scholarly journals Research of consumer demand in the market of educational services of Dnipropetrovsk region

2021 ◽  
pp. 64-71
Author(s):  
Nataliia Stebliuk ◽  
Natalia Kuzmenko
Keyword(s):  
Higher Education ◽  
Consumer Demand ◽  
Higher Education Institutions ◽  
Supply And Demand ◽  
Research Process ◽  
Primary Data ◽  
Educational Services ◽  
Market Demand ◽  
Process Data ◽  
Clear Idea

The purpose of the research. The aim of the work is to study consumer needs in the market of educational services in marketing management system at higher educational institutions. Methods. The following methods were used in the research process: statistical – to process data on the dynamics of supply and demand; sociological – in the study of factors that affect individual and socio-economic demand; survey – to collect primary data on consumer demand in the market of educational services in Dnipropetrovsk region. Results. It is proved that with the help of marketing researches and modern approaches it is possible to get a clear idea of qualitative and quantitative criteria of demand, the real situation in the market; identify problems of interaction between different market participants; determine trends and directions of demand development; evaluate the effectiveness of information channels. The authors emphasize that higher education institutions seek to achieve consistency between the potential of higher education institutions as producers of educational services and the needs of consumers in these services. The main development trends and problems of the market of educational services in Ukraine are described. In the light of the results obtained, it is established that understanding the behavior of potential and actual applicants for higher education will help the institution not only to adapt to it, but also to shape it. Practical meaning. The results of a survey conducted among consumers of the market of educational services in Dnipropetrovsk region allowed to make a portrait of the applicant and graduate through the eyes of employer. The obtained results can be used for further research on this topic Prospects for further research are the formation of a model of consumer behavior in the market of educational services, which will allow to organize effective management of marketing activities in higher education and not only meet consumer needs, but also to form market demand.

scholarly journals The influence of indicative cost on the formation of financial potential of higher education institutions in Ukraine

2021 ◽  
Vol 70 (3) ◽  
pp. 102-110
Author(s):  
S. Sas
Keyword(s):  
Higher Education ◽  
Financial Management ◽  
Financial Stability ◽  
Higher Education Institutions ◽  
Supply And Demand ◽  
State Regulation ◽  
Educational Process ◽  
Educational Services ◽  
The Cost ◽  
Academic Year

The introduction of innovations in the financial management of higher education institutions (hereinafter – HEIs) is taking place along with other changes in the educational and scientific field and is an important issue today. One of the innovations is the Procedure for the formation of minimum tuition fee for higher education on the basis of indicative ownership, which extends to 38 most popular specialties. The influence of state regulation of the minimum level of the cost of paid educational services for specialists training in some popular specialties on the formation of the financial potential of HEIs is investigated in this paper. The amount of tuition fees for students and indicators of the admission campaign in 2020/2021 academic year of some state HEIs in Lviv region is analyzed. Comparing them with the data of previous academic year, we can see that in HEIs where the cost significantly increase due to the indicative cost use, the number of entrants to the paid form of education are reducing. For comprehensive vision, considerable attention is paid to the national demographic and political situation, as well as to the approaches to higher education funding. The level of actual budget expenditures for the preparation of one applicant for higher education in different state HEIs is analyzed. It is revealed that entrant's demand directly depends on the cost of education. And the financial potential of HEIs which is formed, in particular, through paid educational services depends on the number of enrolled students who will study at the expense of individuals and legal entities. We believe that while forming the price offer and establishing the final cost of training specialists in all specialties in HEIs, in addition to considering all costs of providing services, it is necessary to take into account the situation on the market of educational services and analyze supply and demand for each specialty. It is concluded that the continued application of regulation rules of a reasonable price for education will contribute to the development of competitive educational environment, increase the responsibility of participants in the educational process, and will contribute to financial stability of HEIs.

scholarly journals Communication of Socially-Responsible Activities by Higher Education Institutions

