scholarly journals Pengaruh Lokasi Toko dan Citra Merek terhadap Minat Beli Konsumen pada Ayam Gepuk Pak Gembus Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 151
Author(s):  
Febsri Susanti ◽  
Zaky Zakaria
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Analytical Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Current Development ◽  
Using Data ◽  
Collection Methods

The current development of business competition in Indonesia is very tight, which makes companies do various ways to attract consumers to buy their products. This study aims to determine whether the location of the store and brand image influence consumer buying interest in the Ayam Gepuk Pak Gembus, by using data collection methods in the form of a questionnaire of 160 respondents. In analyzing the data using validity, reliability, and classic assumption tests, namely normality, multicollinearity and heteroscedasticity. The analytical method used is multiple linear regression analysis. While for testing the hypothesis, namely the F test, T test, R2 determinant coefficient using SPSS tools. The results of the tests conducted found that the location of the store had a positive and significant effect on consumer buying interest and the brand image also had a positive and significant effect on consumer buying interest.

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals PENGARUH PENGALAMAN MEREK DAN CITRA MEREK TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TADULAKO MENGGUNAKAN BEAUTY BALM (BB) CREAM WARDAH

2018 ◽  
Vol 4 (2) ◽  
pp. 185-190
Author(s):  
Agnesia Leonard ◽  
Maskuri Sutomo ◽  
Farid Farid
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Student Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Experience ◽  
Purposive Sampling

The purpose of this research is to know and analyze: (1) the influence of brand experience and brand image simultaneously to the satisfaction of students of Faculty of Economics of Tadulako University using BB Cream Wardah (2) brand experience have partially influence to student's satisfaction and (3) brand image influence partial to student satisfaction. Population in research is student of Faculty of Economics of University of Tadulako which have used BB Cream Wardah product 2-3 times. Sampling technique in this study using purposive sampling, with the number of samples as many as 60 students. Data collection using questionnaires. The analytical method used multiple linear regression analysis using SPSS release 16. The result of research shows that (1) There is influence of brand experience and brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (2) There is influence of brand experience to satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (3) There is influence of brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah. Tujuan penelitian ini untuk mengetahui dan menganalisis: (1) pengaruh pengalaman merek dan citra merek secara serempak terhadap kepuasan mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan BB Cream Wardah (2) pengalaman merek berpengaruh secara parsial terhadap kepuasan mahasiswa dan (3) citra merek berpengaruh secara secara parsial terhadap kepuasan mahasiswa. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi dalam penelitian adalah mahasiswa Fakultas Ekonomi Universitas Tadulako yang telah menggunakan produk BB Cream Wardah sebanyak 2-3 kali. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 60 mahasiswa. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda dengan menggunakan aplikasi SPSS release 16. Hasil penelitian menunjukan bahwa (1) Terdapat pengaruh pengalaman merek dan citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (2) Terdapat pengaruh pengalaman merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (3) Terdapat pengaruh citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah.

scholarly journals Faktor - faktor yang yang mempengaruhi produksi kerajinan batik di Kota Jambi

2020 ◽  
Vol 9 (3) ◽  
pp. 131-140
Author(s):  
Andrian Dwi Ramadan ◽  
Rahma Nurjanah ◽  
Erni Achmad
Keyword(s):  
Time Series ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Quantitative Data ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Business Units ◽  
Collection Methods

This study aims to determine the development of labor, investment and business units in the production of the batik industry in Jambi City. This research uses quantitative data collection methods. The data used in this study is secondary data, secondary data used is a combination of periodic series (time series). In this study, it is assumed that labor, investment, and business units have a positive and significant effect on Jambi batik production in Jambi City. The data used in this study are data on labor, investment, business units, and batik production in Jambi City from 2006-2017. The data is processed using SPSS with multiple linear regression analysis methods. Keywords: Labor, Investment, Business units, Production.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals Entrepreneurship Orientation Strategy, Market Orientation And Its Effect On Business Performance In MSMEs

