scholarly journals SOCIALLY RESPONSIBLE MARKETING IN THE "NEW NORMAL"

2020 ◽  
Author(s):  
Marina Guzovski ◽  
Keyword(s):  
Well Being ◽  
Community Life ◽  
Marketing Communication ◽  
Socially Responsible ◽  
New Normal ◽  
Raising Awareness ◽  
Responsible Behaviour ◽  
Business Entities ◽  
The Impact

Given the fact that we are in a time of uncertainty, when we cannot predict how a coronavirus-induced pandemic will affect community life, socially responsible behaviour as well as the impact of socially responsible marketing come to the fore in particular. The goal of socially responsible marketing is to educate and take actions that will positively affect the change of behaviour, and all participants from business entities to individuals must be aware of their responsible behaviour towards themselves and others in order to improve well-being and benefit the society we live in. The paper presents models of socially responsible marketing communication in the "new normal" as well as their impact on raising awareness of responsible behaviour and the adoption of new habits among consumers.

scholarly journals Social Media in Communicating about Social and Environmental Issues—Non-Financial Reports in Poland

Information ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 220
Author(s):  
Ewa Stawicka ◽  
Joanna Paliszkiewicz
Keyword(s):  
Good Practice ◽  
Environmental Issues ◽  
Marketing Communication ◽  
Limited Extent ◽  
Socially Responsible ◽  
Communication Tools ◽  
Financial Reports ◽  
Good Practices ◽  
Corporate Social ◽  
The Impact

The main purpose of this article is to analyze the dissemination of social reports among entrepreneurs in order to determine the number of reporting organizations and examples in which Corporate Social Responsibility (CSR) areas enterprises report. We analyze the dissemination of social reports among entrepreneurs in Poland and determine the number of reporting organizations and examples in which CSR companies report. This work is a guide for entrepreneurs in Poland to build strategies and activities for transparency and communicating good practice. One of the research goals was to identify and evaluate communication activities with stakeholders in terms of responsible activities, social and environmental. The data analysis comes from a detailed literature review and the Responsible Business Forum (FOB) Reports database for 2008–2019 in Poland. The results of the survey show that many entrepreneurs in Poland, representing small, medium-sized (SME), and even large enterprises underestimate the importance of socially responsible activities. Entrepreneurs communicate with stakeholders to a limited extent and are not informed about good practices. The vast majority of the surveyed enterprises, especially large ones, prepare social reports, which result from obligation: requirements of Directive 2014/95/EU. The SME sector shows a lack of knowledge and uses individual marketing communication tools to a limited extent, limiting itself to advertising activities (very few companies prepare social reports). The article is a practical tip for enterprises showing the impact of business on changes towards sustainable development. Originality/value lies in the fact that the article presents selected research results on various aspects related to social reporting and communicating social and environmental activities to stakeholders.

scholarly journals Coronavirus Pandemic: Coping with the Psychological Outcomes, Mental Changes, and the “New Normal” During and After COVID-19

2020 ◽  
pp. 07-19
Author(s):  
Hiba Takieddine ◽  
Samaa AL Tabbah
Keyword(s):  
Healthcare Providers ◽  
Well Being ◽  
World Health ◽  
Vulnerable Groups ◽  
Public Health Response ◽  
New Normal ◽  
The World ◽  
Health Organization ◽  
The Impact

Coronavirus disease 2019 (COVID-19) is a highly infectious disease that has rapidly swept across the world, inducing a considerable degree of fear, worry and concern in the population at large and among certain groups in particular, such as older adults, healthcare providers and people with underlying health conditions. Authorities around the world tried to prevent the virus spread by imposing social distancing measures, quarantining citizens and isolating infected persons. Apart from its physical impact, COVID-19 pandemic has brought numerous changes to people’s lives. It changed daily routines, caused worldwide economic crisis, increased unemployment, and placed people under emotional and financial pressures. It affected people psychologically and mentally especially in terms of emotions and cognition. During the acute crisis, everyone to varying degrees experienced fear of infection, somatic concerns, worries about the pandemic’s consequences, loneliness, depression, stress, as well as increased alcohol and drug use. As part of its public health response, the World Health Organization (WHO) has worked with partners to develop a set of new guidelines and messages that can be used to prevent, manage, and support mental and psychological well-being in different vulnerable target groups during the outbreak. Whether people like it or not, the psychological sequela of this pandemic will emerge and persist for months and years to come leading to long-term consequences. New lifestyles and “New Normals” will surely emerge. The main purpose of this review is to summarize the impact of coronavirus pandemic on the psychological and mental health of people around the world especially vulnerable groups. It also presents the relevant intervention actions and recommendations to cope efficiently and effectively with the psychological short-term and long-term outcomes, mental changes, and the “New Normal” during and after COVID-19. Keywords: COVID-19; Coronavirus, Psychological; Mental; New Normal