2021 ◽  
Vol 13 (2) ◽  
pp. 483
Author(s):  
Libena Tetrevova ◽  
Jan Vavra ◽  
Simona Munzarova
Keyword(s):  
Higher Education ◽  
Czech Republic ◽  
Social Responsibility ◽  
Higher Education Institutions ◽  
Cultural Development ◽  
Primary Data ◽  
Communist Country ◽  
Public Higher Education ◽  
Socially Responsible ◽  
The Czech Republic

Higher education institutions play a fundamental role in the scientific, economic, social, and cultural development of each and every society. In view of new challenges such as the COVID-19 pandemic, the importance of their social responsibility and ability to effectively communicate the socially–responsible activities which are performed is growing. The aim of this article is to analyze and evaluate the scope and structure of socially-responsible activities communicated on the websites of public higher education institutions operating in a small post-communist country where education plays a traditional role—the Czech Republic, and to formulate recommendations for improvement of the level of communication of social responsibility by higher education institutions. Primary data was obtained using latent analysis of the content of the websites of all public higher education institutions operating in the Czech Republic. The CE3SPA method was applied. The survey which was performed shows that the level of communication of social responsibility by higher education institutions in the Czech Republic is low. Activities in the field of economic and social responsibility are communicated in the greatest scope. On the contrary, activities in the field of environmental responsibility are communicated the least. Public higher education institutions in the Czech Republic should therefore apply the measures proposed in the article, these also being transferrable to practice in other countries.

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

scholarly journals Current state of educational services provision to future masters of educational institution management

2020 ◽  
Vol 2020 (2 (131)) ◽  
pp. 179-187
Author(s):  
Olha Yeromenko
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Process ◽  
Educational Services ◽  
Teaching Staff ◽  
Flexible System

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.

Decision-making system for higher education university selection: comparison of priorities pre- and post-COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krishnadas Nanath ◽  
Ali Sajjad ◽  
Supriya Kaitheri
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Higher Education Institutions ◽  
Mode Of Delivery ◽  
Primary Data ◽  
Final Decision ◽  
Content Type ◽  
University Selection ◽  
The University ◽  
The Impact

PurposeUniversity selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the COVID-19 pandemic. Learning about the differences in priorities for university selection pre- and post-COVID-19 pandemic might help higher education institutions focus on relevant parameters in the post-pandemic era.Design/methodology/approachThis study uses a mixed-method approach, with primary and secondary data (university parameters from the website and LinkedIn Insights). We developed a university selector system by scraping LinkedIn education data of various universities and their alumni records. The final decision-making tool was hosted on the web to collect potential students' responses (primary data). Response data were analyzed via a multicriteria decision-making (MCDM) model. Portal-based data collection was conducted twice to understand the differences in university selection priorities pre- and post-COVID-19 pandemic. A one-way MANOVA was performed to find the differences in priorities related to the university decision-making process pre- and post-COVID-19.FindingsThis study considered eight parameters of the university selection process. MANOVA demonstrated a significant change in decision-making priorities of potential students between the pre- and post-COVID-19 phases. Four out of eight parameters showed significant differences in ranking and priority. Respondents made significant changes in their selection criteria on four parameters: cost (went high), ranking (went low), presence of e-learning mode (went high) and student life (went low).Originality/valueThe current COVID-19 pandemic poses many uncertainties for educational institutions in terms of mode of delivery, student experience, campus life and others. The study sheds light on the differences in priorities resulting from the pandemic. It attempts to show how social priorities change over time and influence the choices students make.

WHO IS GUILTY THAT I FAIL IN CLASSROOM: STUDENTS` PERSPECTIVE ON HIGHER EDUCATION

2019 ◽  
Vol 1 ◽  
pp. 594
Author(s):  
Linda Veliverronena ◽  
Ilze Grinfelde
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Tourism Industry ◽  
Process Data ◽  
Innovative Teaching ◽  
Factors Affecting ◽  
Student Teacher Relationship ◽  
Study Results ◽  
Societal Changes ◽  
Study Process

