PENGARUH ATRIBUT PRODUK DAN KETIDAKPUASAN KONSUMEN TERHADAP KEPUTUSAN PERPINDAHAN MEREK MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENIG PADA SEPEDA MOTOR MERK A KE SEPEDA MOTOR MERK B DI YOGYAKARTA

To purpose is : (1) To determine the effect of product attributes on brand image, (2) To determine the effect of dissatisfaction on brand image, (3) To determine the effect of product attributes on brand shift, (4) To determine the effect of dissatisfaction on brand shift, ( 5) To determine the effect of brand image on brand movement This type of research is quantitative research, the population in this study is 100 motorbike users A who switch to motorbikes B. The sample used is 100 motorbike users A who use motorbikes B. The sampling method used was accidental sampling with the Arikunto formula. Data collection using a questionnaire. The analysis method used is multiple regression supported by the t-test. The results of the analysis show that product attributes have a significant positive effect on brand image, consumer dissatisfaction has a significant positive effect on brand image, product attributes have a significant positive effect on brand transfer, consumer dissatisfaction has a significant positive effect on brand transfer, brand image has a significant positive effect on brand transfer, attributes The product has a significant positive effect on brand movement through brand image as an intervening variable, consumer dissatisfaction has a significant positive effect on brand movement through brand image as an intervening variable. Keywords : Product attributes, dissatisfaction, Brand shift, and brand image.

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Analysis of Factors Affecting Customer Loyalty at PT. Semen Tonasa, Tbk in Palopo City

Al-Kharaj: Journal of Islamic Economic and Business ◽

10.24256/kharaj.v2i2.1533 ◽

2020 ◽

Vol 2 (2) ◽

pp. 52-66

Author(s):

Edi Indra Setiawan ◽

Evi Surahman ◽

Burhan Rifuddin

Keyword(s):

Data Analysis ◽

Data Collection ◽

Multiple Regression ◽

Customer Loyalty ◽

Sampling Technique ◽

Significant Positive Effect ◽

Analysis Method ◽

Factors Affecting ◽

Product Factor ◽

Positive Effect

This study aims to determine the influence of marketing stimulus factors (price factors, product factors, promotion factors and brand factors) to influence customer loyalty at PT. Semen Tonasa, Tbk in Palopo City. The population in this study The population in this study were all customers of PT. Semen Tonasa Tbk in the last 5 years until this research was conducted. Meanwhile, in this study, the samples taken by the researchers were the retailers of PT Semen Tonasa Tbk in Palopo City. The sampling technique uses incidental techniques with due regard to the sample criteria. While the method of data collection is through observation, interviews, commissioning. The data analysis method used is multiple regression with five variables. The results showed that Fhit> Ftab (6,041> 3.06). This means that simultaneously the marketing stimulus factors (price, product, promotion and brand) have a significant effect on customer loyalty. This means that the proposed hypothesis is accepted. Meanwhile, only partially product factor which is a marketing stimulus has a significant positive effect. This can be seen in the t test, namely the calculated value of X2 exceeds the table value (4.172> 2.131).

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PENGARUH MICRO TEACHING DAN BIMBINGAN GURU PAMONG TERHADAP KEMAMPUAN MENGAJAR MAHASISWA MAGANG PROGRAM STUDI PENDIDIKAN EKONOMI STKIP PGRI TULUNGAGUNG

EQUILIBRIUM Jurnal Ilmiah Ekonomi dan Pembelajarannya ◽

10.25273/equilibrium.v4i2.650 ◽

2016 ◽

Vol 4 (2) ◽

pp. 106

Author(s):

Sulastri Rini Rindrayani

Keyword(s):

Data Analysis ◽

Multiple Regression ◽

Quantitative Research ◽

Significant Positive Effect ◽

Teaching Ability ◽

Data Collecting ◽

Positive Effect

This research is a quantitative research that aims at knowing the effect of micro teaching and guidance from trainee teacher towards apprentice student’s teaching ability of Economics Departement of STKIP PGRI Tulungagung. Quesionare is used in data collecting method. The result of data analysis using multiple regression shows (1) There is significant positive effect between micro teaching and the apprentice student’s teaching ability, (2) There is significant positive effect between guidance of trainee teacher and the apprentice students’ teaching ability. (3) There is positive effect of micro teaching and guidance from trainee teacher towards the apprentice students’ teaching ability. The volue of effect is 44,2% , meanwhile 55,8% is influenced by other factors.

