scholarly journals THE IMAGE OF FLIGHT ATTENDANTS FROM THE FLIGHT ATTENDANTS AND AIRLINE CONSUMERS’ POINTS OF VIEW

2021 ◽  
Vol 8 (1) ◽  
pp. 1-13
Author(s):  
Deborah Simorangkir
Keyword(s):  
Gender Stereotypes ◽  
Gender Discrimination ◽  
Airline Industry ◽  
Flight Attendants ◽  
Flight Attendant ◽  
Gender Inequity ◽  
Cabin Crew ◽  
Research Findings ◽  
Survey Results ◽  
Points Of View

The flight attendant profession is dominated by women, which may lead to the notion that this profession is one of the few in which women are not experiencing gender discrimination. However, research findings have shown that over time, feminization leads to a decline in status and remuneration, and thus must be understood and monitored because it may be camouflaging the continuous reality of gender inequity. This paper revisits the issue of gender stereotypes in flight attendants given new views of what makes for effective flight attendance. The work of flight attendants has been long regarded as ‘women’s work’, focusing on performing a commercialized version of the caring and service activities carried out for centuries in the domestication of women. Some images of female cabin crew in the past have included: nurse, mother, and sexual objects. Though major changes have occurred in the Western airline industry in the 1970s, Asian airlines, however, still enforce such restrictions as height, weight, age, and beauty on their female cabin crew members. Three Indonesian flight attendants from major Asian airlines were interviewed to analyze their perceptions of their profession and how they think Indonesia society views them. A survey was also conducted on 100 Indonesians to analyze their perception on the identity of flight attendants. Interview results show that while, flight attendants believe that Indonesian society still cling on to the old images of flight attendants as air hostesses who are often regarded as sex objects, whereas survey results actually show that this image has changed.

Subtle Linguistic Cues Affecting Gender In(Equality)

2021 ◽  
pp. 0261927X2110351
Author(s):  
Magdalena Formanowicz ◽  
Karolina Hansen
Keyword(s):  
Gender Bias ◽  
Gender Inequality ◽  
Gender Stereotypes ◽  
Gender Discrimination ◽  
Text Analysis ◽  
Gender Inequalities ◽  
Linguistic Cues ◽  
Gender Hierarchies ◽  
Research Findings ◽  
And Gender

Gender stereotypes and related gender discrimination are encoded in and transmitted through language, contributing to gender inequality. In this article, we review research findings on subtle linguistic means of communicating gender stereotypes and gender hierarchies. Our goal is to provide a comprehensive repository of various instances of subtle linguistic biases potentially useful in creating a text analysis toolbox to quantify gender bias in language. Our focus is predominantly on those areas that have received less attention both in research and in policy making. As gender inequalities are communicated through linguistic practices, attempts to change social reality include changes in language. Therefore, we suggest possible interventions for practices of gender equality in language.

scholarly journals THE YEARS SPENT IN AIRLINE INCREASE THE DEEP ACTING EXPERIENCE OF TURKISH CABIN CREW

2020 ◽  
Vol 55 (1) ◽  
pp. 54-64
Author(s):  
SAVAŞ MUTLU ◽  
Z.BENAN BÖKE
Keyword(s):  
Marital Status ◽  
Emotional Labor ◽  
Demographic Characteristics ◽  
Flight Attendants ◽  
Years Of Experience ◽  
Flight Attendant ◽  
Surface Acting ◽  
Deep Acting ◽  
Cabin Crew ◽  
One Way Anova

