scholarly journals Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

2016 ◽  
Vol 13 (2) ◽  
pp. 149
Author(s):  
Rr. Selli Nisrina Faradila ◽  
Harry Soesanto
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Study Case ◽  
Two Independent Variables

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

scholarly journals Analisis Pengaruh Technology Acceptance Model (TAM) Dan Perceived Enjoyment Terhadap Kepuasan Konsumen Pengguna M-Business

2015 ◽  
Vol 10 (1) ◽  
pp. 207
Author(s):  
Sugianto S ◽  
Vivi S
Keyword(s):  
Technology Acceptance ◽  
Sampling Method ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Independent Variables ◽  
Perceived Enjoyment ◽  
The City

The use of Internet technology as a medium for marketing purpose in order to obtain correspondence between marketers and consumers so that consumers can feel the perceived usefulness, perceived ease of use and perceived enjoyment in shopping satisfaction and marketers get the implication that repeat purchases by consumers. This research is explanatory research using sampling techniques that accidental sampling method combined with snowball sampling method. The data was collected through questionnaires and interviews. This study used a multiple regression analysis. The conclusion that can be derived from the results of the analysis are from three independent variables studied, only two (2) independent variables that significantly affect the variable satisfaction (satisfaction) consumer m-business users in the city of Pontianak is the variable perceived ease of use, and perceived enjoyment, while the variable perceived usefulness does not significantly affect the variable satisfaction (satisfaction) m-business consumer users in the city of Pontianak.

scholarly journals FAKTOR FAKTOR YANG MEMPENGARUHI MINAT BELI PADA E-COMMERCE LAZADA.CO.ID (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP” Padang)

2018 ◽  
Author(s):  
Febsri Susanti
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Calculation Results

The purpose of this study was to analyze the influence of trust, perceived usefulness, perceived ease of use and the risk of the interest purchased online at Lazada.co.id. The sampling technique is obtained using sampling method with a total sample of 86 respondents. Hypothesis testing results show that the variable trust (X1), perceived usefulnes(X2), perceived ease of use (X3), and risk (X4) have significant value not greater than Sig.ɑ (0.05) so that it can be said that the variable it has a significant influence partially on the intention to transact online in Lazada.co.id. the calculation results of multiple linear regression analysis have shown the ability of the model to explain the influence of independent variables on the dependent variable is large, it can be seen on the value Adj. R. Square (R2) is equal to 0,348 (35%). Thus, it means that the regression model that is used to explain the effect of variable trust (X1), perceived usefulnes (X2), perceived ease of use (X3), and risk (X4) on the intention to transact online in Lazada.co.id by 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals EVALUASI PENERIMAAN BIO SISTEM ONLINE MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Respati ◽  
2017 ◽  
Vol 12 (34) ◽  
Author(s):  
Brigita Angga Wulan ◽  
Bambang Soedijono ◽  
Henderi Henderi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Abstrak – Kemajuan teknologi membawa perubahan pelayanan pendidikan di Dinas Pendidikan Kabupaten Magelang. Penerapan aplikasi pendataan Bio Sistem Online dalam rangka meningkatkan akses, mutu, tata kelola dan akuntabilitas, sejauh ini masih dirasa belum optimal dalam penggunaanya. Masih ada operator yang lupa pasword dan juga belum memahami manfaat menu-menu pada aplikasi. Kerangka Techology Acceptance Model (TAM) digunakan untuk mengetahui faktor-faktor yang mempengaruhi penerimaan aplikasi pendataan Bio Sistem Online di Dinas Pendidikan Kabupaten Magelang. Penelitian ini menggunakan empat konstruk dasar, yaitu perceived ease of use (PEOU), perceived usefulness (PU), attitude toward using (ATU) dan juga acceptance of system (AOS). Teknik pengambilan sampel menggunakan simple random sampling dengan jumlah responden sebanyak 53 orang operator jenjang Sekolah Menengah Pertama (SMP). Teknik analisa data menggunakan regresi. Hasil analisa statistik menunjukkan bahwa empat konstru berpengaruh signifikan terhadap penerimaan Bio Sistem Online. Variabel perceived ease of use merupakan faktor yang paling kuat dalam mempengaruhi penerimaan dalam Bio Sistem Online.Kata kunci: Evaluasi, Technology Acceptance Model (TAM), Regresi, Bio Sistem Online, SPSS

scholarly journals EFFECTS OF LIVE VIDEO STREAMING TOWARDS ONLINE PURCHASE INTENTION

