scholarly journals MELODRAMATIC PLATFORMS: THE AFFECTIVE THEATRE OF POLARIZED POLITICAL STORYTELLING ON SOCIAL MEDIA

2021 ◽  
Author(s):  
Míchílín Ní Threasaigh ◽  
Megan Boler
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Mixed Methods Study ◽  
Emotional Engagement ◽  
The Internet ◽  
Discourse Communities ◽  
National Belonging ◽  
Social Media Platforms ◽  
Media Discourses ◽  
A Site

Once a site of promise for democratizing mass communication, the internet has also become a site of problematic information and polarized affect. Contrary to claims that polarization is not necessarily encouraged by social media platforms; our two-year, mixed-methods study of affect and narratives of race and national belonging in social media discourses of the 2019 Canadian and 2020 U.S. federal elections reveals clearly polarized collective political storytelling constructing conflicting meta-narratives marked by a highly affective moralizing tone and clear binaries of us versus them and good versus evil. Surprisingly, there is very little research that has drawn on either narrative emotions analysis or melodrama to understand the kinds of polarization that take place within social media platforms. This talk shares our finding; achieved through our innovative approach to affective discourse analysis developed through iterative, grounded theoretical qualitative study; that discourse communities formed according to social as well as political identities construct these polarized meta-narratives in the genre of melodrama, readily ensuring the emotional engagement of social media users through “sensationalism and predictable plot lines of good battling evil, plots and characters that do not encourage reflection, and refusal of nuance” (Loseke, 2018, p. 517).

scholarly journals For lack of a better word: neo-identities in non-cisgender, non-straight communities on Tumblr

2021 ◽  
Author(s):  
Christine Feraday
Keyword(s):  
Social Media ◽  
Academic Research ◽  
The Internet ◽  
Social Media Platforms ◽  
The Subject ◽  
The Creation ◽  
A Site

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.

scholarly journals For lack of a better word: neo-identities in non-cisgender, non-straight communities on Tumblr

2021 ◽  
Author(s):  
Christine Feraday
Keyword(s):  
Social Media ◽  
Academic Research ◽  
The Internet ◽  
Social Media Platforms ◽  
The Subject ◽  
The Creation ◽  
A Site

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals Post-internet Verfremdung

2021 ◽  
pp. 285-298
Author(s):  
Helena Björk
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Visual Culture ◽  
Visual Language ◽  
The Internet ◽  
Vital Part ◽  
A Site ◽  
School Assignment

AbstractThe ease of uploading images on Instagram has meant that a whole generation grows up paying closer attention to visual language. At the same time, Instagram and other social media have come to dominate visual culture to the extent that we need to make an effort to unlearn what they have taught us. Here the internet is seen not only as a vital part of visual culture but also as a site of learning. This chapter presents a school assignment as a possible approach to online visual culture. By creating Instagram fiction, we can understand how social media operate both visually and socially. Parody and estrangement, or the Brechtian Verfremdungseffekt, are examples offered to examine a phenomenon and activate critical thinking.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Pushing Back, Through Media and Civil Society

Hate Spin ◽  
2016 ◽  
Author(s):  
Cherian George
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Cultural Identity ◽  
Social Norms ◽  
State Policy ◽  
Civil Society Organizations ◽  
National Belonging ◽  
News Organizations ◽  
Social Media Platforms

How a society responds to hate spin depends on not only its laws, but also its social norms—in particular, whether people consider bigotry to be socially acceptable or something to fight against, how comfortable they are with ideas and beliefs that are different, and whether their sense of national belonging is based on inclusive democratic values or an exclusive cultural identity. This chapter examines the role of non-state actors in shaping societies’ responses to hate spin. These players—secular and religious civil society groups, news organizations, and social media platforms, for example—are essential parts of any effort to build democracies that are respectful of religious differences. But, like state policy, media and civil society organizations are also often part of the problem, facilitating, encouraging, or even generating hate spin.

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