THE STUDY OF THE THEORETICAL ISSUES OF IMPLEMENTATION OF SOCIAL COMMERCE: LEGAL OPINION ON THE RISKS FOR THE CONSUMER

2020 ◽  
Vol 13 (6) ◽  
pp. 38-48
Author(s):  
KSENIA BELIKOVA ◽  
Keyword(s):  
Social Interactions ◽  
User Participation ◽  
Impulse Buying ◽  
Social Commerce ◽  
Neutral Information ◽  
The Social ◽  
Online Trading ◽  
Buying In ◽  
Theoretical Issues ◽  
Legal Opinion

The article examines the theoretical issues of implementing of social commerce through the prism of legal risk assessment of consumers involved, where social commerce is understood as electronic sales (e-commerce) using social networks to support social interactions and user participation on the principle of “words spread from mouth to mouth”. Among these risks the author points out the problem of obtaining complete and reliable objective (neutral) information from various sources (bloggers, influencers, etc.), which causes concerns similar to those that arise in connection with the functioning and application of smart contracts in the blockchain, and the danger of concluding contracts that have traditionally been qualified by many legal systems as “contracts concluded on the go” (impulse buying) in the light of the idea that social commerce is positioned as being aimed at instant gratification of the user's needs, desires, and interests that have arisen during the use of the social network. Legal and other ways to overcome these risks are considered (for example, the possibilities of a new subscription economy, etc. Scientific novelty is determined by the goal of the article itself and the range of issues under consideration. The conclusions reached by the author are, in particular, that it is established that if the requirements for advertising placed online relate to its completeness, reliability and objectivity, fix measures of responsibility for advertisers, then the rules for conducting online trading and commerce include simultaneously with such provisions prohibitions of unfair practices and misleading advertising, as well as criteria for their qualification, etc.

scholarly journals Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study

2021 ◽  
Vol 17 (2) ◽  
pp. 65-96
Author(s):  
Jengchung Victor Chen ◽  
Waranuch Chotimapruek ◽  
Quang-An Ha ◽  
Andree E. Widjaja
Keyword(s):  
Experimental Study ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying In

scholarly journals Surfing or flowing? How to retain e-customers on the internet

2018 ◽  
Vol 22 (1) ◽  
pp. 2-21 ◽  
Author(s):  
Carolina Herrando ◽  
Julio Jimenez-Martinez ◽  
M. Jose Martin de Hoyos
Keyword(s):  
Social Interactions ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Optimal Experience ◽  
Social Commerce ◽  
Social Stimuli ◽  
Content Type ◽  
The Social ◽  
Positive Effect

Purpose Social commerce websites entail a completely new scenario for retaining e-customers due to the richness of their social interactions. Nowadays, users can interact with companies and with other users; hence, it is considered important to study how social stimuli affect users. Drawing on the Stimulus Organism Response framework and Flow Theory, this paper aims to propose that the social stimulus (sPassion) has a positive effect on the organism (state of flow) causing positive responses from users (flow consciousness, trust and eLoyalty). Design/methodology/approach The data were collected through an online survey. The sample consists of 771 users of social commerce websites, of which 51 per cent are male and 49 per cent female, aged between 16 and 80 years. The structural equation model statistical software EQS 6 was used to test the model. Findings The empirical results confirm that passionate users are prone to experience state of flow, and, as a consequence, they are conscious of this optimal experience, resulting in an increase in trust. Originality/value The originality of this research stems from analysing how users’ passion on social commerce creates an optimal experience that boost customers’ retention.