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PENGARUH SOSIALISASI PERPAJAKAN, KUALITAS PELAYANAN PAJAK, DAN TARIF PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KPP PRATAMA PADANG SATU

10.31227/osf.io/re9pc ◽

2019 ◽

Author(s):

Suarni ◽

Marlina

Keyword(s):

Regression Analysis ◽

Data Collection ◽

Service Quality ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Quantitative Research ◽

Sampling Method ◽

Tax Rates ◽

Collection Method ◽

Convenience Sampling

ABSTRACTThis study aims to determine the effect of taxation socialization, tax service quality and tax rates on individual taxpayer compliance at the Padang Satu Primary Tax Office. This type of research is quantitative research. The population in this study were all individual taxpayers registered at the Padang Satu Primary Tax Office. Sampling was done using the Convenience Sampling method, with the Yamane formula calculation and a sample of 100 taxpayers was obtained. The data collection method used is using a questionnaire, and the analysis used is multiple regression analysis with the help of SPSS version 16. The results of the study show that: (1) Tax socialization has a positive significant effect on individual taxpayer compliance, (2) Service quality tax does not affect the compliance of individual taxpayers, (3) Tax rates do not affect individual taxpayer compliance.Keywords: Taxation Socialization, Tax Service Quality, Tax Rates and Individual Taxpayer Compliance.

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Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v8i3.364 ◽

2020 ◽

Vol 8 (3) ◽

pp. 271-280

Author(s):

Kurnia Yudha Anggara ◽

Miguna Astuti ◽

Lina Aryani

Keyword(s):

Data Collection ◽

Sample Size ◽

Product Quality ◽

Random Sampling ◽

Quantitative Research ◽

Sampling Method ◽

Brand Image ◽

Probability Sampling ◽

Analysis Technique ◽

Quality Product

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest

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ANTESEDEN PEMBENTUK KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TAS RUMAH WARNA YOGYAKARTA)

Jurnal Fokus Manajemen Bisnis ◽

10.12928/fokus.v9i1.1551 ◽

2020 ◽

Vol 9 (1) ◽

pp. 76

Author(s):

Khalifah Nurjannah ◽

Fitroh Adhilla

Keyword(s):

Customer Satisfaction ◽

Consumer Satisfaction ◽

Quantitative Research ◽

Brand Image ◽

Sampling Technique ◽

Significant Positive Effect ◽

Validity And Reliability ◽

F Test ◽

Quality Product ◽

Positive Effect

This study aims to determine the effect of the three forming factors consumer satisfaction consisting of product quality, brand image and price affect consumer satisfaction Rumah Yogyakarta bag colors both partial or simultaneous. This research is a quantitative research. Sampling with non probability sampling with purposive sampling technique that has criteria is a consumer of the Yogyakarta Color House bag female, have bought and used a Rumah Warna bag, and are> 18 years old year. Data collection in this study uses deployment questionnaire to be tested for validity and reliability, for data analysis using multiple regression analysis, t test, f test and R square. Subject this research is the consumers of Rumah Warna Yogyakarta bag already once bought and used a Rumah Color bag. The results showed that: 1) the quality of the product on the bag Rumah Warna does not have a significant effect on bag customer satisfaction Rumah Warna Yogyakarta, 2) brand image on Rumah Warna bag is influentialsignificant positive effect on customer satisfaction Rumah Warna Yogyakarta bag, 3) the price on the Rumah Warna bag has a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers, and 4) together quality product, brand image and price have a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers with an f test result of 0,000 <0.05, with a regression equation Y = 0.237 + 0.218 X1 + 0.337 X2 + 0.396 X3 + e. R Square of 0.496 or 49.6% which influences and the remaining 50.4% influenced by other variables not examined by this study.

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Analisis Faktor-Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Dalam Membayar Pajak Bumi Dan Bangunan

JURNAL AKUNTANSI DAN PAJAK ◽

10.29040/jap.v21i1.1165 ◽

2020 ◽

Vol 21 (01) ◽

Author(s):

Yuwita Ariessa Pravasanti

Keyword(s):

Quantitative Research ◽

Sampling Method ◽

Linear Regression Analysis ◽

Tax Compliance ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Significant Positive Effect ◽

Factors Affecting ◽

Positive Effect ◽

Selection Of

This study aims to examine analysis of factors affecting on taxpayer compliance. This type of research includes quantitative research using primary data obtained directly by respondents using a questionnaire. The population in this study were all land and building taxpayers in Tawengan Village. The method used in the selection of samples is purposive sampling method using solvin formula and set samples based on criteria determined by researchers. Respondents in this study were 138 respondents. Based on the results of processing primary data (questionnaires) with multiple linear regression analysis methods, F test and t test known variables of taxation socialization, understanding taxation procedures, awareness of taxpayers and tax sanctions simultaneously significantly influence taxpayer compliance. Partially, this study shows that tax socialization and tax sanctions have a significant positive effect on tax compliance. While understanding taxation procedures and awareness of taxpayers does not have a significant influence on taxpayer compliance in paying land and building taxes

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Pengaruh Sifat Machiavellian dan Perkembangan Moral terhadap Dysfunctional Behavior dengan Gender sebagai Variabel Moderasi.

