When Writers Activate Readers
This chapter looks at the ways in which the blog transforms adab and in particular the autobiographical genre in Arabic literature. Drawing on theories of autofiction, digital literature and Arabic print literature, it explores the innovative features of autofictional blogs resulting from the adoption of Internet technology. These are (1) interactivity, (2) the blurring of the author/main character, (3) the multimedia, open nature of the blog texts, and (4) their stylistic features. By depicting modes of interaction between readers and writers in the Egyptian blogosphere, the chapter shows how the autofictional blog transforms the practice of writing the self into an interactive game to be played among authors and readers, away from the gatekeepers of the literary institutions. This game requires the readers to be active participants in the interpretation of the text by discovering the blurred identity hidden behind the screen; to find their way in the open, multimedia text; and to contribute actively to the plot and style of the narrative. An aspect related to the interactivity of blogs is “audience gatekeeping”, that is that, in the absence of gatekeepers, readers may themselves take charge of this task, sometimes turning into “online haters”.