Do digital celebrities' relationships and social climate matter? Impulse buying in f-commerce

2020 ◽  
Vol 30 (6) ◽  
pp. 1731-1762 ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Mohsin Shahzad
Keyword(s):  
Structural Equation ◽  
Social Climate ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Social Commerce ◽  
Parasocial Relationships ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeGrowing evidence asserts that individuals are inclined to buy impulsively in the social commerce environment due to interactive elements. However, extant literature does not reveal the influence of emerging digital celebrities and their communities on impulse buying, although users may encounter them synchronously. Hence, this study explores the impact of parasocial relationships and social climate on impulse buying following the stimulus–organism–response framework with the incorporation of the urge to buy. Besides, this research investigates the role of hedonic and utility gratification-seeking behavior in parasocial relationships following uses and gratifications theory (UGT).Design/methodology/approachAn empirical research study was conducted on Facebook, and data were collected from Pakistani users who followed digital celebrities. Partial least squares structural equation modeling (PLS-SEM) approach was employed to analyze the valid data of 231 respondents.FindingsThe results indicate that integrated constructs significantly influence impulse buying with complementary partial mediation of urge to buy. Besides, social climate significantly interacts the relationship of parasocial relationships and impulse buying. Further, passing time, enjoyment and information seeking has a significant impact on parasocial relationships, except for self-presentation.Originality/valueThis research provides key knowledge to comprehend the overall phenomenon of emerging digital celebrities through the integration of their parasocial relationships and the social climate of their communities, with potential intervening and interaction effects. This study also unveils the role of gratifications in building digital celebrities' parasocial relationships.

The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce

2021 ◽  
Vol 115 ◽  
pp. 106178 ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Ying Li ◽  
Jingguo Wang ◽  
Mohsin Shahzad
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Social Commerce ◽  
Contextual Interactions ◽  
The Impact ◽  
Buying In

Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shang Chen ◽  
Qingfei Min ◽  
Xuefei Xu
Keyword(s):  
Qualitative Methodology ◽  
The United States ◽  
Social Identification ◽  
Cultural Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Structured Interviews ◽  
Mobile Environment ◽  
Content Type ◽  
Buying In

PurposeAs social commerce migrates to the mobile platform, mobile social commerce (ms–commerce), an emerging way of conducting social commerce in the mobile environment, is gaining popularity among mobile users. Although impulse buying in social commerce has been the focus of scholars in recent years, individuals' impulse-buying behavior in ms–commerce has not been highlighted and therefore is worth investigating. This study addressed that gap by differentiating and monitoring the impacts that three key targets of social identification in ms–commerce exerted on impulse buying. Furthermore, previous studies had highlighted the importance of culture in impulse buying in other contexts, so the authors examined how the effects of the key identification targets differed across cultures, as a result of cultural diversity among the ms–commerce users. Finally, the authors drew upon the lens of information technology (IT) affordances to explore how different combinations of ms–commerce affordances influenced each target of identification.Design/methodology/approachThis research first applied a qualitative methodology by using semi-structured interviews with 27 ms–commerce users to extract the relevant subdimensions of IT affordances in ms–commerce. Then, the authors tested their hypotheses with survey data collected from the United States and China.FindingsThe results clearly illustrate that three key targets of social identification had varying impacts on impulse buying in different cultural dimensions. In addition, nearly all of the proposed IT affordances in ms–commerce aided users in building multiple identifications, to various degrees.Originality/valueThis study extends social commerce research by examining the important role that social identification plays in impulse buying in the mobile environment. Moreover, unlike previous studies that mainly had focused on ordinary buying in social commerce across cultures, this study investigated the relative importance of the targets of social identification on impulse buying in different espoused cultural dimensions. Importantly, the authors used a technology affordance lens to also uncover the context-specific stimulators of separate identification targets, thus going beyond the existing body of knowledge that focused on general beliefs.

scholarly journals Influence of the Sub Conscious Mind in Consumer Psychology of Buying in Contemporary ERA

2019 ◽  
Vol 7 (3) ◽  
pp. 1-10
Author(s):  
Mubarak Ali
Keyword(s):  
Social Interactions ◽  
Consumer Psychology ◽  
Product Positioning ◽  
The Unconscious ◽  
The Social ◽  
The World ◽  
Buying Behaviour ◽  
Buying In ◽  
Unconscious Mind ◽  
Prime Space

