Optimizing the Marketing Strategies of Qantas Airways and Thai Airways

2020 ◽  
Vol 8 (1) ◽  
pp. 95-124
Author(s):  
Iryna Heiets ◽  
Varit Prakittachakul
Keyword(s):  
Strategic Alliances ◽  
Low Cost ◽  
Marketing Strategies ◽  
Strategy Research ◽  
Cooperative Strategies ◽  
Business Model Canvas ◽  
Passenger Satisfaction ◽  
Survey Results ◽  
Recent Trends

First, we revisit the concepts of airline marketing strategy, its components, code-share agreements, Business Model Canvas (BMC) and the benefits of marketing via strategic alliances. Due to the growth in the low-cost airlines sector and air transport passengers, traditional airlines have become increasingly exposed to a highly competitive international market, with airfares having to be reduced and efficiency increased. In response, airline companies have shifted their focus to investing in airline marketing and strategy research. In the meantime, passenger expectations change, and markets evolve rapidly. Hence, this case study is aimed at examining recent trends in passenger satisfaction and expectations, with reference to the marketing factors and airline cooperative strategies of Qantas and Thai Airways. For the study, both qualitative and quantitative approaches were employed and the results are presented separately. In the quantitative section, the BMCs of Qantas and Thai Airways are discussed to determine whether these two airlines can implement the code-sharing agreement. In the following part, customer satisfaction and expectations survey results are used to identify optimal marketing strategies and to formulate recommendations.

The “Second” Bride

Babel ◽  
2018 ◽  
Vol 64 (2) ◽  
pp. 186-204
Author(s):  
Zi-ying Lee ◽  
Min-Hsiu Liao
Keyword(s):  
Low Cost ◽  
Popular Fiction ◽  
Translation Studies ◽  
Marketing Strategies ◽  
Romance Novels ◽  
Market Factors ◽  
Mode Of Consumption ◽  
Risk Investment ◽  
Romance Novel

Abstract This article contributes to the discussion of retranslation in Translation Studies through a case study on the retranslation of romance novels in Taiwan. Although retranslation has received some attention from translation researchers, most of the existing studies are based on examples of classic literature. In contrast, popular fiction like the romance novel remains relatively under-researched. In this article, paratextual analysis is applied to the publishing environment and marketing strategies for romance novels in order to explain why works of this genre – which are usually regarded as cheap and “throwaway” – are retranslated and how consumers are motivated to purchase such products. The findings suggest that the retranslation of best-selling romantic novels is a low-cost and low-risk investment for the publishers concerned. Such retranslations are promoted through three channels: via the branding of the retranslation as a “classic”; by persuading readers to believe that the retranslated version is more faithful to the original, and thus superior; and by introducing a different mode of consumption – a shift away from renting and towards the purchase of novels. It is argued that, for commercially-driven retranslations, market factors rather than the inherent features of the texts concerned provide a clearer explanation for the phenomenon of retranslation.

scholarly journals AN APPROPRIATE BUSINESS STRATEGY FOR SMALL MEDIUM ENTREPRISES: A CASE STUDY OF PIKSEL INDONESIA

2020 ◽  
Author(s):  
Dwi Rahmawati ◽  
Raden Aswin Rahadi
Keyword(s):  
Business Strategy ◽  
Low Cost ◽  
Production Flow ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Survey Results ◽  
Integrated Cost ◽  
Demographic Background ◽  
Source Of Information

The aim of the study is to establish the most appropriate business strategy for Piksel Indonesia which is a creative company focusing on technology and fashion designs, resulting from the batik consumption preferences while planning to use batik products. Data from 338 respondents were randomly collected from several cities in Indonesia. The first section deals with the demographic background of the respondents, and the remaining of the questions deal with the respondents’ impulse towards batik products. The survey results show differences in previous studies. The first difference is the source of information about batik products obtained by the customer. Secondly, the study by the researchers builds on the consumer’s tastes about the batik style and the results are 54.6 percent. Integrated cost leadership/differentiation is Piksel Indonesia’s best business strategy. For Batik Fractal, their batik products brand, low cost was achieved by employing their vendor to produce the product from the minimum overhead. The production flow begins with the order of the customer that the pattern, colour, material and size chart have been determined. JBatik, which is a parametric software to make a new and distinguish batik pattern established by Piksel Indonesia, has no direct competitors at present. As with Batik Fractal, integrated cost management/differentiation strategy is the best strategy.  

scholarly journals Strategi Pemasaran dalam Upaya Peningkatan Omset Penjualan UMKM Desa Sumber Kembar, Kecamatan Pacet, Kabupaten Mojokerto

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Nikmatus Sholicha ◽  
Renny Oktafia
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Case Study Approach ◽  
Strategy Research ◽  
Study Approach ◽  
The Right ◽  
Medium Enterprises ◽  
The Impact ◽  
The Village

Micro, Small and Medium Enterprises (MSME) in Indonesia have an increasing number from year to year. Starting from 2012 to 2017 the development of MSME reached 13.98 percent. percentage in 2017, MSME have reached the number of 62,922,617 units in various regions in Indonesia, of course the number is much larger than the large businesses that only amounted to 5,460 units. Largest amount was donated by micro businesses as much as 62 million (98.7 percent), with small and medium enterprises amounting to 815 thousand units or only 1.3 percent. Sumber Kembar village is also a contributor to the unit. but still have difficulty in implementing the right marketing strategy. Research aims to know the implementation of marketing strategies in an effort to increase the sales turnover of MSME Sumber Kembar village and as an education on the impact caused. type of research method used qualitatively with case study approach. MSME in the village use offline steps in a product marketing that makes their turnover small and the business difficult to develop. if the MSME in Sumber Kembar village do not follow the development of technology, then they will be difficult to compete with other competitors who have advanced.