The aim of this study is to find out the possible effects of demographic characteristics of cabin crew on their emotional labor experiences. Emotional labor concept has been identified by Hochschild’s notorious research on Delta Airline’s cabin attendants and was published in her book “The Managed Heart: Commercialization of Human Feeling” as the first time in the year 1983. In this study, 36 years after Hochschild’s work, the effects of demographic characteristics on the emotional labor experiences of 265 flight attendants who are working for airline companies in Turkey are investigated. In the literature, there are only a few studies on the effects of demographic factors on emotional labor experiences of cabin crew. So, this study provides an important insight into the subject. The emotional labor scale consists of three dimensions; deep acting, surface acting and genuine emotions. For the emotional labor, a total of 13 questions were answered by participants in 5-point Likert type scale through the Internet. Also, six questions related to demographic characteristics were answered. An Exploratory Factor Analysis (EFA) was performed to verify the item distribution on each factor (i.e. deep acting, surface acting and genuine emotions). And, to analyze the differences between the emotional labor experiences of the groups according to age, gender, position, marital status, total working experience and education, independent samples t-tests and one-way ANOVA tests were applied. Independent samples t-tests were used to compare the differences of two groups such as married-single, male-female, flight attendant-flight attendant supervisor. One way ANOVA tests were used to compare the differences of three or more groups according to age, total working experience and education. Tukey HSD tests were performed after one way ANOVA tests to distinguish the statistically different groups. The results show that there are no statistically significant differences between the expressions of emotional labor, deep acting, surface acting and genuine emotions of groups according to gender, marital status, education and age. Yet, there are statistically significant differences between the emotional labor and surface acting experiences of flight attendants and flight attendant supervisors. Also, a statistically significant difference is found between the deep acting experiences of the cabin crew with 4–7 years of experience and those with 8–22 years of experience.

scholarly journals The Persistence Of Traditional Gender Stereotypes: Evidence From The Distribution Of Academic Honors At A Female-Majority University

2010 ◽  
Vol 3 (10) ◽  
pp. 45-54
Author(s):  
A. Lynn Phillips ◽  
G. Michael Phillips
Keyword(s):  
Gender Bias ◽  
Gender Stereotypes ◽  
Gender Discrimination ◽  
State University ◽  
National Data ◽  
Gender Inequity ◽  
Men And Women ◽  
University Campuses ◽  
Cast Doubt ◽  
To Receive

A shift from male-majority to female-majority university campuses has opened up new areas for research on gender bias, stereotypes, and discrimination. At one large state university on the west coast, there were more female than male graduates in Spring, 2008 in 7 out of 8 colleges, including the traditionally male-majority areas of business and science.  Relative probabilities for men and women of receiving honors in each major field of study at this school, compared to national data of gender breakdowns by field in 1980, showed that men and women were still relatively more likely to receive honors in fields that were traditionally male and female, respectively. Findings also cast doubt upon Kanter’s tokenism hypothesis. Curiously, it was traditionally female, not male, fields that had the highest levels of gender inequity, though gender inequity overall may be on a decline. More research is needed to identify why this difference between gender and honors still exists. Universities should also be aware of the continuing potential for subtle gender discrimination, even in fields where equal numbers of men and women participate.

Implementasi Manajemen Pengetahuan pada Perguruan Tinggi Swasta di Kabupaten Garut

2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Hendarsita Amartiwi
Keyword(s):  
Knowledge Management ◽  
Private Higher Education ◽  
Survey Method ◽  
Unit Of Analysis ◽  
Factors Affecting ◽  
Confirmatory Factor ◽  
Research Findings ◽  
Survey Results ◽  
Use Of Knowledge ◽  
Descriptive Statistical Analysis

This study scrutinize the factors affecting knowledge management, consisting of acquisition of knowledge, storage of knowledge, distribution of knowledge and use of knowledge, at Private Higher Education Institutions in Garut Regency.  The purpose of this study is to analyze the factors shaping the knowledge management.  By using a survey method with a quantitative approach, the unit of analysis of this study is lecturer at 14 Private Universities in Garut Regency, with 229 lecturers as respondents. Data is obtained from survey results through questionnaires distributed directly to lecturers. Data is processed using descriptive statistical analysis and Confirmatory Factor Analysis (CFA). The research findings showed that the use of knowledge and the storage of knowledge are the most powerful factors in knowledge management, followed by the acquisition of knowledge, and distribution of knowledge.

