scholarly journals ENTERPRISE SALES MANAGEMENT BASED ON THE USE OF THE ISHIKAWA CHART

2021 ◽  
Author(s):  
Serhii Ivanov
Keyword(s):  
Swot Analysis ◽  
Structural Model ◽  
Sales Management ◽  
Marketing Research ◽  
Oriented Graph ◽  
Cognitive Map ◽  
Fuzzy Cognitive Map ◽  
Target Market ◽  
Management Process ◽  
Swot Matrix

Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company's sales activity was built, which forms squares in the form of a combination of the following factors: "Strengths-Opportunities" (SO), "Strengths-Threats" (ST), "Weaknesses-Possibilities" (WO), "Weaknesses-Threats" (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used. In the constructed diagram, the sales activity of the enterprise depends on 5 main groups of characteristics. It is suggested the management of sales activities of the enterprise based on the expansion of the target market, which is characterized by factors (linguistic variables) competitive environment (T1), market segmentation (T2), quality of advertising (T3), digital marketing (T4), product quality (T5) and sales activity (T6). Due to the great uncertainty of the factors influencing sales activities, a solution to the problem of sales management is proposed, which is based on the representation of the system in the form of a fuzzy cognitive map. Establishing links between input (T1,…, T5) and output (T6) vertices allows you to build a fuzzy cognitive map of the sales management process of the enterprise, in the form of an oriented graph based on the adjacency matrix. In the constructed model of the oriented graph all actions of factors (vertices) on each other are in an interval [0; 1]. Therefore, this model is presented as a structural model of the sales management process of the enterprise. It is concluded that a more accurate model can be constructed by giving the arcs of the oriented graph numerical values (weights). The weight of the arcs is interpreted as the force of influence of the factor, and the sign can be both positive (increase in influence) and negative (decrease in influence).

scholarly journals Сompany’s sales simulation based on the use of SWOT analysis and Ishikawa charts

2019 ◽  
Vol 65 ◽  
pp. 04018
Author(s):  
Sergey Ivanov
Keyword(s):  
Swot Analysis ◽  
Sales Management ◽  
Marketing Research ◽  
Marketing Activity ◽  
Analysis Method ◽  
Cause And Effect ◽  
Ishikawa Diagram ◽  
Simulation Based ◽  
Swot Matrix ◽  
Matrix Factors

Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company’s sales activity was built, which forms squares in the form of a combination of the following factors: “Strengths-Opportunities” (SO), “Strengths-Threats” (ST), “Weaknesses-Possibilities” (WO), “Weaknesses-Threats” (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used.

scholarly journals STRATEGY TO RAISING BRAND AWARENESS USING SOSIAL MEDIA TO THE MILENIALS

2020 ◽  
Vol 4 (2) ◽  
pp. 171
Author(s):  
Putu Sukma Wardani ◽  
I Gede Sanica
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Growth Strategy ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Target Market ◽  
Swot Matrix ◽  
The Right

Social media as a digital marketing channel is currently utilized as a promotional media for business people especially those who choose the millennial generation segment as their main target market. The growth in the number of social media users today is also seen as an opportunity to build brand awareness through social media. This research aims to find out strategies in building brand awareness with social media marketing on Instagram for millennials. This research focuses on social media marketing that has been applied to the Il's Project brand which is one of the local footwear brands in the city of Denpasar. Using a qualitative approach, with a descriptive analysis of this study collecting data through interviews, observations and documentation which is further analyzed by SWOT analysis techniques comparing internal and external factors to determine the SWOT Matrix and IE Matrix for strategy determination. The results showed, Il's Project social media marketing was in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support an aggressive strategy and growth strategy, namely, market penetration, increased sales and profits and increased marketing effectiveness on social media.

scholarly journals The synthesis of strategies for the efficient performance of sophisticated technological complexes based on the cognitive simulation modelling

2021 ◽  
pp. 110-117
Author(s):  
N.A Zaiets ◽  
O.V Savchuk ◽  
V.M Shtepa ◽  
N.M Lutska ◽  
L.O Vlasenko
Keyword(s):  
Cluster Analysis ◽  
Energy Efficiency ◽  
Cognitive Modeling ◽  
Mutual Influence ◽  
Cognitive Model ◽  
Oriented Graph ◽  
Cognitive Map ◽  
Fuzzy Cognitive Maps ◽  
Fuzzy Cognitive Map ◽  
Systems Methodology

