scholarly journals Influence of the Sub Conscious Mind in Consumer Psychology of Buying in Contemporary ERA

2019 ◽  
Vol 7 (3) ◽  
pp. 1-10
Author(s):  
Mubarak Ali

The world is on a high with neuromarketing, the battle to conquer the unconscious mind by the retailers is intersifying. Brandhs now have the power to persuade the savvy consumer and trigger the buy button through nudging and baiting them in such a manner that they fall hook, line and sinker. retailers play with the powerful tool of brain wash and trap them with irresistible choices in absolute incredible settings. the contemporary era is about the fine art of influencing the unconscious mind. consumers are caught in the paradox of choice and the ambiguities further deepen into a cesspool of offers, paybacks, discounts, gifts vouchers and the like. the consumer's brain is hacked into by the marketers and the product positioning is irrational; there is no longer a logical and systematic process of trying to occupy the prime space in a consumer's mind but to cut into the subconscious brain to be unpredictable. the ground rules for today's consumer beahviour are engagement, likeability and paucity. people act and behave with hints and signals taken from the social interactions that they have, mainly on the social media which adds to the crucibles of thoughts and actions. the author through this paper has atttempted to understand the nauces of the psychology element in modern day consumers buying behaviour.

2021 ◽  
Vol 33 ◽  
pp. 119-146
Author(s):  
Klisala Harrison

Which kinds of Sáminess are expressed and engaged with music in Sámi theatre? Through descriptions of the kinds of musical genres and sounds presented, the article argue that the music of Sámi theatre can typically be described as cosmopolitan. As the musical expressions and engagements convey what is Sáminess, they present cosmopolitan versions of Sáminess. The author interprets performance moments as presenting types of Indigenous cosmopolitanism, in other words, Indigenous cosmopolitanisms. The article approaches music as musicking, which refers to all of the social interactions that go into creating a musical experience. Because this is theatre, this includes the social processes of staging other theatre values that relate with the music during theatrical performances. Other theatre values include costumes, set design, props, lighting, sound effects beyond music and movement such as dance and blocking. Overall, the productions perform a dynamic and fluid Sáminess that incorporates sounds, sights and movements from around the world, while often being “rooted” in what it is to be Sámi today and historically. Although most productions include identifiably Sámi music genres such as joik, it is worthwhile to note that some don’t. In these productions, the author identifies specific varieties of cosmopolitanism, such as vernacular cosmopolitanism, different forms of rooted cosmopolitanism and pan-Indigenous cosmopolitanism. The article examines case studies from Sámi theatre companies in Norway, Beaivváš Sámi Našunálateáhter and Åarjelhsaemien Teatere. The cases, among other productions, are the joik operas The Frost Haired and the Dream Seer and Allaq; the dance theatre productions Eatnemen Vuelieh and Gïeje; and the stage plays Silbajárviand Almmiriika.


2013 ◽  
Vol 5 (2-3) ◽  
pp. 107-131 ◽  
Author(s):  
Michael A. Arbib

The short answer to the question of How the Brain Got Language is “through biological and cultural evolution.” The challenge is to be more specific. I use the term “the language-ready brain” to suggest that the brain of early Homo sapiens was adequate to support language but that it required tens of millennia for humans to be able to exploit these innate neural capabilities to develop, cumulatively, languages and the societies that made languages possible and necessary. The ability to surf the World Wide Web is a recent example of society's expanding ability to develop technologies and social structures which allow humans to exploit their neural capabilities in ways that were not part of the adaptive pressures for biological evolution.The two-fold challenge of the book, then, is to understand (i) what are the mechanisms of the language-ready brain and what adaptive pressures evolved them biologically; and (ii) how did those mechanisms support the emergence of language as well as modern-day patterns of language change, acquisition and use, and the social interactions which support them?


2020 ◽  
Vol 19 (2) ◽  
pp. 61-74
Author(s):  
Agnieszka Pałka-Lasek

The article is an attempt to present the response drawn in the Arabic independent media by the world discussion on the figure of the Swedish climate activist Greta Thunberg, Time magazine’s Person of the Year for 2019. Using the tools for discourse analysis, the research focuses mainly on the way the activist’s image is created in the context of the social role assumed by the Internet press media as news publishers, covering the plane of language, transmitting ideas and social interactions. Articles from the Moroccan Internet journal Hespress (for several years one of the most often visited website among the Moroccan e-community), come from the period from 27 September to 29 December 2019, were used as the research material.


Labyrinth ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 86
Author(s):  
Nicholas Eppert

This paper is a contribution to the ongoing studies revolving around the fields of Afro-Pessimism and Non-Philosophy. It is focused mostly on a short essay that Francois Laruelle wrote in 1989 called "The Concept of Generalized Analysis or 'Non-Analysis" that eventually became part of a larger work called Theorie des Etrangers, while also drawing on the latter for support. The focus is set not in terms of exegesis or commentary but in tandem with the work of Frank Wilderson III to borrow from both of their works and formulate a move from the "White restrained Unconscious" to the "(Black) generalized Unconscious". In the first section I articulate Laruelle and Wilderson's critiques of the common-sense image of the Unconscious. And in the second section I make the move from the White restrained Unconscious to the (Black) generalized Unconscious by arguing that the former is embedded within a metaphysical sovereignty of desires that excludes (Black) desires. The "White restrained Unconscious" is constituted by what Laruelle calls a "half loss" or a loss which loses itself. For this reason the (Black) generalized Unconscious cannot appear within it, for it is an absolute loss, or what Laruelle calls the Joui-sans-Jouissance. The White generalized Unconsicous blocks (Black) loss out by a transference mechanism. The opening up of the White restrained Unconscious to the (Black) generalized Unconscious which is its Identity in the last instance can only be done by "ending the World". Using Jared Sexton's notion of the "social life of social death" I show that this desire to end the world allows for a seeing from perspective of the "One" which is the subject position of the (Black) Non-Analyst and allows for a dualysis of the desires of the White restrained Unconscious.  