scholarly journals Delayed Senescence in Soybean: Terminology, Research Update, and Survey Results from Growers

2016 ◽  
Vol 17 (2) ◽  
pp. 76-83 ◽  
Author(s):  
C. J. Harbach ◽  
T. W. Allen ◽  
C. R. Bowen ◽  
J. A. Davis ◽  
C. B. Hill ◽  
...  
Keyword(s):  
Abiotic Factors ◽  
Biotic Factors ◽  
Delayed Senescence ◽  
Plant Parts ◽  
Whole Plant ◽  
Research Findings ◽  
Survey Results ◽  
Soybean Plants ◽  
Grower Survey ◽  
Specific Symptoms

The terms used to describe symptoms of delayed senescence in soybean often are used inconsistently or interchangeably and do not adequately distinguish the observed symptoms in the field. Various causes have been proposed to explain the development of delayed senescence symptoms. In this article, we review published reports on delayed senescence symptoms in soybean, summarize current research findings, provide examples of terms related to specific symptoms, and present an overview of the results of a multi-state survey directed to soybean growers to understand their concerns about delayed soybean senescence. Some of these terms, such as green bean syndrome and green stem syndrome, describe symptoms induced by biotic factors, while other terms describe symptoms associated with abiotic factors. Some delayed senescence terms involve the whole plant remaining green while other terms include just the stem and other plant parts such as pods. In the grower survey, 77% reported observing soybean plants or plant parts that remained green after most plants in the field were fully mature with ripe seed. Most respondents attributed these symptoms to changes in breeding and choice of cultivars. At the end of this article, we standardized the terms used to describe delayed senescence in soybean. Accepted for publication 23 March 2016. Published 15 April 2016.

Antecedents of the attitude toward the athlete celebrities' human brand extensions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jakeun Koo
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Brand Extensions ◽  
Equation Modeling ◽  
Image Transfer ◽  
Content Type ◽  
Before And After ◽  
Research Findings ◽  
Survey Results ◽  
Human Brands

PurposeThe present study aims to examine how consumers evaluate the extended human brands of athlete celebrities beyond their unique brand personality associated with sports. Athlete celebrities' unique image in sports is used as a human brand, and attitude toward the athlete brand extensions is investigated when the athlete's name is included in a new non-sport brand. The concepts of brand extensions were employed to develop the ideas of human brand extensions.Design/methodology/approachIn total, 198 participants answered online survey questions before and after being informed of athlete brand extensions. Partial least squares structural equation modeling is utilized to test the hypotheses.FindingsThe survey results indicated that athlete–product fit and image transfer positively influenced attitude toward the extension. In addition, attitude toward the athlete brand extensions was significantly influenced by consumers' pre-existing attitude toward the celebrity; however, not by celebrity's expertise.Originality/valueThe research findings imply that some brand extension concepts are applicable to human brands to understand the effectiveness of athlete brand extensions for non-sport products.

scholarly journals Product reputation mining: bring informative review summaries to producers and consumers

2019 ◽  
Vol 16 (2) ◽  
pp. 359-380
Author(s):  
Zhehua Piao ◽  
Sang-Min Park ◽  
Byung-Won On ◽  
Gyu Choi ◽  
Myong-Soon Park
Keyword(s):  
Low Cost ◽  
Three Dimensional ◽  
Word Level ◽  
Sentence Level ◽  
Survey Results ◽  
Statistical Studies ◽  
Sentiment Orientation ◽  
Level Method ◽  
Points Of View ◽  
Graph Based Model

