Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia

ABSTRACTThis study aims to analyze the ease of use variable is a positive predictor of purchase intention, to analyze the ease of use variable is a positive predictor of customer satisfaction, to analyze whether trust is a positive predictor of purchase intention, to analyze whether trust is a positive predictor of customer satisfaction and to analyze whether customer satisfaction is a positive predictor of purchase intention. The population used in this study were all users of web sites or Tokopedia applications in Indonesia. Considering the number of web site users or Tokopedia applications, the researchers took samples from the population to be respondents in the study. The research sample was collected from customers who use the Tokopedia website or application and are domiciled in the Greater Jakarta area. Hypothesis testing is done with the main data of 300 respondents. The technique in sampling in this study uses probability sampling techniques. The type of probability sampling used is the simple random sampling method. Data analysis tools were analyzed using SPSS ver 23 to measure the ease of use and trust variables of purchase intention through customer satisfaction in the Tokedia application and found that ease of use is a positive and significant predictor of purchase intention, ease of use is a positive predictor and significant to customer satisfaction, trust is a positive and significant predictor of purchase intention, trust is a positive and significant predictor of customer satisfaction, customer satisfaction is a positive and significant predictor of purchase intention.Keywords : ease of use, trust, purchase intention, customer satisfaction

Download Full-text

Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Kinerja Karyawan Pada PT. Citra Harapan Anugrah

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i4.9879 ◽

2020 ◽

Vol 2 (4) ◽

pp. 969

Author(s):

Johansen Dayani ◽

Carol Daniel Kadang

Keyword(s):

Organizational Culture ◽

Data Analysis ◽

Random Sampling ◽

Sampling Method ◽

Work Motivation ◽

Employee Performance ◽

Simple Random Sampling ◽

Probability Sampling ◽

Pls Analysis

This study aims to analyze the effect of work motivation and organizational culture on employee performance at PT Citra Harapan Anugrah in Jakarta. This research was conducted with a probability sampling method with a simple random sampling type. Researchers distributed questionnaires to 52 employees of PT Citra Harapan Anugrah. Data analysis using Smart PLS analysis. The results of the analysis concluded that work motivation and organizational culture significantly influence the performance of employees of PT Citra Harapan Anugrah. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan budaya organisasi terhadap kinerja karyawan pada PT Citra Harapan Anugrah di Jakarta. Penelitian ini dilakukan dengan metode probability sampling dengan jenis simple random sampling. Peneliti menyebarkan kuesioner kepada 52 karyawan PT Citra Harapan Anugrah. Analisis data menggunakan analisis Smart PLS. Hasil analisis menyimpulkan bahwa motivasi kerja dan budaya organisasi berpengaruh signifikan terhadap kinerja karyawan PT Citra Harapan Anugrah.

Download Full-text

Pengaruh Motivasi, Kepemimpinan, Dan Komitmen Organisasi Terhadap Kepuasan Kerja Karyawan Pada PT. SUPERPOLY INDUSTRY JAKARTA

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i1.11283 ◽

2021 ◽

Vol 3 (1) ◽

pp. 16

Author(s):

Junaidi Junaidi ◽

Carol Daniel Kadang

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Organizational Commitment ◽

Random Sampling ◽

Sampling Method ◽

Simple Random Sampling ◽

Industry Data ◽

Probability Sampling ◽

Employee Job Satisfaction ◽

Pls Analysis

This study aims to analyze the influence of motivation, leadership, and organizational commitment on employee job satisfaction at PT Superpoly Industry in Jakarta. This research was conducted by probability sampling method with a type of simple random sampling. The researcher distributed questionnaires to 88 employees of PT Superpoly Industry. Data analysis using Smart PLS analysis. The results of the analysis concluded that motivation, leadership, and organizational commitment significantly influence the job satisfaction of PT Superpoly Industry in JakartaPenelitian ini bertujuan untuk menganalisis pengaruh motivasi, kepemimpinan, dan komitmen organisasi terhadap kepuasan kerja karyawan pada PT Superpoly Industry di Jakarta. Penelitian ini dilakukan dengan metode probability sampling dengan jenis simple random sampling. Peneliti menyebarkan kuesioner kepada 88 karyawan PT Superpoly Industry. Analisis data menggunakan analisis Smart PLS. Hasil analisis menyimpulkan bahwa motivasi, kepemimpinan, dan komitmen organisasi berpengaruh signifikan terhadap kepuasan kerja PT Superpoly Industry di Jakarta.

