scholarly journals Factors Affecting Consumer Preference for Chocolate-Flavored Milks

1969 ◽  
Vol 52 (9) ◽  
pp. 1479-1484
Author(s):  
O. Hampton ◽  
B.E. Langlois ◽  
Doris Tichenor ◽  
A.W. Rudnick
Keyword(s):  
Consumer Preference ◽  
Factors Affecting

Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products

2009 ◽  
Vol 111 (11) ◽  
pp. 1188-1199 ◽  
Author(s):  
Z. Gokalp Goktolga ◽  
Kemal Esengun
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Consumer Preference ◽  
Household Size ◽  
Negative Effects ◽  
Content Type ◽  
Factors Affecting ◽  
Monthly Household Income ◽  
Positive Effects ◽  
Conducting Research

PurposeThe purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.Design/methodology/approachTomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face‐to‐face interviews over 262 households. “Ordered logit model” was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products.FindingsResults of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects.Originality/valueThe results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.

scholarly journals Research on the Irrational Behavior of Consumers’ Safe Consumption and Its Influencing Factors

2018 ◽  
Vol 15 (12) ◽  
pp. 2764 ◽  
Author(s):  
Jianhua Wang ◽  
Minmin Shen ◽  
Ziqiu Gao
Keyword(s):  
Influencing Factors ◽  
Purchase Intention ◽  
Consumer Preference ◽  
Veterinary Drug ◽  
Agricultural Product ◽  
Annual Household Income ◽  
Factors Affecting ◽  
Safety Issues ◽  
Irrational Behavior ◽  
Safe Food

Frequent food safety incidents in recent years have greatly reduced consumers’ trust, and consumers’ demand for safe food has been on the rise. However, there is an inconsistency between the consumers’ willingness and actual purchasing behaviors. Some consumers who have a willingness to purchase safe food ultimately do not produce actual purchasing behaviors, resulting in an “irrational behavior” in the safe food consumer market. In order to better study this phenomenon and identify its inherent logic, we chose to use pork (a typical representative of safety-certified agricultural products) as the object, based on a survey on 844 consumers in the Jiangsu Province and Anhui Province analyzed in July 2017 by RPL (Random Parameters Logit) and binary Logit regression methods from two aspects, i.e. consumer preference for different attributes of safety-certified products and factors affecting safe consumption. The research results show that consumers have a significant preference for pork that has additional attributes such as green food certification, organic food certification, origin information and “No Additives and Veterinary Drug Residue Labeling”; labeling such information on the pork can effectively improve consumers’ trust. Consumers’ inconsistency of purchase intention with purchasing behaviors of safety-certified pork is affected by many factors, such as gender, age, annual household income, the degree of trust in agricultural product quality and a safety certification mark, understanding of safety-certified pork, and the degree of concern on pork quality and safety issues. These factors have all contributed, to varying degrees, to the rising of “irrational behavior” of consumers’ safe consumption, lead to an irrational state of consumption that consumers with a safely certified pork purchase will not necessarily buy a safety-certified pork. Based on the results of two empirical analyses, it can be concluded that pricing and age are the two main influencing factors that lead to the “irrational behavior” of consumers’ safe consumption.

Consumer preference and satisfaction of M-wallets: a study on North Indian consumers

2017 ◽  
Vol 35 (6) ◽  
pp. 944-965 ◽  
Author(s):  
Nidhi Singh ◽  
Shalini Srivastava ◽  
Neena Sinha
Keyword(s):  
Regression Analysis ◽  
Mobile Technology ◽  
Consumer Preference ◽  
North India ◽  
Content Type ◽  
Factors Affecting ◽  
Usage Rate ◽  
Proposed Model ◽  
Indian Consumers ◽  
The Impact

