If a picture is not worth a thousand words Digital infographics use during the Covid-19 pandemic crisis

2021 ◽  
pp. 52-70
Author(s):  
Laura Solito ◽  
Letizia Materassi
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Health Management ◽  
Specific Context ◽  
Ministry Of Health ◽  
Narrative Methods ◽  
Institutional Websites ◽  
Infor Mation ◽  
Regional Governments

This work aims to investigate the role played by public sector visual communi-cation within the specific context of an emergency. The analysis of the in-fographics divulged during the pandemic will focus on the meanings, themes, lin-guistic registers and narrative methods that have characterized the infor-mation divulged by the Ministry of Health and by Italian Regional Governments through institutional websites and social media accounts. The emergence of new idioms and language in the e-health management sector represents an opportunity to reflect on the roles and skills of public-sector communicators, and on emergen-cy communication as such.

The challenges of public sector communication in the face of the pandemic crisis: professional roles, competencies and platformization1

2021 ◽  
pp. 9-19
Author(s):  
Gea Ducci ◽  
Alessandro Lovari
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Media Use ◽  
Public Communication ◽  
Professional Roles ◽  
Special Issue ◽  
Critical Approach ◽  
The Public ◽  
Regulatory Processes ◽  
The Face

The pandemic crisis has led to a renew centrality of public sector communica-tion in a hybrid and convergent media ecosystems aiming at (re)building relation-ships based on trust between institutions and citizens. This contribution reflects on the strengths and fragility of the Italian public communication in the face of the pandemic, considering regulatory processes and paths of professionalization. It focuses also on the challenges of social media use in public sector, suggesting a critical approach towards the platformization of the public sector communication activities. The last part of this manuscript presents the different articles that com-pose the special issue.

Social media responsiveness in the public sector: A study of social media adoption in three functional areas of local government

2017 ◽  
Vol 20 (1) ◽  
pp. 72-99 ◽  
Author(s):  
Daniel J. Seigler
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Local Government ◽  
Citizen Participation ◽  
The Public ◽  
Organizational Influences ◽  
Online Social Media ◽  
Social Media Tools ◽  
Similar Path ◽  
Functional Areas

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.

scholarly journals Antecedents of Vaccine Hesitancy in WEIRD and East Asian Contexts

2021 ◽  
Vol 12 ◽  
Author(s):  
Daniel S. Courtney ◽  
Ana-Maria Bliuc
Keyword(s):  
Public Health ◽  
Social Media ◽  
Science Communication ◽  
East Asian ◽  
Vaccine Hesitancy ◽  
Mmr Vaccine ◽  
Specific Context ◽  
Vaccination Rates ◽  
Key Factor ◽  
Effective Science

Following decreasing vaccination rates over the last two decades, understanding the roots of vaccine hesitancy has become a public health priority. Vaccine hesitancy is linked to scientifically unfounded fears around the MMR vaccine and autism which are often fuelled by misinformation spread on social media. To counteract the effects of misinformation about vaccines and in particular the falling vaccination rates, much research has focused on identifying the antecedents of vaccine hesitancy. As antecedents of vaccine hesitancy are contextually dependent, a one-size-fits-all approach is unlikely to be successful in non-WEIRD (Western, Educated, Industrialised, Rich, and Democratic) populations, and even in certain (non-typical) WEIRD sub-populations. Successful interventions to reduce vaccine hesitancy must be based on understanding of the specific context. To identify potential contextual differences in the antecedents of vaccine hesitancy, we review research from three non-WEIRD populations in East Asia, and three WEIRD sub-populations. We find that regardless of the context, mistrust seems to be the key factor leading to vaccine hesitancy. However, the object of mistrust varies across WEIRD and non-WEIRD populations, and across WEIRD subgroups suggesting that effective science communication must be mindful of these differences.

scholarly journals Customer Engagement with Social Media Bank Pages with Reference to Facebook

2019 ◽  
Vol 8 (2S11) ◽  
pp. 3089-3095
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Private Sector ◽  
Banking Sector ◽  
Banking System ◽  
Customer Engagement ◽  
Public And Private ◽  
Public Sector Banks ◽  
Social Media Platforms ◽  
Public And Private Sector

