PENERAPAN DATA MINING DENGAN ASSOCIATION RULES UNTUK MELIHAT HUBUNGAN TERTANGGUNG, PEMILIHAN PRODUK DAN PERILAKU NASABAH (Studi Kasus: PT. Prudential Life Assurance)

2019 ◽  
Vol 2 (1) ◽  
pp. 1-17
Author(s):  
Awan Setiawan ◽  
Erwin Yulianto

The world of insurance business that is full of competition makes the perpetrators must always think about breakthrough strategies that can guarantee the continuity of their insurance business. One of the main assets owned by insurance companies is business data in an extraordinary amount.Data mining is a new technology that is very useful to help insurance companies find very important information from business data as the main asset they have. Data mining can predict trends and traits of business behavior that are very useful to support important decision making. Automated analysis carried out by data mining exceeds that carried out by traditional support systems. Apriori and FP-Growth are the most famous algorithms for finding high frequency patterns, these algorithms are part of the Rule Association used in this study.

Author(s):  
Hanna Mamonova

The article analyzes the impact of the COVID-19 pandemic on the world insurance market and some European countries. Separated economic indicators of the impact of the COVID-19 pandemic on the insurance business of the world are singled out. It was determined that the impact of the COVID-19 pandemic inspired declining incomes of insurers and households, rising unemployment, declining demand for insurance services, a significant decline in productivity of insurance companies, uncertainty about the future development of the insurance industry and the effects of the pandemic. The experience of the world insurers' struggle against the consequences of the COVID-19 pandemic has been studied and generalized. The latest tools that have allowed insurers around the world to mitigate or mitigate the negative impact of the crown crisis, in particular, are: the development of new insurance products; increasing the level of requirements for insurance services in terms of its relevance, price flexibility, mobility and transparency; transition of insurers to online sales of insurance services and online payments for insurance cases; direct funding of specific means of combating COVID-19; use of the latest technologies and innovative methods in the insurance business; introduction of a new mode of staff work in the activities of insurance companies. The transition of insurers to online sales of insurance services and online payments has revealed many unresolved issues regarding the insurer's cybersecurity. Insurers are forced to improve existing technologies and methods of control, to intensify training and information activities. The Crown Crisis has significantly increased the importance of modern underwriting. Therefore, insurers around the world are using the capabilities of artificial intelligence, alternative data sources and better forecasting models. Greater understanding of pandemic processes, gaining experience is needed not only to accelerate the way out of the modern pandemic, but also to form a stable insurance system to the inevitable future challenges. The study of positive experience in the functioning and development of insurance markets around the world in crises and shocks is useful for application in national practice.


2018 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Ernawati Ernawati ◽  
Moch. Novi Rifa’i

This study aims to determine what marketing strategy implemented by PT. Prudential Life Assurance Malang City Branch in marketing PRUlink Syariah Assurance Account. Selection of PT. Prudential Life Assurance Malang Branch as a place of research is based on developments on the world of insurance, and PT. Prudential Life Assurance Malang Branch is one of the fastest growing insurance companies. This research uses descriptive research with qualitative approach, that is researcher analyze data based on information obtained from interview result, observation, and other source. While for data analysis using qualitative analysis. From the results of this study can be concluded that the marketing strategy implemented by PT. Prudential Life Assurance Malang Branch On PRUlink Syariah Product Assurance Account is using internal marketing strategy that is strategy conducted by company related to the company itself and external marketing strategy that is indirect influence where is outside of power or control of marketer.


Author(s):  
R. Payevska-Kvasny ◽  
К. Krechmanska-Gigol

Special features of Polish insurance companies’ operation, influence of the world financial crisis on the national market of insurance services are described in the article. The system of rates for the analysis of insurance companies’ financial state and stability is suggested here. Not only adverse crisis effects but also the positive influence of factors on the insurance business state are described here.