2020 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Achmad Daengs GS ◽  
Asep Iwa Soemantri
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Market Orientation ◽  
Business Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Crucial Effect

 ABSTRAK Kontribusi UKM untuk pertumbuhan perekonomian membuat kinerja UKM perlu untuk ditingkatkan. Dalam hal ini ada banyak faktor yang harus dipertimbangkan dalam meningkatkan kinerja di UKM-UKM seperti kewirausahaan dan orientasi pasar, sehingga kajian yang telah dilaksanakan dengan tujuan untuk mengetahui pengaruh paling penting dari orientasi pasar dan kewirausahaan pada kinerja usaha UKM. Penelitian dikerjakan dengan menggunakan pendekatan kuantitatif. Sampel diambil dari 50 pelaku UKM yang dibina oleh Dinas Perdagangan Surabaya. Pengumpulan data dalam kajian ini dikerjakan dengan menyebarkan angket kuesioner. Teknik analisis data adalah analisis regresi linier berganda. Temuan-temuan dari penelitian ini menunjukkan bahwa orientasi kewirausahaan dan pasar mempunyai pengaruh signifikan baik itu parsial dan secara simultan pada kinerja usaha pada UKM-UKM. Kata kunci: orientasi kewirausahaan, orientasi pasar, kinerja usaha  Strategi Orientasi Kewirausahaan, Orientasi Pasar dan Pengaruhnya Pada Kinerja Usaha Di Unit Usaha Kecil-Menengah (UKM) ABSTRACT SMEs contribution to economic growth makes the MSMEs performance need to be improved. In this case numerous factors should be considered in improving performance of SMEs such as entrepreneurship and market orientations, so this study was conducted with aim to examine the crucial effect of entrepreneurship and market orientations on the business performance to MSMEs. This research is done by using quantitative approach. The samples taken are 50 SMEs business players built by Department of Commerce Surabaya. Data collection in this study was done by distributing questionnaires. Analysis technique of data is multiple linear regression analysis. Findings of this study indicate that the orientation of entrepreneurship and market has significant effect both partially and simultaneously on business performance on MSMEs. Keywords: Entrepreneurship Orientation, Market Orientation, Business Performance

scholarly journals Pengaruh Pelatihan, Disiplin Kerja, Dan Budaya Organisasi Terhadap Komitmen Organisasi Pegawai PT. PLN (Persero) Area Tanjungpinang

2019 ◽  
Vol 2 (1) ◽  
pp. 62-72
Author(s):  
Intan Maizah Ela Yani ◽  
Myrna Sofia ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination

This study aims to determine the effect of training, work discipline and organizational culture on the organizational commitment of employees of PT. PLN (Persero) Tanjungpinang Area. The research method used is descriptive statistical method with a quantitative approach. Data collection techniques are carried out by observation and questionnaire. The number of research samples used was 74 respondents. Analysis of the data used is multiple linear regression analysis, hypothesis testing in the form of T test and F test and analysis of the coefficient of determination. The research conducted resulted in training having a significant effect on the organizational commitment of employees of PT. PLN (Persero) Tanjungpinang Area because the value of t arithmetic> t table or 23,057> 1,994 and the significance value produced 0,000 <0,05. Work Discipline has a significant effect on the organizational commitment of employees of PT. PLN (Persero) Tanjungpinang Area because the value of t count> ttable or 2.649> 1.994 and the significance value produced 0.010 <0.05. Organizational culture does not affect the organizational commitment of employees of PT. PLN (Persero) Tanjungpinang Area because the value of t count <t table or -1.424> 1.994 and the significance value produced is 0.159> 0.05.

scholarly journals Pengaruh Penerapan E-Filling, Sosialisasi Perpajakan, Kinerja Account Representative, dan Sanksi Pajak terhadap Tingkat Kepatuhan WPOP

