scholarly journals For lack of a better word: neo-identities in non-cisgender, non-straight communities on Tumblr

2021 ◽  
Author(s):  
Christine Feraday
Keyword(s):  
Social Media ◽  
Academic Research ◽  
The Internet ◽  
Social Media Platforms ◽  
The Subject ◽  
The Creation ◽  
A Site

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.

scholarly journals For lack of a better word: neo-identities in non-cisgender, non-straight communities on Tumblr

2021 ◽  
Author(s):  
Christine Feraday
Keyword(s):  
Social Media ◽  
Academic Research ◽  
The Internet ◽  
Social Media Platforms ◽  
The Subject ◽  
The Creation ◽  
A Site

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.

scholarly journals MELODRAMATIC PLATFORMS: THE AFFECTIVE THEATRE OF POLARIZED POLITICAL STORYTELLING ON SOCIAL MEDIA

2021 ◽  
Author(s):  
Míchílín Ní Threasaigh ◽  
Megan Boler
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Mixed Methods Study ◽  
Emotional Engagement ◽  
The Internet ◽  
Discourse Communities ◽  
National Belonging ◽  
Social Media Platforms ◽  
Media Discourses ◽  
A Site

Once a site of promise for democratizing mass communication, the internet has also become a site of problematic information and polarized affect. Contrary to claims that polarization is not necessarily encouraged by social media platforms; our two-year, mixed-methods study of affect and narratives of race and national belonging in social media discourses of the 2019 Canadian and 2020 U.S. federal elections reveals clearly polarized collective political storytelling constructing conflicting meta-narratives marked by a highly affective moralizing tone and clear binaries of us versus them and good versus evil. Surprisingly, there is very little research that has drawn on either narrative emotions analysis or melodrama to understand the kinds of polarization that take place within social media platforms. This talk shares our finding; achieved through our innovative approach to affective discourse analysis developed through iterative, grounded theoretical qualitative study; that discourse communities formed according to social as well as political identities construct these polarized meta-narratives in the genre of melodrama, readily ensuring the emotional engagement of social media users through “sensationalism and predictable plot lines of good battling evil, plots and characters that do not encourage reflection, and refusal of nuance” (Loseke, 2018, p. 517).

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

Leveraging Social Media for Human Factors Research in Health Care

2021 ◽  
Vol 65 (1) ◽  
pp. 82-85
Author(s):  
Rupa S. Valdez ◽  
Annie T. Chen ◽  
Andrew J. Hampton ◽  
Kapil Chalil Madathil ◽  
Elizabeth Lerner Papautsky ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Human Factors ◽  
Disaster Response ◽  
Academic Research ◽  
Gender Based Violence ◽  
Ethical Implications ◽  
Social Media Platforms ◽  
Study Participants ◽  
Human Factors Research

There has been a significant increase in using social media for academic research and there is an opportunity for human factors professionals to incorporate these platforms into their research. Social media platforms provide a rich space to study extant data on health information communication, behaviors, and impacts and to recruit study participants. In this session, panelists will discuss using social media to study health-related topics including health management, gender-based violence, disaster response, self-harm, patient ergonomics, and secondary impacts of the COVID-19 pandemic. They will share how they have collected and analyzed data and recruited study participants from social media platforms such as Twitter, Reddit, and Facebook. They will also speak to the benefits and challenges of as well as ethical implications for using social media for research. There will be space for a moderated discussion to identify ways social media can be leveraged for human factors research in health care.

scholarly journals Post-internet Verfremdung

2021 ◽  
pp. 285-298
Author(s):  
Helena Björk
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Visual Culture ◽  
Visual Language ◽  
The Internet ◽  
Vital Part ◽  
A Site ◽  
School Assignment

AbstractThe ease of uploading images on Instagram has meant that a whole generation grows up paying closer attention to visual language. At the same time, Instagram and other social media have come to dominate visual culture to the extent that we need to make an effort to unlearn what they have taught us. Here the internet is seen not only as a vital part of visual culture but also as a site of learning. This chapter presents a school assignment as a possible approach to online visual culture. By creating Instagram fiction, we can understand how social media operate both visually and socially. Parody and estrangement, or the Brechtian Verfremdungseffekt, are examples offered to examine a phenomenon and activate critical thinking.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals Social media and the spread of COVID-19 conspiracy theories in Nigeria

2021 ◽  
Vol 4 (3) ◽  
pp. 432-437
Author(s):  
Sarah Gambo ◽  
Woyopwa Shem
Keyword(s):  
Social Media ◽  
Subject Matter ◽  
Research Interest ◽  
Conspiracy Theories ◽  
The Social ◽  
Recent Outbreak ◽  
Social Media Platforms ◽  
The Subject ◽  
National Orientation ◽  
And Control

Background: Amidst the recent outbreak of the Covid-19 pandemic, there seems to be an avalanche of conspiracy theories that abound on social media platforms, and this subject attracted a lot of research interest. This study aimed to examine the "social media and the spread Covid-19 conspiracy theories in Nigeria" in light of the above.  Methods: The study adopted a qualitative design in order to explore the subject matter thoroughly. Thirty-five participants were conveniently sampled, and interviews were conducted to retrieved data from the participants. Results: Findings of this study revealed that there is a prevalence of conspiracy theories that have saturated social media ever since the outbreak of the Covid-19 pandemic. It was also found that ignorance, religious fanaticism, lack of censorship, and insufficient counter information on social media platforms are some of the possible factors that aided the spread of Covid-19 conspiracy theories among Nigerian social media users. Conclusion: This study recommends, among other things, that there is a swift need to curtail the spread of conspiracy theories through consistent dissemination of counter-information by both individuals and agencies like the National Orientation Agency (NOA) and the Nigerian Centre for Disease and Control (NCDC).

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Sign in / Sign up

Export Citation Format

Share Document