Respati ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. 71
Author(s):  
Bimo Asward, Goenawan Brotosaputro

INTISASITeknologi data mining sangat berguna dalam membantu penjualan dalam menemukan informasi yang sangat penting dari gudang data mereka. Data mining mengeksplorasi basis data untuk menemukan pola-pola yang tersembunyi, meramalkan tren dan sifat-sifat perilaku bisnis yang sangat berguna untuk mendukung pengambilan keputusan, pencarian informasi dalam memprediksi yang mungkin saja tidak dilihat atau dilupakan oleh pelaku bisnis karena di luar dari ekspektasi mereka. Analisis yang diotomatisasi yang dilakukan oleh data mining menjawab pertanyaan-pertanyaan bisnis yang dengan cara tradisional memerlukan cukup banyak waktu dalam menjawabnya. Hasil dari analisis adalah menggali informasi dari data penjualan sehingga dapat memprediksi seberapa besar stok yang harus disiapkan untuk nantinya ditaruh di toko sehingga tidak ada penumpukan stok yang berlebih. Pada penelitian ini, akan dilakukan analisis jaringan saraf tiruan  untuk memprediksi stok yang akan disiapkan. Algoritma yang akan digunakan adalah backpropagation untuk kemudian dapat menjadi keluaran angka yang dapat di tentukan besaran stok yang akan disiapkan kepada penjual. Diharapkan analisis yang dibuat dalam memprediksi stok dan penjualan menggunakan metode backpropagation dapat memprediksi stok sesuai dengan data yang ada. Kata Kunci: stok, penjualan, backpropagation, prediksi, data mining..  ABSTRACT Data mining technology is very useful in helping sales find important information from their data warehouses. Data mining explores databases to find hidden patterns, predict trends and traits of business behavior that are very useful to support decision making, search for information in predicting that may not be seen or forgotten by business people because it is outside of their expectations. Automated analysis performed by data mining answers business questions that traditionally require considerable time in answering. The result of the analysis is to dig information from sales data so that it can predict how much stock should be prepared to later be placed in the store so that there is no excess stock buildup. In this research, an analysis of artificial neural networks will be conducted to predict the stock that will be prepared. The algorithm that will be used is backpropagation to then be able to output numbers that can be determined the amount of stock to be prepared for the seller. It is expected that the analysis made in predicting stock and sales using the backpropagation method can predict stock in accordance with existing data. Keywords: stock, sales, backpropagation, prediction, data mining..


Respati ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. 103
Author(s):  
Ari Hidayatullah, Ena Mudiawati, Muhammad Syafrullah

INTISASIPendapatan untuk perusahaan asuransi ditentukan oleh jumlah premi yang dibayar oleh nasabah. faktor penting nasabah berupa premi, premi ditentukan dalam persentase atau tarif tertentu. Pada perusahaan asuransi pasti memiliki jumlah data, dan data tersebut sangat penting bagi perusahaan untuk mengetahui kriteria nasabah yang berminat pada asurnsi yang dipasarkan. Dengan adanya informasi dari  data  nasabah  yang  ada,  perusahaan  asuransi  dapat  mengambil  suatu keputusan dalam menerapkan stragi perusahaan diantarnya yaitu menjual produk- produk promo untuk meninggatkan pendapatan perusahaan. Data mining merupakan suatu teknologi yang dapat membantu perusahaan dalam menemukan suatu yang sangat penting dari sekumpulan data. Data mining dapat membentu sautu pola atau membuat suatu sifat perilaku bisnisa yang berguna untuk pengambilan keputusan. Dengan menggunakan metode algoritma Naive Bayes diharapkan bisa membantu perusahaan dalam pengelolaan data nasabah dengan cara mengklasifikasi data nasabah untuk memprediksi minat nasabah dengan tingkat akurasi melebihi 80% dalam memilih produk asuransi meninggal dunia. Kata Kunci: asuransi, baïve bayes, prediksi, data mining.   ABSTRACTIncome for insurance companies is determined by the amount of premium paid by the customer. Important factors for customers in the form of premiums, premiums are determined in certain percentages or rates. The insurance company certainly has the amount of data, and the data is very important for companies to know the criteria of customers who are interested in the insurance marketed. With the information from existing customer data, the insurance company can make a decision in implementing the company's strategy, which is to sell promo products to increase company revenue. Data mining is a technology that can help companies find a very important set of data. Data mining can form a pattern or create a nature of business behavior that is useful for decision making. By using the Naive Bayes algorithm method, it is expected to be able to assist companies in managing customer data by classifying customer data to predict customer interest with an accuracy rate exceeding 80% in choosing a death insurance product. Keywords: insurance, baïve bayes, predictions, data mining..