2018 ◽  
pp. 32-38
Author(s):  
Liudmyla Pradivlianna

Surrealism, the XX century literature and art movement, inspired an impressive number of scientific research regarding different aspects of the phenomenon. This paper studies surrealism as a type of artistic thinking which raised the role of the unconscious in poetry. It focuses on the core of surrealist aesthetics – an automatic image, which allowed the poets to study human irrational states, such as dreams. Focusing on the themes of dreams and dream-like narrations, surrealists created poetry which was formed by specific images. An automatic image coming directly from one’s unconscious mind was expected to reveal new knowledge about the world and people. But as the poet ’functions’ only as a conductor of the unconscious images, it is the reader who has to create meanings in this kind of poetry.The paper regards surrealism in terms of a lingvo-poetic experiment and analyzes the linguistic characteristics of the automatic texts in the early poetic collection of David Gascoyne (1916–2001). It outlines the peculiarities of the British poet’s techniques which are built upon French surrealist concepts and theories and examines phonetic, semantic and syntactic aspects of his poetry. David Gascoyne’s lyrics demonstrates the poet’s commitment to the French version of surrealism, his interest in the unconscious and dream-like narration. The streams of arbitrary visual images, deep emotionality, the artistic use of the word, semantic increments of meaning make Gascoigne’s texts open to interpretation. And though the poet actually refers visual effects (we rather see dreams), specific dream-like patterns are created not only by lexical, but also by phonetic repetitions, via intonation in which lexemes acquire a new semantic load.


2021 ◽  
Author(s):  
quentin Griette ◽  
Jacques Demongeot ◽  
pierre magal

Background: The COVID-19 epidemic, which started in late December 2019 and rapidly spread throughout the world, was accompanied by an unprecedented release of reported case data. Our objective is to propose a fresh look at this data by coupling a phenomenological description to the epidemiological dynamics. Methods: We use a phenomenological model to describe and regularize the data. This model can be matched by a single mathematical model reproducing the epidemiological dynamics with a time-dependent transmission rate. We provide a method to compute this transmission rate and reconstruct the changes in the social interactions between people as well as changes in host-pathogen interactions. This method is applied to the cumulative case data of 8 different geographic areas. Findings: We reconstruct the transmission rate from the data, therefore we are in position to understand the contribution of the dynamical effects of social interactions (contacts between individuals) and the contribution of the dynamics of the epidemic. We deduce from the comparison of several instantaneous reproduction numbers that the social effects are the most important in the dynamic of COVID-19. We obtain an instantaneous reproduction number that stays below $3.5$ from early beginning of the epidemic. Conclusion: The instantaneous reproduction number staying below $3.5$ implies that it is sufficient to vaccinate $71\%$ of the population in each state or country considered in our study. Therefore assuming the vaccines will remain efficient against the new variants, and to be more confident it is sufficient to vaccinate $75-80\%$ to get rid of COVID-19 in each state or country. Funding: This research was funded by the Agence Nationale de la Recherche in France (Project name: MPCUII (PM) and (QG))


2008 ◽  
Vol 31 (5) ◽  
pp. 536-537 ◽  
Author(s):  
Mikkel Wallentin ◽  
Chris D. Frith

AbstractLanguage learning is not primarily driven by a motivation to describe invariant features of the world, but rather by a strong force to be a part of the social group, which by definition is not invariant. It is not sufficient for language to be fit for the speaker's perceptual motor system. It must also be fit for social interactions.


2005 ◽  
Vol 37 (3) ◽  
pp. 325-364 ◽  
Author(s):  
Mona W. Matthews ◽  
Mark B. Cobb

Sociocultural theories provide a useful lens for interpreting behaviors as individuals enter contexts requiring social interactions. These theories help us understand that learning is stimulated and nourished by interactions with others, supporting a view that learning is essentially a socially inspired process. This emphasis on the social and cultural origins of knowledge, however, often minimizes dynamics related to individual development that influence how we respond to others and how others respond to us. Most relevant to this argument is information related to the influence of (a) the child's history of relationships, (b) the child's understanding of others and others' behavior, and (c) the child's cognitive perspective on the world. To account for these influences, the authors propose a model of collaborative literacy events (CLEs). The model merges understandings related to a sociocultural theory and individual development to broaden interpretations of children's behavior during socially mediated literacy events.


2020 ◽  
pp. 019372352092859
Author(s):  
Shane Gould ◽  
Fiona McLachlan ◽  
Brent McDonald

Wild swimming is currently experiencing a surge in popularity as people avowedly attempt to reconnect with the natural world. Previous research has positioned wild swimming as a solitary pursuit whereby individuals retreat from society to connect with or overcome nature and better themselves. This article draws on an ethnographic examination of a wild swimming group in Australia and reveals that while being in nature and personal fulfillment are key motivations for these wild swimmers, it is the social interactions that facilitate a deep engagement with their local “bluespace.” We argue that rather than swimming away from the world, by “wayfaring” together these swimmers become connected to their environment, and each other, simultaneously. Such findings indicate potential social, health, and environmental benefits of collective wild swimming.


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