Indian banking sector is going through a massive transformation day by day with the advancement of Information and communication Technology and impact of digitization in the banking industry. After the core banking system, banks have moved further to reap the benefits of internet and mobile banking. In order to engage more customers anywhere and anytime without visiting the brick and mortar branches, the banks have now introduced the social media banking. Most of the people are already active in different social media platforms, so banks have grabbed that opportunity to reach people easily and provide services through social media. This paper has made an attempt to analyze the engagement of social media customers in different banks including public and private sector with reference to facebook bank page. The results show that most of the banks have presence on popular social media platforms. With respect to the engagement of customer to all facebook posts during the study period, public sector banks are posting more on their respective facebook page but the customers’ likes as well as dislikes are more for SBI, ICICI and AXIS. In case of shares and comments, SBI and PNB have more and are increasing continuously as these two banks post more on their respective facebook pages. But with respect to customer engagement per facebook post during the study period, customers are engaged more with private sector banks. And it can be said that regarding overall customer engagement people are more engaged with private sector over public sector banks.

The Role of Social Media in the Public Sector

2012 ◽  
pp. 1-22 ◽  
Author(s):  
Anteneh Ayanso ◽  
Darryl Moyers
Keyword(s):  
Social Media ◽  
Public Sector ◽  
New Wave ◽  
Web Based ◽  
The Public ◽  
Government Organizations ◽  
Public Service Agencies ◽  
Service Agencies ◽  
Effective Integration

Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its ubiquitous applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of Web-based applications and channels for citizens to share constructive ideas and opinions and play active roles in various areas in the public sector. At the same time, social media helps government organizations and elected officials of different government levels to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Effective integration of Web 2.0 technologies and applications into existing Internet infrastructure adds visibility and accountability in the public sector and enhances services to citizens.

From Data to Vision

2015 ◽  
pp. 1-14 ◽  
Author(s):  
Rhoda Joseph
Keyword(s):  
Big Data ◽  
Public Sector ◽  
Private Sector ◽  
Government Agency ◽  
Specific Context ◽  
Federal Level ◽  
The Public ◽  
Country Level ◽  
Current Survey ◽  
The Government

This chapter examines the use of big data in the public sector. The public sector pertains to government-related activities. The specific context in this chapter looks at the use of big data at the country level, also described as the federal level. Conceptually, data is processed through a “knowledge pyramid” where data is used to generate information, information generates knowledge, and knowledge begets wisdom. Using this theoretical backdrop, this chapter presents an extension of this model and proposes that the next stage in the pyramid is vision. Vision describes a future plan for the government agency or business, based on the current survey of the organization's environment. To develop these concepts, the use of big data is examined in three different countries. Both opportunities and challenges are outlined, with recommendations for the future. The concepts examined in this chapter are within the constraints of the public sector, but may also be applied to private sector initiatives pertaining to big data.

Measuring the Impact of Social Media use in the Public Sector

2012 ◽  
pp. 48-64 ◽  
Author(s):  
Inez Mergel
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Measurement Techniques ◽  
Current Standard ◽  
The Public ◽  
Use Of Technology ◽  
Standard Practices ◽  
Media Applications ◽  
The Impact ◽  
Current Practices

Existing research on eGovernment performance has provided limited proof for the impact the use of technology has on citizen participation, engagement or generally satisfaction with government activities. Social media applications have the potential to improve responsiveness, reach, and efficiency, and even cost savings in government. The current Government 2.0 initiatives launched by all executive departments and agencies of the U.S. Federal Government as a response to President Obama’s Transparency and Open Government memo show that government agencies are implementing social media applications as additional information and communication channels. This chapter provides a comparison between traditional eGovernment measurement techniques and the current practices, highlighting the current practices of measuring social media impact in the public sector. The insights are based on data collected in 2010 from interviews with social media directors in the most innovative executive departments and agencies. The results show that the current standard practices mostly include quantitative impact measures instead of the qualitative measures needed to better understand the sentiments of citizens.

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