2009 ◽  
Vol 54 (3) ◽  
pp. 17-21 ◽  
Author(s):  
Cdr Pengelly ◽  
J Morris

It has been accepted for many years that being overweight or obese, as indicated by a body mass index (BMI) of 25 or over for the former and 30 or over for the latter, is associated with impairment of long term health and prognosis. The World Health Organisation (WHO) has indicated that, in Caucasians, waist measurements of 94cm or more in men, and 80cm or more in women have similar adverse effects on health, with increased risks at 102 cm or more in men and 88 cm in women. The role of waist-hip ratio (W/H) and whether it represents a better index than waist (W) measurement alone is being debated; many papers favour waist measurement alone. But two papers in 2005 discussing 27,098 subjects, 12,461 of whom had myocardial infarction and 14,637 controls, come down firmly in favour of W/H and were followed by a Lancet Editorial entitled ‘Farewell to Body Mass Index?’ Life assurance companies at medical examination usually request height and weight measurements (and therefore BMI). Most ask for waist measurements and a few hip measurements in addition (and therefore W/H). The authors have reviewed the data in 816 consecutive subjects for life assurance examination in whom BMIs, Ws and W/Hs were all recorded. In these the evidence supports the use of W as the best indicator of risk in men (634 cases), but not in the relatively small number of women (182 cases) in whom H appeared better. We believe that BMI, W and W/H should be recorded in every subject at life assurance examination so that the insurance companies in the long term will be able to reach valid conclusions about their individual and collective value


1901 ◽  
Vol 4 ◽  
pp. 470-514
Author(s):  
Alexander Latta

One of the most remarkable features in the history of the nineteenth century has been the rapidity with which some scientific discovery made in one country has been followed, and often eclipsed, by one on similar lines in another country. The reason for this is not far to seek, for he who would excel in any branch of science or learning must keep himself thoroughly acquainted with its latest developments, and with the progress it is making in all parts of the world. Thus, we find that a rivalry has sprung up, which grows keener every day, between this and the Continental countries in Science and Philosophy, as well as in Commerce and Politics. In this country, however, until quite recently, the insurance world in general, and the actuarial student in particular, have not considered it worth while to inquire how and upon what lines insurance business is carried on across the Channel. So far as I have been able to ascertain, the only books in the Faculty Library dealing with the subject of Life Assurance in France are Walford's Insurance Cyclopœdia, published in 1876, and a pamphlet by H. S. Washburn in 1879. The object of this paper is to supplement to some small extent the information contained in these volumes, and to place materials in the hands of the Actuarial Society which will enable its members to form some idea of the progress and nature of life assurance business in France.


2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.


2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Rajesh Srivastava ◽  
Dr. Preeti Sharma

Increased competition, new technologies and the shift in power from the provider to the customer have produced unrelenting pressure on life insurance business. The market forces point to one overwhelming strategic imperative: customer-focused strategy. Customers are willing to build long-term relationships based on trust and mutual respect with firms that provide a differentiated and personalized service offering. Over the past few years, life insurance industry responded to intensified competition and high customer attrition by entering each other’s markets to capture greater “wallet share” and ostensibly lower their economies of scale. The service delivery process is influenced by quality of personnel, information technology, internal processes, human resource practices, and even an institution’s own change orientation. Now a day’s customers are demanding seamless, multi-channel sales and service experiences. Simultaneously, other players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing life insurance companies to examine a more balanced, integrated approach to the customer experience and growth. This research, we analyze the need, preference and satisfaction of customers in life insurance business and provide perspective on how to improve the customer experience.


Author(s):  
Robin Hanson

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times: an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs. In this new economic era, the world economy may double in size every few weeks. Some say we can't know the future, especially following such a disruptive new technology, but Professor Robin Hanson sets out to prove them wrong. Applying decades of expertise in physics, computer science, and economics, he uses standard theories to paint a detailed picture of a world dominated by ems. While human lives don't change greatly in the em era, em lives are as different from ours as our lives are from those of our farmer and forager ancestors. Ems make us question common assumptions of moral progress, because they reject many of the values we hold dear. Read about em mind speeds, body sizes, job training and career paths, energy use and cooling infrastructure, virtual reality, aging and retirement, death and immortality, security, wealth inequality, religion, teleportation, identity, cities, politics, law, war, status, friendship and love. This book shows you just how strange your descendants may be, though ems are no stranger than we would appear to our ancestors. To most ems, it seems good to be an em.


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