scholarly journals STUDY OF RISKS IN THE INTERNATIONAL MARKET OF TOURIST SERVICES CAUSED BY THE PANDEMIC AND PLANNING OF MEASURES TO OVERCOME THE CRISIS BY INCREASING THE LEVEL OF PROFESSIONAL MOTIVATION OF STAFF

Author(s):  
Оlena Voskresenska ◽  
Anastasiia Hlynska ◽  
Viktoria Shuklina

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Sergii Illiashenko ◽  
◽  
Yulia Shypulina ◽  
Nataliia Illiashenko ◽  
◽  
...  

The aim of the article is development of an approach to the formation on the basis of marketing of the tourist image and brand of the region for the development of domestic tourism in the period and after the pandemic COVID-19 with the prospect of further entry into the international market of tourist services. Analyses. The global pandemic COVID-19 has negatively affected the entire world economy. The tourism sector has suffered greatly from it. More than a hundred countries have imposed restrictions on entry into their territories, which has reduced their revenues from the tourism industry. This has led to significant losses, as the share of tourism in the economy of foreign countries is about 10% (international average). One of the most effective measures to correct the negative trends in the field of tourism is the development of domestic tourism, which should compensate for the losses caused by reducing the flow of foreign tourists. In countries with developed tourism, their share is up to 90%. Ukraine's tourism industry is less dependent on foreign tourists, accounting for about a third of the total. However, domestic tourism can not only provide rapid results that will offset the current losses, but will also prepare for the development of international tourism after the recession of the COVID-19 pandemic. In view of the above, there is a problem of finding ways to develop domestic tourism in Ukraine with the prospect of strengthening the position of the domestic tourism industry in the international market of tourist services. Based on statistics, it is shown that the development of domestic tourism can not only compensate for the curtailment of revenues from international tourism in the context of the COVID-19 pandemic, but also prepare for the recovery of the international tourism services market after the recession of the COVID-19 pandemic. The main components of the tourist potential of the regions of Ukraine are specified. The approach to assessing the feasibility of developing certain types of domestic tourism in specific regions of the country has been improved, based on their tourism potential, the state of tourism infrastructure, existing market opportunities and threats, taking into account the impact of the COVID-19 pandemic. Its practical approbation is executed. The structure of the tourist image of the region has been clarified. The range of communication tools for the formation of the tourist image and brand of the region is outlined. Conclusions and directions for further research.The obtained results form an approach to the development on the basis of marketing the tourist image and brand of the region for the development of domestic tourism during the pandemic COVID-19, and in the future after the end of quarantine restrictions - to enter the international market of tourist services. Further research should be aimed at developing methodological approaches to management by formalized procedures (taking into account factors of incomplete certainty and risk), formation and promotion of the tourist image and brand of the regions of Ukraine in both domestic and international markets


Author(s):  
Artem Mekhovych

The article considers the main problems affecting the development of international tourism and predicts the further development of the situation. The growing tourist flow has contributed to the intensification of entrepreneurship in all sectors of the economy, capitalization of assets, job creation, economic and social growth. In 2019, the global tourism industry provided about 330 million jobs, equivalent to 10.3% of total employment. The COVID-19 pandemic has caused an unprecedented crisis in the tourism industry. The flow of tourists in the world has decreased by about 65%. In January-September 2020 alone, the number of international revenues decreased by 70%.This has resulted in the loss of $ 730 billion and more than 120 million jobs. It is noted that in modern conditions there are possible directions of development of inbound and domestic tourism, which are an important factor influencing the economy, but the weakening of external restrictions and lack of competitive service in the Ukrainian tourism industry will contribute to further development of international tourism. Those countries in which tourism occupies a significant share in GDP, are interested in attracting tourists as soon as possible and are ready to promptly implement all necessary anti-epidemic measures in the tourist infrastructure. For the Ukrainian government today, such a strategy is not a priority. Based on this, it is proved that the essence of the scientific and applied aspect of managing the development of international tourism is based on the theory of large business cycles and the theory of prediction. It was emphasized that the world crises ended sooner or later and a new round of development began. The task of mastering the forces of socio-economic life and subordinating them to the conscious, planned leadership of the state, as well as constructive and continuous social dialogue between the government and social partners, is the next practical transformation of today. The program of conscious organizational and regulatory steps should be knowledge, anticipation and action plan. When developing an anti-crisis plan to overcome the impact of COVID-19 on the tourism sector in Ukraine, it is necessary to take into account the recommendations of the Global Crisis Committee on Tourism, namely: crisis management and job preservation; support for self-employed workers; providing incentives and implementing appropriate state policy in the field of international tourism. In predicting the future development of the situation, more attention should be paid to the role of the tourism sector in the country's economy and the achievement of sustainable development goals; develop plans for preparedness for the challenges of the future and use this opportunity to move to sustainable development of tourism facilities.


