scholarly journals The Impact of Sports Diplomacy on Improving Kosovo's International Image

2021 ◽  
Vol 5 (2) ◽  
pp. 30-38
Author(s):  
Rinor REXHEPI ◽  
Vigan SAHITI

Public diplomacy which is part of soft power is a branch of diplomacy which has recently taken place and importance in the agendas of large and small states. This segment of diplomacy includes a series of methods and maneuvers which bring positive results to the country it uses and promotes for its own interests. Sports diplomacy is an important dimension of a country's public diplomacy, which has an important and influential role. Different countries aim to use sports diplomacy in the most effective way in favor and profit of their country, and one of these countries is the state of Kosovo. During our work we have tried to present the impact of Kosovo sports diplomacy and its role in improving the international image. Through descriptive, comparative, analytical methods as well as through interviews we have tried to shed light on how much sports diplomacy has influenced the improvement of Kosovo's international image. With the method of interviews, we have interviewed 3 experts in sports diplomacy, and we have analyzed these interviews by implementing the comparison with materials and scientific facts which are related to public diplomacy, with an emphasis on sports diplomacy. In conclusion, we can say that sports diplomacy in Kosovo should be given great importance in order to achieve greater results. Kosovo and its competent institutions need to develop specific strategies and investments for its sports diplomacy.

2021 ◽  
Vol 90 (1) ◽  
pp. 39-49
Author(s):  
Bence Garamvölgyi ◽  
Tamás Dóczi

Abstract Sport is often utilized as a tool by governments and nation-states in building a favorable international image, seeking external political legitimacy, and strengthening nation-building endeavors across borders. Given its universal appeal, sport is often perceived as a valuable soft power asset for conveying positive messages to foreign publics. Against this backdrop, the present study aims to introduce the sports diplomacy approach of Hungary, specifically focusing on the state-led utilization of sport in public diplomacy under the recent government of Viktor Orbán (2010–2020). With the institutionalization of sport in public diplomacy, Hungary has become a pioneering country in Central and Eastern Europe that can provide an example for other nation-states in the region. The Hungarian government’s sports diplomacy ambitions have not been curbed by the COVID-19 pandemic, and the country continues to invest large amounts of public funding in attracting and organizing international sporting competitions. Hosting the Summer Olympic Games in Budapest remains the ultimate goal of the current government’s sports diplomacy strategy, which focuses on elite sport.


2020 ◽  
pp. 100-113
Author(s):  
Tetyana Meteliova ◽  
Vira Chghen

The article is devoted to identifying the role of the Confucian component in shaping China’s foreign policy during the period of “reforms and openness”. The author analyzes the Chinese “soft power” model and its differences from the classical one, the theoretical foundations of which were formulated by J. Nye, and discovers the China’s “soft power” features in foreign policy and establishes its meaningful connection with Confucian values and concepts. The article provides an overview of “soft power” interpretations in the main works of Chinese scholars, examines the reflection of Confucian “soft power” ideas in the state and party documents and decisions of the period of “reforms and openness”, shows the application of Confucian principles in the foreign policy of China. It is shown that the creation of effective Chinese “soft power” tools is becoming a part of a purposeful and long-term policy of the state. Such tools include the swift reform of leading media, TV and radio companies using modern technologies and focusing on foreign audience abroad, promoting China’s traditional and modern culture in foreign cultural markets, increasing China’s presence on the world market, spreading and promoting the Chinese language, “Education Export” and widening educational contacts, economic ties development and scientific and technical cooperation, public diplomacy development, support of the compatriots living abroad. Geopolitically, China’s soft power strategy is focused on developing relations with its close neighbors and creating a security belt around China. It has been proved that modern China seeks to proclaim itself as a new “soft power” center, the creation of which is a part of the State purposeful long-term policy. It is accompanied by the active appeal of Chinese ideologists to the country's traditional cultural heritage and basing of this new foreign policy on the conservative values of Confucianism, which is a kind of civilizational code determining all aspects of social life for China.


2017 ◽  
Vol 232 ◽  
pp. 982-1001
Author(s):  
Gary Rawnsley

AbstractAccepting that Taiwan has accumulated “soft power” since the introduction of democratic reforms in the late 1980s, this paper assesses Taiwan's external communications during Ma Ying-jeou's presidency and how its soft power resources have been exercised. Demonstrating the strategic turn from political warfare to public and cultural diplomacy, the paper begins with the premise that the priority must be to increase familiarity with Taiwan among foreign publics. It then argues that any assessment of external communications in the Ma administration must consider the impact of two key decisions: first, the dissolution of the Government Information Office and the transfer of its responsibilities for international communications to the Ministry of Foreign Affairs and a new Ministry of Culture, and second, the priority given to cultural themes in Taiwan's external communications.


