scholarly journals Gambaran Perilaku Membeli Produk Pakaian Online di Kalangan Remaja

2018 ◽  
Vol 1 (1) ◽  
pp. 243-246
Author(s):  
Lasma Yulianti N ◽  
Sherry Hadiyani

Perilaku membeli merupakan kegiatan dalam mendapatkan atau menggunakan barang atau jasa baik secara langsung maupun tidak langsung yang bertujuan untuk memenuhi kebutuhan.Perkembangan teknologi informasi disertai mudahnya mengakses internet menyebabkan para produsen melakukan pemasaran produknya melalui internet sebagaimana disebut dengan ecommerce.Kemudahan akses dan banyaknya pilihan semakin mendorong konsumen untuk melakukan pembelian produk secara online. Hasil riset Asosiasi Penyedia Jasa Internet Indonesia (APJII)menunjukkan bahwa remaja adalah mayoritas pengguna internet di Indonesia dengan berbagai macam kegiatan yang bisa mereka lakukan salah satunya adalah berbelanja online.Remaja yang berada pada tahap imagery audience ingin selalu diperhatikan oleh lingkungan sekitarnya sehingga mereka membutuhkan atribut-atribut agar dapat diakui oleh lingkungan, salah satunya adalah pakaian. Oleh karena itu, penelitian ini difokuskan pada perilaku membeli produk pakaian onlinedi kalangan remaja. Penelitian ini menggunakan teknik statistik dekriptif. Subjek penelitian ini adalah siswa-siswi SMA Santo Thomas 1 Medan berjumlah 290 orang. Alat ukur yang digunakan adalah skala perilaku membeli yang disusun berdasarkan aspek perilaku membeli yang dikemukakan oleh Kotler (2008). Hasil penelitian ini menunjukkan bahwa gambaran perilaku membeli produk pakaian online subjek berada pada kategori sedang.   Buying behavior is an activity in obtaining or using goods or services either directly or indirectly that aims to fulfill the needs. The development of information technology along with easy access to the internet causes producers to market their products through the internet as e-commerce. The easy access and varied choices encourage consumers to purchase products online. The results of research by the Indonesian Internet Service Providers Association (APJII) showed that teenagers were the majority of internet users in Indonesia with various kinds of activities that could be done; one of which was shopping online. The teenagers who were in the step of imagery audience bound to be noticed by their surroundings. Therefore, they needed attributes to be recognized by the environment, one of which was clothing. Therefore, this study focused on the behavior of buying online clothing products among teenagers. This study used descriptive statistical techniques. The subjects of this study were students of Santo Thomas 1 Medan High School consisted of 290 people. The measuring instrument used was the buying behavior scale compiled based on the aspects of buying behavior proposed by Kotler (2008). The results of this study indicated that the description of the behavior of buying clothing products online was in the medium category.

ADALAH ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Munadhil Abdul Muqsith

Abstract:The internet developed for the first time in Indonesia in the early 1990s. Starting from the pagayuban network, it is now expanding without boundaries anywhere. A survey conducted by the Indonesian Internet Service Providers Association (APJII) said that the number of internet users in Indonesia in 2012 reached 63 million people or 24.23 percent of the country's total population. Next year, that figure is predicted to increase by close to 30 percent to 82 million users and continue to grow to 107 million in 2014 and 139 million or 50 percent of the total population in 2015. million people. This matter also results in political communication with the internet media, or is often said to be cyber politics. Cyber politics in Indonesia has faced growth in recent years. There are many facilities that support the growth of cyber politics, such as Facebook, Twitter, mailing list, YouTube, and others.Keywords: Cyberpolitik, Internet  Abstrak:Internet berkembang pertama kali di Indonesia pada awal tahun 1990-an. Diawali dari pagayuban network kini berkembang luas tanpa batas dimanapun juga. Suatu survei yang diselenggarakan Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) mengatakan kalau jumlah pengguna internet di Indonesia tahun 2012 menggapai 63 juta orang ataupun 24,23 persen dari total populasi negeri ini. Tahun depan, angka itu diprediksi naik dekat 30 persen jadi 82 juta pengguna serta terus berkembang jadi 107 juta pada 2014 serta 139 juta ataupun 50 persen total populasi pada 2015. juta orang. Perihal ini pula berakibat pada komunikasi politik dengan media internet, ataupun kerap diucap dengan cyber politic. Cyber politic di Indonesia hadapi pertumbuhan sebagian tahun terakhir. Banyaknya fasilitas yang menunjang pertumbuhan cyber politic semacam terdapatnya facebook, Twitter, mailing list, youtobe, serta lain-lain.Kata Kunci: Cyberpolitik, Internet 


Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.