2021 ◽  
pp. 53-61
Author(s):  
J. A. Pshenichnyh

Until recently, the tourism sector accounted for a significant share of the world's gross domestic product and provided about 10 % of world employment. In 2020, the global tourism industry faced a serious challenge – a crisis caused by the spread of a new type of virus (COVID-19 pandemic). International tourism has become one of the most affected by COVID-19 pandemic industries. The demand for tourism and hospitality services, which were one of the world's largest sources of foreign exchange earnings and employment in the era of pre-COVID-19, has significantly decreased. Although the future of tourism in an era of COVID-19 pandemic is very uncertain, a study of trends in the international tourism market in a crisis can be used to assess how the industry can recover and survive in the era of COVID-19 pandemic. Based on the statistical data of international organizations, the author studied indicators of international tourist flows, identified the main trends in the development of international tourism at the current stage, assessed the impact on the tourism sector of the COVID-19 pandemic and determined possibilities for its development in the context of the economic crisis, showed prospects for the development of the industry.


2021 ◽  
Vol 9 (2) ◽  
pp. 78-88
Author(s):  
Jean Claude Manaliyo ◽  

Political risk is one of the determinants of employment in the tourism industry. Changes in the level of political risk in a country result in fluctuations in employment in the tourism sector. Countries with a high level of political risk experience a decline in employment whereas countries with a low level of political risk experience an increase in employment. This paper investigates the impact of political risk on employment in South Africa’s tourism industry using quarterly time series data for the period between 2007 and 2017. The study employs the Autoregressive Distribution Lag (ARDL) model to determine the impact of political risk on employment in tourism in both the short- and long-run. The results from the analysis reveal that political risk has both short- and long-run effects on employment in South Africa’s tourism industry. When the level of political risk declines by 1%, employment grows by 5.016% in the long-run whereas employment increases by 1.51% in the short-run when the level of political risk declines by 1%. These results imply that governments have to keep the level of political risk low by avoiding political risk events and actions for the tourism industry to create additional employment opportunities.


2019 ◽  
Vol 17 (2) ◽  
pp. 563-574 ◽  
Author(s):  
Dmytro Lukianenko ◽  
Anatoly Poruchnik ◽  
Yaroslava Stoliarchuk ◽  
Olena Liutak

The article presents the author’s view of the impact of globalization, internationalization, transnationalization on the development of the international tourism industry with the substantiation of the features of institutional transformations caused by large-scale, structural and other changes in the world economy, in particular, the analysis of the development of the tourism industry of the leading countries, which are centers to attract tourist flow (France, USA, Spain, China, Italy), as well as Ukraine. As a result of correlation and regression models, the potential of the industry and its investment attractiveness were established. It is proved that within the countries’ economic activity, the tourism sector makes a significant contribution to the creation of the gross national product. Characterizing the coefficients in the multivariate regression equation, it can be stated that the most significant impact on GDP is the factor of “Income from international tourism”, since for all countries, it has a positive value greater than one. As for such a factor as “Total investment in the tourism industry”, for all but Ukraine, this factor is characterized by a negative impact on GDP, which determines the high costs of infrastructure development, which are not always paid off by the income of the incoming tourist flow in the short term.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Wenmin Wu ◽  
Chien-Chiang Lee ◽  
Wenwu Xing ◽  
Shan-Ju Ho

AbstractThis research explored the effects of the coronavirus disease (COVID-19) outbreak on stock price movements of China’s tourism industry by using an event study method. The results showed that the crisis negatively impacted tourism sector stocks. Further quantile regression analyses supported the non-linear relationship between the government’s responses and stock returns. The results present that the resurgence of the virus in Beijing did bring about a short-term negative impact on the tourism industry. The empirical results can be used for future researchers to conduct a comparative study of cultural differences concerning government responses to the COVID-19.


