scholarly journals How digital media entrepreneurs talk and think about value creation: a study of commodification

Author(s):  
Ian Hofmann

Recent scholarship in the discipline of the political economy of communications, specifically on the topic of digital media, has called for further incorporation of theory from other fields. This study takes up this line of reasoning and contributes to the literature by incorporating the concept of customer value from marketing studies and the concept of opportunity recognition from entrepreneurial studies to examine the process of commodification. Drawing upon the customer value framework devised by Brock Smith and Mark Colgate, this study employs qualitative research to examine how entrepreneurs at the Ryerson Digital Media Zone talk about value. The results of this study demonstrate that the digital media entrepreneurs interviewed do in fact favour certain values over others lending credence to entrepreneurial studies theory that opportunity recognition is a result of specific cognitive frameworks and political economy theory that social and institutional policy and practices impact on media content and behaviour.

2021 ◽  
Author(s):  
Ian Hofmann

Recent scholarship in the discipline of the political economy of communications, specifically on the topic of digital media, has called for further incorporation of theory from other fields. This study takes up this line of reasoning and contributes to the literature by incorporating the concept of customer value from marketing studies and the concept of opportunity recognition from entrepreneurial studies to examine the process of commodification. Drawing upon the customer value framework devised by Brock Smith and Mark Colgate, this study employs qualitative research to examine how entrepreneurs at the Ryerson Digital Media Zone talk about value. The results of this study demonstrate that the digital media entrepreneurs interviewed do in fact favour certain values over others lending credence to entrepreneurial studies theory that opportunity recognition is a result of specific cognitive frameworks and political economy theory that social and institutional policy and practices impact on media content and behaviour.


2019 ◽  
pp. 281-292
Author(s):  
Gina Neff

The Internet and digital media are increasingly seen as having enormous potential for solving problems facing healthcare systems. This chapter traces emerging “digital health” uses and applications, focusing on the political economy of data. For many people, the ability to access their own data through social media and connect with people with similar conditions holds enormous potential to empower them and improve healthcare decisions. For researchers, digital health tools present new forms of always-on data that may lead to major discoveries. Technology and telecommunications companies hope their customers? data can answer key health questions or encourage healthier behavior. At the same time, Gina Neff argues that digital health raises policy and social equity concerns regarding sensitive personal data, and runs a risk of being seen as a sort of silver bullet instead of mere technological solutionism.


2019 ◽  
Vol 1 (2) ◽  
pp. 244-266
Author(s):  
Joseph Sung-Yul Park

Abstract Focusing on fansubbing, the production of unauthorized subtitles by fans of audiovisual media content, this paper calls for a more serious sociolinguistic analysis of the political economy of digital media communication. It argues that fansubbing’s contentious position within regimes of intellectual property and copyright makes it a useful context for considering the crucial role of language ideology in global capitalism’s expanding reach over communicative activity. Through a critical analysis of Korean discourses about fansubbing, this paper considers how tensions between competing ideological conceptions of fansub work shed light on the process by which regimes of intellectual property incorporate digital media communication as a site for profit. Based on this analysis, the paper argues for the need to look beyond the affordances of digital media in terms of translingual, hybrid, and creative linguistic form, to extend our investigations towards language ideologies as a constitutive element in the political economy.


2016 ◽  
Vol 12 (3) ◽  
pp. 211-227 ◽  
Author(s):  
Dong Han

This research examines China’s laws and regulations on digital media content, which have developed and transformed along with the market-oriented media reform and Internet growth. It argues that there has been a continuous effort to articulate legal criteria of content regulation since the early 1980s. The body of laws regulating digital content today does not show across-the-board vagueness, but an ‘unbalanced’ development with elaborated rules in some legal areas, yet ambiguous stipulations in some others. The ‘vagueness’ of the law is part of the political and ideological ambiguity of China’s reform and development and will not be resolved independently of larger and more profound transformations of the Chinese state and society. The development of digital content laws in China can only make sense in specific historical contexts rather than by comparing against an idealized Western legal order.


