполитой был португальский инфант дон Мануэль, которого предложила Австрия. Россия больше склонялась к кандидатуре «пяста». Россия оказалась не подготовленной к началу бескоролевья. Бывшие российские союзники магнаты ВКЛ рассорились с российским послом Фридрихом Казимиром Левенвольде и перешли на сторону Франции. В конце февраля 1733 г. в ВКЛ направили Юрия Ливена, который от имени российской царицы предложил поддержку в получении короны Михаилу Вишневецкому и Павлу Сангушке. Принятое на конвокационном сейме решение об избрании королем «пяста» и католика показало популярность Станислава Лещинского. В результате вслед за Австрией Россия поддержала кандидатом на корону Фридриха Августа. Магнаты ВКЛ до последнего оставались конкурентами о короне. Оппозиция Лещинскому объединилась под лозунгом защиты «вольного выбора» и поэтому в ней остались кандидаты «пясты», которые не могли уступить друг другу, и согласились на компромисс – кандидатуру Фридриха Августа. Для противодействия возможному избранию Лещинского Россия создала в ВКЛ новоградскую конфедерацию. Ее организатором стал новоградский воевода Николай Фаустин Радзивилл. Эта конфедерация становится основой Генеральной Варшавской конфедерации, которая 5 октября 1733 г. избирает королем саксонского курфюрста. The article examines the events of the «kingless» year of 1733 in the Polish-Lithuanian Commonwealth. According to the Levenwolde Treaties the compromise candidate for the Commonwealth’s throne was the Portuguese Infante Don Manuel, who’s candidacy was proposed by Austria. Russia, in turn, leaned towards the «pyasta» candidate. The Russian Empire was clearly unprepared for the start of the kingless period. Russia’s former allies – magnates of the Grand Duchy of Lithuania – came into conflict with the Russian ambassador Frederick Kazimir Levenwolde and sided with France. In late February of 1733, Empress Anna Ioanovna of Russia sent Yuri Liven to the Grand Duchy of Lithuania, who offered official support in the struggle for the crown to Mikhail Vishnevetsky and Pavel Sangushka. The electoral decision made at the Sejm proved the popularity of the «pyast» and Catholic candidates, specifically – Stanislaus Leschinsky. In turn, Russia – following Austria – showed its support for the candidacy of Frederick August. The magnates of the Grand Duchy of Lithuania remained in opposition in the crown issue until the very last. Opposition to Leschinsky was united under the motto of «free choice». For that reason, it was comprised of «pyasta» candidates, who were in a deadlock with one another, and were now ready for the compromise candidacy of Frederick Augustus. In order to counter the possible election of Leschinsky, Russia created the Novograd Confederation in the Grand Duchy of Lithuania. It was organized by the Novograd Voevoda Faustin Radzivill. This confederation became the core of the General Warsaw Confederation that – on October 5th 1733 – elected the Saxon King to the throne of the Polish-Lithuanian Commonwealth.

Perspectives

2017 ◽  
Author(s):  
Armin Schnider
Keyword(s):  
Experimental Investigation ◽  
Experimental Evidence ◽  
Empirical Evidence ◽  
False Memories ◽  
Experimental Basis ◽  
The Relationship ◽  
Scientific Standards

This chapter summarizes current interpretations of all forms of confabulations discussed in the book and reviews the relationship between the four forms of memory-related confabulations. Experimental investigation has confirmed the dissociation between various types of false memories and considerably advanced the understanding of the mechanisms of some forms of confabulation, in particular behaviourally spontaneous confabulation and false statements in anosognosia. Overall, experimental evidence is scarce; many models have no controlled experimental basis or extend their proposed range of application well beyond the empirical evidence. The chapter concludes with a call for heightened respect of basic scientific standards in the research on confabulation.

All Hail to the Archpriest

2019 ◽  
Author(s):  
Peter Lake ◽  
Michael Questier
Keyword(s):  
Seventeenth Century ◽  
Church And State ◽  
Good Deal ◽  
The Core ◽  
Public Argument ◽  
The Relationship ◽  
Public Politics

This volume revisits the debates and disputes known collectively in the literature on late sixteenth- and early seventeenth-century England as the ‘Archpriest Controversy’. We argue that this was an extraordinary instance of the conduct of contemporary public politics and that, in its apparent strangeness, it is in fact a guide to the ways in which contemporaries negotiated the unstable later Reformation settlement in England. The published texts which form the core of the arguments involved in this debate survive, as do several caches of manuscript material generated by the dispute. Together they tell us a good deal about the aspirations of the writers and the networks that they inhabited. They also allow us to retell the progress of the dispute both as a narrative and as an instance of contemporary public argument about topics such as the increasingly imminent royal succession, late Elizabethan puritanism, and the function of episcopacy. Our contention is that, if one takes this material seriously, it is very hard to sustain standard accounts of the accession of James VI in England as part of an almost seamless continuity of royal government, contextualized by a virtually untroubled and consensus-based Protestant account of the relationship between Church and State. Nor is it possible to maintain that by the end of Elizabeth’s reign the fraction of the national Church, separatist and otherwise, which regarded itself or was regarded by others as Catholic had been driven into irrelevance.

Sign in / Sign up

Export Citation Format

Share Document