scholarly journals Las experiencias migratorias de mujeres durante sus primeros años de inmigración en una región nórdica del Québec (Canadá) / Migratory experiences of women during their first years of immigration in a northern region of Quebec, Canada

2017 ◽  
Vol 6 (2) ◽  
pp. 138-147
Author(s):  
Carol Castro
Keyword(s):  
Well Being ◽  
Northern Region ◽  
Qualitative Approach ◽  
Winter Conditions ◽  
Linguistic Barriers ◽  
Raising Awareness ◽  
Las Mujeres ◽  
The Impact ◽  
Experiences Of Women ◽  
Model Approach

RESUMENInvestigación cualitativa sobre las experiencias de inmigración de 13 mujeres durante sus primeros años en une región nórdica de Quebec. Resultados: El discurso de las mujeres entrevistadas muestra que los principales obstáculos para su integración pasaron por las barreras del idioma, el no reconocimiento de sus diplomas y de sus experiencias laborales en el país de origen, la falta de formación académica adaptada a las mujeres en la región que las acogió y el impacto de las condiciones invernales extremas en la salud psicológica de las mujeres. Conclusión: Es necesario sensibilizar a los profesionales de las ciencias sociales y profesionales de la salud para intervenir a partir del modelo intercultural en poblaciones inmigrantes. ABSTRACTThe article adopts a qualitative approach in studying the immigration trajectories of 13 women during the first years following their arrival in the Quebec region of Abitibi. Results: The testimonies of the female participants show that the main obstacles to their integration in a remote area are linked to linguistic barriers, lack of accreditation of previous degrees and learning, lack of university programs adapted to women and the impact of the region’s harsh winter conditions on psychological well-being. Conclusion: The authors argue for raising awareness among social workers and health professionals in relation to the intercultural model approach. 

scholarly journals Social responsibility in the application of integrated marketing communication

2020 ◽  
Vol 5 (2) ◽  
pp. 33-41
Author(s):  
Milan Krivokuća
Keyword(s):  
Social Responsibility ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Socially Responsible ◽  
Marketing Environment ◽  
Responsible Behavior ◽  
Modern Business ◽  
Total Profit ◽  
Business Entities

Modern business entities that operate independently or are integrated within modern market-oriented systems interact with the environment in which they operate. By promoting social values and norms, companies achieve a significant competitive advantage over companies in their field, increasing their market share, which results in an increase in the total profit of a particular company. Business entities have a major role in developing and nurturing activities related to social responsibility, especially in the field of environmental protection and the provision of satisfactory quality products and services. The aim of this paper is to point out and present changes in socially responsible behavior in relation to trends in the marketing environment.

scholarly journals CULTURE BASED TOURISM STUDY IN NEW NORMAL ERA IN BADUNG DISTRICT

2020 ◽  
Author(s):  
Fera Belinda
Keyword(s):  
Qualitative Research ◽  
Marketing Communication ◽  
New Normal ◽  
New Era ◽  
Tourism Sector ◽  
Normal Period ◽  
The World ◽  
Risk Of Exposure ◽  
Not At Risk ◽  
The Impact

The tourism sector in Indonesia is rapidly declining due to the impact of the co-19 pandemic that occurred in various parts of the world, including in Indonesia. Entering a new era of normalcy, or a new normality of what is the condition of tourism in Indonesia, is it able to rise again and what is the strategy? Bali Province, can be said to be the epicenter of tourism in Indonesia. In this article discusses case studies in Badung Regency, related to culture-based tourism with qualitative research methods to analyze the data collected. The theory used is the theory of marketing communication, and also the theory of culture and local wisdom, for the results of the achievement are the level and interest of culture-based tourism in the new normal period, how health protocols are still applied to ensure the safety of visitors so they are not at risk of exposure to covid-19 but they can still communicate between one visitor with another visitor.

