PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

scholarly journals Strategi Pengembangan Rainbow Rafting Untuk Meningkatkan Potensi Sport Tourism Kecamatan Randudongkal Kabupaten Pemalang

2021 ◽  
Vol 2 (1) ◽  
pp. 88-96
Author(s):  
Inayah Agustina Sunarto
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Descriptive Study ◽  
Electronic Media ◽  
Qualitative Approach ◽  
Sport Tourism ◽  
Research Subjects ◽  
Good Service ◽  
Data Presentation ◽  
Swot Matrix

This research is a descriptive study with a qualitative approach using a SWOT analysis. Research subjects are managers, employees and tourists of Rainbow Rafting. Collecting data using interviews, observation and documentation. Data analysis uses methods that are carried out continuously with data reduction, data presentation and conclusion drawing. The results of this study indicate that: Strategies that can be used by Rainbow Rafting based on the SWOT matrix are: 1) Ensuring the safety of goods and tourist safety, 2) Improving good service, 3) Using electronic media as a means of promotion, 4) Always paying attention to the condition of the facility, 5) Increase social media promotion, 6) Improve attractive and creative facilities, 7) and always protect the basecamp and river environment. The data is in accordance with the results that have been designed to form a strategy for developing Rainbow Rafting.

scholarly journals How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis

2018 ◽  
Vol 2 (1) ◽  
pp. 14
Author(s):  
Rina Suprina ◽  
Agrifina Amanda Nathania
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Swot Matrix ◽  
To Come

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area.  This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is  SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP.  The result shows several development strategies in the category of human resources, product and marketing.

scholarly journals MODEL PELATIHAN SISWA PUTUS SEKOLAH STUDI KASUS PADA BALAI LATIHAN KERJA PROPINSI BENGKULU

2019 ◽  
Vol 12 (2) ◽  
pp. 40-50
Author(s):  
Syaiful Anwar AB
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Positive Impact ◽  
Observation Data ◽  
Good Service ◽  
Learning Space ◽  
Customer Satisfaction And Loyalty

The purpose of this research is to test the influence of the quality of service to the satisfaction of the training participants at Balai Latikan Kerja (BLK) in Bengkulu Province. The method used in this research is survey with interview approach to get observation data directly. The results of this study indicate that the role of instructors (HR) and methods greatly affect the success of trainees in the future. The positive impact of good service will increase customer satisfaction and loyalty as well as the desire to re-buy, which will increase the income received from the products sold. In order to compete, survive, and grow, the organization is required to be able to meet the needs and desires of customers by providing the best service and quality. Based on the strengths, weaknesses, opportunities and threats that may occur, then the biggest weakness is the quality of instructors and learning space into the greatest weakness.Keywords: service quality, satisfaction , SWOT analysis.

scholarly journals STRATEGI PENGEMBANGAN PARIWISATA SPIRITUAL DI KABUPATEN GIANYAR

2020 ◽  
Vol 15 (3) ◽  
pp. 4209
Author(s):  
Putu Eka Purnamaningsih ◽  
Kadek Wiwin Dwi Wismayanti
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Local Community ◽  
Swot Analysis ◽  
Literature Study ◽  
Business People ◽  
Spiritual Tourism ◽  
New Destination ◽  
Swot Matrix ◽  
Made In

Tourism is a variety of tourism activities and contains various facilities and services provided by the community, business people, government and local government. The development of Bali tourism has developed in the Bali region in Gianyar Regency. In this study aims to determine the strategy of developing tourism, especially spiritual tourism. The location of this research is in the area of Gianyar Regency. This study uses qualitative research with descriptive methods, in addition to using swot analysis to discuss content descriptions. Data collection techniques by observation, interviews, questionnaires, literature study and documentation. The informant in this study was the Head of the Gianyar Regency Tourism Office or related, pengempon Pura, tourism agents, as well as the local community. Until now, the Gianyar Regency does not have tourism specifically formed as spiritual tourism, because there are no clear rules, procedures, and criteria in establishing suitable objects to be categorized as spiritual tourism. Gianyar Regency has 7 tourism objects that have the potential to be developed as spiritual tourism objects. Therefore, research is conducted to determine the strategy in developing the seven objects so that they become more advanced objects of spiritual tourism. The strategy is formulated using a swot matrix with indicators measuring Strength, Weakness, Opportunity, and Threats. Through the analysis of the swot matrix, it can then be made in accordance with strategies to develop 7 tourism objects in Gianyar to become a new destination for spiritual tourism.

