scholarly journals Socail Media As A Storytelling Landscape: Analyzing Content & Engagement In Publisher's Social Media

2021 ◽  
Author(s):  
Marta Soszynski ◽  
Laila Rohani
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Online Communities ◽  
Cognitive Engagement ◽  
Product Type ◽  
Additional Insight ◽  
User Expectations ◽  
The Relationship ◽  
Insight Into

Understanding user expectations for using specific SNS platforms may help better manage affordances to fit characteristics of a brand’s persona. This paper attempts to gain insight into book publisher’s current social media strategies and how affordances are being used to enhance engagement. A content analysis was conducted on three publishers on their Facebook and Instagram. Posts were categorized according to type. The most engaging post types were identified, and affordances were quantified. Finally, it was determined what engagement dimensionalities were embedded in comments. Findings indicated that all publishers maintained similar post content between the two platforms, of a product-type. Dialogue-type content was the most engaging. Affective and behavioral dimensions were found in comments made by consumers, and cognitive engagement was primarily found in administrator replies. Findings provide additional insight on social media affordance use by brands, the relevance of engagement dimensions, and the relationship between brands and online communities.

scholarly journals Socail Media As A Storytelling Landscape: Analyzing Content & Engagement In Publisher's Social Media

2021 ◽  
Author(s):  
Marta Soszynski ◽  
Laila Rohani
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Online Communities ◽  
Cognitive Engagement ◽  
Product Type ◽  
Additional Insight ◽  
User Expectations ◽  
The Relationship ◽  
Insight Into

Understanding user expectations for using specific SNS platforms may help better manage affordances to fit characteristics of a brand’s persona. This paper attempts to gain insight into book publisher’s current social media strategies and how affordances are being used to enhance engagement. A content analysis was conducted on three publishers on their Facebook and Instagram. Posts were categorized according to type. The most engaging post types were identified, and affordances were quantified. Finally, it was determined what engagement dimensionalities were embedded in comments. Findings indicated that all publishers maintained similar post content between the two platforms, of a product-type. Dialogue-type content was the most engaging. Affective and behavioral dimensions were found in comments made by consumers, and cognitive engagement was primarily found in administrator replies. Findings provide additional insight on social media affordance use by brands, the relevance of engagement dimensions, and the relationship between brands and online communities.

The impact of tinnitus characteristics and associated variables on tinnitus-related handicap

2015 ◽  
Vol 130 (1) ◽  
pp. 25-31 ◽  
Author(s):  
S Degeest ◽  
P Corthals ◽  
I Dhooge ◽  
H Keppler
Keyword(s):  
Additional Insight ◽  
Tinnitus Handicap Inventory ◽  
Hearing Status ◽  
Questionnaire Score ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Sample Case ◽  
Insight Into ◽  
Associated Variables

AbstractObjective:This study aimed to determine the characteristics of tinnitus and tinnitus-related variables and explore their possible relationship with tinnitus-related handicap.Methods:Eighty-one patients with chronic tinnitus were included. The study protocol measured hearing status, tinnitus pitch, loudness, maskability and loudness discomfort levels. All patients filled in the Tinnitus Sample Case History Questionnaire, the Hyperacusis Questionnaire and the Tinnitus Handicap Inventory. The relationship of each variable with the Tinnitus Handicap Inventory score was evaluated by univariate and multivariate analyses.Results:Five univariables were associated with the Tinnitus Handicap Inventory score: loudness discomfort level, subjective tinnitus loudness, tinnitus awareness, noise intolerance and Hyperacusis Questionnaire score. Multiple regression analysis showed that the Hyperacusis Questionnaire score and tinnitus awareness were independently associated with the Tinnitus Handicap Inventory score.Conclusion:Hyperacusis and tinnitus awareness were independently associated with the Tinnitus Handicap Inventory score. Questionnaires on tinnitus and hyperacusis are especially suited to providing additional insight into tinnitus-related handicap and are therefore useful for evaluating tinnitus patients.

scholarly journals Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Developed Countries ◽  
Political Campaigns ◽  
Marketing Strategies ◽  
Political Marketing ◽  
Political Advertisements ◽  
Use Of Social Media ◽  
The Relationship

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.