2018 ◽  
Vol 21 (4) ◽  
pp. 365-381 ◽  
Author(s):  
Kambiz Abdi ◽  
Mahdi Talebpour ◽  
Jami Fullerton ◽  
Mohammad Javad Ranjkesh ◽  
Hadi Jabbari Nooghabi

As sport has become an integral part of society, it has also become a tool for diplomacy around the world. The purpose of this study is to introduce a sports diplomacy model and identify “the critical abilities” for converting sport soft power tools into resources for diplomatic outcomes. The data for this research comprise 30 online surveys completed by international experts in the fields of sports and public diplomacy. The responses were qualitatively analyzed using the fuzzy Delphi method (FDM). After running two rounds of fuzzy Delphi, two main strategies for sports diplomacy emerged—maintaining “official and sports diplomacy solidarity” and using sport figures as “competent cultural ambassadors.” The proposed model includes the most applicable sports diplomacy resources, the most expected diplomatic outcomes, and the major conversion tools (skillful strategies) in the viewpoint of sports and public diplomacy experts. The application of the model finds that states can expect diplomatic outcomes if appropriate sports diplomacy resources and conversion strategies are implemented in an orderly, innovative and accurate manner.


Author(s):  
M. A. Chepurina

The category of “state power” is becoming increasingly complex and multi-faceted today, no longer being solely based on military or economic strength. Traditional categories of power gradually give place to more subtle forms of influence among which public diplomacy and attractive international image of a nation, which can be created and sustained, among others, via international higher education cooperation promotion. Nowadays, knowledge economy is becoming a tool of international influence for a number of states.In 2013 Russia will be celebrating ten years since it joined the Bologna Process, launched in June 1999 by the Ministers of Education of 29 European countries. The article analyses the potential international political contribution of the Bologna system to the development of Russian soft power tools, such as public diplomacy, Russian language promotion and strengthening the EU-Russia cooperation through the intensification of its cultural and educational component.


2015 ◽  
Vol 48 (2-3) ◽  
pp. 123-135 ◽  
Author(s):  
Joanna Szostek

This article investigates Russian media influence in Belarus during the second half of 2010, when an “information war” broke out between Moscow and Minsk. Samples of news content are analysed to reveal the varying portrayals of Russia generated by leading broadcasters and publishers; interviews with media professionals shed light on the forces which shaped the news. The article considers the outcomes of the information war and argues that the impact of Russian news exports lay more in their capacity to provoke than their capacity to “elicit attraction” as envisaged by the literature on soft power.


2016 ◽  
Vol 43 (1) ◽  
pp. 72-91 ◽  
Author(s):  
Haluk Karadag

Hard power, the unorthodox foreign policy mechanism, has emerged recently as a complex agency that uses military power to regulate diplomatic relations between military and civilian actors. Although national governments use hard power rather frequently to influence foreign public opinions, the field’s scholarship tends to downplay the role of military instruments in the development of public diplomacy. Almost all armed forces contribute to various public diplomacy efforts by applying basic tools, including humanitarian-relief operations and construction works, and international military education and training programs. This article analyzes these tools in the context of soft power and public diplomacy and demonstrates the impact of military power on public diplomacy. It also reconstructs the effective time frames of public diplomacy works of the military by introducing a novel pattern to understanding these works.


Author(s):  
Klaus Richter

This chapter looks at the effect of territorial fragmentation, starting from the level of the local economy. Subsequently, it traces its repercussions to international politics, which led to the formation of a new international image of East Central Europe as inherently fragmented and particularistic. The chapter assumes a multi-dimensional approach to the creation of new borders between Silesia and Estonia through military developments, through bilateral, multi-lateral, or international dynamics, and puts a strong focus on local agency, e.g. in the case of merchants, who were among the most important agents to mitigate the impact of borders and re-establish severed networks. Moreover, the chapter explores how the proliferation of borders and scepticism concerning territorial size shaped a highly normative and pessimistic international discourse about the survivability of the new ‘small states’, which many regarded to be merely provisional states sooner or later to be reintegrated into recovering Germany and Russia


2019 ◽  
Vol 9 (1) ◽  
pp. 17-28
Author(s):  
Michał Marcin Kobierecki

AbstractSports diplomacy is a tool of foreign policy. Similarly to public diplomacy, for which sports diplomacy is a sub-category, it may also have a domestic dimension. The objective of the research was to overview key types of sports diplomacy activities pursued by governments from the perspective of their internal political significance and to answer the research question whether sports diplomacy may be used to influence the domestic public. The hypothesis to be verified within the research stated that sports diplomacy, despite being a foreign policy tool, is not separated from the internal policy.The research allowed for confirmation of the hypothesis. It has been observed that both sports diplomacy directed at shaping relations with other countries and at influencing the international image of a state, apart from their external dimensions, also have an effect on the domestic public. It may be about testing the society’s willingness and readiness for a change in the state of relations with another country or might be connected with creating national unity.


Author(s):  
V. O. Rodionova

The article deals with UNESCO and Russia interacting. It is shown that the cooperation with UNESCO is favorably affecting an international image of Russia, and the fact contributes to strengthening conclusively the components of the Russia’s soft power. The author also concludes that it is necessary to go on with the formation of a national public diplomacy. An active cooperation with UNESCO certainly helps with achievement of the goal. It can be more actively used to solve important domestic political tasks as well: the establishment of democracy, the formation of the rule of law, the prophilaxis of ethnic and social conflicts.


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