2018 ◽  
Vol 1 (1) ◽  
pp. 48
Author(s):  
Charles W. Marwa

This paper is devoted to uncover difficulties in establishing liability in online defamation in Tanzania. The focus is on the effectiveness of the current laws and regulations relating to online defamation; and the lack of awareness on the part of the general public on legal and practical challenges in establishing liability over defamatory comments occurring on the internet. The investigator discovered that, the existing legal framework in Tanzania cover issues of establishing liability in online defamation suffers from a number of inadequacies. Moreover the legal and practical challenges includes, the weakness of some law and regulations covering online defamation, limitation periods, jurisdiction and choice of law issues, investigation and admissibility of electronic evidence and its authenticity, identifying anonymous defendant and the rights to privacy. The author recommends that the government has to consider amending its law by taking on board the forgotten stakeholders opinions that would address by dealing with specific issues of liability in online defamation to internet users, Internet Service providers(ISP’s) and intermediary for their defamatory comments.


2014 ◽  
Vol 39 (4) ◽  
pp. 423-437
Author(s):  
Bharti Varshney ◽  
Prashant Kumar ◽  
Vivek Sapre ◽  
Sanjeev Varshney

The study seeks to investigate the Internet usage habits among the online population in India. It intends to confirm if respondents differed on the basis of demographic variables such as age, gender, occupation and city/town tier. Based on primary research, the present study examines the differential effects of demographic variables on various online activities, their usage frequency and duration. The study proposes a possible segmentation of Internet users and a classification of Internet activities. K-mean cluster analysis and one-way analysis of variance (ANOVA) have been used to capture the same. The results suggest that activity-wise usage and duration of Internet usage vary with age, occupation and city/town tier of the respondents, but not much with gender. The factor analysis suggested grouping the dependent usage and activity variables into five major factors. The article would be helpful for the Internet service providers in segmenting the Internet users and enhancing the scholars’ understanding of effect of given demographic variables on Internet usage.


JURTEKSI ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 70-75
Author(s):  
Mohd Siddik

AbstrakPenggunaan internet saat ini semakin meluas, dengan mudah berbagai informasi kita temukandi internet, mulai dari ilmu pengetahuan, bisnis, komunitas sampai informasi yang menjurus kepadakonten negatifpun sering di jumpai. Tidak semua informasi yang ada di internet positif, tak jaranginformasi negatif banyak ditemukan, bahkan informasi yang berkonten negatif terkadang merugikanpengguna internet. Untuk bisa terkoneksi ke internet ada banyak layanan internet yang bisa digunakan,pastinya layanan tersebut sudah terhubung dengan ISP (internet service provider) atau jasa penyedialayanan internet. Jaringan LAN adalah konsep jenis jaringan yang banyak digunakan dalampendistribusian layanan internet. Saat ini pendistribusian layanan internet sudah semakin meluas, mulaidari instansi pemerintah, perusahaan, sekolah bahkan sampai café untuk sekedar minum kopi pun takluput dari layanan internet, untuk itu perlu melakukan filterisasi terhadap situs web yang berkontennegatif. Dalam penelitian ini penulis menjelaskan bagaimana proses blok situs dengan menggunakanhardware Mikrotik Routerboar 750 yang digunakan sebagai firewall, yang nantinya dimplementasikanpada jaringan LAN.Kata Kunci: Blok Situs Web, Internet, Jaringan LAN, MikrotikAbstractTh e use of the Internet today is widespread, with easy information we find on the internet,ranging from science, business, community to information that leads to negative content is oftenencountered. Not all of the information on the internet is positive, there is not enough negativeinformation to be found, even negative content information is sometimes detrimental to internet users. Tobe connected to the internet there are many internet services that can be used, of course the service isalready connected with the ISP (internet service provider) or service providers internet. LAN network is aconcept of network type that is widely used in the distribution of internet services. Currently thedistribution of Internet services has been increasingly widespread, ranging from government agencies,companies, schools and even the café to just drink coffee did not escape the internet service, for it needsto do the filtering of websites that berkonten negative. In this study the authors explain how the site blockprocess using Mikrotik Routerboar 750 hardware used as a firewall, which will be implemented on theLAN network.Keywords: Internet, LAN Network, Mikrotik, Web Site Block


2019 ◽  
Vol 12 (2) ◽  
pp. 137-148
Author(s):  
Ahmad Hunaepi ◽  
Makhsun Makhsun ◽  
Sarwani Sarwani

Today, the development of information technology is very fast. It is also followed by the growth of internet sites that are very fast, no exception the growth of sites contains pornographic. The Association of Indonesian Internet Service Providers (APJII), in 2018, reports as many as 55.9% of Indonesian internet users had experienced of appearance pornographic content suddenly. This study aims to detect pornographic sites based on images using the convolutional neural network method. To find out the level of accuracy in detection of pornographic sites, a training process with a dataset of 300 images is required. From the test results, an accuracy rate of 85% in the detection of pornographic sites is obtained.