Download Full-text

Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

JURNAL STUDI MANAJEMEN ORGANISASI ◽

10.14710/jsmo.v13i2.13406 ◽

2016 ◽

Vol 13 (2) ◽

pp. 149

Author(s):

Rr. Selli Nisrina Faradila ◽

Harry Soesanto

Keyword(s):

Random Sampling ◽

Purchase Intention ◽

Sampling Method ◽

Simple Random Sampling ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Independent Variables ◽

Study Case ◽

Two Independent Variables

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

Download Full-text

PENGARUH PENGALAMAN KERJA DAN TINGKAT PENDIDIKAN TERHADAP KINERJA PEGAWAI DAN TUNJANGAN KINERJA SEBAGAI VARIABEL INTERVENING

Media Mahardhika ◽

10.29062/mahardika.v19i2.258 ◽

2021 ◽

Vol 19 (2) ◽

pp. 342-351

Author(s):

Jumawan Jumawan

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Indirect Effect ◽

Work Experience ◽

Random Sampling ◽

Sampling Method ◽

Employee Performance ◽

Simple Random Sampling ◽

Education Level ◽

Sampling Techniques

The purpose of this study was to determine the direct and indirect effect of work experience variables and education level on performance benefits and employee performance. The population in this study were 248 employees at one of the Customs and Excise Offices in the Bekasi area. Based on the Slovin formula, the sample size of this study was 71 respondents. Sampling with probability sampling techniques, using simple random sampling method. Meanwhile, data analysis uses Path Analysis. Based on the research results, it shows that: work experience (X1) and education level (X2) have a direct and significant effect on performance allowance (Z). Work experience (X1) and education level (X2) have a direct and significant effect on employee performance (Y). And the performance allowance (Z) has a direct and significant effect on employee performance (Y).

Download Full-text

Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i1.7455 ◽

2020 ◽

Vol 2 (1) ◽

pp. 152

Author(s):

Theresia Yonita ◽

Herlina Budiono

Keyword(s):

Random Sampling ◽

Purchase Intention ◽

Sampling Method ◽

Brand Image ◽

Sampling Technique ◽

Simple Random Sampling ◽

Probability Sampling ◽

Probability Sample ◽

Positive Effect

The purpose of this study is to find out 1) whether there is an effect of EWOM on Purchase Intention 2) whether there is an influence of the EWOM on Brand Image 3) whether there is an Influence of Brand Image on Purchase Intention 4) whether Brand Image can meditiate EWOM influence on Purchase Intention. The population in this study were Innisfree products users in Jakarta. The sample used in this study was 100 respondents from Innisfree products users in Jakarta. The sampling technique used was probability sample with simple random sampling method. Overall the results of this study are 1) EWOM has a significant and positive effect on Purchase Intention, 2) EWOM has a significant and positive effect on Brand Image, 3) Brand Image has a significant and positive effect on Purchase Intention 4) Brand Image has significantly and positively meditiate the effect of EWOM on Purchase Intention. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh EWOM terhadap Niat pembelian 2) apakah terdapat pengaruh EWOM terhadap Citra Merek 3) apakah terdapat pengaruh Citra Merek terhadap Niat pembelian 4) apakah terdapat pengaruh EWOM terhadap Niat Pembelian melalui mediasi Citra Merek. Populasi dalam penelitian ini adalah pengguna Produk Innisfree di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 100 responden pengguna produk Innisfree di Jakarta. Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode pengambilan sampel simple random sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) EWOM berpengaruh signifikan dan positif terhadap Niat Pembelian 2) EWOM berpengaruh signifikan dan positif terhadap Citra Merek, 3) Citra Merek berpengaruh signifikan dan positif terhadap Niat Pembelian 4) Citra Merek secara signifikan dan positif memediasi pengaruh EWOM terhadap Niat Pembelian.

