scholarly journals Benchmarking as a Marketing Tool to Ensure the Competitiveness of Trading Enterprises

2021 ◽  
Vol 10 (525) ◽  
pp. 387-392
Author(s):  
O. V. Shymko ◽  
Keyword(s):  
Success Factors ◽  
Business Processes ◽  
Retail Trade ◽  
Competitive Advantages ◽  
Economic Relations ◽  
Commercial Activities ◽  
Information And Communication ◽  
Marketing Tool ◽  
Goals And Objectives

The article is devoted to solving theoretical, methodological and applied aspects of benchmarking by trade enterprises in the context of globalization of commodity markets and integration of Ukraine into international trade and economic relations. The economic essence and the purpose of benchmarking as a marketing tool for ensuring competitive advantages are disclosed. The main prerequisites, the motives that presuppose the use of benchmarking in the activities of enterprises are considered. The modern approaches to benchmarking management are specified. Classification features are distinguished, types of benchmarking and scope of their use are characterized. The peculiarities of benchmarking of business processes of retail enterprises, the major success factors (assortment and laying out of goods, quality of goods/services, technology of purchase, saving of the buyers’ expenses, interaction with staff, store atmosphere, perception of the store by consumers) and the main management tasks in the process of change management, the solution of which will allow the retail trade enterprise to respond promptly to changes in market conditions and optimally combine goals and objectives of commercial activities with the needs of consumers. The factors that hinder the use of benchmarking by trade enterprises are described, in particular, the weak development of strategic analysis functions, the high cost of benchmarking research, and the deficiency of information field. Prospects for further exploration are determined as research of the mechanism and tools for the formation of information and communication provision of the benchmarking process in order to provide feedback in the processes of planning, control and adjustment.

Factors Influencing Performance of ITES Firms in India

2012 ◽  
Vol 25 (4) ◽  
pp. 46-64 ◽  
Author(s):  
Soni Agrawal ◽  
Kishor Goswami ◽  
Bani Chatterjee
Keyword(s):  
Information Technology ◽  
Developing Countries ◽  
Service Provider ◽  
Business Processes ◽  
Developed Countries ◽  
Offshore Outsourcing ◽  
Competitive Advantages ◽  
Improve Quality ◽  
Factors Influencing

Firms from developed countries are increasingly offshore outsourcing services to developing countries to have cost as well competitive advantages. Although this is a growing practice, there has been limited empirical attention in understanding the outsourcing phenomenon, particularly from the perspective of service provider firms that execute important business processes for their overseas clients. Despite growing trends to outsource, only a few service provider firms report success. This puts the service provider firms under increasing pressure to add value and improve quality of relationship. They have to depend not only on tangible factors but some intangible factors also play an important role in their performance. In this paper, the authors try to find out factors that influence performance of service provider firms. Multiple regressions using four indicators of firm performance are carried out to see the influence of certain factors on information technology enabled service (ITES) firms’ performance.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

scholarly journals E-Gov Implementation Analysis Through SILPa KAMI Application in DISKOMINFOARPUS, Cimahi City

2021 ◽  
Vol 24 (2) ◽  
pp. 1
Author(s):  
Yunni Susanty ◽  
Yuyu Yuningsih
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Local Governments ◽  
Success Factors ◽  
Business Environment ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
Management Aspect ◽  
Descriptive Method

The development of information and communication technology (ICT) has been implemented in various fields, including in government. To support the implementation of e-Government (e-Gov) and improve the quality of public services, many technology-based applications have been created by government agencies, both central and local governments. DISKOMINFOARPUS Cimahi City built an application called SILPa KAMI to support the vision of Cimahi Smart City. This study uses a qualitative descriptive method that aims to determine how the implementation and sustainability of the SILPa KAMI application and what kind of characteristics the agencies should have so it can replicate this application. The results of the study reveal that the implementation of the SILPa KAMI application is running well because it has fulfilled various success factors of e-Gov implementation which is also marked by the sustainability even though there are still obstacles. Also, the use of ICT based on the e-leadership aspect, the information network infrastructure aspect, the information management aspect, the business environment aspect, as well as the community and human resources aspect has been optimally utilized. This application is relatively easy to be replicated by other agencies. The agencies that can replicate this application must have the availability of budget, the availability of related facilities and infrastructure and the availability of reliable ICT managers.