Social Media Use Among Olympians and Sport Journalists in Hungary

2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic
Keyword(s):  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
The World ◽  
Social Media Platforms ◽  
The Media ◽  
Hungarian Case ◽  
The Relationship ◽  
Insight Into

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.

The Influence of Social Networks on E-Reputation

2014 ◽  
Vol 10 (4) ◽  
pp. 65-79 ◽  
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi ◽  
Amélie Chipaux ◽  
Célia Kupferminc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communities ◽  
The Internet ◽  
Use Of Social Media ◽  
Online Reputation ◽  
The Relationship

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

scholarly journals Social media and visual framing of the conflict in Eastern Ukraine

2017 ◽  
Vol 10 (3) ◽  
pp. 359-381 ◽  
Author(s):  
Mykola Makhortykh ◽  
Maryna Sydorova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Online Communities ◽  
Social Networking Site ◽  
Russian Population ◽  
Large Set ◽  
Visual Data ◽  
Visual Framing ◽  
Use Of Social Media

This article investigates the use of social media for visual framing of the conflict in Eastern Ukraine. Using a large set of visual data from a popular social networking site, Vkontakte, the authors employ content analysis to examine how the conflict was represented and interpreted in pro-Ukrainian and pro-Russian online communities during the peak of violence in summer 2014. The findings point to the existence of profound differences in framing the conflict among pro-Ukrainian and pro-Russian online communities. The former tended to interpret the conflict as a limited military action against local insurgents, whereas the latter presented it as an all-out war against the Russian population of Eastern Ukraine. The article suggests that framing the conflict through social media facilitated the propagation of mutually exclusive views on the conflict and led to the formation of divergent expectations in Ukraine and Russia concerning the outcome of the war in Donbas.

Interactions between lexical and phonological development: cross-linguistic and contextual considerations – a commentary on Stoel-Gammon's ‘Relationships between lexical and phonological development in young children’

2010 ◽  
Vol 38 (1) ◽  
pp. 69-74 ◽  
Author(s):  
KATHERINE DEMUTH
Keyword(s):  
Young Children ◽  
Phonological Development ◽  
Phonological Acquisition ◽  
Additional Insight ◽  
Lexical Development ◽  
Linguistic Research ◽  
Early Use ◽  
The Relationship ◽  
Insight Into ◽  
Phonological System

Stoel-Gammon (this issue) provides a welcome addition to the phonological acquisition literature, bringing together insights from long-standing and more recent research to address the relationship between the developing phonological system and the developing lexicon. A growing literature on children's early use of words across languages and phonological contexts provides additional insight into the nature of the interactions between phonological and lexical development, suggesting that learners' knowledge and connection of the two may develop much earlier than often thought. This commentary highlights some of these exciting results from recent cross-linguistic research on development between the ages of 1 and 3.

scholarly journals Understanding the Dimensions of Medical Crowdfunding: A Visual Analytics Approach

10.2196/18813 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e18813 ◽  
Author(s):  
Jie Ren ◽  
Viju Raghupathi ◽  
Wullianallur Raghupathi
Keyword(s):  
Health Care ◽  
Social Media ◽  
Medical Care ◽  
Visual Analytics ◽  
Medical Condition ◽  
Average Amount ◽  
The Status ◽  
Health Care Affordability ◽  
The Relationship ◽  
Insight Into

