scholarly journals Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang

2021 ◽  
Vol 3 (3) ◽  
pp. 649
Author(s):  
Dea Aurani Qiana ◽  
Yenny Lego
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product quality, brand image, and price perception toward purchase decision of Sensi Masks in Tangerang. The sampling method in this study was purposive sampling. The sample in this study are 100 Sensi masks customers in Tangerang by distributing questionnaires online using Google Form. The data were processed using SmartPLS v.3.2.2. The results of this study indicate that product quality has a significant positive effect on purchase decision, brand image has a significant positive effect on purchase decision, and price perception has a significant positive effect on purchase decision. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian masker Sensi di Tangerang. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel pada penelitian ini sebanyak 100 konsumen masker Sensi di Tangerang dengan menyebarkan kuesioner daring melalui Google Form. Data penelitian ini diolah menggunakan SmartPLS v.3.2.2. Hasil dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dan persepsi harga memiliki pengaruh positif yang signifikan terhadap keputusan pembelian.

PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Ratih Dwi Pratiwi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product ◽  
Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

The Effect of Product Quality, Price Perception, and Brand Image on Product Purchase Decision at Pt. Ottobock Healthcare Indonesia

2021 ◽  
pp. 146-154
Author(s):  
Hendriatmi
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Total Population ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Prosthetic Limb ◽  
Price Perceptions ◽  
Positive Effect

Prosthesis is a medical technology that is commonly called prosthetic limb, where the prosthesis marketing strategy has a unique way of marketing so that it needs to be carefully implemented whether the factors that influence the decision to buy prosthesis. The purpose of this study was to determine what factors determine which patients buy Ottobock prostheses from product quality, price perception, and brand image. See which factor is the most powerful. This research was conducted at PT. Ottobock Healthcare Indonesia with a total population and sample of 100 respondents. The analytical method used is multiple regression analysis. This type of research is quantitative research. The data presented in this study were obtained from a questionnaire provided to Ottobock's (amputated) patients. Statistical analysis using SPSS 25 which is used in the model and testing. The results of this study partially indicate that price perceptions and brand image have no effect on purchase decision for Ottobock’s prosthesis, but product quality does influence purchasing decisions. However, simultaneously, product quality, price perception and brand image have a positive effect on purchasing decisions for Ottobock prosthesis.

scholarly journals The Effect of Price, Product Quality and Brand Image on the Interest in Purchasing Two Good Bakery Products

2021 ◽  
Author(s):  
Nicholas Francois Gunawan ◽  
Christian Herdinata
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Approach ◽  
Bakery Products ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Positive Effect

This study aimed to determine the effect of price (X1 ), product quality (X2 ), and brand image (X3 ) on the interest to purchase (Y) Two Good products. A quantitative research approach was taken. Purposive sampling was used. There were 98 respondents. A questionnaire with a Likert scale was used to collect the data, which were analyzed using multiple linear regression processed with SPSS 25 Software. The price and product quality had a significant positive effect on the interest in buying Two Good products, while brand image did not. Keywords: price, product quality, brand image, buying interest

scholarly journals MODEL ON NEW CUSTOMER PURCHASE DECISION TOWARD OF PRODUCT QUALITY, LOCATION AND PROMOTION IN ELECTRIC CIGARETTE AT WEST JAKARTA

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Muhammad Adhlir Fahlevi
Keyword(s):  
Statistical Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Positive Effect

This research is to find out the Model On New Customer Purchase Decision Toward of Product Quality, Location and Promotion In Electric Cigarette At West Jakarta. The subjects in this study were new consumers of electric cigarettes who made purchasing decisions at 54 Vape Store Tanjung Duren. The sample used in this study was 170 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Product Quality has a significant positive effect on Purchasing Decisions. Location has a significant positive effect on Purchasing Decisions and Promotion has a positive and not significant effect on Purchasing Decisions Keywords: Product Quality, Location, Promotion, Purchase Decision, 54 Vape Store

scholarly journals Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Honda Brio Satya Terhadap Minat Beli Pelanggan di Jakarta

2020 ◽  
Vol 4 (4) ◽  
pp. 156
Author(s):  
Dimas Rizky ◽  
Carunia Mulya Firdausy
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Unit ◽  
Price Perception ◽  
Potential Customers ◽  
Positive Effect ◽  
Unit Analysis