Download Full-text

PENGARUH CITRA MEREK DAN GAYA HIDUP HEDONIS TERHADAP KEPUTUSAN PEMBELIAN JILBAB “ZOYA”

Jurnal Riset Ekonomi dan manajemen ◽

10.17970/jrem.15.150207.id ◽

2015 ◽

Vol 15 (2) ◽

pp. 302

Author(s):

Devi Indrawati

Keyword(s):

Data Analysis ◽

Random Sampling ◽

Sampling Method ◽

Brand Image ◽

Sample Selection ◽

Sampling Technique ◽

Population Data ◽

Simple Random Sampling ◽

Probability Sampling ◽

Analysis Technique

ABSTRACT This research aimed to analyze and discuss the effect of brand image and hedonistic life style toward the buying decision of “Zoya” veil study on hijabers community in Surabaya. Population targeted in this research was hijabers community in Surabaya who bought at least “zoya” veil more than a time in a week that minimum 19 years old. Samples were 212 respondents by sampling technique, while the sampling method used Probability Sampling. The sampling conducted by Simple Random Sampling, this is technique of sample selection from the population conducted randomly with no regard to strata in that population. Data collection techniques were using questionnaire, literary studies, interviews and data analysis technique using Multiple Linear Regression.The result shows that brands image and hedonistic lifestyle affected on the buying decision. ABSTRAKSIPenelitian ini bertujuan utuk menganalisis dan membahas pengaruh citra merek dan gaya hidup hedonis terhadap keputusan pembelian jilbab “Zoya” studi pada komunitas hijabers di Surabaya. Target populasi dalam penelitian ini komunitas hijabers di Surabaya minimal membeli jilbab “Zoya” lebih dari satu kali dalam seminggu yang berusia minimal 19 tahun. Sampel berjumlah 212 responden dengan teknik pemgambilan sampel Sedangkan metode penentuan sampel yang digunakan probability sampling Adapaun penarikan sampel dilakukan dengan simple random sampling, yaitu teknik pengambilan anggota sampel dari populasi dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu. Tekhnik pengumpulan data angket, studi kepustakaan, wawancara dan teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa bahwa Citra merek dan gaya hidup hedonis berpengaruh terhadap keputusan pembelian.

Download Full-text

Analisis Faktor-faktor yang Mempengaruhi Keputusan Muzaki dalam Membayar Zakat di Laznas Yatim Mandiri Ponorogo

Journal of Islamic Philanthropy and Disaster (JOIPAD) ◽

10.21154/joipad.v1i2.3573 ◽

2021 ◽

Vol 1 (2) ◽

pp. 29-64

Author(s):

Abdul Mu’iz Ihsan

Keyword(s):

Factor Analysis ◽

Data Analysis ◽

Service Quality ◽

Random Sampling ◽

Sampling Methods ◽

Simple Random Sampling ◽

Sampling Techniques ◽

Validity And Reliability ◽

Probability Sampling ◽

Eigen Value

The phenomenon of considering the potential for zakat mal with the amount of zakat paid by the obligatory zakat is a consequence of various factors. The causes of the insignificance of zakat realization with the existing zakat potential, namely: low understanding and awareness of Muslims about the obligation to pay zakat, reluctance to pay zakat to zakat institutions because they prefer to pay zakat directly to those who are entitled, and are reluctant to pay zakat to zakat institutions because they do not experience the pleasure and benefits immediately. This study aims to see what factors and the most dominant factors influence Muzaki's decision to pay zakat at LAZNAS Yatim Mandiri Ponorogo. This type of research is quantitative with a sample of 100 Muzaki from a population of 2,339 Muzaki who pays zakat at LAZNAS Yatim Mandiri Ponorogo, using probability sampling techniques and sampling methods, namely simple random sampling. Data analysis used validity and reliability tests, test tests and tests with factor analysis. The results of this study there are 8 factors that influence Muzaki's decision to pay zakat, namely the factor of religiosity, image of service quality institutions, income, worship, reliability and responsiveness, occupation or position, factors of empathy. The factor that most influenced Muzaki's decision was the religiosity factor which consisted of 6 variables and had the highest Eigen value, namely 4.669