2019 ◽  
pp. 491
Author(s):  
Lyana Oka Kusumayanthi ◽  
Herkulanus Bambang Suprasto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Data ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine the effect of the application of e-filling, tax socialization, account representative performance and taxation penalty on individual taxpayer compliance at KPP Pratama Gianyar. This research was conducted at KPP Pratama Gianyar. The samples used were 100 respondents to the method of determining the sample was purposive sampling. The data collection techniques questionnaire. data analysis technique used is multiple linear regression analysis. Based on the results of the study showed that the application of e-filling, account representative performance and taxation penalty had a positive effect on WPOP compliance at KPP Pratama Gianyar, while tax socialization did not affect the WPOP at KPP Pratama Gianyar. Keywords: E-filing, tax socialization, account representative performance, taxation penalty, and individual taxpayer compliance.

scholarly journals PENGARUH BRAND IMAGE, CONSUMER SATISFACTION, ELECTRONIC WORD OF MOUTH TERHADAP NIAT MENGGUNAKAN KEMBALI

2019 ◽  
Vol 8 (7) ◽  
pp. 4647
Author(s):  
Ni Putu Siska Yundari ◽  
I Made Wardana
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Food Services ◽  
Key Word

The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention. This research was counducted in Denpasar City by distributing questionnaires to a sample of 104 respondents who were selected by purposive sampling. The indicators in this study were 13, which were analyzed using multiple linear regression analysis with the results of research that showed that brand image, consumer satisfaction, electronic word of mouth were able to have positive and significant effect simultaneously and partially on the reuse intention Go-Food in Denpasar City. The study provides theoretical implications on how the importance of brand image, consumer satisfaction, electronic word of mouth in influencing the intention to reuse Go-Food services in Denpasar City and the partical implications of this research are able to provide information to consumers that are used as consideration in making decisions to reuse Go-Food services in Denpasar City. Key Word : brand image, consumer satisfaction, electronic word of moth, reuse intention  

scholarly journals Pengaruh Media Sosial, Lokasi, Store Atmosphere terhadap Niat Beli di Cafe

2021 ◽  
Vol 9 (3) ◽  
pp. 1173-1183
Author(s):  
Sulistiyawati Sulistiyawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Consumer Purchase Intention

This study aims to determine and analyze the influence of social media, location, store atmosphere on purchase intention at the friend's cafe in Sampang. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Teman Sehati café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Teman Sehati cafe in Sampang. There is a significant influence of location on purchase intention at the Teman Sehati cafe Sampang; the store atmosphere has a positive and significant effect on the purchase intention of a Teman Sehati café in Sampang. Café Teman Sehati is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the location to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.

scholarly journals PENGARUH PENGETAHUAN PERPAJAKAN, SANKSI PAJAK, DAN KESADARAN WAJIB PAJAK TERHADAP KEPATUHAN MEMBAYAR PAJAK BUMI DAN BANGUNAN DI KECAMATAN SONDER KABUPATEN MINAHASA

2020 ◽  
Vol 15 (2) ◽  
pp. 175
Author(s):  
Ablessy Mumu ◽  
Jullie J. Sondakh ◽  
I Gede Suwetja
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Analytical Method ◽  
Research Method ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Tax Compliance ◽  
Multiple Linear Regression Analysis ◽  
State Revenue

Tax has a very important role for development in Indonesia because tax is the biggest source of state revenue. Compliance with paying taxes is very important to increase the country's income and welfare. The purpose of this study was to determine the effect of tax knowledge, tax sanctions, and taxpayer awareness of tax compliance in paying land and building taxes. The research method is quantitative. The sample selection uses the accidental sampling method by distributing questionnaires to 100 land and building taxpayers in Sonder District, Minahasa Regency. The analytical method used is multiple linear regression analysis using the SPSS program. The results showed that tax knowledge, tax sanctions and awareness of taxpayers had a positive and significant effect on compliance with paying land and building taxes in Sonder District, Minahasa Regency.

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