scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

2021 ◽  
Vol 10 (2) ◽  
pp. 267-274
Author(s):  
Bambang Argo Wibowo ◽  
Hendrik Anggi Setyawan ◽  
Aufa Linda Ardian
Keyword(s):  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Scomberomorus Commerson ◽  
Marketing Efficiency ◽  
Research Interviews ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Value Of Marketing

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%. 

MARKETING ANALYSIS OF CUTTED COW IN KECAMATAN KONDA AND WEST RANOMEETO DISTRICT SELATAN KONAWE

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
La Ode Muh Yusuf ◽  
La Ode Arsad Sani ◽  
Hairil Hadini ◽  
Laode Muh Munadi
Keyword(s):  
Beef Cattle ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Costs And Benefits ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Margins ◽  
Efficiency Data

This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals Marketing analysed of Kampung Chicken on the Traditional Market of Binjai City

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
J B Sitanggang ◽  
A H Daulay ◽  
T H Wahyuni ◽  
I Sembiring ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Search Method ◽  
Traditional Market ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Interview Questionnaire

This study aims to identify the characteristics of farmers, agents and retailers ofkampung chicken marketing, and kampung chicken marketing channels, marketing margins,farmer share, profit ratio, and cost of kampung chicken, as well as analysed the marketingefficiency of kampung chicken in Binjai City. This research was conducted in June 2018 -August 2018. The method used in data collection by using the Jenuh sampling (sensus), whilethe sample of breeders and other marketing institutions with search method. Data collection wascarried out using interview questionnaire techniques.Data analysis included marketing costs, marketing margins, farmer share and cost benefit ratioof each marketing channel. The results of this study indicate that there are two marketingchannels. The marketing margin on channel II shows margin Rp. 15.157,-. the farmer’s inchannel I 76.19% and ratio of profit Rp. 2.4 per kg on channel II. The marketing channel forkampung chicken in the Traditional Market of Binjai City is efficient.

scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

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