Purpose The purpose of this paper is to test the conceptual model of consumers’ intention and satisfaction towards mobile wallets. This study uses the integrated UTAUT model which includes variables such as ease of use, trust, security, self-efficacy, etc., and an additional variable (hedonism) to test consumers’ behaviour in the context of mobile banking technologies. Regression analysis, ANOVA and descriptive analysis are used to test the relationship among several dimensions such as perceptions, preferences, satisfaction and usage rate of mobile wallets in North India. A sample of 204 North Indian consumers was taken to understand the consumers’ adoption behaviour towards mobile wallet. The study explains the significance of the proposed model and its effectiveness to understand the behaviour of North Indian consumers. The result shows a significant association between consumers’ perception, preference, usage and satisfaction. Security, trust and hedonism are few of the most influencing variables in the study. Demographic variables such as gender and age also influence consumer satisfaction and usage rate of mobile wallets in North India. The proposed model and results of the study bring valuable insights into researchers and practitioners in the context of usage of mobile wallets. Design/methodology/approach Various standardized scales were used in the present study. Statistical techniques like descriptive statistics, analysis of variance, t-test, χ2 and regression analysis were used to assess the data. The data were collected with three separate questionnaires on variables perception, preference, usage and satisfaction. Findings Findings of this study show a strong relation between customer’s perception, preference and satisfaction of mobile wallet users. The result also shows the impact of customer’s perception, satisfaction and preference on the usage rate of mobile wallets in India. The authors have collected responses from the various regions in south and North India. Research limitations/implications The first contribution of this study is that it shows a strong correlation between consumers’ perception, preferences and satisfaction. Various studies are available to understand the impact of perception on satisfaction (Samudra and Phadtare, 2012; Venkatesh and Davis, 2000, Thakur, 2013), but very few studies have integrated it with preference and mobile wallet usage. Moreover, no study is available on these variables specifically for North Indian consumers. This study is unique in the sense that it discuss the association of consumer’s perception with type of transactions they prefer to do in M-wallets. This paper also identify one more crucial factors, “hedonism” which is not discussed extensively in the literature. Practical implications The study has several implications to the mobile technology industry and the banking system to identify new strategies for mobile wallet usage. Factors like security, convenience and trust influence consumers’ intention. This indicates that industries and banks must verify users’ privacy norms and evaluate social trends to enhance user’s satisfaction and usage rate. Hedonism is determined as one of the significant variable to measure consumer’s satisfaction and usage tendency. Mobile technology providers should work on the appearances and design of the apps, and promote its convenience and benefits to increase its usage in North India. Based on the findings of this study, companies can also evaluate preferred wallet services for consumers, and factors affecting those services. This will help them to add more attractive services based on consumers’ feedback, and remove unwanted services. Social implications The study also stressed the impact of society and family/friends on mobile wallet’s usage. Customers learn new things from family and society and get influence with their choice and preferences. This will help institutions to understand various factors leads to mobile wallet usage and enhance the satisfaction level of customers. Originality/value Although various studies have been conducted on the perception of customers on various mobile payment systems, but this paper is the first of its kind to study customer’s perception about wallets and type of transactions; they prefer to do through mobile wallets. This paper also study the impact of mobile wallet usage and various factors affecting the usage rate. This paper also identified one crucial factor, “hedonism”, which is not discussed thoroughly in the literature, and its significance in North India.

scholarly journals Consumer Preference towards Choosing EBO vs. MBO with Special Reference to Apparel Retailing

2021 ◽  
Vol 04 (06) ◽  
Author(s):  
Ritika Valecha ◽  
Keyword(s):  
Factor Analysis ◽  
Special Reference ◽  
Consumer Preference ◽  
Apparel Industry ◽  
Distribution Channels ◽  
Factors Affecting ◽  
Extant Literature ◽  
Retail Format

This article has been written with a primary question: ‘With so many choices available in the apparel industry, what drives customers to a particular branded store?’ Although there are various reasons, the store format remains to be an important one, according to extant literature. When brands select their distribution channels, they face the dilemma of choosing a retail format. The study aims to find out which store format (Exclusive brand store or Multi-brand store) is preferable by the consumers and the factors affecting this choice. A survey of 155 people from Bangalore, who have access to branded stores, was conducted and various tests were performed. The results showed that most of the consumers prefer MBO over EBO. The 12 factors identified were reduced into two groups using factor analysis, out of which the attributes relating to the store have more impact on the consumer’s decision than attributes relating to the merchandise.

scholarly journals ENVIRONMENTAL SUSTAINABILITY AND TOURISM ACTIVITIES IN BACKWATERS OF KERALA

2016 ◽  
Vol 3 (2) ◽  
pp. 69 ◽  
Author(s):  
Emilda K. Joseph
Keyword(s):  
Environmental Sustainability ◽  
Consumer Preference ◽  
Tourism Industry ◽  
Survey Questionnaire ◽  
Tourism Demand ◽  
Tourist Destination ◽  
Study Objective ◽  
Factors Affecting ◽  
Selling Point ◽  
The Impact

Kerala is one among the unique destinations of travel lovers. Its unique attraction makes Kerala as the most popular tourist destination in the world. Lakes, beaches, backwaters and houseboats are the unique selling point of Kerala’s tourism industry. Most of the travelers are enchanted by the backwaters. It becomes the most enjoyable and not-to-miss tourist products in Kerala for the holiday, leisure trips of domestic and international tourists.The main objective of this study is to identify factors that encourage tourists to visit backwater regions of Kerala and host community’s perception of the impact of tourism on the environmental sustainability of Backwaters of Kerala. In order to accomplish the study objectives, a survey questionnaire was developed for this research.The questionnaire included questions regarding tourists’ perception and attitude towards the backwater tourism, as well as consumer preference and the factors affecting tourism demand for backwater tourism. Descriptive statistics, T-test were conducted to accomplish study objective.