Societal changes, widening gap between generations influences teaching in higher education and student-teacher relationship. These transformations urge higher education institutions to prepare their teachers for the pedagogical work in new conditions and there are plenty of discussions reconsidering previously used approaches and pedagogy. Consequently, the focus has been shifted to empower students to take charge of their own learning and abundance of innovative teaching methods has been introduced both with and without integration of technological tools. However, the study results frequently present the universities still do not cope with the increasing speed of changes in students` behaviour, attitude and knowledge challenges understanding the specifics and needs of the age group. Previous studies argue that Latvian tourism educators do not handle this challenge too well as tourism industry representatives report on decreasing level of knowledge and poor work ethics of students. The aim of this research is to explore motivation and attitude of tourism students towards studies in higher education institutions in Latvia. The study is based on focus group discussions and explores dominating factors affecting students’ attitude and motivation towards study process. Data was analyzed by using the method of content analysis and results varies among students of different study years. In general, the role of bachelor studies in students` life varies from high priority till secondary.  A majority of students refers to extrinsic motivators as defining factors that make them to invest effort in studies. Consequently, students are more critical regarding teachers’ performance than their own and do not always see a direct link between their efforts and study outcome. They prefer to avoid complicated study topics and uncertainties in study process. 

scholarly journals RESEARCH ON THE ECONOMIC INTERACTION OF THE LABOR MARKET AND HUMAN RESOURCES IN THE HEALTHCARE SECTOR IN UKRAINE

2020 ◽  
Vol 22 (1(74)) ◽  
pp. 37-51
Author(s):  
O.M. GUTSALYUK ◽  
A.S. NAVOLOKINA
Keyword(s):  
Higher Education ◽  
Medical Education ◽  
Labor Market ◽  
Human Resources ◽  
Labor Markets ◽  
Supply And Demand ◽  
Healthcare Sector ◽  
Educational Services ◽  
Economic Interaction ◽  
Higher Medical Education

Topicality The relevance of the research of the economic interaction of the labor market and human resources in the healthcare sector is growing today, as it is necessary to involve all interested parties to effective interaction, to ensure the flexibility of higher and vocational education system by adjustment of labor training to the needs of employers. Aim and tasks. The goal of the study is to analyze the interaction of labor markets and education, identify the main disadvantages of this interaction and develop proposals to increase its productivity in the context of meeting the needs and interests of the subjects of these markets. Research results. The interaction of labor markets and educational services can be considered as coordinated behavior of entities engaged in economic activity in these markets in order to balance the supply and demand for skilled labor, create conditions for socio-economic growth of the national economy through the reproduction of human capital and increasing the competitiveness of the workforce. The economic interaction of the labor market and the human resources in the healthcare sector of Ukraine has been analyzed. An assessment of the competitiveness of the field of higher medical education and its institutions in the context of the economic interaction has been carried out. The level of the economic interaction of the educational services market and the labor market has been determined. The process of harmonization of the labor market of EU countries and Ukraine has been investigated. The main causes and disadvantages of the economic interaction of the educational services and the labor markets have been identified. The directions of improvement of the forecasting process of the labor market development as measures of improving the productivity of the studied processes are suggested. The approach to determining the competitive position of a higher medical education institution using a qualimetric approach has been considered, where educational and pedagogical work, personnel, scientific work and international activity are chosen as parameters. The main factor by the parameter of educational and pedagogical work is the medical work, which includes the following evaluation criteria: the number of university clinics, consultative and surgical activity of employees during the year, participation in the creation of clinical protocols, the availability of medical qualification among the teachers, technology acquisition of practical skills. According to the results of competitiveness assessment of higher education institutions, it is proposed to determine the following levels: critical (low); sufficient (average); high (higher than average); excellent (very high). Conclusion. The results of the study indicate an unsatisfactory level of the economic interaction of the labor market and the human resources in the healthcare sector in Ukraine, which is manifested in an imbalance in supply and demand for specialists in the relevant specialties, the low percentage of employed graduates of HEI, the high share of unemployed with higher education and the absence of direct connection between the amount of expenses on the education and the quality of educational services, the imperfection in the information support system and the poor state of forecasting processes in the main indicators of functioning and development of the labor market.