The purpose of this study is to examine the effects of brand image, perceive price and product quality on purchase intention. The number of sample in this study was 160 respondents consisting of potential customers and the customers Honda Brio Satya of PT. Honda Prospect Motor in Jakarta. The technique to sampling unit analysis was convenience nonprobality sampling method. The results of this study as follow. First, it was found that brand image has a positive and significant effect on purchase intention. Second, perceive price has a positive and significant effect on purchase intention. Third, product quality has a positive effect on purchase intention. Fourth, brand image, price perception and product quality jointlyl effect purchase intention of Honda Brio customer. Therefore, to improve the purchase intention of the customers, the company should give a great concern to brand image, price and the quality of Honda car production.

Effect of Product Quality, Price, and Promotion to Purchase Decision

2018 ◽  
Vol 1 (1) ◽  
pp. 9-22
Author(s):  
Lita Limpo ◽  
Abdul Rahim ◽  
H Hamzah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Positive Effect ◽  
Selection Of

This study aims to analyze the influence of product quality, price, and promotion of purchasing decision in Indonesia. The data used taken from some Indonesian people who usually drink local tea. The purposive sampling method used in the selection of respondents involving ninety-two people. The results of this study partially indicate that quality had a significant and positive effect on purchasing decisions by sixty percent. Price had a significant and positive effect on purchasing by forty-two percent. The promotion had a significant and positive effect on purchasing decisions by fifty percent. Simultaneously, the quality, price, and promotion significantly affected the purchase decision by seventy-two percent

scholarly journals The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

2021 ◽  
Vol 4 (1) ◽  
pp. 97-107
Author(s):  
Ponta Dewa Saktiawan ◽  
Soni Harsono
Keyword(s):  
Automotive Industry ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Inclusion Criteria ◽  
Price Perception ◽  
Brand Association ◽  
Negative Effect ◽  
Correlational Data ◽  
Positive Effect

 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.

scholarly journals Pengaruh Penerapan E-filing terhadap Kepatuhan Pelaporan Wajib Pajak dengan Media Sosial sebagai Variabel Moderasi

2020 ◽  
Vol 12 (2) ◽  
pp. 121-136
Author(s):  
Celintara Anindya Ayu Wardhani ◽  
Sarah Kristina ◽  
Priyo Hari Adi
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Primary Data ◽  
Online Media ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Use Of Social Media ◽  
Positive Effect

This study aims to analyze the effect of applying e-filing to taxpayer reporting compliance with the use of social media as a moderating variable. The data used are primary data in the form of questionnaires taken directly through filling out questionnaires distributed via online media using Google Form. The sampling method in this study uses a purposive sampling method with taxpayer criteria using social media. The results showed that the application of e-filing had a significant positive effect on compliance with taxpayer reporting while the use of social media was not able to moderate the effect of e-filing on taxpayer reporting compliance.

scholarly journals PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KEINGINAN UNTUK PINDAH DARI PERUSAHAAN (Studi Kasus pada Dealer di Bandarlampung)

2021 ◽  
Vol 26 (2) ◽  
pp. 46-54
Author(s):  
Tika Zelin Fitriyana ◽  
Fajar Gustiawaty Dewi ◽  
Pigo Nauli
Keyword(s):  
Job Satisfaction ◽  
Turnover Intention ◽  
Sampling Method ◽  
Turnover Intentions ◽  
Sample Selection ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Financial Compensation ◽  
Purposive Sampling ◽  
Positive Effect

Turnover can also be defined as the movement of workers out of the organization. Turnover refers to the final reality faced by an organization in the form of the number of employees who leave the organization in a certain period, while the desire of employees to move (turnover intentions) refers to the results of individual evaluations regarding the continuation of relationships with the organization that have not been manifested in definite actions to leave the organization. This study aims to determine the effect of Financial Compensation on Turnover Intention, Knowing the effect of Non-Financial Compensation on Turnover Intention and Knowing the effect of Job Satisfaction on Turnover Intention. In this study, sample selection was carried out using purposive sampling method. The purposive sampling method is a sampling technique with certain considerations. The sample in the study was selected using purposive sampling and obtained 65 samples. Based on the research results, financial compensation has no significant positive effect on the dependent variable, namely Turnover intention (Y), non-financial compensation has no effect on the dependent variable, namely Turnover intention (Y) and Job Satisfaction has no effect on the dependent variable, namely Turnover intention.

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