scholarly journals Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

Agriculture ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 197 ◽  
Author(s):  
Kumar Bhatta ◽  
Yasuo Ohe ◽  
Adriano Ciani
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
External Factor ◽  
Development Strategies ◽  
Public And Private ◽  
Men And Women ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Male Dominated ◽  
Rural Nepal

Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.

scholarly journals TANTANGAN DAN STRATEGI PENGAWASAN NARKOTIKA, PSIKOTROPIKA, DAN PREKURSOR DI MASA PANDEMI COVID-19

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Masruri Muchtar ◽  
Ken Abdulah Aziz Romadhoni
Keyword(s):  
Swot Analysis ◽  
Future Research ◽  
Research Approach ◽  
Post Office ◽  
Literature Study ◽  
X Ray ◽  
Service Companies ◽  
Swot Matrix ◽  
Analysis Strategy ◽  
Courier Service

ABSTRACT:Control mechanism of consignments goods related to Narcotics, Psychotropics and Precursors (NPP) has always been an important issue, especially during the Covid-19 pandemic. This research is to determine the appropriate strategy for handling consignments through the post office at KPPBC TMP A Bandung. This paper uses a qualitative research approach. Data collection techniques used were observation, interviews and literature study. Internal and external factors are identified. SWOT matrix is made prior to analysis. Based on the results, optimizing the use of x-ray machines and narcotics testing equipment as well as updating the database needs to be done. Mutual collaboration with other agencies related to the NPP, namely BNN and POLRI, are required. Training need to be carried out to improve the visual x-ray analysis skills. A coordination with the Ministry of Health regarding the renewal of the NPP classification needs to be maintained. This research provides implications regarding the mechanism for determining new substances indicated to have NPP properties. This study limits the research object only handling consignments through the post office. Future research shall embrace on consignments good through courier service companies (PJT) in several customs offices with different characteristics.Keywords: SWOT analysis, strategy, narcotics, controlling, databaseABSTRAK:Pengawasan atas barang kiriman khususnya terkait upaya penyelundupan Narkotika, Psikotropika, dan Prekursor (NPP) selalu menjadi isu penting, terutama pada masa pandemi Covid-19.  Penelitian ini bertujuan untuk menentukan strategi yang tepat atas penanganan barang kiriman melalui kantor pos di KPPBC TMP A Bandung. Tulisan ini menggunakan pendekatan penelitian kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Faktor internal dan eksternal diidentifikasi dan dibuat matrik SWOT sebelum dilakukan analisis. Berdasarkan hasil penelitian, strategi yang perlu dilakukan adalah mengoptimalkan penggunaan mesin x-ray dan alat uji narkotika serta melakukan pembaharuan database. Kerjasama yang erat dengan instansi lain yang terkait NPP perlu dilakukan, yakni BNN dan POLRI. Pelatihan baik tingkat nasional maupun internasional perlu diberikan kepada pegawai DJBC agar meningkatkan kemampuan analisis visual x-ray. Terakhir, koordinasi dengan Kementerian Kesehatan terkait pembaharuan penetapan NPP jenis baru perlu dijalin agar upaya penindakan DJBC memiliki landasan hukumnya. Penelitian ini memberikan implikasi kebijakan terkait mekanisme penetapan zat baru yang terindikasi memiliki sifat NPP. Obyek penelitian terbatas hanya terhadap barang kiriman yang melalui kantor pos KPPBC TMP A Bandung, tidak termasuk yang melalui mekanisme Perusahaan Jasa Titipan (PJT). Penelitian berikutnya dapat dilakukan terhadap barang kiriman yang melalui PJT di KPPBC lainnya.Kata Kunci: analisis SWOT, barang kiriman, npp, pengawasan, strategi 

scholarly journals STRATEGI PENGEMBANGAN AYAM RAS PETELUR DI KOTA SAMARINDA KALIMANTAN TIMUR

2012 ◽  
Vol 35 (1) ◽  
pp. 57
Author(s):  
Herdianto Kurniawan ◽  
Budi Guntoro ◽  
Wihandoyo (Wihandoyo)
Keyword(s):  
Environmental Factors ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Growth Strategy ◽  
Quadrant Analysis ◽  
Literature Study ◽  
Swot Matrix ◽  
Analysis Of Swot ◽  
The City