2016 ◽  
Vol 1 (4) ◽  
pp. 393-408 ◽  
Author(s):  
Vincent Manzerolle ◽  
Allison Wiseman

This article contributes a framework for understanding the convergence of two ‘transactional ecosystems’ or, put differently, the convergence of two types of currency: money and attention. The former is represented in the push to make commercial transactions ubiquitous and seamless (e.g. as in mobile payment systems), while the latter is represented by theories of the ‘attention economy’ and subsumed in the ‘attention and engagement’ metrics that currently shape the production and distribution of content on digital and mobile platforms. The means of communication and commerce, of payment and attention, are increasingly wedded together in the same device or platform implying that how we pay for things is bound up with ‘the things to which we attend’. Drawing on literature on the political economy of media, this article provides historical and theoretical contexts for this convergence, offers some paradigmatic examples alongside industry analysis and concludes by raising potential concerns emerging from its current trajectory.


2020 ◽  
pp. 016344372094801
Author(s):  
Alessandro Gandini

Since the early 2000s, the expression ‘digital labour’ has identified an influential theoretical proposition in the Marxist critique of the political economy of digital media, which sees the leisure-driven, unpaid activities of social media users as unremunerated forms of work contributing to Internet companies’ profits. Over the years, however, this expression has evolved into an umbrella term, used to describe a variety of practices and instances concerning the broader relationship between labour and digital technology – including paid work – often with little or no relation to the original theory. Reflecting on this evolution, this article argues that ‘digital labour’ has become a kind of empty signifier, unable to serve a clearly distinguishable critical or analytical purpose. Focusing on the emergence of platform labour, it shows how ‘digital’ and ‘labour’ have come to be largely inseparable dimensions and discusses the related implications.


Author(s):  
T.  L. Kaminskaya

The article examines the Russian media discourse around the authorities’ significant legislative initiatives of the last two years concerning the media. In the context of law enforcement practice, the author of the article draws attention to the problems of censoring the new communication space created by social networks, instant messengers and algorithmic digital media platforms. These problems often include the lack of a clear delineation of concepts, for example, such as “insulting the authorities” and “fair criticism”, the level of forensic expertise and the “human factor” of Roskomnadzor. The article expresses the idea that the increasing number of laws related to media content is associated with the speed of digital communication transformations, which exceeds the authorities’ adaptive capabilities. In parallel with tightening legislation in the direction of control over online media platforms, the author also notes that the government appeals to digital platforms users as allies in the fight for content purity. Summing up the data of discourse analysis, media content analysis, as well as my own experience of participating in court proceedings as an expert linguist, the author concluded that the political effects of the adoption of laws on the media might not be related to the political objectives of the authorities, since they contrast with the values of a particular part of society.


Author(s):  
Sean Cubitt

This article appears in the Oxford Handbook of Sound and Image in Digital Media edited by Carol Vernallis, Amy Herzog, and John Richardson. The development of large-scale screens in public places parallels the emergence of handheld screen devices (phones, tablets, MP3 players, games consoles), yet they seem to pull in opposite social directions: toward mass social participation and spectacle on one side, toward intimate, private experience and one-to-one communication on the other. Increasing commercialization of both types of screen, and the increasing technical standardization of screens in general, indicate a subordination of screen aesthetics to the extraction of wealth and to the extension of control. This essay analyzes the political economy of contemporary screens as ground for an aesthetic that, while praising innovation, sacrifices the virtuality of screen technology—its capacity to become other. Drawing on research into transnational public screen space, it concludes optimistically with an account of possibilities emerging from the contradictory architecture of these forms of screen culture.


Author(s):  
Christian Fuchs ◽  
Matthias Schafranek ◽  
David Hakken ◽  
Marcus Breen

The worldwide economic downturn is indicative for a new large crisis of capitalism. The future of capitalism is in this situation not determined, but depends on collective human agency. This introduction to the special issue of tripleC on “Capitalist Crisis, Communication & Culture” presents general arguments about the crisis, a general model of the political economy of capitalist communication, and a systematic typology of literature about capitalist crisis & communication. The introduced model of the political economy of capitalist communication is comprised of seven interconnected moments: 1) the media content industry, 2) the media infrastructure industry, 3) the interaction of the media economy and the non-media economy, 4) the interaction of the finance sector and the media economy, 5) alternative media, 6) media reception, 7) media prosumption. The model is used for classifying actual and potential research about the communicative dimension of the new capitalist crisis.


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