Purpose. Improving the productivity and energy efficiency of complex technological complexes through the development and use of scenario-cognitive modeling in control systems. Methodology. Fuzzy cognitive maps, in the form of a weighted oriented graph, were used to develop a scenario-cognitive model. As a result of the conducted research studies, a new strategy of generalization of an expert estimation of mutual influences of concepts on the basis of methods of the cluster analysis is offered. Findings. Based on experimental research and object-oriented analysis of a complex technological complex, a structure of a fuzzy cognitive model is created. A scenario-cognitive model in the form of a weighted oriented graph (fuzzy cognitive map) has been developed, which illustrates a set of connections and the nature of the interaction of expertly determined factors. To solve the problem of impossibility of operative interrogation of experts in case of change in parameters of functioning of difficult technological complexes, expert estimations of values of weight coefficients of mutual influence of concepts are received. Cluster analysis methods were used to group expert assessments and determine a single value as a result of the research. The results of the scenario-cognitive modeling of the enterprise showed that production shutdowns and abnormal situations related to the failure of electrical equipment, deviations of the technological regime and the quality of wastewater treatment have a significant impact on the dynamics of productivity, energy efficiency and efficient use of equipment. Originality. The new scenario-cognitive model developed for forecasting the situation in the absence of accurate quantitative information consists in creating a fuzzy cognitive map, for modeling which many parameters of complex technological complexes are expertly determined. Using the developed methodology, a degree of interaction of these parameters is found, which allows determining dynamics of change in target criteria of functioning under various management strategies. Practical value. On the basis of the created scenario-cognitive model, software has been developed which allowed analyzing dynamics of change in productivity, energy efficiency and efficiency of use of the equipment under possible scenarios of functioning of difficult technological complexes is developed.

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

CIRCULAR ECONOMY STRATEGIES FOR ELECTRIC AND ELECTRONIC EQUIPMENT: A FUZZY COGNITIVE MAP

2017 ◽  
Vol 16 (8) ◽  
pp. 1807-1817 ◽  
Author(s):  
Fabiana Tornese ◽  
Maria Grazia Gnoni ◽  
Giorgio Mossa ◽  
Giovanni Mummolo ◽  
Rossella Verriello
Keyword(s):  
Circular Economy ◽  
Cognitive Map ◽  
Electronic Equipment ◽  
Fuzzy Cognitive Map

Sinergisitas Sikap dan Pengetahuan dalam Pengembangan Jiwa Kewirausahaan Mahasiswa Febi IAIN Bukittinggi

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Harfandi Harfandi ◽  
Era Sonita
Keyword(s):  
Swot Analysis ◽  
Business Management ◽  
Economic Resources ◽  
Academic Fields ◽  
Entrepreneurial Spirit ◽  
Swot Matrix

<div class="WordSection1"><p align="center"> </p><p><em>The objective of this research to analysis deeply examine the synergy of attitude and knowledge to develop entrepreneurship spirit of the students of Faculty of Economics and Islamic Business (FEBI) IAIN Bukittinggi. </em><em>After analyzed qualitatively using; SWOT analysis, SWOT Matrix, and Charge Table Score, it can be pointed out that the synergy of attitude and knowledge in the development of entrepreneurship of students namely; 1) To grow values: honesty, tolerance,  ideas and creativity, awareness of the norms and rules, a strong spirit in learning, a strong drive to excel, confidence, and independence, interest, perseverance, and motivation, the desire to explore and produce economic resources, entrepreneurial spirit and entrepreneurship, And, 2). Realizing knowledge about; entrepreneurship ideas that suits the needs of the market, the development of business prospects, and business management. This research contributed to prepare the graduates who can compete in both academic and non-academic fields</em></p><p> </p></div>

A preliminary fuzzy cognitive map - based desicion support tool for geriatric depression assessment

2013 ◽  
Author(s):  
Elpiniki I. Papageorgiou ◽  
Antonis S. Billis ◽  
Christos Frantzidis ◽  
Evdokimos I. Konstantinidis ◽  
Panagiotis D. Bamidis
Keyword(s):  
Cognitive Map ◽  
Fuzzy Cognitive Map ◽  
Geriatric Depression ◽  
Support Tool ◽  
Depression Assessment
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