2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 64-68
Author(s):  
M. Georgiev ◽  
Iv. Dimitrova

The current study examines the institutional issues in the tourism sector of Bulgaria in terms of the impact of the by-law Ordinance № 18 of 13 December 2006 on the registration and reporting of sales in retail outlets through fiscal devices. The research applies: (1) defining the legal “error”; (2) the information asymmetries that pose a problem to the coordination mechanisms of the organization are described; (3) the negative economic effects are presented through the measurement of transaction costs. In conclusion, proposals have been made to improve this section of the institutional environment.


2021 ◽  
Vol 3 (1) ◽  
pp. 19-36
Author(s):  
Hadi Peristiwo

The covid 19 pandemics have slowed down the world economy, especially Indonesia, especially in the halal tourism sector. As known halal tourism sector is hard hit by the pandemic covid 19, especially in the transport sector which is much in the set on the restriction of physical distance. This journal's literature review will explore the impact of covid-19 on the role of the transportation sector in the halal tourism industry in Indonesia, as well as identify opportunities and challenges in the transportation sector for halal tourism during the Covid-19 pandemic. This journal review literature research method is carried out by searching for published articles on Sage, Elsevier Science, and Taylor Francis with the selected keywords namely Covid-19, Transportation, and Halal Tourism. The search was carried out by limiting publications from 2010–2020. From the results of the literature search, it can be seen that there was a change or shift in behavior from pre-covid-19 activities to the covid-19 era which had a direct impact on decreasing the movement or mobility of the Indonesian population in the halal tourism transportation sector. Transportation with a health element as the main requirement that needs to be implemented in halal tourism is an important aspect for sustainable halal tourism during the covid-19 pandemic.


2021 ◽  
Author(s):  
Farhad Rahmanov ◽  
Elchin Suleymanov

The paper is devoted to the current issue of 2020 on the impact of the COVID-19 pandemic on the tourism industry in general, Azerbaijan in particular, and overcoming this crisis, taking into account the main aspects and goals of sustainable development. The primary purpose of the article is to form recommendations for compliance with the goals of sustainable development in the tourism industry of Azerbaijan with the levelling of events caused by the influence of COVID-19. A review of the scientific literature concluded that the issue of tourism marketing in crisis conditions is always complicated and multifaceted. The development of the tourism sector is a positive change for the host countries, which helps to solve problems in other areas of the economy. During the preparation of the material, a marketing survey of Azerbaijani citizens was conducted to study the potential impact of COVID-19 on the tourism industry. The analytical method of the article analyzes the goals of sustainable development, announced following the Resolution adopted by the UN General Assembly on September 25, and which become most relevant in the context of 2020 and are a challenge for modern society and Azerbaijan in particular. As a result of this study, recommendations were made to restart the tourism sector in Azerbaijan, given compliance with and implementation of sustainable development goals. The results of this study can be useful for the governing institutions of Azerbaijan and other countries in which the tourism industry has developed dynamically and rapidly over the past few years.


Author(s):  
Anar Eminov Et al.

According to the statistical data of recent years, tourism has been one of the ever-growing sectors in Azerbaijan. Thus, in the last five years, there has been a steady increase in the number of entrepreneurship subjects serving tourism in Azerbaijan and the number of foreign nationals traveling for tourism, correspondingly 4.5 and 8.5 percent. At present, the direct share of the tourism industry in the country's GDP and employment is 4.5 and 3.3 percent, respectively. In the article econometric analysis of the dependence on the relationship between tourism industry graduates and their development has been done. The regression equation of the dependence of the number of graduates studying tourism on the number of tourists in the country and the dependence of the tourism sector’s GDP on the number of graduates in the tourism sector were estimated using the Eviews software based on 2008–2017 statistical data using the least squares method.


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