scholarly journals The socio-economic impacts of bush encroachment in Manthestad, Taung, South Africa

2020 ◽  
Vol 8 (3) ◽  
pp. 1-11
Author(s):  
Tshegofatso K.J. Sebitloane ◽  
Hendri Coetzee ◽  
Klaus Kellner ◽  
Pieter Malan
Keyword(s):  
Ecosystem Services ◽  
Rural Communities ◽  
Economic Status ◽  
Well Being ◽  
Bush Encroachment ◽  
Cross Sectional ◽  
North West ◽  
Raising Awareness ◽  
Cross Sectional Design ◽  
The Impact

AbstractBush encroachment involves a widespread increase in, and abundance of, woody vegetation in grassland and savanna biomes. This phenomenon has a direct impact on the socio-economic well-being of rural communities and affects livestock owners and those who utilise the land for various other purposes. This study set out to evaluate and gain an understanding of how livestock owners and land users in a typical rural village in South Africa’s North West Province perceive bush encroachment and the impact it has on the community’s ecosystem services. A quantitative, non-experimental, cross-sectional design was used to document the perceptions of the participants regarding bush encroachment and bush control in an attempt to describe characteristics and to find answers to questions related to how local communities are affected by bush encroachment and the control thereof. The results show that encroachment has a significant impact on the socio-economic status of participants. Furthermore, it was found that the vast untapped knowledge of local livestock owners is vital to control bush encroachment, preserve the land for various types of usage and to conserve natural resources. Evaluating participants’ responses and perceptions also contributed significantly to gaining an understanding of how bush encroachment and the control thereof impact rural communities socio-economically. This led the contributors to conclude that raising awareness, actively engaging with the community, imparting skills and offering educational opportunities, creating jobs, merging biophysical activities and promoting active participation are key to the success of programmes aimed at bush control and the resultant improvement of ecosystem services.

scholarly journals The Relationship Among Community Based Tourism Application, Community Attitude, Community Empowerment and Community Life Satisfaction

2018 ◽  
pp. 130
Author(s):  
Putu Saroyini Piartrini
Keyword(s):  
Life Satisfaction ◽  
Tourism Development ◽  
Well Being ◽  
Local Communities ◽  
Community Empowerment ◽  
Community Life ◽  
Community Based ◽  
Tourist Destinations ◽  
Community Attitude ◽  
The Impact

Tourism involves the movement of individuals from one region to another, which are sometimes of different cultures. The interaction between tourists and local communities in tourist destinations is social interaction. The community does not always react positively to the development of certain destinations or attractions. Public attitudes that are not always beneficial to tourism have various causes, such as the well-being differences that appear so starkly between wealthy tourists and poor local communities and  conflict over limited resources such as water, land and cultural resources. This condition needs to be addressed because frequent demonstrations at various tourist attractions in Bali may jeopardize the security and comfort of tourists and affect the image of Bali as an international tourist destination. This study aims to: 1) To evaluate local government policies in community empowerment; 2) To measure perceived community-based tourism implemented   in the destination areas 3) To measure thelife satisfaction of the people in tourist destinations; 3)To measure individual   attitude toward toursm develoment  in Destinations. The results of this study are expected to be useful as input in the formulation of regional tourism policies  to realize tourism development goals effectively. This study is different from previous tourism studies because it examines the impact of tourism development from an integral perspective of sustainable tourism and community-based tourism.   Keywords: community attitude, community-based tourism, community empowerment, community life satisfaction.

scholarly journals Assessment of the Impact of Social Responsibility on Poverty

2021 ◽  
Vol 13 (16) ◽  
pp. 9395
Author(s):  
Egle Jakunskiene
Keyword(s):  
Social Responsibility ◽  
Financial Stability ◽  
Scientific Literature ◽  
Negative Impact ◽  
Well Being ◽  
Poverty Level ◽  
Production Sector ◽  
Business Entities ◽  
The Baltic ◽  
The Impact