Download Full-text

Pengaruh Bauran Pemasaran terhadap Penjualan Motor Bekas pada Dealer Syaf Motor di Bukittinggi

JUSIE (Jurnal Sosial dan Ilmu Ekonomi) ◽

10.36665/jusie.v3i02.90 ◽

2019 ◽

Vol 3 (02) ◽

pp. 193-202

Author(s):

Nurfitriyenni Nurfitriyenni

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Significant Influence ◽

Random Sampling ◽

Sampling Method ◽

Simple Random Sampling ◽

Sampling Techniques ◽

Analysis Techniques ◽

The Subject

This study aims to determine the effect of products, prices, promotions, and locations on used motorcycle sales at Syaf Motor dealerships in Bukittinggi City. This research is a quantitative study using SPSS version 16.00. Sampling in this study using probability sampling techniques with simple random sampling method, which is each individual has the same opportunity to be the subject of research. The number of samples to be taken in this study can be calculated using the Slovin formula, the sample to be used in this study is 60 people. Data collection using questionnaire methods and consumer techniques. Data collection using questionnaire methods and data analysis techniques using Multiple Linear Regression. The results of the analysis show that products, prices, promotions, and locations have a positive and significant influence on sales, both partially and simultaneously. The most dominant variable affecting sales is the product. From this study, it was concluded that the four variables used provided 54.8% of the influence on sales, the remaining amounted to 45, 20% influenced by other factors not used in this study.

Download Full-text

HUBUNGAN PRE EKLAMSI BERAT DENGAN TERJADINYA IUGR PADA JANIN

Oksitosin : Jurnal Ilmiah Kebidanan ◽

10.35316/oksitosin.v4i2.364 ◽

2017 ◽

Vol 4 (2) ◽

pp. 85-89

Author(s):

Roudatul Hikmah

Keyword(s):

Data Analysis ◽

Research Design ◽

Significant Relationship ◽

Random Sampling ◽

Sampling Method ◽

Maximum Level ◽

Simple Random Sampling ◽

Severe Preeclampsia ◽

Abnormal Growth ◽

Developmental Disturbances

Intra-Uterine Grout Retardation (IUGR) is the abnormal growth of the fetus in uterine developmental disturbances or disorders. This study aims to determine the level of incidence of IUGR on mothers with PEB (severe Pre-eclampsia) in Abdoer Rahem Situbondo hospitals. The research design in this study was used "analytic". Population in this study were mothers who had a pregnancy with PEB in Dr. Abdoer rahem Situbondo as many as 58 respondents with the number of samples 33 respondents, the sampling method usedsimple random sampling. Data analysis used fisher exact with maximum level a = 0,05. The result showed that there was significant relationship between severe preeclampsia and the IUGR case in fetus. Keyword : Severe Pre Eclampsia, Intra Uterine Grot Retardation, Fetus ABSTRAK Intra Uterin Grout Retardation (IUGR) adalah ketidaknormalan pertumbuhan janin dalam kandungan atau gangguan perkembangan intra uterin. Penelitian ini bertujuan untuk mengetahui adanya tingkat kejadian IUGR terhadap ibu dengan Pre-Eklamsi Berat (PEB) di RSUD Abdoer Rahem Situbondo. Desain penelitian yang di gunakan dalam penelitian ini adalah analitik. Populasi dalam penelitian ini adalah ibu yang yang mengalami kehamilan dengan PEB di RSUD Dr. Abdoer rahem Situbondo sebanyak 58 responden dengan jumlah sampel 33 responden, metode pengambilan sampel yang digunakan adalah menggunakan simple random sampling. Analisis data menggunakan fisher exact dengan tingkat maksimal a=0,05. Hasil penelitian ini menunjukkan ada hubungan yang signifikan antara pre-eklamsi berat dengan terjadinya IUGR pada janin. Kata kunci : Pre Eklamsi Berat, Intra Uterin Grout Retardation, Janin