scholarly journals Development and Validation of Producer and Consumer Preference Models for Rice Varieties in Bangladesh

2015 ◽  
Vol 19 (1) ◽  
pp. 63-71 ◽  
Author(s):  
Md Ismail Hossain ◽  
Niaz Md Farhat Rahman ◽  
Md Shahjahan Kabir ◽  
Md Abu Bakr Siddique ◽  
Muhammad Tareq
Keyword(s):  
Grain Quality ◽  
Cooking Quality ◽  
Consumer Preference ◽  
Quality Characteristics ◽  
Chi Square ◽  
Rice Varieties ◽  
Factors Affecting ◽  
Significant Difference ◽  
Preference Models ◽  
Development And Validation

Rice production depends on both producers’ and consumers’ preference. The consumption of rice depends on consumers’ taste and habits. The objectives of this study were to develop and validate mathematical models for producers’, consumers’ and producers-cum-consumers’ preference to rice varieties and to evaluate the factors affecting both producers’ and producer-cum-consumers’ decision on varieties for rice cultivation and can provide an indication of the factors affecting consumers’ preferences to rice varieties in Dhaka, Gazipur, Dinajpur and Bhola districts of Bangladesh. Chi-square (X2) tests were used to explore the significant difference of preferring rice varieties among the groups of people and compared the results with the proposed models for validation. Producers and producers-cum-consumers preferred BR11, BR22 and BRRI dhan32 in T. Aman; BR16, BRRI dhan28 and BRRI dhan29 in Boro and BR9, BR16 and BR20 in Aus seasons respectively. The specific grain quality characteristics such as whiteness, brokens, shape, amylose (%), aroma, cooking quality, hardness and chalkiness influenced the consumers and producers preference. Furthermore, pure consumers also preferred rice varieties on the basis of its tastiness and fineness.Bangladesh Rice j. 2015, 19(1): 63-71

scholarly journals Determinants of Use of Indigenous Fish Processing Practices in Maritime and Inland States of Nigeria

1970 ◽  
Vol 19 (1) ◽  
pp. 24-34
Author(s):  
MO Adeogun ◽  
OA Adeogun
Keyword(s):  
Logit Model ◽  
Development Program ◽  
Consumer Preference ◽  
Household Size ◽  
Primary Data ◽  
Fish Processing ◽  
Factors Affecting ◽  
Use Factors ◽  
Socio Economic Factors ◽  
Significant Factors

The study examined the various factors affecting the level of utilization of Indigenous Fish Processing Practices {IFPP} in Maritime and Inland States of Nigeria. The study was carried out in four fish processing states viz; Akwa -Ibom and Lagos (Maritime states) while Borno and Niger (Inland states). From snowball generated lists, 74, 34, 34 and 47 respondents were randomly selected from the states, respectively. Primary data were collected through the use of interview schedule. Descriptive statistics was used to analyze the socio- economic features of the fish processors while the logit model was used to capture the socio-economic factors determining the utilization of indigenous fish processing practices. The result of the logit model shows that in maritime states, age (β=0.01), sex (β=3.46), education (β=1.90), household size (β=2.48), FAI (β=2.80), consumers preference (β=3.37), processing tradition (β=3.74), VFP (β=0.02) and cosmopoliteness (β=4.11) were prominent factors likely to determine IFPPs use significantly. In Inland states, age (β=0.05), sex (β=3.45), consumer preference (β=2.90), income generating activities at peak season (β=2.26), VFP (β=2.39) and cosmopoliteness (β=0.41) were significant factors likely determining IFPP use. Factors influencing use of indigenous fish processing practices were similar in maritime and inland states. However, income generating activity was a peculiar factor influencing indigenous fish processing practices in inland states, while processing tradition, education and household size were peculiar factors in maritime states. Therefore, development program should consider the aforementioned factors while adequate consideration should be on IFPPs as a spring board to development of affordable, accessible and sustainable intervention.Key words: Indigenous Fish Processing Practices, Maritime, Inland

Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in Ludhiana

2018 ◽  
Vol 6 (7) ◽  
pp. 56
Author(s):  
Manu Sehgal ◽  
Priyaka Khanna
Keyword(s):  
Market Competition ◽  
Small Neighborhood ◽  
Consumer Preference ◽  
Paper Analysis ◽  
Retail Stores ◽  
Retail Sector ◽  
Purchase Decisions ◽  
Pricing Policy ◽  
Factors Affecting ◽  
Great Focus

Indian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In this paper, analysis of the consumer’s preference of the specific attributes of selected 5 major retail brands of Ludhiana is done. Retail stores selected were Big Bazaar, Lifestyle, Westside, Vishal Mega Mart and Globus. Factor analysis has been used in identifying the main factors. The factors include sales assistance, store ambience, store attractiveness, store pricing policy, store promotion and store Convenience.

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