Functional Effectiveness and Modern Mechanisms for National Urban Systems Globalization

2019 ◽  
pp. 1022-1040
Author(s):  
Alexey Arkhipov ◽  
Denis Ushakov
Keyword(s):  
Urban System ◽  
International Competition ◽  
Urban Systems ◽  
Competitive Advantages ◽  
Municipal Governance ◽  
Urban Economies ◽  
Economic Relations ◽  
International Economic Relations ◽  
Macroeconomic Indicators

Cities' transformation into active actors of international economic relations and their participation in international competition form a complex of relevant problems about efficiency of relationships between business and government, global competitive advantages of urban economies, quality of municipal governance, and development and international integration of the urban system of the modern countries (including Russia). This chapter examines a development of the modern features of the urban system in Russia, analyzes its macroeconomic indicators, actual problems, and evaluates various scenarios for the development of both individual urban economies and the entire urban system of Russia.

E-Marketplace Adoption Success Factors

2011 ◽  
pp. 88-117 ◽  
Author(s):  
Andreja Pucihar ◽  
Mateja Podlogar
Keyword(s):  
Environmental Factors ◽  
Developing Country ◽  
Success Factors ◽  
Business Models ◽  
Business Processes ◽  
Organizational Factors ◽  
Competitive Advantages

This chapter introduces e-marketplace adoption success factors as a challenge and opportunity for a small developing country. The chapter offers insights into e-marketplace definitions with e-marketplaces’ business models and business processes. Further it describes opportunities for, and threats to e-marketplaces’ use. Success factors of e-marketplace adoption are divided into three groups: organizational factors, e-marketplace factors and environmental factors. The authors argue that each of these group influences significantly an organization’s e-readiness for e-marketplace adoption. The importance of each of these factors is described on the basis of the results of research, conducted in 119 large organizations in Slovenia. Furthermore, the authors believe that by understanding these factors, organizations will be able to prepare better for successful e-marketplace adoption and successfully exploit important competitive advantages offered by new e-commerce business models.

scholarly journals Strenthening Opportunities of Economic Relations between Lithuania and Sweden within the Perspective of IT Startup Company’s Development

2017 ◽  
Vol 15 (1) ◽  
pp. 57-76
Author(s):  
Živilė Tunčikienė ◽  
Gabrielė Sinkevičiūtė
Keyword(s):  
Economic Activity ◽  
Success Factors ◽  
Economic Cooperation ◽  
Business Success ◽  
Systematic Method ◽  
Economic Relations ◽  
Priority Areas ◽  
Startup Company ◽  
Information And Communication ◽  
Economic Ties

Cooperation with Sweden – one of the key priorities of Lithuania. Economic cooperation potential is promising. One of the priority areas of economic activity, in which Sweden invests in Lithuania, is information and communication. In order to develop and utilize the potential for economic cooperation in the IT field, it is relevant to structuralize IT startup business success factors and to jointly develop base for decisions, execution of which would help ensure effective, economic co-operation development based with Sweden, beginning of IT startup business and such business’s continuity. To achieve the objective, following tasks were resolved: concepts of startup business and the startup company were purified, specifics inconcept’s application in the context of the parties were defined; systematized the startup business success factors and ways of strengthening them, focusing on the factors relevant for strengthening economic ties between Lithuania and Sweden within the perspective of IT startup company’s development. Systematic method of research was applied.

scholarly journals REENGINEERING OF BUSINESS PROCESSES AND IMPROVE THE SALES SYSTEM BY 1C IN PHARMACIES

2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Gulnara A. Gareeva ◽  
Diana R. Grigoreva
Keyword(s):  
Business Processes ◽  
Net Present Value ◽  
Sales Management ◽  
Payback Period ◽  
Enterprise Management ◽  
Internal Rate Of Return ◽  
Economic Activities ◽  
Commercial Activities ◽  
Management Effect

sales activities is one of the main elements of the production and commercial activities. It affects all stages of production by ensuring the flow of financial resources, their circulation. The quality of the Sales Department's work depends largely on the effectiveness of the entire enterprise. Effective sales activities has a positive social and economic impact on individual employees, Enterprise and society as a whole. This work describes a project subsystem "sales management, sales task is implemented, evaluated the effectiveness of the implementation of the specified task. The practical value of the study is that the draft can be used for all-round automation of enterprise management. To redesign processes in sales management subsystem uses the reengineering of business processes. For selected key business processes, there is a set of indicators on the economic activities of the pharmacy network. Results can be described as effective as integral indicators of the economic efficiency of the project equal: the total cost of the development tasks-40080.66 rub; savings: 5305.18 rub. per month, 63662.16 rubles. in the year, the net present value of-8709.12 rub; payback period-simple 9.4 months, discounted payback period (at a discount rate of 8%)-10.8 months, internal rate of return-46.05%.Introduction of Sales Accounting tasks "gives the management effect and synergistic effect that is associated with the use of the results of this task on other tasks.