Download Full-text

End User Computing Satisfaction : Model Analisis Kepuasan Pengguna Aplikasi Menggunakan Partial Least Square Structural Equation Modeling (Studi Kasus)

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.2021863586 ◽

2021 ◽

Vol 8 (6) ◽

pp. 1237

Author(s):

Aditia Angga Perdana ◽

Meinarini Catur Utami ◽

Qurrotul Aini

Keyword(s):

Customer Satisfaction ◽

Real Time ◽

User Satisfaction ◽

Random Sampling ◽

Simple Random Sampling ◽

Ease Of Use ◽

Partial Least Square ◽

Equation Modeling ◽

End User ◽

End User Computing

Toyota Sales Operation atau dikenal sebagai AUTO2000 adalah bagian dari perseroan terbuka PT. Astra yang beroperasi di sektor otomotif dan sudah menjalankan beberapa servis untuk menaikkan kepuasan pelanggan. Salah satunya dengan menghadirkan AUTO2000 Mobile, sebagai fasilitas pemesanan servis kendaraan secara online yang bertujuan untuk memudahkan pengguna untuk mempercepat proses bisnis dan mengurangi bahkan menghilangkan durasi waktu mengantri. Namun dalam penerapannya masih banyak kekurangan maupun kelemahan yang dirasakan pengguna di antaranya masih ada bugs, tidak ada fitur real-time chat serta beberapa pengguna masih kesulitan menggunakan aplikasi tersebut. Capaian riset ini adalah menginvestigasi tingkat kepuasan pelanggan dan memperoleh variabel signifikan yang berdampak pada kepuasan pelanggan Aplikasi AUTO2000 Mobile. Metode riset ini menerapkan End-User Computing Satisfaction (EUCS) dengan cara kuantitatif dan diseminasi kuesioner mendapatkan informasi dari objek penelitian. Populasi dalam riset ini adalah pemakai AUTO2000 Mobile. Dari populasi tersebut terpilih sebanyak 252 responden dan diseminasi kuesioner dilaksanakan melalui daring dan membagikan secara langsung dengan cara simple random sampling. Setelah itu, data yang dikumpulkan diolah dengan program Microsoft Excel 2016 serta PLS-SEM mengoperasikan tool SmartPLS 3.2.7. Hasilnya, terdapat 5 jalur yang diuji, H0 ditolak untuk empat variabel dan H0 diterima untuk satu variabel. Terdapat empat variabel yang berpengaruh signifikan pada kepuasan pelanggan AUTO2000 Mobile yaitu: accuracy, content, format dan ease of use. AbstractToyota Sales Operation or known as AUTO2000 is part of the public company PT. Astra that engaged in the automotive sector and has done several service improvements to increase customer satisfaction. One of them is by presenting AUTO2000 Mobile, which is an online vehicle service ordering facility that is implemented to make it easier for users, therefore it is considered to speed up business processes and reduce or even eliminate the duration of the queue. But in its implementation there are still many shortcomings and weaknesses felt by users including bugs, there is no real-time chat feature, and some users still have difficulty using the application, hence it is prominent to conduct study dealing with end-user satisfaction. The aim of this research is to analysis of end-user satisfaction level and determine the variables that impact end-user satisfaction of the AUTO2000 Mobile Application. This research method deals with End-User Computing Satisfaction (EUCS) with a quantitative approach and questionnaire distribution to obtain data from respondents. The research subject in this study are AUTO2000 Mobile users. The population consist of 252 respondents and questionnaires are distributed online and offline with simple random sampling. Furthermore, the obtained data were analyzed using Ms. Excel 2016 and with the PLS-SEM approach using SmartPLS 3.2.7. The result, from the 5 paths tested, H0 is rejected for four variables and H0 is accepted for one variable. There are four variables that have a significant effect on customer satisfaction of AUTO2000 Mobile, namely: accuracy, content, format and ease of use.

Download Full-text