<p>The study was aimed to identify and to analyze the strengths, weaknesses, opportunities and threats that faced<br />the city of Samarinda in fulfilling the egg need and to formulate the best and suitable strategy for the region to face the<br />shortage of egg supply. The study was conducted in November 2009. The method used in the study was descriptive analysis method. Methods of data collection using questionnaires, interviews, observation and literature study. Methods<br />of data analysis using the SWOT analysis (strengths, weaknesses, opportunities, threats) were used to identify the internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) areas. The result was then drawn in the quadrant analysis of SWOT and interpreted in the SWOT matrix could be to show the position and direction of regional development as well as alternative strategies that can be run. The results showed that internal identified value was 0.3922 and the external identified value was 0.0308. Development strategy at Samarinda in the first quadrant with a strengths was greater than the opportunities, so the region must be able to use these strengths to take advantage of existing opportunities. The area should implement an aggressive growth strategy (growth oriented strategy) in order to meet the self need of eggs in the region Samarinda.</p><p><br />(Key word: Layer, Development strategy, SWOT analysis)<br /><br /></p>

scholarly journals STRATEGI PENGEMBANGAN AGROWISATA DI PERKEBUNAN KOPI GAYO DESA GUNUNG SUKU KABUPATEN ACEH TENGAH

2021 ◽  
Vol 9 (2) ◽  
pp. 271-280
Author(s):  
Ihyana Hulfa ◽  
Ander Sriwi ◽  
Rizal Kurniansah
Keyword(s):  
Human Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Public Awareness ◽  
Development Strategies ◽  
General Strategy ◽  
Tourist Attraction ◽  
Literature Study ◽  
Effective Strategies ◽  
Qualitative Descriptive

Gunung Suku Village has a natural, social cultural appeal that is very diverse and potentially become a tourist attraction, but this potential tourism has not been developed well and maximal to becomes a tourist destination. This study aims to formulate effective strategies for the development of agrotourism in Gunung Suku Village. This study uses qualitative methods, data collection through observation, in-depth interviews, questionnaires and literature study. Purposive sampling used in this study for determination of sample,  Data analysis in this study used qualitative descriptive approach, IFAS, EFAS and SWOT analysis. The results of this study indicate the potential of coffee plantation areas has not been developed, due to the lack of human resources, accessibility, facilities and infrastructure of tourism activities and the weak role of local government. The general strategy is in quadrant II, namely the development strategy of attractiveness. Alternative strategies (1) SO strategies (a) Strategies for developing potential to the fullest, (b) Strategies for developing marketing and promoting tourist attraction, (c) Development strategies for making tour packages. (2) ST Strategy (a) Community-based agrotourism development strategy, (b) Development Strategy by highlighting different potentials from other regions. (3) WO Strategy (a) HR development strategies especially in the field of tourism, (b) Accessibility development strategies, (c) Strategies to develop places to stay, eat drinks and gift shops. (4) WT Strategy (a) Increasing Public Awareness to conserve and preserve local culture, as well as the emergence of many competitors, (b) Increase cooperation with all stakeholders, (c) Improve the development of human recources in the tourms sector. Agrotourism development requires cooperation with all stakeholders in order to improve the qualityof human resources, accessibility, facilities and institutions, so that it has a direct impact on the income of the villagers of Gunung Suku Village.

ANALISIS SWOT UNTUK MENENTUKAN STRATEGI PENANGANAN BARANG JASA TITIP (STUDI KASUS KPU BC TIPE C SOEKARNO-HATTA)

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Masruri Muchtar
Keyword(s):  
Swot Analysis ◽  
Literature Study ◽  
X Ray ◽  
Depth Interview ◽  
Integrated Information System ◽  
Swot Matrix ◽  
Directorate General ◽  
Type C ◽  
Internal And External Factors

This research aims to determine appropriate strategy conducted by KPU BC Type C Soekarno-Hatta in controlling passenger’s imported good in particularly regarding Jasa Titip (Jastip) service provided in Soekarno-Hatta International Airport due to the role of Directorate General of Customs and Excise as revenue collector and community protector. This research uses the approach of post-positivism to the type of descriptive. The data collection techniques are observation, depth interview, and literature study. This study uses SWOT Analysis. Internal and external factors are identified in the SWOT matrix. Result shows that an integrated information system connected to other authorities’ database enhanced with special feature is highly required. In addition, KPU BC Type C Soekarno-Hatta should have been initially planning the need of sophisticated NPP detection tools and X-Ray machine. The Analyst Teams should upgrade their competencies so that they are able to understand the behavior of Jastip provider in using social media. A program to educate society about import regulations, obligations, and penalties are also need to be prepared. Lastly, a new policy should immediately be made.

scholarly journals ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Sri Handayani ◽  
Siti Hanila ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Effective Strategy ◽  
Analysis Method ◽  
Strategy Formulation ◽  
Literature Study ◽  
Swot Matrix ◽  
Collection Methods

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.

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