The world is on a high with neuromarketing, the battle to conquer the unconscious mind by the retailers is intersifying. Brandhs now have the power to persuade the savvy consumer and trigger the buy button through nudging and baiting them in such a manner that they fall hook, line and sinker. retailers play with the powerful tool of brain wash and trap them with irresistible choices in absolute incredible settings. the contemporary era is about the fine art of influencing the unconscious mind. consumers are caught in the paradox of choice and the ambiguities further deepen into a cesspool of offers, paybacks, discounts, gifts vouchers and the like. the consumer's brain is hacked into by the marketers and the product positioning is irrational; there is no longer a logical and systematic process of trying to occupy the prime space in a consumer's mind but to cut into the subconscious brain to be unpredictable. the ground rules for today's consumer beahviour are engagement, likeability and paucity. people act and behave with hints and signals taken from the social interactions that they have, mainly on the social media which adds to the crucibles of thoughts and actions. the author through this paper has atttempted to understand the nauces of the psychology element in modern day consumers buying behaviour.

scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

A dual systems model of online impulse buying

2020 ◽  
Vol 120 (5) ◽  
pp. 845-861 ◽  
Author(s):  
Haiqin Xu ◽  
Kem Z.K. Zhang ◽  
Sesia J. Zhao
Keyword(s):  
Social Interactions ◽  
Source Credibility ◽  
Perceived Usefulness ◽  
Self Control ◽  
Impulse Buying ◽  
Research Model ◽  
Social Commerce ◽  
Buying Behavior ◽  
Dual Systems ◽  
Content Type

PurposeConsumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions and self-control on consumers' impulse purchase.Design/methodology/approachAn online survey consisting of 315 participants on social commerce websites was recruited to empirically examine the proposed research model. Partial Least Squares (PLS) was employed to analyze the research model.FindingsOur main findings indicate that (1) source credibility, observational learning and review quality are important antecedents of perceived usefulness of online reviews, (2) source credibility, observational learning and perceived usefulness positively affect positive affect, which further results in urge to buy and impulse buying, (3) self-control weakens the effect of positive affect on urge to buy impulsively and also weakens the effect of urge to buy impulsively on impulse buying behavior.Originality/valueThe present study will bring more attention to social interactions in social networks in practice and encourage scholars to pay more attention to the reflective system in online impulse buying.

Value-driven issues throughout the development of sociological theory

2020 ◽  
pp. 147-160
Author(s):  
Gulbarshyn Chepurko ◽  
Valerii Pylypenko
Keyword(s):  
Social Interactions ◽  
Social System ◽  
Sociological Theory ◽  
Social Scientists ◽  
Social Sphere ◽  
Technological Advances ◽  
The Social ◽  
The Individual ◽  
Different Levels

The paper examines and compares how the major sociological theories treat axiological issues. Value-driven topics are analysed in view of their relevance to society in times of crisis, when both societal life and the very structure of society undergo dramatic change. Nowadays, social scientists around the world are also witnessing such a change due to the emergence of alternative schools of sociological thought (non-classical, interpretive, postmodern, etc.) and, subsequently, the necessity to revise the paradigms that have been existed in sociology so far. Since the above-mentioned approaches are often used to address value-related issues, building a solid theoretical framework for these studies takes on considerable significance. Furthermore, the paradigm revision has been prompted by technological advances changing all areas of people’s lives, especially social interactions. The global human community, integral in nature, is being formed, and production of human values now matters more than production of things; hence the “expansion” of value-focused perspectives in contemporary sociology. The authors give special attention to collectivities which are higher-order units of the social system. These units are described as well-organised action systems where each individual performs his/her specific role. Just as the role of an individual is distinct from that of the collectivity (because the individual and the collectivity are different as units), so too a distinction is drawn between the value and the norm — because they represent different levels of social relationships. Values are the main connecting element between the society’s cultural system and the social sphere while norms, for the most part, belong to the social system. Values serve primarily to maintain the pattern according to which the society is functioning at a given time; norms are essential to social integration. Apart from being the means of regulating social processes and relationships, norms embody the “principles” that can be applied beyond a particular social system. The authors underline that it is important for Ukrainian sociology to keep abreast of the latest developments in the field of axiology and make good use of those ideas because this is a prerequisite for its successful integration into the global sociological community.

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