scholarly journals Business Processes Outsourcing in Building Enterprises

2018 ◽  
Vol 7 (3.2) ◽  
pp. 59
Author(s):  
Iryna Chernysh ◽  
Alla Glebova ◽  
Oleh Maksymenko
Keyword(s):  
Construction Industry ◽  
Business Processes ◽  
Competitive Advantages ◽  
Construction Enterprise ◽  
Construction Company ◽  
Construction Enterprises ◽  
Significant Difference ◽  
Technical And Economic Indicators

The article explores the role and importance of outsourcing for managing business processes at enterprises of the construction industry. Since the main purpose of managing construction enterprises is to achieve high technical and economic indicators, compliance with the terms of construction of objects and their construction, ensuring an increase in profitability and profitability of operations in the long-term perspective. This is possible with the use of outsourcing, which, unlike subcontracting, is aimed at providing profitability by concentrating on the performance of priority activities for which the construction company has the highest level of competence. Also, outsourcing involves taking risks and responsibilities of an outsourcing company for the quality of running business processes. This is a significant difference from the subcontract works and allows forming the long-term competitive advantages of the construction enterprise.  

Theoretical Aspects of Improving the Competitiveness of Human Resources in the Context of Digital Transformation of the Economy

2020 ◽  
pp. 144-154
Author(s):  
Olha Kirichenko ◽  
Keyword(s):  
Human Resources ◽  
Information And Communication Technologies ◽  
Digital Literacy ◽  
Age Groups ◽  
Communication Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Global Competitiveness ◽  
Information And Communication

The paper is devoted to the comparative analysis of the essence of the concept of "competitiveness" in relation to human resources and other similar categories, identification of their advantages, disadvantages and scope in terms of digitalization of the economy and society. It was determined that in the context of digitalization it is expedient to apply the approach to studying the process of forming the competitive advantages of human resources, as allows to consider the competitive advantages in relation to all age groups and at all stages of forming and development of competitiveness. Today, such qualitative advantages as the ability of intensive using of the modern information and communication technologies, digital literacy, interpersonal skills, ability to work in a team, focus on achieving the end result are becoming very important. The characteristics of the levels of forming of the competitiveness of human resources (personal, microeconomic, sectoral, territorial, macroeconomic and global) were given. The urgency of forming and development of global competitiveness of human resources in the conditions of modern realities was emphasized. It was emphasized that along with the traditional forms of employment on a permanent basis, temporary, remote, non-standard employment is becoming more widespread, providing greater freedom of choice for both employers and employees (the best performer or place of work). The directions of improving the competitiveness of human resources in the context of digital transformation of the economy lying in the plane of development of their personal and business qualities, improvement of measures of the state regulatory influence, maintenance of quality of workplaces, consideration of specifics and the features of employment with application of information and communication technologies were offered.

Functional Effectiveness and Modern Mechanisms for National Urban Systems Globalization

2020 ◽  
pp. 265-282
Author(s):  
Denis Ushakov ◽  
Alexey Arkhipov
Keyword(s):  
Urban System ◽  
International Competition ◽  
Urban Systems ◽  
Competitive Advantages ◽  
Municipal Governance ◽  
Urban Economies ◽  
Economic Relations ◽  
International Economic Relations ◽  
Macroeconomic Indicators

Cities' transformation into active actors of international economic relations, and their participation in international competition forms a complex of problems with efficiency of the relationships between business and government, global competitive advantages of urban economies, quality of municipal governance, development and international integration of the urban system of the modern countries (including Russia). This chapter examines a development of the modern features of the urban system in Russia, analyzes its macroeconomic indicators, actual problems, and evaluates various scenarios for the development of both individual urban economies and the entire urban system of Russia.

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