Being one of the open social innovations of business entities, social responsibility is taking an important role in our society. It not only contributes to the improvement of the financial indicators of business entities, but also has a significant impact on the economic development of countries and the creation of well-being of the society members. The business contribution to environmental and social initiatives influences various economic processes and, at the same time, affects the level of poverty in countries. The purpose of this thesis is to review the concept of social responsibility and its content after the analysis of the scientific literature, and to assess the impact of social responsibility on poverty indicators after an empirical study. The assessment was performed by using the methods of analysis of the scientific literature, mathematical–statistical analysis, comparative analysis, correlation analysis, as well as by studying the presented statistical data at the level of the three Baltic States — Lithuania, Latvia, and Estonia. The conducted research manifested a significant impact of the business units operating in the production sector on the employed people who are at the brink of poverty, by categorizing them by sex, age, and education. The research revealed the negative impact of the business social responsibility that is directed towards the environment field on the poverty rates of older age (65+) residents, due to the installation of new equipment and technologies. Additionally, business investments mostly affect people with secondary, and lower than secondary, education. The influence of the actual pollution amount in the production sector, to ensure the financial stability of the society, was observed. The research results are significant not only to the Baltic region, but to other economies that are seeking to reduce the poverty level in the country, by integrating the business social responsibility as well.

scholarly journals Environmental Disclosure Performance and Firm Value in Malaysia

2020 ◽  
Vol 11 (1) ◽  
pp. 145-145
Author(s):  
Y.Y., Yip ◽  
C.Y. Gan
Keyword(s):  
Product Differentiation ◽  
Environmental Performance ◽  
Firm Value ◽  
Environmental Issues ◽  
Well Being ◽  
Environmental Disclosure ◽  
Socially Responsible ◽  
Business Sustainability ◽  
Additional Costs ◽  
Responsible Behaviour

Lately, the question of how socially responsible behaviour may affect a firm's value has gained the interest of regulators, academicians and researchers. Earlier, scholar like Friedman (1970) claim that the objective of firms is to maximise profits to their shareholders, as such, additional costs incurred on environment conservation or socially responsible activities are detrimental to firm value. However, recently, there is a wind of change to this ideology. The concern on business sustainability has inspired firms to channel resources to tackle the environmental issues, to resist actions or activities which are harmful to consumers or employees. Overall, firms are expected contribute to social well-being in order to be acceptable by the society (Zuraida, Houqe & Van-Zijl, 2016). Product differentiation can be achieved by firms through their involvement in social responsibility programmes and eventually translate to better firm value (Wahba & Elsayed, 2015). Keywords: Environmental, Performance, Disclosure, Malaysia

scholarly journals Model of Socially Responsible Transfer of Parent Organization Culture to the Subsidiary Organization in a Foreign Cultural Environment Concerning Internal Communication, Stress and Work Satisfaction

2021 ◽  
Vol 13 (14) ◽  
pp. 7927
Author(s):  
Darja Kukovec ◽  
Borut Milfelner ◽  
Matjaž Mulej ◽  
Simona Šarotar-Žižek
Keyword(s):  
Organizational Culture ◽  
Work Satisfaction ◽  
Well Being ◽  
Internal Communication ◽  
Organization Culture ◽  
Foreign Subsidiaries ◽  
Socially Responsible ◽  
Holistic Model ◽  
Parent Organization ◽  
The Impact

The organizational culture is a significant construct in a time of change during the organizational transition, and it plays an important role in achieving goals of social responsibilities, which is an important part of sustainability. The literature shows the gap of socially responsible transfer of organizational culture with the impact on employee’s well-being. The cultural changes of the organization during the transition are particularly in connection with the impact on internal communication where organizational culture presents a part of values, norms, and ethics, which influences successfully implemented changes and in such a way has an influence on the stress and work satisfaction. The main purpose of the presented study is the development of the model of socially responsible transfer of organizational culture to the foreign subsidiaries on a basis of adjusted internal communication, which reduces stress and increases work satisfaction. Impacts of organizational culture on internal communication, stress, and work satisfaction are clearly presented, as well as inter-related impacts of the constructs concerning national culture, leadership, and organizational knowledge. Thus, the new holistic model of socially responsible transfer of the parent organization culture to foreign subsidiaries clearly defines steps of organizational culture, internal communication, stress management, and work satisfaction. Managerial implications are discussed.

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