2021 ◽  
Vol 11 ◽  
pp. 250-256
Author(s):  
Kah Boon Lim ◽  
Sook Fern Yeo ◽  
Hiew Kya Way Alfredo
Keyword(s):  
Video Streaming ◽  
Purchase Intention ◽  
Effective Properties ◽  
Cost Effective ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Video ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Online Purchase

Online video streaming is one of the channels of the current economic development of e-commerce. In this technology era, our lifestyle is gradually moving towards electronic development and the public use of e-commerce applications for their businesses. Online video streaming strategies, therefore, benefit marketers, and this is mainly due to their cost-effective properties. The main objective of this research is to investigate the influences of online video streaming on customers’ online purchase intention. Three independent variables include perceived credibility, perceived ease of use and perceived usefulness are used to study the influence of online video streaming on the consumers’ online purchase intention. A set of self-administered questionnaires was distributed to 215 respondents from three states in Malaysia which are Johor, Melaka and Selangor, who had the experience of online purchases that were affected by online video streaming. The collected data are then analysed using SPSS and Smart PLS software. The results of the analysis indicated that all three independent variables have a significant impact on consumers' online purchase intentions through online video streaming. In conclusion, this research is important to e-marketers in order to allow them to gain a better understanding of the online purchasing behaviour of their customers

scholarly journals Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia

2020 ◽  
Vol 4 (2) ◽  
pp. 217-229
Author(s):  
Juliana Juliana ◽  
Themmy Noval ◽  
Ira Brunchilda Hubner ◽  
Innocentius Bernarto
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Web Sites ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Sampling Techniques ◽  
Probability Sampling

ABSTRACTThis study aims to analyze the ease of use variable is a positive predictor of purchase intention, to analyze the ease of use variable is a positive predictor of customer satisfaction, to analyze whether trust is a positive predictor of purchase intention, to analyze whether trust is a positive predictor of customer satisfaction and to analyze whether customer satisfaction is a positive predictor of purchase intention. The population used in this study were all users of web sites or Tokopedia applications in Indonesia. Considering the number of web site users or Tokopedia applications, the researchers took samples from the population to be respondents in the study. The research sample was collected from customers who use the Tokopedia website or application and are domiciled in the Greater Jakarta area. Hypothesis testing is done with the main data of 300 respondents. The technique in sampling in this study uses probability sampling techniques. The type of probability sampling used is the simple random sampling method. Data analysis tools were analyzed using SPSS ver 23 to measure the ease of use and trust variables of purchase intention through customer satisfaction in the Tokedia application and found that ease of use is a positive and significant predictor of purchase intention, ease of use is a positive predictor and significant to customer satisfaction, trust is a positive and significant predictor of purchase intention, trust is a positive and significant predictor of customer satisfaction, customer satisfaction is a positive and significant predictor of purchase intention.Keywords : ease of use, trust, purchase intention, customer satisfaction 

Investigation of Assertiveness Levels of Athletes Engaging Individual Sports in Different Branches

2021 ◽  
Vol 15 (10) ◽  
pp. 2951-2953
Author(s):  
Kenan Sivrikaya ◽  
Aygül Çağlayan Tunç ◽  
Leyla Alizadehebadi ◽  
Selçuk Tarakçi
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Personal Information ◽  
Simple Random Sampling ◽  
Healthy Life ◽  
Independent Variables ◽  
Screening Model ◽  
Individual Sports ◽  
The Way