scholarly journals Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Crystal Lupo ◽  
Jason R. Stroman
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Low Cost ◽  
Business Owners ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Small Business Owners ◽  
Multiple Case

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This study incorporated a qualitative, exploratory multiple-case study design to explore how landscape industry small business owners use social media marketing strategies to help ensure business viability. Results indicated that successful marketing strategies tended to incorporate Facebook as the primary social media tool and included content such as service, education, and holiday posts. Benefits of social media marketing primarily centered on low-cost marketing options for improved visibility, while challenges included a trial-and-error learning curve. Results of this study might help small businesses improve their long-term viability through social media marketing strategies.

scholarly journals Guerrilla teaching and a DIY exhibitions: How an assault on comfort zones can engage and inspire

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Martin Compton ◽  
Amy Jackson-Bruce ◽  
Viktor Krastev
Keyword(s):  
Higher Education ◽  
Low Cost ◽  
Marketing Strategies ◽  
First Year ◽  
Host Institution ◽  
Positive Outcomes ◽  
Collaborative Task ◽  
Higher Education Pedagogy ◽  
Marketing Principles

This case study and video show the process and outcomes of a ‘flash’ briefing to a group of first-year Fashion Promotion students. The surprise collaborative task was presented to the students outside the comfort of their usual lab space and required them to likewise exhibit previously produced ‘zines’ in a space away from the host institution. With a view to helping students understand how sub-culture artefacts can be exhibited using low-cost, guerrilla marketing strategies, the lecturer drew on some of these same strategies to present the brief. Engagement and participation levels are demonstrably high and the final exhibition is an evident success; the whole experience, we argue, suggests that to challenge norms and to take such risks may well produce positive outcomes. Whilst we believe this case is potentially relevant to anyone interested in higher education pedagogy, the approach is likely to appeal immediately to anyone teaching subjects where promotion is fundamental as well as to those where marketing principles are elemental.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Cyber crimes in the banking sector: Case study of Vietnam

2020 ◽  
Vol 6 (05) ◽  
Author(s):  
LE Thanh Tam ◽  
Nguyen Minh Chau ◽  
Pham Ngoc Mai ◽  
Ngo Ha Phuong ◽  
Vu Khanh Huyen Tran
Keyword(s):  
Financial Literacy ◽  
Commercial Banks ◽  
Banking Sector ◽  
Secondary Data ◽  
Legal Framework ◽  
Economic Sectors ◽  
Technological Revolution ◽  
Survey Results ◽  
Cyber Crimes

The technological revolution 4.0 brings great opportunities, but also cybercrimes to economic sectors, especially to banks. Using secondary data and survey results of 305 bank clients, the main findings of this paper are: (i) there are several types of cybercrimes in the banking sector; (ii) Vietnam is one of the top countries worldwide having hackers and being attacked by hackers, especially the banking sector. Three most common attacks are skimming, hacking and phishing. Number of cybercrime attacks in Vietnam are increasing rapidly over years; (iii) Vietnamese customers are very vulnerable to cybercrime in banking, as more than 58% seem to hear about cybercrimes, and how banks provide services to let them know about their transactions. However, more than 50% do not have any deep knowledge or any measures for preventing cybercrime; (iii) Customers believe in banks, but do not think that banks can deal with cybercrime issues well. They still feel traditional transactions are more secure than e-transactions; (iv) the reasons for high cybercrimes come from commercial banks (low management and human capacity), supporting environment (inadequate), legal framework (not yet strong and strict enough on cybercrimes), and clients (low level of financial literacy). Therefore, several solutions should be carried out, from all stakeholders, for improving the cybersecurity in Vietnamese banks. 

Nonwovens: Global Trends in World Economy, European Foreign Trade, and Selected Case Studies from Poland and Asian Brics Countries

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Zofia Wysokińska ◽  
Tomasz Czajkowski ◽  
Katarzyna Grabowska
Keyword(s):  
Case Studies ◽  
World Economy ◽  
World Market ◽  
Global Trends ◽  
Textile Materials ◽  
Brics Countries ◽  
Recent Trends ◽  
Almost All ◽  
Special Case

AbstractNonwovens are one of the most versatile textile materials and have become increasingly popular in almost all sectors of the economy due to their low manufacturing costs and unique properties. In the next few years, the world market of nonwovens is predicted to grow by 7%–8% annually (International Nonwovens & Disposables Association [INDA], European Disposables and Nonwovens Association [EDANA], and Markets and Markets). This article aims to analyze the most recent trends in the global export and import of nonwovens, to present two case studies of Polish companies that produce them, and to present one special case study of the market of nonwoven geotextiles in China and India, which are the Asian transition economies among the BRICS countries (Brazil, Russia, India, China, and South Africa).

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Low Temperature Fault Isolation Using Soft Defect Localization

2012 ◽  
Author(s):  
Kristopher D. Staller
Keyword(s):  
Low Temperatures ◽  
Laser Scanning ◽  
Low Cost ◽  
Fault Isolation ◽  
Laser Scanning Microscopy ◽  
Cold Temperature ◽  
Multiple Point ◽  
Defect Localization ◽  
Low Levels

Abstract Cold temperature failures are often difficult to resolve, especially those at extreme low levels (< -40°C). Momentary application of chill spray can confirm the failure mode, but is impractical during photoemission microscopy (PEM), laser scanning microscopy (LSM), and multiple point microprobing. This paper will examine relatively low-cost cold temperature systems that can hold samples at steady state extreme low temperatures and describe a case study where a cold temperature stage was combined with LSM soft defect localization (SDL) to rapidly identify the cause of a complex cold temperature failure mechanism.

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