Background Medical crowdfunding has emerged as a growing field for fundraising opportunities. Some environmental trends have driven the emergence of campaigns to raise funds for medical care. These trends include lack of medical insurance, economic backlash following the 2008 financial collapse, and shortcomings of health care regulations. Objective Research regarding crowdfunding campaign use, reasons, and effects on the provision of medical care and individual relationships in health systems is limited. This study aimed to explore the nature and dimensions of the phenomenon of medical crowdfunding using a visual analytics approach and data crawled from the GoFundMe crowdfunding platform in 2019. We aimed to explore and identify the factors that contribute to a successful campaign. Methods This data-driven study used a visual analytics approach. It focused on descriptive analytics to obtain a panoramic insight into medical projects funded through the GoFundMe crowdfunding platform. Results This study highlighted the relevance of positioning the campaign for fundraising. In terms of motivating donors, it appears that people are typically more generous in contributing to campaigns for children rather than those for adults. The results emphasized the differing dynamics that a picture posted in the campaign brings to the potential for medical crowdfunding. In terms of donor’s motivation, the results show that a picture depicting the pediatric patient by himself or herself is the most effective. In addition, a picture depicting the current medical condition of the patient as severe is more effective than one depicting relative normalcy in the condition. This study also drew attention to the optimum length of the title. Finally, an interesting trend in the trajectory of donations is that the average amount of a donation decreases with an increase in the number of donors. This indicates that the first donors tend to be the most generous. Conclusions This study examines the relationship between social media, the characteristics of a campaign, and the potential for fundraising. Its analysis of medical crowdfunding campaigns across the states offers a window into the status of the country’s health care affordability. This study shows the nurturing role that social media can play in the domain of medical crowdfunding. In addition, it discusses the drivers of a successful fundraising campaign with respect to the GoFundMe platform.

scholarly journals Using Social Media to Understand and Guide the Treatment of Racist Ideology

2018 ◽  
Vol 8 (1) ◽  
pp. 38-49
Author(s):  
Karen R. Kaiser ◽  
Dierich M. Kaiser ◽  
Ryan M. Kaiser ◽  
Arianna M. Rackham
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Coping Styles ◽  
Belief Systems ◽  
Media Violence ◽  
Anti Semitism ◽  
Descriptive Account ◽  
Racist Ideology ◽  
American Society ◽  
Insight Into

Social media, including sites such as Face Book, Twitter and Instagram, provides a platform for racist ideology, making this dysfunction of American society more evident.  Social media can provide insight into the world of the racist – individuals who cling to their tribal identities, irrationally rejecting those who they perceive as different.  Studying social media may provide insight into processes that can assist in healing American society of its segregationist views – a way toward healing the racist.The purpose of this paper is to analyze social media posts to better understand racism, its causality, and to develop initial steps for addressing racist ideology.  A qualitative review consisting of content analysis of 600 American Face Book posts was completed to reveal patterns in cognition, problem solving, personality structures, belief systems, and coping styles.  The content analysis consists of both a descriptive account of the data and an interpretive analysis. Keywords:  Racism, social media, violence, social conditioning, sexism, ageism, anti-Semitism, able-bodyism, heterosexism, paranoia, Christianity, Cluster B Personality Traits, clandestine.

scholarly journals One Step Forward, Two Tweets Back: Exploring Cultural Backlash and Hockey Masculinity on Twitter

2020 ◽  
pp. 1-11
Author(s):  
Daniel Sailofsky ◽  
Madeleine Orr
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Sociological Theory ◽  
Negative Attitude ◽  
The Political ◽  
Rule Changes ◽  
One Step ◽  
Professional Hockey ◽  
Political Realm ◽  
Insight Into

Between 2000 and 2018, the number of fights in professional hockey decreased by more than half, reflecting rule changes intended to preserve player health. A 2019 playoff fight ignited debate on social media over the place of fighting in hockey. This research involved a content analysis of an incendiary tweet and the 920 replies it solicited. Content analysis confirmed that cultural backlash exists in sport and provided insight into manifestations of backlash. Comments exhibiting backlash varied by subject (i.e., what or who is being discussed in the tweet) and attitude (i.e., positive approval for fighting and negative attitude toward change), with many defending hockey masculinity. Connections are drawn to manifestations of backlash in the political realm, the extant hockey masculinity literature, and implications for sociological theory and the sport of hockey are discussed.

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