Background: Assertiveness, which is defined as the way individuals express themselves and as a part of healthy life, is among the prominent features of people who do sports. Assertiveness is an element that increases the quality of people's relationships with their environment. Aim: The aim of this study is to examine the assertiveness scores of the athletes engaged in individual sports in different branches according to independent variables. Methods: The research was designed according to the relational screening model. The sample of the research; The sample consists of 201 participants selected by simple random sampling method among the athletes dealing with different individual sports branches. The branches of the athletes; (Consists of taekwondo and cycling sports) Results: In the study, the personal information form created by the researcher to collect information about the independent variables (gender, age,) that are thought to be effective in the research, and the Rathus Assertiveness Inventory (RAE) were used. It is seen that 1% of the participants are in the avoidant group, 88.6% are in the moderately avoidant group, and 10.6% are in the assertive group. Conclusion: When the assertiveness scale mean scores of the participants by gender are examined, it is seen that the level of assertiveness by gender does not differ statistically significantly. When the assertiveness scale mean scores of the participants according to age are examined, it is seen that the level of assertiveness according to age does not differ statistically significantly. Keywords: Assertiveness, individual sport, Taekwondo, Cycling.

Mechanism of Continuance Usage of a Mobile Terminal

2019 ◽  
Vol 11 (4) ◽  
pp. 1-15
Author(s):  
Aoshuang Li ◽  
Xiaodong Yang ◽  
Feng Guo
Keyword(s):  
Social Factors ◽  
Reasoned Action ◽  
Mobile Terminal ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Continuance Usage ◽  
Practical Implications

The goal of this study is to integrate individual behavior related to both reasoned action and unconscious behavior with social influence to form a theoretical model to explore continuance usage of a mobile terminal (CUMT). This study advances a model of CUMT which considers individual factors and social factors based on TRA. Perceived usefulness (PU), perceived ease of use (PEU) and habit are introduced as independent variables and social network relationships (SNR) are introduced as a moderator into the research model. 221 respondents collected in China are used to examine the hypotheses with PLS-SEM method. The results indicate that PU, PEU and habit are the determinants of CUMT, and both PU and PEU are the antecedents of habit. Moreover, the findings demonstrate that SNR has a negative moderating effect on the PEU-CUMT relationship. This study provides a comprehensive understanding of the behavior of CUMT. Theoretical contributions and practical implications are also discussed.

scholarly journals PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK

2018 ◽  
pp. 869
Author(s):  
Ni Putu Wulan Widasari ◽  
I Made Wardana ◽  
Putu Yudi Setiawan
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

ABSTRACT The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-probability sampling technique with 120 respondents. The result shows that perceived ease of use and perceived of usefulness have positive and significant effect towards attitude. Furthermore, the results of the study also showed a positive and significant effect of perceived usefulness and attitude towardspurchase intention. Conversely, risk perceptions have a negative and significant effect on attitude and purchase intention. The theoretical implication of this research is that this research reinforces the attitude theory especially the Technology Acceptance Model proposed by Davis (1989). Practical implications are useful for companies to explore the construct which gives significant effect towards purchase intention.  In the future, the company should focus more on perceived usefulness to encourage customer’s purchase intention towards Go-Massage service offered on Go-Jek application Keywords: TAM, Perceived Ease of Use, Perceived Risk, Attitude, and Purchase Intention

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

scholarly journals Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia

2021 ◽  
Vol 21 (3) ◽  
pp. 1058-1067
Author(s):  
Kah-Boon Lim ◽  
Sook-Fern Yeo ◽  
Jin-Chee Wong
Keyword(s):  
Business Plan ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Independent Variables ◽  
Perceived Trust ◽  
Mobile Shopping ◽  
Purchasing Intention ◽  
Five Factors

The increasing use of a smartphone to shop which is known as mobile commerce has become a new trend in the market. Majority of people have at least one smartphone in their hand due to the convenience of a smartphone. With the smartphone, smartphone users can easily download the mobile shopping applications and used the applications in their daily life. The main objective of this study is to investigate the factors affecting consumers’ purchasing intention with the use of mobile shopping applications in Malaysia. The five factors that included in this study are perceived enjoyment, perceived usefulness, perceived ease of use, perceived trust and social influence while purchasing intention is the dependent variable. A set of selfadministered questionnaires has been circulated to 200 target respondents in Malaysia for data collection purpose. The major findings of this research showed that all the five independent variables have a significant relationship with purchasing intention. In conclusion, this research may help the mobile shopping applications marketers deeply developed better strategies to improve their business plan.

Sign in / Sign up

Export Citation Format

Share Document