Product reputation mining systems can help customers make their buying decision about a product of interest. In addition, it will be helpful to investigate the preferences of recently released products made by enterprises. Unlike the conventional manual survey, it will give us quick survey results on a low cost budget. In this article, we propose a novel product reputation mining approach based on three dimensional points of view that are word, sentence, and aspect?levels. Given a target product, the aspect?level method assigns the sentences of a review document to the desired aspects. The sentence?level method is a graph-based model for quantifying the importance of sentences. The word?level method computes both importance and sentiment orientation of words. Aggregating these scores, the proposed approach measures the reputation tendency and preferred intensity and selects top-k informative review documents about the product. To validate the proposed method, we experimented with review documents relevant with K5 in Kia motors. Our experimental results show that our method is more helpful than the existing lexicon?based approach in the empirical and statistical studies.

scholarly journals Organization of Foreign Languages Blended Learning in COVID-19 Conditions by Means of Mobile Applications

2021 ◽  
Vol 13 (2) ◽  
pp. 268-287
Author(s):  
Irina Bardus ◽  
Yuliia Herasymenko ◽  
Oleksii Nalyvaiko ◽  
Tetiana Rozumna ◽  
Yuliia Vaseiko ◽  
...  
Keyword(s):  
Blended Learning ◽  
Language Learning ◽  
Mobile Applications ◽  
Foreign Language Learning ◽  
Educational Process ◽  
Foreign Languages ◽  
Effective Work ◽  
Advantages And Disadvantages ◽  
Survey Results ◽  
Points Of View

The article discusses the theoretical aspects of the organization of blended foreign language learning caused COVID-19 under the conditions of the quarantine. We analyzed different points of view on the process of using mobile applications in the study of foreign languages. We considered the possibilities of four mobile applications Duolingo, Simpler, Hello Talk, EWA with their main advantages and disadvantages. In the context of the research topic, conducted a survey of first and fifth-year students, in which 100 students took part from Karazin and Berdyansk universities. The survey was conducted among students of philological specialties in order to determine the most acceptable conditions for using mobile applications in the process of learning foreign languages. The survey results showed that students, in general, positively perceive the use of mobile applications in the educational process, taking into account the possibility of teachers’ support. The study showed the need to use mobile applications in the process of learning foreign languages in the context of the introduction of quarantine and blended learning as a forceful way to organize effective work with students.

scholarly journals Determinants of mortgage price affordability: a study of Ghana

2018 ◽  
Vol 11 (4) ◽  
pp. 734-751 ◽  
Author(s):  
DeGraft Owusu-Manu ◽  
David John Edwards ◽  
Erika Anneli Pärn ◽  
Richard Ohene Asiedu ◽  
Alex Aboagye
Keyword(s):  
Market Failure ◽  
Urban Housing ◽  
Mortgage Market ◽  
Policy Framework ◽  
African Countries ◽  
Middle Income ◽  
Content Type ◽  
Developmental Factors ◽  
Research Findings ◽  
Survey Results

Purpose While mortgage markets have gradually emerged in many African countries, substantial barriers still hinder their growth and expansion. Affordability has been widely cited as a prominent issue that doggedly remains at the core of urban housing problems. Hence, this paper aims to investigate the determinants of mortgage price affordability. Design/methodology/approach Data were gathered using semi-structured questionnaires obtained from a sample drawn from three major West African mortgage financing institutions. Respondents rated the variables using a five-point Likert item rating. The survey results were analysed using exploratory factor analysis. Findings In total, 11 variables that influence mortgage affordability were categorised within five principal components, namely, economic factors, financial factors, property characteristics, developmental factors and geographical factors. Practical implications The results provide insightful guidance to policymakers and practitioners on how to mitigate affordability issues within Ghana’s fledgling mortgage market. Failure to address the mortgage price affordability conundrum will place enormous pressure upon social housing and rental accommodation. Originality/value The research findings expand existing frontiers of knowledge by investigating and reporting upon the determinants of mortgage price affordability. The work also engenders wider debate on the need to establish mortgage packages targeted at low-to-middle-income earners. The culmination of analysis and debate will provide a robust basis for developing a future housing policy framework.

Sign in / Sign up

Export Citation Format

Share Document