scholarly journals Management of Competitiveness of Higher Education Institutions

2020 ◽  
pp. 197-206
Author(s):  
Iryna Trunina ◽  
◽  
Maryna Bilyk ◽  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Educational Services ◽  
Account Management ◽  
Theoretical Approaches ◽  
Effective System ◽  
Market Situation ◽  
Management And Development ◽  
Management Approaches

The article is devoted to the study of competitiveness management and higher education institutions, the study of factors influencing its formation, and the development of a mechanism for managing the competitiveness of higher education institutions, taking into account management approaches and competitiveness factors. The main theoretical approaches to the determining of the category "competitiveness of higher education" were considered and analyzed. It is substantiated that higher education institutions of Ukraine operate in difficult conditions of uncertainty, which implies constant adaptation to the challenges of the external environment. Higher education institutions are increasingly applying the principles of management and development that exist in business organizations, thus adapting to market conditions. In the coming years in the market of educational services of Ukraine, the decrease in the number of free educational institutions and the number of applicants for higher education will continue. These trends dictate the need to form an effective system for managing the competitiveness of higher education institutions in the market of educational services. The classification of factors of competitiveness of higher education institutions on various grounds has been developed. Managing the competitiveness of higher education institutions is seen as an activity aimed at forming a number of management decisions, which, in turn, should be aimed at resisting external influences to achieve leadership in accordance with the strategic goal. Strategic competitiveness management of higher education institutions is based on the principles of strategic management, scientific approaches to competitiveness management and should be aimed at creating sustainable competitive advantages related to the market situation of educational services, development of innovative components of the educational process, efficient use of all available resources. Effective organizational and managerial structure of the institution of higher education has been proposed.

scholarly journals Indicators of Evaluating Productivity and Frugality of Usage of Budget Funds by Higher Education Institutions

2019 ◽  
pp. 20-28
Author(s):  
A. Didyk ◽  
Y. Pogorelov
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Primary Data ◽  
Higher Education Institution ◽  
Matrix Methods ◽  
Quantitative Form ◽  
Higher Institutions ◽  
Calculation Ability ◽  
Quantitative Indicators

There are existing approaches to evaluate the results of higher education institutions activity described in the article. Legislative basis of the task of evaluating productivity and frugality of using budget funds by higher education institutions is built. Content of notions “productivity” and “frugality” concerning usage of budget funds is specified. To evaluate productivity and frugality of usage of budget funds by higher education institutions necessary instrumental tools are formed. They contain requirements for indicators, descriptive and phenomenological approaches, structural and matrix methods. Some requirements for indicators to evaluate productivity and frugality of usage of budget funds by higher education institutions are suggested. They are informational adequacy, content stability, coherence, quantitative form, simplicity of calculation, unambiguousness of calculation, ability to find primary data for calculation etc. There are main kinds of activity of higher education institutions considered to evaluate productivity and frugality of usage of budget funds. They are educational, innovative, scientific, and methodical activities. There are some quantitative indicators suggested for every considered kind of activity of higher education institutions in the article. To find risks of unproductive and non-frugal usage of budget funds by higher institutions necessary facts and signals are suggested. Existence of such facts and signals in activity of any higher education institution can be considered as evidence of additional risks including risks of corruption.

scholarly journals Digitalization of educational technologies of higher education institutions as a means of achieving a competitive advantage in the market of educational services

KANT ◽  
2021 ◽  
Vol 38 (1) ◽  
pp. 10-14
Author(s):  
Elvina Aripovna Vanieva
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Education System ◽  
Mutual Influence ◽  
Higher Education Institutions ◽  
Educational Technologies ◽  
Educational Services ◽  
Dialectical Method

Digitalization is becoming an integral part of the development of all spheres of society, including the education system. The purpose of this research is to analyze trends in the development of digitalization in modern higher education institutions, the prospects for their interaction and mutual influence. The dialectical method, instrumental and functional approaches are used. The author concludes that in Russia, according to modern needs, requests and interests of the population, there is a qualitative process of development of digitalization of higher education.

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