Akmenika: Jurnal Akuntansi dan Manajemen ◽

10.31316/akmenika.v14i2.1009 ◽

2020 ◽

Vol 14 (2) ◽

Author(s):

Feny Widyawati ◽

Sukhemi Sukhemi

Keyword(s):

Regression Analysis ◽

Data Collection ◽

Moral Development ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Sampling Method ◽

Purposive Sampling ◽

Dysfunctional Behavior ◽

And Gender ◽

Positive Effect

This study aims to find out about the Machiavellian Influence of Personality and Moral Development of the Dysfunctional Behavior by Gender as a moderating variable. The sample used was a student S1 Accounting End Level PGRI University of Yogyakarta. Data obtained by purposive sampling method. The data collection is done by using a questionnaire. A total of 90 questionnaires distributed and 81 questionnaires which can be recycled. The research hypotheses were tested using multiple regression analysis and test MRA (Moderated Regression Analysis) with SPSS.The results showed that the positive effect on the Machiavellian nature of dysfunctional behavior, and negatively affect the moral development of dysfunctional behavior. As for the result of the interaction between dysfunctional behavior and gender showed that gender can not moderate influence Machiavellian nature and moral development of the dysfunctional behavior.

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Pengaruh Celebrity Endorser dan Iklan Vidio terhadap Brand Image Produk Pembersih Wajah Garnier pada Mahasiswi Universitas Negeri Padang

Jurnal Ecogen ◽

10.24036/jmpe.v3i2.8958 ◽

2020 ◽

Vol 3 (2) ◽

pp. 319

Author(s):

Khofifah Nur ◽

Rose Rahmidani

Keyword(s):

Multiple Regression ◽

Sampling Method ◽

Brand Image ◽

State University ◽

Analysis Method ◽

Purposive Sampling ◽

Video Advertising ◽

Celebrity Endorser ◽

Visual Advertising

The purpose of researche is to know the effect of celebrity endorser and video advertising on brand image face lightening product of Garnier Lingh Complete Super Foam. This research used causative form, the population in this research were students of State University of Padang. Number of samples were decided base on hair et. As many as 100 people and were chosen by using proportional sampling method and purposive sampling technic. Data were used is primer data were provided through questionnaire shared to students of State University of Padang based on predetermined criteria. Analysis method was used is multiple regression by using spss 2. The result of this research shows (1) celebrity endorser and video advertising any significant effect to brand image, (2) celebrity endosrser have no significant affect on brand image, (3) audio visual advertising have significant effect on brnad image Keywords: celebrity endorser, video edvertising, brand image

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Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i3.13137 ◽

2021 ◽

Vol 3 (3) ◽

pp. 649

Author(s):

Dea Aurani Qiana ◽

Yenny Lego

Keyword(s):

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Purchase Decision ◽

Significant Positive Effect ◽

Price Perception ◽

Purposive Sampling ◽

Positive Effect

The purpose of this study is to examine the effect of product quality, brand image, and price perception toward purchase decision of Sensi Masks in Tangerang. The sampling method in this study was purposive sampling. The sample in this study are 100 Sensi masks customers in Tangerang by distributing questionnaires online using Google Form. The data were processed using SmartPLS v.3.2.2. The results of this study indicate that product quality has a significant positive effect on purchase decision, brand image has a significant positive effect on purchase decision, and price perception has a significant positive effect on purchase decision. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian masker Sensi di Tangerang. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel pada penelitian ini sebanyak 100 konsumen masker Sensi di Tangerang dengan menyebarkan kuesioner daring melalui Google Form. Data penelitian ini diolah menggunakan SmartPLS v.3.2.2. Hasil dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dan persepsi harga memiliki pengaruh positif yang signifikan terhadap keputusan pembelian.

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PENGARUH BRAND IMAGE, REFERENCE GROUP, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION (MAHASISWA) DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI WILAYAH JAKARTA SELATAN

JEBI (Jurnal Ekonomi dan Bisnis Islam) ◽

10.15548/jebi.v4i2.243 ◽

2019 ◽

Vol 4 (2) ◽

pp. 167

Author(s):

ANNA SARDIANA ◽

PRILIADHITA AYU PERMATA SARI

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Data Collection ◽

Multiple Regression Analysis ◽

Purchase Intention ◽

Brand Image ◽

Reference Group ◽

Significant Positive Effect ◽

Online Questionnaire ◽

Positive Effect

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this study aims to examine the effect of brand image, reference group, and religiosity on college purchase intention (students) in South Jakarta. Data collection techniques used an online questionnaire with a sample of 103 respondents in the South Jakarta area and had never used the services of a Sharia Bank. Data analysis using multiple regression analysis with SPSS 23 program. The conclusion of this study is that brand image has a significant positive effect on purchase intention, the reference group has a positive but not significant effect on purchase intention, and religiosity has a significant positive effect on purchase intention.

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