2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Elfi Ratna ◽  
Ika Ratna

Based on a survey conducted by the APJII (Indonesian Internet Service Providers Association) team in 2018 with a percentage of more than 64.8% using the internet. The highest percentage is at the age of 7-19 years, which is 91%, this shows that the number of internet users is getting higher every year. This study aims to help treat children who are addicted to the Internet and as advice or a reference for making decisions on how to deal with people who are addicted to the Internet. The method used was to collect data on the distribution of questionnaires or questions that were carried out directly on children aged 7-17 years in the blistering village. The results of external application testing with Likert scale calculations get a percentage result of 78.36% (very useful).


Repositor ◽  
2020 ◽  
Vol 2 (6) ◽  
pp. 745
Author(s):  
Muhammad Ilham ◽  
Gita Indah Marthasari ◽  
Ilyas Nuryasin

AbstractThe library is a source of knowledge and supporting facilities in each educational institution, especially in this discussion the library is at a college or university. With the library, it will facilitate students in finding various information about teaching and learning, and will also improve the teaching and learning process. The Indonesian Internet Service Providers Association (APPJI) in its survey of several years stated that the use of mobile devices has a very large increase. Recorded from 2013 to 2017 has a very large increase of 61.26 million internet users in Indonesia. The behavior of internet users based on the device used to access the internet is 44.16% in the use of mobile devices, mobile devices and computers ortop 4.49%, the use of mobile devices and computers by 39.28%. This means that the behavior of internet users in Indonesia is very dominant in accessing the internet through mobile devices. Moreover statistics show that mobile internet users are also increasing from year to year. Previously there was a library system at the University of Muhammadiyah Malang web-based. But in this case the tendency of the behavior of internet users in the use of mobile devices, the Muhammadiyah University Library of Malang has a huge opportunity in developing an improving services in meeting the needs of students in finding information needs.AbstrakPerpustakaan adalah sumber ilmu pengetahuan dan sarana penunjang pada setiap instansi pendidikan terutama dalam pembahasannya ini perpustakaan yang ada pada perguruan tinggi atau universitas. Dengan adanya perpustakaan maka akan memudahkan mahasiswa dalam mencari berbagai informasi mengenai belajar mengajar, dan juga akan meningkatkan dalam proses belajar mengajar. Asosiasi Penyelenggara Jasa Internet Indonesia (APPJI) pada surveynya dari beberapa tahun ini menyatakan penggunaa pada perangkat mobile memiliki peningkatan yang sangat besar. Tercatat dari tahun 2013 sampai 2017 memiliki peningkatan yang sangat besar yaitu 61,26 juta jiwa pengguna internet di Indonesia. Perilaku pengguna internet berdasarkan perangkat yang digunakan untuk mengakses internet yaitu 44.16% dalam penggunaan perangkat mobile, perangkat mobile dan komputer ataulaptop 4.49 %, pengunaan perangkat mobile dan komputer sebesar 39.28%.  Hal ini berarti perilaku pengguna internet di Inonesia sangat dominan mengakses internet melalui perangkat mobile. Apalagi statistic menunjukkan bahwa pengguna mobile internet juga semakin meningkat dari tahun ketahun. Sebelumnya sudah ada sistem perpustakaan pada Universitas Muhammadiyah Malang berbasis web. Tetapi dalam hal ini kecenderungan perilaku pengguna internet dalam penggunaan perangkat mobile, maka Perpustakaan Universitas Muhammadiyah Malang memiliki peluang yang sangat besar dalam mengembangkan dan meningkatkan pelayanan dalam memenuhi kebutuhan mahasiswa dalam mencari kebutuhan informasi.


Author(s):  
Daniela Andreini

Marketing is a discipline that concentrates on the process of exchange between two market groups, and for this reason, it has been immediately involved with developments in the Internet—understood as a suitable phenomenon for discovering new opportunities and possible threats to modern business management (Burke, 1996) and as a commercial business tool (Alba et al., 1997; Quelch & Klein, 1996). The aim of this chapter is to highlight the marketing elements that, according to an accurate review of international literature, have been involved in the development of new information technology and, in particular, the Internet. The investigation concerns in particular • customers: the buying behavior of Internet users compared to traditional behavior; • relations and communication: in this section we try to understand what are the barriers to the development of these relations: trust, safety, and manipulation are some of the obstacles examined; • marketing research: an accurate review of international scientific literature highlights the online research techniques and tools that are of greater use to companies; • marketing management: products, prices, place (distribution), and promotion are unequivocally decided by the company but may become an area of negotiation between companies and customers thanks to new multimedia tools; and • marketing performance: this section illustrates what are the best performance indicators for measuring the activities carried out by an e-commerce project.


2015 ◽  
Vol 11 (2) ◽  
pp. 65-89 ◽  
Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.


Sign in / Sign up

Export Citation Format

Share Document